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Marcom Portal is a cloud-based platform for digital asset and brand management, which allows users to customize and distribute marketing materials and brand assets while still managing access, brand integrity, and compliance. Field marketers, sales reps, agents, franchisees, brokers, and distributors can all be granted access to customizable materials online.
Typical customers
Platforms supported
Support options
Training options
Value for money
3.8
/5
84
Starting from
No pricing info
Value for money contenders
Functionality
3.7
/5
84
Total features
40
4 categories
Functionality contenders
Overall Rating
4.0
/5
84
Positive reviews
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Overall rating contenders
Kelsey D.
Verified reviewer
Financial Services, 201-500 employees
Used daily for 6-12 months
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MarcomCentral did exactly what we expected. It helped us automate our design and printing process by creating templates that took the place of our one-off designs. We were at a point where every business card, in a corporation that had 5,000 employees, was created by one of our designers. We had great support with our implementation team and customer service. They are constantly improving their product, which was great.
The templates are not "magic" nor could you expect them to be. The front-end was very easy for users, but the back-end needed to be set up by more tech-savvy marketer/designers.
Erinn R.
Real Estate, 51-200 employees
Used daily for 2+ years
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Overall, our five-year relationship with MarcomCentral has been positive. While we've hit our roadblocks, the team always arises to the challenge. The software helped us create an environment where local markets can autonomously create marketing/event materials, while achieving brand consistency by locking down the branded design elements and incorporating an approval workflow. The platform, however,...
MarcomCentral allows us to maintain brand integrity while giving autonomy of marketing material creation to local marketing admins.
Currently we are experiencing a lot of difficulty migrating from the old to new portal. It does not feel like a thorough QA testing phase was completed with a variety of product types because our products keep turning up new issues. Several integral functionalities were not considered for the new portal, so in some instances, we are taking two steps back in efficiency as a result.
Andrew W.
Insurance, 1,001-5,000 employees
Used daily for 2+ years
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the benefits is having a location for all things brand from Sentry. We want to keep it simple for users to know where to go, and have quick and easy access to what they need to enhance their workplace duties. The software provides the resource for supporting and strengthening our brand.
The capability in a vacuum is awesome. It can do many things, and considers many scenarios that required as part of maintaining a businesses brand. I noticed at the last conference and even in conversations, the desire to listen and consider the challenges customers are facing with regards to system needs. The recent hire of UX support is a tremendous step in a great direction to understand use and process and enhance from a user perspective. I mostly enjoy the consideration of the system not just being POD, and instead, being a brand system, with needs for downloads, print, assets, guidelines, templates, videos, etc. This is where MarcomCentral can shine.
The capability in a vacuum is awesome. The product is better promoted than it performs. As the admin, planner, builder, and user, I see all sides. I can see what it can be but struggle with a system with an attitude. Some days, it is so great, and then something stops working or changes and all things go to hell. I need something I can be an ambassador for and believe in. The unpredictability of new releases, adding functionality, changing settings or altering things intended to improve can have unexpected and timely consequences. I can tell the fundamental system was conceived and built by techs, with limited UX exploration or user consideration.
Thank you Andrew, your comments have been sent to the appropriate teams as we are always looking to improve our platform. We have a new UX and Mobile release coming, which should alleviate a lot of these issues!
Kelsey D.
Verified reviewer
Hospital & Health Care, 1,001-5,000 employees
Used daily for 6-12 months
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1. User-friendly portal internal clients are be able to easily adopt and use 2. Template capabilities 3. Designated caregiver access to create and order materials 4. Ability to build in levels of approvals and assign designated approvers of budgets and creative, copy, imagery, etc. 5. Ability to track utilization and costs by department
Marcom Central has created shorter lead times and more satisfied clients. Our non-marketing employees are able to create digital collateral on the spot without having to wait for design time, proofing time and the time it takes to get things scheduled. The system is user-friendly and intuitive. The system means we require fewer employee hours, benefits, etc. due to the automation of routine tasks. It has improved operational efficiency. Most importantly, multiple members of the strategic marketing & communications team have greater job satisfaction because they can spend their time doing more meaningful work rather than making routine design updates/changes.
Customizing the software to fit our workflow was one of our more difficult tasks, however, I look forward to the constant improvements the team at Marcom continues to create to make the user experience better.
Kelsey, Thank you so much for your review! We are always working to better our product to fit your needs. We appreciate your feedback!
Anonymous Reviewer
Verified reviewer
Higher Education, 1,001-5,000 employees
Used daily for 1-2 years
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It's a localized place where users can find collateral and promotional items.
I like that we can easily add products and how simple it is for our static products. It easy to add users, products and cost centers. The approval process for products is easy and intuitive. It's a localized resource that our users can use.
The back end of the product is fairly slow. It takes a long time to add products because of how slow it is at times. The reporting for the portal could be better. I know the Business Intelligence feature was created to solve for reporting. Also sometimes we experience difficulty with customizable products. I feel like there's more options to build this out more based on the users needs.
Hi there! Thank you so much for your review. We've forwarded along your concerns to the appropriate teams, and we'd like to send you your thank you -- please contact us at your earliest convenience!
Q. What type of pricing plans does Marcom Portal offer?
Marcom Portal has the following pricing plans:
Pricing model: Subscription
Free Trial: Available | (No Credit Card required)
Q. Who are the typical users of Marcom Portal?
Marcom Portal has the following typical customers:
Large Enterprises, Mid Size Business, Small Business
Q. What languages does Marcom Portal support?
Marcom Portal supports the following languages:
English
Q. Does Marcom Portal offer an API?
No, Marcom Portal does not have an API available.
Q. What other apps does Marcom Portal integrate with?
Marcom Portal integrates with the following applications:
Salesforce Marketing Cloud, Microsoft PowerPoint, Infor Birst, Marketo Engage, Oracle Eloqua
Q. What level of support does Marcom Portal offer?
Marcom Portal offers the following support options:
FAQs/Forum, Phone Support, Chat, Email/Help Desk