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Mailchimp vs Instapage Comparison

Overview

MailChimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with email...

Instapage lets you create, optimize, personalize, and analyze post-click pages for to turn more of your advertising clicks...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Screenshots

Pricing

Starting from
$10/mo.month
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based
Starting from
$99/mo.month
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

8,283

4,608

968

148

70

  • Value for money
  • Ease of use
  • Features
  • Customer support
97%
would recommend this app

5

4

3

2

1

189

90

20

3

3

  • Value for money
  • Ease of use
  • Features
  • Customer support
93%
would recommend this app

Pros

They do a great job of educating marketers about how to ensure your campaigns are successful not just in the short run, but also overall, over many, many mailings and contacts.
I love the interface - once I got to know what was possible it became very easy to create what I wanted. I feel like it makes a big difference in how we're perceived by our community.
I used to think it was way too cumbersome to use and not as fluid in its layout. I think, to stay competitive, Mailchimp has really focused on improving the UI to make it more user friendly.

Pros

Mobile friendly, great customer service, super easy to use, they do all the work for you when automating your variations, excellent templates, can also create your own.
Instapage brings to the table value for money, great functionality as well as good integrations with most popular apps. Very low technical knowledge needed.
It gets the job done and has some great features to offer too. The best part about it is it's ease of use for those people who need a landing page but don't know the technical side of it all.

Cons

It lack direct and urgent support in times of desperate need of it, and the some features aren't so flexible, I can say its not so much up to par with industry standard.
The problem I ran into with mailchimp is that it struggled to sync with a wix site created for a client. Upfront, it worked well but then seemed to stop working.
Their modular template builder is the worst builder I've used ever. It's so bad that I rather just code the whole template.

Cons

They hide behind a 24-hour cancellation policy and will not refund me nearly $2,000 in charges for a service I don't use. Contact me if you have had a similar problem.
I received this response after I emailed them on the 22 to cancel my subscription (you can’t manually do it yourself) and they acknowledged my email but charged me anyway.
The web hooks application and integrations are pretty bad, you have to constantly check that those are connected and you can miss traffic because of this.
  • Vendor responds to reviews
  • Last review3 days ago
  • Vendor responds to reviews
  • Last review25 days ago

Key features

  • Total features78
  • A/B Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Archiving & Retention
  • Assessment Management
  • Automated Scheduling
  • Automatic Lead Distribution
  • Automatic Notifications
  • CRM Integration
  • Campaign Analysis
  • Campaign Management
  • Campaign Segmentation
  • Click Tracking
  • Client Management
  • Collaboration Tools
  • Communication Management
  • Contact Management
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Custom Fields
  • Custom Forms
  • Custom Landing Pages
  • Customer Accounts
  • Customer Activity Reporting
  • Customer Database
  • Customer Profiling
  • Customer Segmentation
  • Customizable Branding
  • Customizable Templates
  • Data Import
  • Data Import/Export
  • Data Synchronization
  • Delivery Tracking
  • Demographic Data Collection
  • Design Management
  • Drag & Drop Interface
  • Drip Marketing
  • Email Distribution
  • Email Integration
  • Email Marketing Management
  • Email Notifications
  • Email Templates
  • Email Tracking
  • Engagement Analytics
  • Event Triggered Actions
  • Geolocation
  • Heatmap
  • Knowledge Base Management
  • Landing Page Templates
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Loyalty Program
  • Mail Merge
  • Mailing List Management
  • Mobile Integration
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multiple Projects
  • Multiple User Accounts
  • Order Confirmation
  • Order Management
  • Preview Functionality
  • ROI Analytics
  • RSS Feeds
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Reporting
  • Registration Management
  • Reporting & Statistics
  • Rich Text Editor
  • SEO Management
  • Search Functionality
  • Social Advertising
  • Social Media Integration
  • Social Media Metrics
  • Social Network Marketing
  • Subscription Management
  • Tagging
  • Template Management
  • Third Party Integration
  • To-Do List
  • Unsubscribe Database
  • Usage Tracking
  • User Management
  • Website Integration
  • Workflow Management
  • eCommerce Integration
  • Total features37
  • A/B Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Archiving & Retention
  • Assessment Management
  • Automated Scheduling
  • Automatic Lead Distribution
  • Automatic Notifications
  • CRM Integration
  • Campaign Analysis
  • Campaign Management
  • Campaign Segmentation
  • Click Tracking
  • Client Management
  • Collaboration Tools
  • Communication Management
  • Contact Management
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Custom Fields
  • Custom Forms
  • Custom Landing Pages
  • Customer Accounts
  • Customer Activity Reporting
  • Customer Database
  • Customer Profiling
  • Customer Segmentation
  • Customizable Branding
  • Customizable Templates
  • Data Import
  • Data Import/Export
  • Data Synchronization
  • Delivery Tracking
  • Demographic Data Collection
  • Design Management
  • Drag & Drop Interface
  • Drip Marketing
  • Email Distribution
  • Email Integration
  • Email Marketing Management
  • Email Notifications
  • Email Templates
  • Email Tracking
  • Engagement Analytics
  • Event Triggered Actions
  • Geolocation
  • Heatmap
  • Knowledge Base Management
  • Landing Page Templates
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Loyalty Program
  • Mail Merge
  • Mailing List Management
  • Mobile Integration
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multiple Projects
  • Multiple User Accounts
  • Order Confirmation
  • Order Management
  • Preview Functionality
  • ROI Analytics
  • RSS Feeds
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Reporting
  • Registration Management
  • Reporting & Statistics
  • Rich Text Editor
  • SEO Management
  • Search Functionality
  • Social Advertising
  • Social Media Integration
  • Social Media Metrics
  • Social Network Marketing
  • Subscription Management
  • Tagging
  • Template Management
  • Third Party Integration
  • To-Do List
  • Unsubscribe Database
  • Usage Tracking
  • User Management
  • Website Integration
  • Workflow Management
  • eCommerce Integration

