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Critical Mention Pricing, Features, Reviews and Alternatives

Critical Mention product overview

What is Critical Mention?

Critical Mention is an all-in-one platform for real-time social media monitoring with search, sharing, and analysis tools for PR professionals. Users can search TV, radio, online news, and social media in real-time with Critical Mention's media monitoring service. Search results are easily analyzed, turned into actionable data and shared using Critical Mention's comprehensive platform.

Key benefits of using Critical Mention

  • Real time media monitoring of more than 2,000 broadcast networks
  • Customizable reporting with templates
  • Ad hoc search for mentions within the last 60 days
  • Video editing with the proprietary WordPlay feature
  • API availability for integrations
  • Typical customers

    Freelancers
    Small businesses
    Mid size businesses
    Large enterprises

    Platforms supported

    Web
    Android
    iPhone/iPad

    Support options

    Chat
    Email/Help Desk
    Phone Support
    24/7 (Live rep)

    Training options

    Live Online
    Videos
    Webinars
    In Person
    Documentation

    Critical Mention pricing information

    Value for money

    4.0

    /5

    13

    Price starts from

    No info

    Pricing options

    Free plan
    Subscription
    Free trial
    Pricing range

    Value for money contenders

    Critical Mention features

    Functionality

    4.2

    /5

    13
    Total Features36 4 categories

    Most valued features by users

    Reporting/Analytics
    Campaign Management
    API
    Activity Dashboard
    Customizable Templates
    Alerts/Notifications
    Contact Management
    Trend Analysis

    Functionality contenders

    Critical Mention users reviews

    Overall rating

    4.3

    /5

    13

    Positive reviews

    92%

    Write a review
    Rating breakdown
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend8.6/10
    Rating distribution

    5

    4

    3

    2

    1

    7

    5

    0

    0

    1

    Pros
    Expensive, but very solid and easy to use media monitoring software with decent analytics options. Building reports for our board was very easy.

    NE

    Nile E.

    This is the best in class mention tracking platform, we are always up to date now.

    AR

    Anonymous Reviewer

    The search function allows me to find the latest news in my field before most other people, and this also allows me to make social media posts that get good traction.

    JD

    Jesse D.

    Cons
    I wish I could figure out or have a way to block from seeing multiple postings of the same article. It's bothersome to see multiples of the same thing in my feed each day.

    TM

    Tom M.

    Sometimes Critical Mention inexplicably misses published stories, so we always need to manually cross-reference reports.

    SM

    Scott M.

    Overall rating contenders

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend10/10

    Share this review:

    Complete mention monitoring from a single place

    Reviewed 8 months ago
    Pros

    This is the best in class mention tracking platform, we are always up to date now.

    Cons

    Robust software for a reasonable price, we are 100% suttisfied.

    Vendor response

    Thank you very much for leaving such a remarkable review. Our Critical Mention team appreciates your input and is delighted to know that we are providing 'the best in class mention tracking platform' service. Thanks again for the wonderful review!

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend7/10

    Share this review:

    Well-priced media monitoring software with a few flaws, but superb customer service

    Reviewed 7 months ago

    Our experience with Critical Mention has been favorable, but with the onslaught of new and updated competitors, transitioning to a new provider is not off the table.

    Pros

    Critical Mention incorporates all coverage, including broadcast, into easy-to-research keywords and client names. Viewing, selecting and building custom reports is very simple. The UI is intuitive and effective.

    Cons

    Sometimes Critical Mention inexplicably misses published stories, so we always need to manually cross-reference reports. Broadcast video clips are not automatically available in HD, so while you can view and download them, they're not necessarily usable for creating internal tools such as sizzle reels.

    Vendor response

    Hi Scott, thank you for sharing your experience using our Earned Media Suite. We're delighted to see that you enjoy our platform's user experience and the help of our account management team. Please feel free to reach out to your account manager so we can help refine your searches. Thanks again for sharing!

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support

    Share this review:

    Review

    Reviewed 6 months ago
    Pros

    the analytics charts in the reporting tool

    Cons

    didn’t have the publications i needed to monitor

    Vendor response

    Hi Ashley, we appreciate you sharing your experience. Please reach out to your account manager so we can set up the tracking you need. We're happy to help

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend10/10

    Share this review:

    Critical Mention Helps Makes Our Press Even More Newsworthy

    Reviewed 2 years ago

    Our agency went viral - literally viral around the world - due to our ability to quickly share detailed metrics during several media outlet interviews. The data is easy to pull, and the reports are customizable for client needs.

    Pros

    Critical Mention allows us to stay up-to-the-very-minute (literally) of media mentions of our agency and our clients. Often when we do a PR interview, Critical Mention lets us know it is live before the reporter has had a chance to email us. It also provides the metrics we need for clients to be able to showcase overall impressions and media value, while allowing us to remove clutter nonsense that is repetitive and not relevant for tracking needs. We use the software more so for tracking TV coverage for clients as we do product placement for brands as part of our agency services. Critical Mention allows us to review content without having to have a massively extensive (with heavy upkeep) monster of a DVR system in place.

    Cons

    The social media analytics still have some room to improve, and the maximum you can search for mentions is 60 days - so you need to stay on top of reporting and not use it for competitive research unless you have forethought to plan and download those reports on a continuous basis.

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend10/10

    Share this review:

    Critical Mention Works for US

    Reviewed 9 months ago
    Pros

    I like how I can see, edit through word play, and then save and download video clips. I also like that I can save clips/articles/etc. into separate files for sharing with our leadership team.

    Cons

    I wish I could figure out or have a way to block from seeing multiple postings of the same article. It's bothersome to see multiples of the same thing in my feed each day.

    Vendor response

    Hi Tom, Thank you for leaving such a kind review. We are delighted to see that you love using our Critical Mention Wordplay feature. We always strive to provide the greatest earned media service and customer support, so we appreciate you saying we're the best media monitoring service out there! Thanks again!

    Critical Mention FAQs and common questions

    Critical Mention has the following pricing plans:
    Pricing model: Subscription


    Critical Mention has the following typical customers:
    Freelancers, Large Enterprises, Mid Size Business, Non Profit, Public Administrations, Small Business


    Critical Mention supports the following languages:
    Chinese (Traditional), Italian, Thai, Hungarian, Japanese, Spanish, English, Danish, Russian, Irish, Hebrew, Norwegian (Bokmal), French, Turkish, Indonesian, Polish, Czech, Portuguese, Dutch, Chinese (Simplified), Ukrainian, Swedish, Finnish, German, Arabic, Korean


    Yes, Critical Mention has an API available for use.


    Critical Mention integrates with the following applications:
    Google Analytics, Slack


    Critical Mention offers the following support options:
    Chat, Email/Help Desk, Phone Support, 24/7 (Live rep)

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