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HubSpot Marketing Hub vs Octopus CRM Comparison (2026)

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HubSpot Marketing Hub

Octopus CRM

Overview

Reach buyers across more channels and turn more of the interest you earn into pipeline. HubSpot Marketing Hub brings campaigns, content, forms, and nurture together in one workspace, connected to your CRM. Start free.

Octopus CRM is a lead management software that helps businesses import LinkedIn profiles of prospects, manage connection requests, send automated greeting messages, and more on a centralized platform. It allows staff members to utilize the built-in dashboard to view prospects with names and designation using the search and filter tools.

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Video & Screenshots

Pricing

Starting from

/user

Per month

Free trial available
Credit cardless trial
Free account
Subscription based

Starting from

9.99

Per month

Free trial available
Credit cardless trial
Free account
Subscription based

User reviews

4.5

6.2K

3.7K

361

Value for money

Ease of use

Features

Customer support

78%

would recommend this app

4.6

274

185

Value for money

Ease of use

Features

Customer support

79%

would recommend this app

Pros

“Having email management, contact management, landing pages, and social media scheduling fully integrated into a single dashboard saves a ton of time and eliminates the hassle of switching between different tools.”

BRIJ K.

IT Exedutive

“The selection of templates is excellent for creating stylish emails, and the default journeys you can create make it simple to quickly set up essential automations to engage with key leads.”

Timothy E.

Client Advisor

“Advanced segmentation; It offers advanced segmentation options that allow businesses to target specific groups of customers based on their behavior, purchase history and other data points.”

Timothy E.

Client Advisor

Pros

“It is simple to send LinkedIn connection requests with Octopus CRM.It possible to view many LinkedIn profiles with Octopus CRM thus building a strong marketing and customer base.”

Samuel N.

Marketing Manager

“The features with this software makes communication efficient and is user friendly.”

India C.

Benefits Customer Service Representative

“It is not visible how many responses to messages were received in the statistics.”

Nela S.

Sales

Cons

“This can create duplicate contacts or make it difficult to attribute activity to the correct company, requiring additional manual cleanup and impacting reporting accuracy.”

Valérie L.

Senior Director, Brand and Marketing

“There is a specific limit on how many contacts you can export into HubSpot and when you go over that limit the price tiers can get expensive.”

Jordan V.

Sales Specialist

“The first agent instructed me to send an email to a specific address, conveniently failing to mention that this address only accepts emails from professional accounts, making it impossible for me to contact them. When I called back to request the correct information, the situation escalated.”

Daniel G.

Administrator

Cons

“I wrote to them 3 times and received no answer at all.”

Tatiana F.

Director

“Interface can be basic and reloading times can be slow at times”

Julie L.

Sales

“The worst thing about it cant do specific templates and the worst when to close a ticket, many things system force to go through before closing or resolving.”

Joe D.

IT Directot