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Mailchimp vs Instapage Comparison

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Overview

Category Leaders

Mailchimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with email...

Category Leaders

Instapage lets you create, optimize, personalize, and analyze post-click pages for to turn more of your advertising clicks...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

0

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

149

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

9.1K

5K

1K

159

76

  • Value for money
  • Ease of use
  • Features
  • Customer support
97%
would recommend this app

4.5

342

5

4

3

2

1

213

99

23

4

3

  • Value for money
  • Ease of use
  • Features
  • Customer support
92%
would recommend this app

Pros

I've had a very positive experience. The help desk was able to respond to some of my questions pretty quickly, I like the functionality and my emails look good.
Mailchimp is very great software. I like how it's easy to interface, and how you can clean the data.
I like how Mailchimp keeps track of my audience and helps me categorize them for different types of emails. I also like being able to create appealing and interactive emails for my viewers.

Pros

Overall my experience was great, and now they are integrating with even more important software, so it’s getting even better.
For the moment I liked it and I found it very useful, it is a tool you need to have in your work to provide a better service, it is very good.
The builder is super easy to learn, the integration with WordPress is seamless, and the ability to duplicate pages for scale and to collaborate with your team and/or clients is industry-leading.

Cons

I have had instances where the emails sometimes end up in the spam folder or promotions folder, which can be annoying and needs to be figured out.
Mailchimp is used by many which means that spam filters are more likely to tag your emails as spam. I did not have any other problems with Mailchimp.
For a company that's been around as long as Mailchimp has, it's crazy to me how bad the UX/UI is. It's just hard to use so much of the time.

Cons

I received this response after I emailed them on the 22 to cancel my subscription (you can’t manually do it yourself) and they acknowledged my email but charged me anyway.
InstaPage got too greedy and may be conducting bad business practice.
After awhile Instagram gets boring it needs something to bring some light to it.
  • Vendor responds to reviews
  • Last review4 days ago
  • Vendor responds to reviews
  • Last reviewa month ago

Key features

  • Total features134
  • AB Testing
  • API
  • Account Based Marketing
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Archiving & Retention
  • Audience Targeting
  • Auto-Responders
  • Automated Publishing
  • Automated Scheduling
  • Behavior Analytics
  • Behavioral Analytics
  • Behavioral Targeting
  • CAN SPAM Compliance
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Segmentation
  • Campaign Tracking
  • Categorization/Grouping
  • Channel Management
  • Click Tracking
  • Client Management
  • Collaboration Tools
  • Contact Database
  • Contact Management
  • Content Management
  • Contextual Targeting
  • Conversion Rate Optimization
  • Conversion Tracking
  • Cross Channel Attribution
  • Customer Accounts
  • Customer Activity Tracking
  • Customer Database
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Analysis Tools
  • Data Import/Export
  • Data Synchronization
  • Data Visualization
  • Design Management
  • Display Ad Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Experience Management
  • For iPad Devices
  • Form Builder
  • Geolocation
  • Geotargeting
  • Heatmaps
  • Image Library
  • Interaction Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Segmentation
  • List Management
  • Live Chat
  • Location Tracking
  • Mailing List Management
  • Marketing Automation
  • Marketing Calendar
  • Mass Texting
  • Mobile Access
  • Mobile Optimized Emails
  • Mobile Retargeting
  • Mobile Survey
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Campaigns
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multiple User Accounts
  • Multivariate Testing
  • Offline Response Collection
  • Order Management
  • Performance Metrics
  • Personalization
  • Post Scheduling
  • Publishing Options
  • Question Branching
  • Question Library
  • Question Piping
  • ROI Tracking
  • Randomization
  • Real Time Analytics
  • Real Time Data
  • Real Time Editing
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Recommendations
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Quotas
  • Response Validation
  • Responsive
  • SEO Management
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Shared Inboxes
  • Simple Mail Transfer Protocol (SMTP)
  • Site Intercept Survey
  • Skip Logic
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Media Retargeting
  • Social Promotion
  • Spam Blocker
  • Split Testing
  • Subscription Management
  • Support Audio/Images/Video
  • Survey Builder
  • Tagging
  • Team Management
  • Template Management
  • Third Party Integrations
  • To-Do List
  • URL Customization
  • Unsubscribe Database
  • Visual Analytics
  • Visual Editor
  • WYSIWYG Editor
  • Website Analytics
  • Website Integration
  • Website Personalization
  • Website Visitor Tracking
  • Workflow Management
  • eCommerce Management
  • Total features69
  • AB Testing
  • API
  • Account Based Marketing
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Archiving & Retention
  • Audience Targeting
  • Auto-Responders
  • Automated Publishing
  • Automated Scheduling
  • Behavior Analytics
  • Behavioral Analytics
  • Behavioral Targeting
  • CAN SPAM Compliance
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Segmentation
  • Campaign Tracking
  • Categorization/Grouping
  • Channel Management
  • Click Tracking
  • Client Management
  • Collaboration Tools
  • Contact Database
  • Contact Management
  • Content Management
  • Contextual Targeting
  • Conversion Rate Optimization
  • Conversion Tracking
  • Cross Channel Attribution
  • Customer Accounts
  • Customer Activity Tracking
  • Customer Database
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Analysis Tools
  • Data Import/Export
  • Data Synchronization
  • Data Visualization
  • Design Management
  • Display Ad Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Experience Management
  • For iPad Devices
  • Form Builder
  • Geolocation
  • Geotargeting
  • Heatmaps
  • Image Library
  • Interaction Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Segmentation
  • List Management
  • Live Chat
  • Location Tracking
  • Mailing List Management
  • Marketing Automation
  • Marketing Calendar
  • Mass Texting
  • Mobile Access
  • Mobile Optimized Emails
  • Mobile Retargeting
  • Mobile Survey
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Campaigns
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multiple User Accounts
  • Multivariate Testing
  • Offline Response Collection
  • Order Management
  • Performance Metrics
  • Personalization
  • Post Scheduling
  • Publishing Options
  • Question Branching
  • Question Library
  • Question Piping
  • ROI Tracking
  • Randomization
  • Real Time Analytics
  • Real Time Data
  • Real Time Editing
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Recommendations
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Quotas
  • Response Validation
  • Responsive
  • SEO Management
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Shared Inboxes
  • Simple Mail Transfer Protocol (SMTP)
  • Site Intercept Survey
  • Skip Logic
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Media Retargeting
  • Social Promotion
  • Spam Blocker
  • Split Testing
  • Subscription Management
  • Support Audio/Images/Video
  • Survey Builder
  • Tagging
  • Team Management
  • Template Management
  • Third Party Integrations
  • To-Do List
  • URL Customization
  • Unsubscribe Database
  • Visual Analytics
  • Visual Editor
  • WYSIWYG Editor
  • Website Analytics
  • Website Integration
  • Website Personalization
  • Website Visitor Tracking
  • Workflow Management
  • eCommerce Management

