FeedOtter Pricing, Features, Reviews & Comparison of Alternatives

FeedOtter

RSS emailing for Pardot & Marketo marketing automation users

4.78/5 (41 reviews)

FeedOtter overview

What is FeedOtter?

FeedOtter enables email marketing professionals to send blog digest and RSS-based emails from Salesforce's Pardot or Marketo, with full reporting & analytics. By providing the tools to automate and schedule RSS email directly through marketing automation software, FeedOtter aims to help users grow their subscriber lists, nurture leads and close more sales.

Designed to nurture leads with automated blog and RSS content emails, FeedOtter grants users the opportunity to create customized RSS emails either from the library of templates or by importing their own pre-created templates. Using the templates provided by FeedOtter, users can completely customize the way their RSS email is presented to subscribers from logos and colors to fonts and HTML editing. For added personalization, FeedOtter allows users to choose from advanced scheduling options including 'every-other period' or 'only within business hours' automation.

In order to assess the effectiveness of an email template, users can run A/B testing through FeedOtter and monitor the change it has on user engagement. Using FeedOtter’s automatic reporting tool users can access reports on conversion rates, unsubscribes and user engagement. As FeedOtter emails are sent through marketing software Marketo or Pardot, users only need one unsubscriber database rather than the multiple lists that can be created when using a third party email tool.
www.feedotter.com

Pricing

Starting from
$79/month
Pricing options
Subscription
Free trial
Value for money
View Pricing Plans

Devices

Business size

S
M
L

Markets

United States, Canada

Supported languages

English
FeedOtter screenshot: Flexible and advanced email scheduling optionsRSS Emails & PardotFeedOtter screenshot: Explore FeedOtter's ready-to-send email templatesFeedOtter screenshot: Personalize RSS emails with the email creator and editorFeedOtter screenshot: Customize email templates with HTMLFeedOtter screenshot: Integrate with SalesForce Pardot and gain insight into subscriber engagementFeedOtter screenshot: Integrate Marketo with RSS emailing

FeedOtter user reviews

Value for money
Features
Ease of use
Customer support
  4.8
  4.8
  4.8
  4.9
Joe Vignolo

So easy to use (and help when you don't even know you need it)

Used weekly for less than 6 months
Reviewed 2018-11-07
Review Source: Capterra

Pros
We're using FeedOtter to send automated emails via Pardot that are populated by our podcast RSS feed. Set up was literally under 20 minutes. Templates are great and it just works. I edited some code in the template that caused Pardot/FeedOtter to error. Didn't know what I was doing wrong and was getting frustrated so I just decided to let it sit for a while. Then, out of the blue, FeedOtter customer success sends me an email saying something along the lines of "I noticed you were getting some errors. I took a look at your template and I noticed you edited some code. I found the piece that was giving you the problem and fixed it for you. Hope that was ok." It was more than OK, it was FANTASTIC! Boom -- it worked flawlessly from that point on. I wish every software solution had that level of proactive customer service.

Cons
Nothing yet. It is totally turn-key and is really smart. I had it set up so the automated email that goes out weekly shows the newest 3 episodes. One week we only had 2 new podcast episodes. I was worried we were going to get a repeat on the newsletter, but FeedOtter was smart enough to know to only populate the template with only the 2 new episodes. I have literally 0 complaints.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Tammi St. Angelo

We love FeedOtter for our RSS Email Campaigns

Used weekly for less than 6 months
Reviewed 2020-10-29
Review Source: Capterra

The team at FeedOtter was incredibly helpful implementing a new feature to provide all of the functionality we needed to integrate our ESP with this RSS product. It was quick and easy for my team to implement, and the we are very happy with end result of unique emails for all of our different regional campaign needs.

Pros
There was no other equivalent in the market to FeedOtter. We needed dynamic capabilities to allow us to generate emails only when new content was posted to our RSS for several regional feeds. Feedotter provided full control of those capabilities we needed.

Cons
I have no complaints for the FeedOtter product. It does exactly what we needed.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Heidi Hodges

No features, little flexibility, can't customize, insert image or schedule posts. Really unhappy.

Used weekly for less than 6 months
Reviewed 2017-07-19
Review Source: Capterra

Pros
Easy to set up and use (as long as you don't care what it looks like, the wording or just about anything customized.)

