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FeedOtter Logo

FeedOtter

RSS emailing for Pardot & Marketo marketing automation users

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FeedOtter Pricing, Features, Reviews and Alternatives

FeedOtter product overview

What is FeedOtter?

FeedOtter enables email marketing professionals to send blog digest and RSS-based emails from Salesforce's Pardot or Marketo, with full reporting & analytics. By providing the tools to automate and schedule RSS email directly through marketing automation software, FeedOtter aims to help users grow their subscriber lists, nurture leads and close more sales.

Key benefits of using FeedOtter

  • Utilize FeedOtter’s library of templates, created by experts, which are fully functioning and displayable on any device.

  • Let the app do the work for you with the fully automatic mode. FeedOtter uses your chosen template and sends it automatically through Marketo or Pardot at predefined intervals.

  • Analyze which of your email templates are the most effective with FeedOtters A/B testing and insights.

  • Customize FeedOtter’s pre-made templates using the in-built tools or with HTML coding. Instructions and step-by-step guides are provided to guide users.

  • FeedOtter is uniquely integrated with Marketo and Pardot which means RSS emails are sent directly through email marketing automation software with no third party.
  • Typical customers

    Freelancers
    Small businesses
    Mid size businesses
    Large enterprises

    Platforms supported

    Web
    Android
    iPhone/iPad

    Support options

    Email/Help Desk
    Phone Support

    Training options

    Live Online
    Documentation

    FeedOtter pricing information

    Value for money

    4.8

    /5

    41

    Starting from

    ic-pricetag

    No pricing info

    Pricing options

    Free plan
    Subscription
    Free trial
    Pricing range

    Value for money contenders

    FeedOtter features

    Functionality

    4.8

    /5

    41

    Total features

    17

    3 categories

    Most valued features by users

    Campaign Management
    Reporting & Statistics
    Customizable Templates
    Marketing Automation
    Subscription Management
    Campaign Scheduling
    Conversion Rate Optimization
    Email Marketing

    FeedOtter users reviews

    Overall Rating

    4.8

    /5

    41

    Positive reviews

    Rating breakdown
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend9.61/10
    Rating distribution

    5

    4

    3

    2

    1

    35

    5

    0

    0

    1

    Pros
    The Pardot integration is seamless and ties all our RSS emails directly to the prospect activity. It's brilliant for functionality and you can also create custom templates if that is your desire.
    The product is very easy to use, the customer service is excellent (they went above and beyond in helping set up and made sure I was happy at launch) and the app is a great value for the price.
    Very simple to setup and great integration with Pardot. Pro-active customer support reached out to me when they noticed an issue I had not.
    Cons
    I was worried we were going to get a repeat on the newsletter, but FeedOtter was smart enough to know to only populate the template with only the 2 new episodes. I have literally 0 complaints.
    Some limitation in the templates but mostly because of limits to the RSS itself.
    I experienced a few hiccups when scheduled posts missed deadlines or when posts are updated and the publish time changes, but they were relatively minor.

    Overall rating contenders

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend10/10

    Share this review:

    So easy to use (and help when you don't even know you need it)

    Reviewed 4 years ago
    Pros

    We're using FeedOtter to send automated emails via Pardot that are populated by our podcast RSS feed. Set up was literally under 20 minutes. Templates are great and it just works. I edited some code in the template that caused Pardot/FeedOtter to error. Didn't know what I was doing wrong and was getting frustrated so I just decided to let it sit for a while. Then, out of the blue, FeedOtter customer...

    Cons

    Nothing yet. It is totally turn-key and is really smart. I had it set up so the automated email that goes out weekly shows the newest 3 episodes. One week we only had 2 new podcast episodes. I was worried we were going to get a repeat on the newsletter, but FeedOtter was smart enough to know to only populate the template with only the 2 new episodes. I have literally 0 complaints.

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend10/10

    Share this review:

    We love FeedOtter for our RSS Email Campaigns

    Reviewed 2 years ago

    The team at FeedOtter was incredibly helpful implementing a new feature to provide all of the functionality we needed to integrate our ESP with this RSS product. It was quick and easy for my team to implement, and the we are very happy with end result of unique emails for all of our different regional campaign needs.

    Pros

    There was no other equivalent in the market to FeedOtter. We needed dynamic capabilities to allow us to generate emails only when new content was posted to our RSS for several regional feeds. Feedotter provided full control of those capabilities we needed.

    Cons

    I have no complaints for the FeedOtter product. It does exactly what we needed.

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support

    Share this review:

    No features, little flexibility, can't customize, insert image or schedule posts. Really unhappy.

    Reviewed 5 years ago
    Pros

    Easy to set up and use (as long as you don't care what it looks like, the wording or just about anything customized.)

    Cons

    Where to begin....FeedOtter has virtually no functionality besides pulling in text from the blog, inserting a logo and then sending. You can't even insert a basic banner image, insert text, customize it or even schedule a post. Don't listen to the site where it says you can customize it within the HTML. We had HTML and CSS experts working on it for days and there is no easy way to go into the code to make changes. I was dumbfounded how little this produce does. Such a disappointment.

    Vendor response

    Heidi, I've sent you several emails over the past months trying to learn what features would be most helpful to you with no response. I apologize for the simplicity but our product was made to do 1 thing really well, send blog posts via Marketo & Pardot and that is what we do. Please let me know if you'd like to speak anytime. Best,

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend10/10

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    Digital Marketing Manager

    Reviewed 3 years ago

    If you're looking for a simple, effective way to create an automated blog subscription program with WordPress and Pardot/Marketo, FeedOtter is the best solution. Hands down.

    Pros

    FeedOtter delivers exactly what they promise: a simple, automated connection between your RSS feed and your marketing automation platform. I've used FeedOtter for years with both Marketo and Pardot to build blog subscription campaigns. The team is very responsive, the email builder is drag and drop (but also gives you access to the html if you want to dig into the code) and the overall setup is very straightforward. Well worth the investment!

    Cons

    Nothing really. I experienced a few hiccups when scheduled posts missed deadlines or when posts are updated and the publish time changes, but they were relatively minor.

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend10/10

    Share this review:

    Easy to Use Product and Personable Customer Service

    Reviewed 4 years ago
    Pros

    FeedOtter's product has a ton of great features for content marketers and digital marketers. As a premium user, we have several feeds set up to automate our daily and weekly blog emails for all regions. The customization is top notch. Additionally, the customer service provided by our rep and his team is second to none. And in the SaaS world, customer service is everything.

    Cons

    It would be great to be able to analyze my programs within the platform itself. I run it through my MA platform, so I can get a full view of everything which is also awesome, but sometimes I want to be able to make on the fly decisions on what works best for our customers without needing to work with our marketing operations teams.

    FeedOtter FAQs and common questions

    Q. What type of pricing plans does FeedOtter offer?

    FeedOtter has the following pricing plans:
    Pricing model: Subscription
    Free Trial: Available | (No Credit Card required)


    Q. Who are the typical users of FeedOtter?

    FeedOtter has the following typical customers:
    Large Enterprises, Mid Size Business, Small Business


    Q. What languages does FeedOtter support?

    FeedOtter supports the following languages:
    English


    Q. Does FeedOtter offer an API?

    No, FeedOtter does not have an API available.


    Q. What other apps does FeedOtter integrate with?

    FeedOtter integrates with the following applications:
    Pardot, Marketo Engage


    Q. What level of support does FeedOtter offer?

    FeedOtter offers the following support options:
    Email/Help Desk, Phone Support

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