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Buttondown Logo

Newsletter software built for people like you.

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Buttondown - 2026 Pricing, Features, Reviews & Alternatives

Verified reviewer profile picture
Verified reviewer profile picture

All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: December 2025

Buttondown overview

Based on 114 verified user reviews

What is Buttondown?

Reviews for Buttondown come from a wide variety of industries, including Writing and Editing (12% of reviewers), Computer Software (11%), and Publishing (10%). The most frequent use case for Buttondown cited by reviewers is email marketing (100% of reviewers).

What do users say about Buttondown pricing?

Most reviewers indicate Buttondown provides strong value for money, citing reasonable pricing, affordability, and a generous free tier. Some reviewers feel the free plan’s subscriber limit and cost jumps between tiers are restrictive, but most find pricing fair.

Starting price

9flat rate /
per month

Alternatives

with better value for money


Pros & Cons

Newsletter

Customer Support

Email Sending

Subscriber Management

Editor

Buttondown pros, cons and reviews insights

To determine these pros and cons insights, we analyzed responses from 

Overall rating

Reviews sentiment

 
 
3-4(19)
5(95)

What do users say about Buttondown?

Reviews for Buttondown come from a wide variety of industries, including Writing and Editing (12% of reviewers), Computer Software (11%), and Publishing (10%). The most frequent use case for Buttondown cited by reviewers is email marketing (100% of reviewers).

Select to learn more


Who uses Buttondown?

Based on 114 verified user reviews.

Company size

Small Businesses

Midsize Businesses

Enterprises

Top industries

Writing and Editing
Computer Software
Publishing
Entertainment
Others

Use cases

Email Marketing

Buttondown's key features

Most critical features, based on insights from Buttondown users:

Email campaign management
Mobile optimization
CAN-SPAM compliance
Engagement tracking
Campaign scheduling

All Buttondown features

Features rating:

Activity dashboard
Personalization
Landing pages/web forms
List management
Reporting/Analytics
API
Campaign analytics
Contact management
Third-Party integrations
Event triggered actions
Customizable ctas
Click tracking
HTML editor
Preview functionality
Real-Time analytics
Lead capture
WYSIWYG editor
Image library
GDPR compliance
Email tracking
Dynamic content
Drip campaigns
Customizable fields
Customizable branding
Customer surveys
Customer segmentation
Autoresponders

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Buttondown pricing

Pricing plans

Pricing details:

Free plan
Free trial
Subscription

Basic

9

Per month

Standard

29

Per month

Professional

79

Per month

Advanced

139

/user

Per month

User opinions about Buttondown price and value

Value for money rating:

Of 30 reviews that provide robust commentary on Buttondown's price and value, 84% mention it in a positive light.

Most reviewers indicate Buttondown offers strong value for money, highlighting its reasonable and transparent pricing, affordability compared to major competitors, and generous free tier with unlimited customer service. They appreciate the clear upgrade path, flexibility in subscription options, and useful features included even at lower tiers. Users think the product’s cost is justified by its customization and ease of use. Some reviewers feel the free plan’s subscriber limit is restrictive and mention limited flexibility at lower price points or noticeable cost jumps between tiers, but most still find the overall pricing fair and worthwhile.

, and

To see what individual users think of Buttondown's cost and value, check out the review excerpts below.

“The free tier is quite generous as it has no time limit and includes advanced features like custom domains.”
KC

Kevin C.

Self Employed

“I've played (briefly) with a lot of the main contenders, such as MailChimp, and for solid, basic email handling at a reasonable price, Buttondown is a clear winner.”
TH

Thom H.

owner

“the pricing structure meant that I could not create two newsletters without paying a higher payment plan, despite both newsletters having a small audience.”
MT

Matt T.

writer

Buttondown integrations (17)

Integrations rated by users

We looked at 114 user reviews to identify which products are mentioned as Buttondown integrations and how users feel about them.

Zapier logo
Zapier

Integration rating: 4.7 (3)

Integration rating: 5.0 (2)

Squarespace logo
Squarespace

Integration rating: 3.0 (1)

Buttondown customer support

What do users say about Buttondown customer support?

Customer support rating:

We analyzed 44 verified user reviews to identify positive and negative aspects of Buttondown customer support.

Frequently reported by users, Buttondown's customer support is fast, personal, and consistently responsive to inquiries.

A significant portion of users highlight the team's willingness to go above and beyond, offering hands-on help and clear instructions.

Widespread user sentiment praises the ease of contacting support, with direct access to real people who are friendly and helpful.

A number of users appreciate the proactive attitude, quick problem resolution, and openness to suggestions and feedback.

Support options

Email/help desk
Faqs/forum
Knowledge base

Training options

Live online
Documentation

To see what individual users say about Buttondown's customer support, check out the review snippets below.

“In addition to being easy to use, the company provides personalized support: the team quickly responds to any email you send them, making the experience of using the service as close to being served by someone at the counter of a store with years of tradition as possible, rather than the cold service of a mega corporation.”

Verified reviewer profile picture

Adriano M.

Owner

“I reached out to inquire about transitioning from Substack to Buttondown and was amazed to receive personalized support and an offer to do the transition of the mailing list for me!”

KH

Kate H.

Productivity Coach

“I get an almost immediate response from a real person with a name and I can ask for help as often as I need it...as an 80 year old writer who is not tech savvy, this means a lot to me.”

sa

suzanne a.

founder director

Buttondown FAQs

Q. Who are the typical users of Buttondown?

Buttondown has the following typical customers:
Freelancers, Non Profit, Small Business

These products have better value for money


Q. What is Buttondown used for?

Buttondown is a product that lets users send beautiful, high-quality newsletters directly from their inbox. It gives businesses a customizable landing page and signup flow to keep all of their valuable leads, who have decided to give their email addresses in exchange for what could be an amazing experience, involved and informed about upcoming offers and products of value.


Q. What are the benefits of using Buttondown?

- Let your emails live on the web in a beautiful online archive

- Set your emails to go out at any date and time you choose

- Host your newsletter's subscription page & archives on a domain of your own

- Buttondown is GDPR-compliant — and then some. I don't collect any data about you (or your subscribers), and Buttondown is the only newsletter provider that starts with analytics turned off by default

- Buttondown uses the best of Markdown (plus things like embedded Tweets and photos) so you can write quickly and efficiently without worrying about clumsy email markup or WYSIWYGs

- Set tags on your emails & subscribers in order to segment & specialize your audience

- Attach files like PDFs or CSVs to your emails to send to your subscribers

- Set metadata on your subscribers to allow rich customization & personalization of your emails

- Buttondown makes it easy to survey your audience and get feedback

- Everything you can do on Buttondown's interface, you can also do with our REST-ful API

- Buttondown provides you with the analytics you need to understand your audience and grow your newsletter

- Buttondown makes it easy and painless for you to get paid for your newsletters. Want to have a free tier? That's possible, too!

- Buttondown integrates with the tools you already use, like Zapier, Slack, and more.

- Buttondown provides you with the tools you need to automate your newsletter, whether it's sending a welcome email or a weekly digest.


Q. What languages does Buttondown support?

Buttondown supports the following languages:
English


Q. Does Buttondown offer an API?

Yes, Buttondown has an API available for use.


Q. What level of support does Buttondown offer?

Buttondown offers the following support options:
Email/Help Desk, FAQs/Forum, Knowledge Base

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