Cons
Where to begin....FeedOtter has virtually no functionality besides pulling in text from the blog, inserting a logo and then sending. You can't even insert a basic banner image, insert text, customize it or even schedule a post. Don't listen to the site where it says you can customize it within the HTML. We had HTML and CSS experts working on it for days and there is no easy way to go into the code to make changes. I was dumbfounded how little this produce does. Such a disappointment.

Response from FeedOtter


Heidi,

I've sent you several emails over the past months trying to learn what features would be most helpful to you with no response. I apologize for the simplicity but our product was made to do 1 thing really well, send blog posts via Marketo & Pardot and that is what we do.

Please let me know if you'd like to speak anytime.

Best,

Rating breakdown

Value for money
Ease of use
Features
Customer support

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Mark Knight

Automate RSS blog feed via Marketo

Used weekly for less than 6 months
Reviewed 2020-11-18
Review Source: Capterra

Great product, does what you need, supported by great people.

Pros
Moved our Wordpress blog and wanted to send out daily alerts to subscribers via Marketo. Feedotter allows us to take our feed and convert into emails sent automatically to our subscribers within Marketo allowing for centralised subscription management.

Cons
Slightly fiddly to setup multiple feeds but customer support is excellent and got it setup and working for me

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Sydney Slater, MBA

Digital Marketing Manager

Used weekly for 2+ years
Reviewed 2019-03-04
Review Source: Capterra

If you're looking for a simple, effective way to create an automated blog subscription program with WordPress and Pardot/Marketo, FeedOtter is the best solution. Hands down.

Pros
FeedOtter delivers exactly what they promise: a simple, automated connection between your RSS feed and your marketing automation platform. I've used FeedOtter for years with both Marketo and Pardot to build blog subscription campaigns. The team is very responsive, the email builder is drag and drop (but also gives you access to the html if you want to dig into the code) and the overall setup is very straightforward. Well worth the investment!

Cons
Nothing really. I experienced a few hiccups when scheduled posts missed deadlines or when posts are updated and the publish time changes, but they were relatively minor.

Rating breakdown

Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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FeedOtter pricing

Starting from
$79/month
Pricing options
Subscription
Free trial
View Pricing Plans

$79.00/month for Basic subscription - includes 1 RSS campaign
$99.00/month for Pro subscription - includes 3 RSS campaigns
$199.00/month for Expert subscription - includes 5 RSS campaigns

FeedOtter features

Campaign Management
Customizable Templates
Reporting & Statistics

API (626 other apps)
Activity Dashboard (449 other apps)
Automatic Notifications (242 other apps)
Campaign Analysis (344 other apps)
Campaign Planning (225 other apps)
Campaign Segmentation (232 other apps)
Content Management (321 other apps)
Customizable Branding (321 other apps)
Data Import/Export (297 other apps)
Drag & Drop Interface (273 other apps)
Engagement Analytics (295 other apps)
Monitoring (278 other apps)
Multi-Channel Marketing (270 other apps)
Real Time Analytics (272 other apps)
Social Media Integration (339 other apps)
Template Management (229 other apps)
Third Party Integration (420 other apps)

Videos and tutorials

Additional information for FeedOtter

Key features of FeedOtter

  • Content / blogging platform
  • Customizable templates
  • Lead capture
  • Planning tools
  • Recurring tasks
  • RSS feeds
  • Automated scheduling
  • Conversion optimization tools
  • Periodic reporting
  • Retention management
  • Event triggered actions
  • A/B testing
  • Drip email marketing
  • Email templates
  • Scheduled emails
  • RSS applications
  • Reporting & statistics
  • Unsubscribe database
  • Campaign management
  • Performance reports
  • Behavior tracking
  • Email marketing
  • Subscriber management
  • Campaign scheduling
View All Features

Benefits

Utilize FeedOtter’s library of templates, created by experts, which are fully functioning and displayable on any device.

Let the app do the work for you with the fully automatic mode. FeedOtter uses your chosen template and sends it automatically through Marketo or Pardot at predefined intervals.

Analyze which of your email templates are the most effective with FeedOtters A/B testing and insights.

Customize FeedOtter’s pre-made templates using the in-built tools or with HTML coding. Instructions and step-by-step guides are provided to guide users.

FeedOtter is uniquely integrated with Marketo and Pardot which means RSS emails are sent directly through email marketing automation software with no third party.