Integrations

  • Total integrations1654
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier
  • Total integrations96
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier

User reviews that mention these apps

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Mailchimp logo

Mailchimp

Great overall but it's expensive

Reviewed 5 years ago

-quick integrations with page forms

Pros

it created with care and many funny gestures which is fun and great you can easily integrate your forms with onbounce or instapage or any other custom pages it's fast and it makes double opt in forms easy

Cons

lack customizability and for sending tests, it also lacks on quality checks before sending and making an estimated tip how many bounces there will be

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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Instapage logo

Instapage

Great Landing Page

Reviewed 7 years ago

Designing great landing pages used to involve a design / IT team (costing lots of $) or a bunch of freelancers (wasting your time). We were in exactly the same situation until we found Instapage. This is an awesome apps to design powerful landing pages without spending a lots of money or wasting precious time. Once your page is live, changes and updates can be easily implemented (again without involving any 3rd party). We simply love it!

Pros

- Awesome Support team - User friendly software - Great A/B Testing - Able to do awesome designs easily - Conversion tracking & proper lead management - Mailchimp integration

Cons

- You will never stop using it! ;-) Instapage is one of the great tools for online marketers.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Instapage logo

Instapage

Easy to use and very effective in lead generation and tracking!

Reviewed 4 months ago

We mostly use this for specific projects or products that we do not want to dedicate an entire webpage to, and that we want to keep specific track of. It makes it really easy to track who is interested in what and what needs more attention.

Pros

I like that you need no experience to figure out how to use this. It is so simple and straight forward! Additionally, it has a lot of easy integrations and things you can customize to fit your brand.

Cons

This product is great, but many other software/service providers offer free landing page software. (e.g. MailChimp) This makes it hard to justify the added expense.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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Instapage logo

Instapage

By far the best landing page drag and drop service out there.

Reviewed 7 years ago

As a digital marketing consultant and programmer, I used to build multiple landing pages for many of my clients. Back in the day, my process would go as follows: -Design landing in Photoshop -Code html/css -Upload file to server/wp (or worse) -Build landing on services such as leadpages, that really constrain your options in terms of design Then I discovered Instapage, which for me is the only...

