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Marcom Portal Logo

Marcom Portal

Customize, manage & share digital assets

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Marcom Portal Pricing, Features, Reviews and Alternatives

Marcom Portal product overview

What is Marcom Portal?

Marcom Portal is a cloud-based platform for digital asset and brand management, which allows users to customize and distribute marketing materials and brand assets while still managing access, brand integrity, and compliance. Field marketers, sales reps, agents, franchisees, brokers, and distributors can all be granted access to customizable materials online.

Key benefits of using Marcom Portal

- The built-in file format converter automatically outputs a range of file formats, including GIF, TIF, JPEG, PNG, and PDF.

- Files can be distributed in a number of ways, including via email and self-service online portal with a customizable design.

- Assets can be searched using keywords, metadata, or SKU codes.

- Assets can be updated in real time, and versions can be monitored to ensure up-to-date content is in use at all times.

- Brand standards and regulatory compliance can be enforced while still allowing customization of content from the field, with different levels of user access available.

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

Support options

FAQs/Forum
Phone Support
Chat
Email/Help Desk

Training options

Webinars
In Person
Documentation
Videos
Live Online

Marcom Portal pricing information

Value for money

3.8

/5

84

Starting from

ic-pricetag

No pricing info

Pricing options

Free plan
Subscription
Free trial
Pricing range

Value for money contenders

Marcom Portal features

Functionality

3.7

/5

84

Total features

40

4 categories

Most valued features by users

Reporting/Analytics
Campaign Management
Reporting & Statistics
Customizable Templates
Customizable Branding
Content Management
Multi-Channel Marketing
Contact Management

Functionality contenders

Marcom Portal users reviews

Overall Rating

4.0

/5

84

Positive reviews

Rating breakdown
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7.12/10
Rating distribution

5

4

3

2

1

28

35

17

4

0

Pros
After it's set up, it's pretty simple for people to customize their materials. The customer support has been very good and the site is continually being improved.

CF

Christine F.

There are so many possibilities that we are just beginning to explore. There are some integration hiccups but mostly on our end, and Marcom has worked to help us through those as best as they can.

JJ

Justin J.

The account management and support team are a great asset when you are working on a more complex product set.

VK

Valerie K.

Cons
My biggest complaint is that MarCom Central does have restrictions to integrating with some of our business platforms.

TS

Tequila S.

It is not an intuitive system and the training is both costly and time consuming (if one opts to fly out to California.).

JC

Jack C.

I do struggle with the complete process as it is quite involved and we seem to push the limitations of the software quite a bit.

JC

Jodie C.

Overall rating contenders

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Time and Money saved by getting rid of one-off designs

Reviewed 4 years ago
Pros

MarcomCentral did exactly what we expected. It helped us automate our design and printing process by creating templates that took the place of our one-off designs. We were at a point where every business card, in a corporation that had 5,000 employees, was created by one of our designers. We had great support with our implementation team and customer service. They are constantly improving their product, which was great.

Cons

The templates are not "magic" nor could you expect them to be. The front-end was very easy for users, but the back-end needed to be set up by more tech-savvy marketer/designers.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Review of MarcomCentral

Reviewed 2 years ago

Overall, our five-year relationship with MarcomCentral has been positive. While we've hit our roadblocks, the team always arises to the challenge. The software helped us create an environment where local markets can autonomously create marketing/event materials, while achieving brand consistency by locking down the branded design elements and incorporating an approval workflow. The platform, however,...

Pros

MarcomCentral allows us to maintain brand integrity while giving autonomy of marketing material creation to local marketing admins.

Cons

Currently we are experiencing a lot of difficulty migrating from the old to new portal. It does not feel like a thorough QA testing phase was completed with a variety of product types because our products keep turning up new issues. Several integral functionalities were not considered for the new portal, so in some instances, we are taking two steps back in efficiency as a result.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

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MarcomCentral has robust capability. But, from a UX and admin standpoint, needs work

Reviewed 4 years ago

the benefits is having a location for all things brand from Sentry. We want to keep it simple for users to know where to go, and have quick and easy access to what they need to enhance their workplace duties. The software provides the resource for supporting and strengthening our brand.

