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Marcom Portal Logo

Marcom Portal

4.0
(84)

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Customize, manage & share digital assets

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(7)

Marcom Portal Pricing, Features, Reviews and Alternatives

Marcom Portal FAQs

Q. What type of pricing plans does Marcom Portal offer?

Marcom Portal has the following pricing plans:
Pricing model: Subscription
Free Trial: Available | (No Credit Card required)

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Q. Who are the typical users of Marcom Portal?

Marcom Portal has the following typical customers:
Large Enterprises, Mid Size Business, Small Business

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Q. What languages does Marcom Portal support?

Marcom Portal supports the following languages:
English

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Q. Does Marcom Portal offer an API?

No, Marcom Portal does not have an API available.

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Q. What other apps does Marcom Portal integrate with?

Marcom Portal integrates with the following applications:
Salesforce Marketing Cloud, Microsoft PowerPoint, Infor OS, Marketo Engage, Oracle Eloqua

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Q. What level of support does Marcom Portal offer?

Marcom Portal offers the following support options:
FAQs/Forum, Phone Support, Chat, Email/Help Desk

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Marcom Portal product overview

What is Marcom Portal?

Marcom Portal is a cloud-based platform for digital asset and brand management, which allows users to customize and distribute marketing materials and brand assets while still managing access, brand integrity, and compliance. Field marketers, sales reps, agents, franchisees, brokers, and distributors can all be granted access to customizable materials online.

Key benefits of using Marcom Portal

- The built-in file format converter automatically outputs a range of file formats, including GIF, TIF, JPEG, PNG, and PDF.

- Files can be distributed in a number of ways, including via email and self-service online portal with a customizable design.

- Assets can be searched using keywords, metadata, or SKU codes.

- Assets can be updated in real time, and versions can be monitored to ensure up-to-date content is in use at all times.

- Brand standards and regulatory compliance can be enforced while still allowing customization of content from the field, with different levels of user access available.

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

Support options

FAQs/Forum
Phone Support
Chat
Email/Help Desk

Training options

Webinars
In Person
Documentation
Videos
Live Online

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Marcom Portal pricing information

Value for money

3.8

/5

84

Starting from

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Pricing options

Free plan
Subscription
Free trial
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Marcom Portal features

Functionality

3.7

/5

84

Total features

40

4 categories

Most valued features by users

Reporting/Analytics
Campaign Management
Reporting & Statistics
Customizable Templates
Customizable Branding
Content Management
Multi-Channel Marketing
Contact Management

Functionality contenders

Marcom Portal users reviews

Overall Rating

4.0

/5

84

Positive reviews

Rating breakdown
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7.12/10
Rating distribution

5

4

3

2

1

28

35

17

4

0

Pros
After it's set up, it's pretty simple for people to customize their materials. The customer support has been very good and the site is continually being improved.
There are so many possibilities that we are just beginning to explore. There are some integration hiccups but mostly on our end, and Marcom has worked to help us through those as best as they can.
The account management and support team are a great asset when you are working on a more complex product set.
Cons
My biggest complaint is that MarCom Central does have restrictions to integrating with some of our business platforms.
It is not an intuitive system and the training is both costly and time consuming (if one opts to fly out to California.).
I do struggle with the complete process as it is quite involved and we seem to push the limitations of the software quite a bit.

Overall rating contenders

ZM
AvatarImg

Zach M.

Hospital & Health Care, 10,001+ employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Marcom review

Reviewed 7 years ago

We have had nothing but great experiences with Marcom. This technology has helped us remove production time from the marketing department and allowing us to work on other projects instead. This self-serve tool has allowed our users to utilize the functionality at its fullest. The only issue we have come across is within the Business Intelligence system, which has had some hiccups that haven't allowed us to pull precise reporting. We have not been able to produce reports that can support the complete utilization. We believe once these are corrected we will have everything we need from Marcom and it's system. However, overall this system has been excellent for our company and has been accepted by the majority of our users.

Pros

The customization capabilities overall.

Cons

The low functionality of the rich text editor

Vendor response

Zach, Thank you so much for your positive review. We will work closely with Birst to get these hiccups resolved for your integration, and we are so pleased to hear that the tool overall has been helping you and your company. Thanks again! The MarcomCentral Team

PS
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Paul S.

Marketing and Advertising, self-employed

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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MarcomCentral is a great tool for providing access to digital assets across multiple user groups

Reviewed 6 years ago

The ability to communicate and distribute our marketing assets to our internal and external team members.

Pros

There is a lot of flexibility in how the software can be customized for a users needs, and the ability to share assets with access restrictions is a true benefit for our organization.

Cons

As with all software, we do encounter some bugs from time to time, but the support team is great about addressing any issues that arise. I would like to see a mobile application of the software but I know that is currently in development.

Vendor response

Paul, Thank you so much for your glowing review! Your comments have been passed on, and we appreciate your partnership. I know we'll continue to provide your teams with the flexible technology they need!

RW
AvatarImg

Rebecca W.

Hospital & Health Care, 501-1,000 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend3/10

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Not as expected

Reviewed 4 years ago

We would love to fully integrate MarcomCentral into our company strategy in a variety of ways and use it across the organization in a variety of ways as the hub for all our collateral and promotional items. #rd party integration with vendors has been difficult, and content creation has been difficult and expensive, so it's been much more challenging than anticipated to actually roll out.

Pros

The UX for end users is good. Once the software is setup, it's fairly easy to navigate and use. Has options to expand offerings.

Cons

The setup has been a nightmare and not what was advertised in the sales process. Getting new content on the site takes much longer than anticipated and requires a lot of back and forth and in most cases professional services are required to implement, with a lot of oversight from our team.

MJ
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Mindy J.

Textiles, 1,001-5,000 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Great product with a lot of capabilities

Reviewed 7 years ago

Marcom has been a valuable tool for our organization. It allows for many users to access marketing materials in one central location. It's easy for them to use. The functions from searching to downloads and customization make it highly useful. It also alleviates the marketing team from doing one-off requests so they can focus on larger projects while MarComCentral takes care of the daily needs for our sales team.

Pros

It has a large range of capabilities, including digital downloads, "store front", and it's very customizable.

Cons

It's pretty cumbersome on the backend for admins to upload and create new material.

Vendor response

Hi Mindy, We are so pleased to hear you appreciate the versatility of our tool and how it has helped your company with initiatives! We are currently working on a new UX and hopefully this will alleviate any cumbersome issues with the backend. Please don't hesitate to ask your BRM for quicker, easier ways to use the tool. Thanks for the positive review! The MarcomCentral Team

SR
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Samantha R.

Medical Practice, 10,001+ employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Great for simple templates; less flexible with variable/complex templates

Reviewed 6 years ago
Pros

Customer service team; interactive outward-facing portal; ability to create new features if you request and fund them; easy to create simple, static templates

Cons

Burn through support hours quickly; coding required by Marcom team for anything involving variable pricing by format within 1 product (single- vs double-sided included)

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