Integrations

  • Total integrations1256
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Total integrations92
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier

Security

  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation
  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation

User reviews that mention these apps

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Mailchimp

Great overall but it's expensive

Reviewed 3 years ago

-quick integrations with page forms

Pros

it created with care and many funny gestures which is fun and great you can easily integrate your forms with onbounce or instapage or any other custom pages it's fast and it makes double opt in forms easy

Cons

lack customizability and for sending tests, it also lacks on quality checks before sending and making an estimated tip how many bounces there will be

Overall Rating

    Share this review:

    Instapage

    Great Landing Page

    Reviewed 6 years ago

    Designing great landing pages used to involve a design / IT team (costing lots of $) or a bunch of freelancers (wasting your time). We were in exactly the same situation until we found Instapage. This is an awesome apps to design powerful landing pages without spending a lots of money or wasting precious time. Once your page is live, changes and updates can be easily implemented (again without involving any 3rd party). We simply love it!

    Pros

    - Awesome Support team - User friendly software - Great A/B Testing - Able to do awesome designs easily - Conversion tracking & proper lead management - Mailchimp integration

    Cons

    - You will never stop using it! ;-) Instapage is one of the great tools for online marketers.

    Overall Rating

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      Instapage

      By far the best landing page drag and drop service out there.

      Reviewed 6 years ago

      As a digital marketing consultant and programmer, I used to build multiple landing pages for many of my clients. Back in the day, my process would go as follows: -Design landing in Photoshop -Code html/css -Upload file to server/wp (or worse) -Build landing on services such as leadpages, that really constrain your options in terms of design Then I discovered Instapage, which for me is the only...

      Pros

      -Fast -Reliable -In app analytics -In app AB tests -SEO optimization -Fully customizable -Best in class drag and drop landing pages -Forms -Full integration with google docs, mailchimp and a long etc

      Cons

      Being extremely picky: -The way dragging items work was not intuitive for me: you can drag from inside the item, but not from the border.

      Vendor response

      This is a great breakdown, thanks so much! Our pricing model is actually totally freemium! That means you don't have to stress over a free trial time limit or give away your credit card info before you know that the product works for you. You can edit, build, and test 1 page for 100% free and upgrade only when you are ready! Thanks again!

      Overall Rating
      • Value for money
      • Ease of use
      • Customer support

      Share this review:

      Instapage

      Awesome product

      Reviewed 6 years ago

      I am a non techie, non geek and wanted a simple. easy way to start an email lead page. I needed a site that just worked, had templates with great designs & was just plug n play. I found Instapage. I have to say it is awesome. I found a template i wanted and started to make the changes I wanted. The site was very intuitive, it integrated easily with Mailchimp. Within an hour, I had a really cool,...

      Pros

      ease to set up, speed to get going, tons of templates to use, great customer care, speed the site loads, very easy to change things, its very use friendly, can add video ,images, integration with mailchimp

      Cons

      the only thing is I would have liked the mobile version to be a tad better... when you create a desktop version, it automatically builds a mobile version which is great.. but some of the text needs to be re configured.. you cant add any new things to the mobile version... but it still works great...

      Overall Rating

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        Instapage

        Best landing page solution in the world!

        Reviewed 6 years ago

        Wow, really impressed with Instapage. Thank you for making my life easier and my landing pages more efficient, my conversion rates higher and it looks professional.

        Pros

        Easy and fast to build (Drag & drop WYSIWYG editor) • Higher conversion rates • Mobile version • A/B testing • Publish to custom domains, Wordpress & Facebook • Lots of professional free themes to choose from • Marketing tools intergradations like mailchimp, and more... • Referral program • and much more, go check it out for yourself!

        Cons

        I really can't think of any cons, It is faster and better to use Instapage rather than Wordpress, and if i want to use Wordpress i can just publish the landing page to Wordpress :)

        Vendor response

        Thank you so much for this review Tiaan! This made our day. If there are any features you can think of that we can add or improve upon please let us know!

        Overall Rating

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          Instapage

          The more I tell colleagues about Instapage, the more they like me

          Reviewed 5 years ago

          No (real) design, layout, or coding skills are needed to build-out beautiful, effective, conversion-snagging landing pages. Great tool, so easy to use. The leads my pages are capturing are amazing. Went with the Premium plan ( great deal for all the features it includes), within jsut a few weeks it had already paid for itself.

          Pros

          Amazingly easy to create pages Great value Optimization is a breeze Able to integrate all my apps, (CRM stuff, MailChimp, Autopilot, etc.) totally doable World-class customer support (was genuinely amazed at how quickly, professionally and intelligently they've answered all my questions (which have been few given the great UX/UI.)

          Cons

          Zero cons. No, seriously, no cons.

          Overall Rating
          • Value for money
          • Ease of use
          • Features
          • Customer support
          • Likelihood to recommend8/10

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