Pros

The capability in a vacuum is awesome. It can do many things, and considers many scenarios that required as part of maintaining a businesses brand. I noticed at the last conference and even in conversations, the desire to listen and consider the challenges customers are facing with regards to system needs. The recent hire of UX support is a tremendous step in a great direction to understand use and process and enhance from a user perspective. I mostly enjoy the consideration of the system not just being POD, and instead, being a brand system, with needs for downloads, print, assets, guidelines, templates, videos, etc. This is where MarcomCentral can shine.

Cons

The capability in a vacuum is awesome. The product is better promoted than it performs. As the admin, planner, builder, and user, I see all sides. I can see what it can be but struggle with a system with an attitude. Some days, it is so great, and then something stops working or changes and all things go to hell. I need something I can be an ambassador for and believe in. The unpredictability of new releases, adding functionality, changing settings or altering things intended to improve can have unexpected and timely consequences. I can tell the fundamental system was conceived and built by techs, with limited UX exploration or user consideration.

Vendor response

Thank you Andrew, your comments have been sent to the appropriate teams as we are always looking to improve our platform. We have a new UX and Mobile release coming, which should alleviate a lot of these issues!

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Creating a more efficient marketing team by reducing one-off creative requests

Reviewed 4 years ago

1. User-friendly portal internal clients are be able to easily adopt and use 2. Template capabilities 3. Designated caregiver access to create and order materials 4. Ability to build in levels of approvals and assign designated approvers of budgets and creative, copy, imagery, etc. 5. Ability to track utilization and costs by department

Pros

Marcom Central has created shorter lead times and more satisfied clients. Our non-marketing employees are able to create digital collateral on the spot without having to wait for design time, proofing time and the time it takes to get things scheduled. The system is user-friendly and intuitive. The system means we require fewer employee hours, benefits, etc. due to the automation of routine tasks. It has improved operational efficiency. Most importantly, multiple members of the strategic marketing & communications team have greater job satisfaction because they can spend their time doing more meaningful work rather than making routine design updates/changes.

Cons

Customizing the software to fit our workflow was one of our more difficult tasks, however, I look forward to the constant improvements the team at Marcom continues to create to make the user experience better.

Vendor response

Kelsey, Thank you so much for your review! We are always working to better our product to fit your needs. We appreciate your feedback!

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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We had good experience with the product I have used it for about a year and it's fairly simple.

Reviewed 4 years ago

It's a localized place where users can find collateral and promotional items.

Pros

I like that we can easily add products and how simple it is for our static products. It easy to add users, products and cost centers. The approval process for products is easy and intuitive. It's a localized resource that our users can use.

Cons

The back end of the product is fairly slow. It takes a long time to add products because of how slow it is at times. The reporting for the portal could be better. I know the Business Intelligence feature was created to solve for reporting. Also sometimes we experience difficulty with customizable products. I feel like there's more options to build this out more based on the users needs.

Vendor response

Hi there! Thank you so much for your review. We've forwarded along your concerns to the appropriate teams, and we'd like to send you your thank you -- please contact us at your earliest convenience!

Marcom Portal FAQs and common questions

Q. What type of pricing plans does Marcom Portal offer?

Marcom Portal has the following pricing plans:
Pricing model: Subscription
Free Trial: Available | (No Credit Card required)


Q. Who are the typical users of Marcom Portal?

Marcom Portal has the following typical customers:
Large Enterprises, Mid Size Business, Small Business


Q. What languages does Marcom Portal support?

Marcom Portal supports the following languages:
English


Q. Does Marcom Portal offer an API?

No, Marcom Portal does not have an API available.


Q. What other apps does Marcom Portal integrate with?

Marcom Portal integrates with the following applications:
Salesforce Marketing Cloud, Microsoft PowerPoint, Infor Birst, Marketo Engage, Oracle Eloqua


Q. What level of support does Marcom Portal offer?

Marcom Portal offers the following support options:
FAQs/Forum, Phone Support, Chat, Email/Help Desk

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