Pros

-Fast -Reliable -In app analytics -In app AB tests -SEO optimization -Fully customizable -Best in class drag and drop landing pages -Forms -Full integration with google docs, mailchimp and a long etc

Cons

Being extremely picky: -The way dragging items work was not intuitive for me: you can drag from inside the item, but not from the border.

Vendor response

This is a great breakdown, thanks so much! Our pricing model is actually totally freemium! That means you don't have to stress over a free trial time limit or give away your credit card info before you know that the product works for you. You can edit, build, and test 1 page for 100% free and upgrade only when you are ready! Thanks again!

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

Share this review:

Instapage logo

Instapage

Awesome product

Reviewed 7 years ago

I am a non techie, non geek and wanted a simple. easy way to start an email lead page. I needed a site that just worked, had templates with great designs & was just plug n play. I found Instapage. I have to say it is awesome. I found a template i wanted and started to make the changes I wanted. The site was very intuitive, it integrated easily with Mailchimp. Within an hour, I had a really cool,...

Pros

ease to set up, speed to get going, tons of templates to use, great customer care, speed the site loads, very easy to change things, its very use friendly, can add video ,images, integration with mailchimp

Cons

the only thing is I would have liked the mobile version to be a tad better... when you create a desktop version, it automatically builds a mobile version which is great.. but some of the text needs to be re configured.. you cant add any new things to the mobile version... but it still works great...

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

Share this review:

Instapage logo

Instapage

Best landing page solution in the world!

Reviewed 7 years ago

Wow, really impressed with Instapage. Thank you for making my life easier and my landing pages more efficient, my conversion rates higher and it looks professional.

Pros

Easy and fast to build (Drag & drop WYSIWYG editor) • Higher conversion rates • Mobile version • A/B testing • Publish to custom domains, Wordpress & Facebook • Lots of professional free themes to choose from • Marketing tools intergradations like mailchimp, and more... • Referral program • and much more, go check it out for yourself!

Cons

I really can't think of any cons, It is faster and better to use Instapage rather than Wordpress, and if i want to use Wordpress i can just publish the landing page to Wordpress :)

Vendor response

Thank you so much for this review Tiaan! This made our day. If there are any features you can think of that we can add or improve upon please let us know!

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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Instapage logo

Instapage

The more I tell colleagues about Instapage, the more they like me

Reviewed 6 years ago

No (real) design, layout, or coding skills are needed to build-out beautiful, effective, conversion-snagging landing pages. Great tool, so easy to use. The leads my pages are capturing are amazing. Went with the Premium plan ( great deal for all the features it includes), within jsut a few weeks it had already paid for itself.

Pros

Amazingly easy to create pages Great value Optimization is a breeze Able to integrate all my apps, (CRM stuff, MailChimp, Autopilot, etc.) totally doable World-class customer support (was genuinely amazed at how quickly, professionally and intelligently they've answered all my questions (which have been few given the great UX/UI.)

Cons

Zero cons. No, seriously, no cons.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Instapage logo

Instapage

Expensive, But Better Than Any Other Landing Page Creator

Reviewed 4 years ago

Lead pages are an essential part of effective lead generation campaigns, and the fact that the analytics available are not only easy to understand - and to explian to clients - makes my life a lot easier - and my marketing campaigns far more efficient.

Pros

I make a great deal of use of landing pages as a part of various lead generation campaigns and while I have tried others - and have created lead pages from scratch in WordPress and MailChimp nothing beats Instapage The design options are so diverse, the UI so very well laid out and the customer service so good that things just go right every time, which is exactly what I'm looking for.

Cons

The price. It's expensive. But, it's worth the investment.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

Share this review:

Instapage logo

Instapage

Powerful Landing Pages (incl. Awesome Customer Support)

Reviewed 7 years ago

I am sure most of you agree that designing great landing pages used to involve a design / IT team (costing lots of $) or a bunch of freelancers (wasting your time). We were in exactly the same situation until we found Instapage. This is an awesome apps to design powerful landing pages without spending a lots of money or wasting precious time. The drag and drop menu is extremely easy to use. Every...

Pros

No pros were added to this review

Cons

No cons were added to this review

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

Share this review:

Instapage logo

Instapage

Absolutely an All-Round Great Customer Experience

Reviewed 6 years ago

Hi, I'm Claudiu, I am doing Marketing for a startup Educational Company, and have been using Instapage for the past four months, in response to our needs of getting new learners onboard as well as managing their interaction with our online marketing efforts and giving a great experience with those interacting with our company. So much efforts have been put into Instapage's Customer Service that...

Pros

No pros were added to this review

Cons

No cons were added to this review