MarcomCentral Enterprise Pricing, Features, Reviews & Comparison of Alternatives

MarcomCentral Enterprise

Customize, manage & share digital assets

4.04/5 (84 reviews)

MarcomCentral Enterprise overview

What is MarcomCentral Enterprise?

MarcomCentral Enterprise is a cloud-based platform for digital asset and brand management, which allows users to customize and distribute marketing materials and brand assets while still managing access, brand integrity, and compliance. Field marketers, sales reps, agents, franchisees, brokers, and distributors can all be granted access to customizable materials online.

MarcomCentral Enterprise enables users to customize content from the field, using the web-based ‘marketing intranet’ to access brand assets from anywhere. The design of the marketing portal can be customized, and users can enable and disable different levels of access permissions to ensure that individuals can only edit and distribute content they are authorized to access. Personalized content can be created, including proposals, direct mail, html, and collateral, with rules to ensure unique content is delivered to every recipient. Multiple ad sizes are automatically generated, and files are automatically converted into a range of formats, including JPEG, PNG, GIF, TIF, and PDF.

Payments can be processed securely through MarcomCentral Enterprise, and multiple distribution options are available. The system integrates with a range of other business applications, including Salesforce.com which enables the dynamic merging of customer data into marketing materials.
www.marcomcentral.com

Pricing

Pricing options
Subscription
Value for money
View Pricing Plans

Devices

Business size

S
M
L

Markets

United States

Supported languages

English
MarcomCentral Enterprise screenshot: Multiple types of content can be personalized using MarcomCentral EnterpriseMarcomCentral OverviewMarcomCentral Enterprise screenshot: MarcomCentral Enterprise allows users to create personalized html emails with merged dataMarcomCentral Enterprise screenshot: Users can track asset usage in MarcomCentral Enterprise

MarcomCentral Enterprise user reviews

Value for money
Features
Ease of use
Customer support
  3.8
  3.7
  3.5
  4.1
Kelsey DeMers

Time and Money saved by getting rid of one-off designs

Used daily for 6-12 months
Reviewed 2018-08-06
Review Source: Capterra

Pros
MarcomCentral did exactly what we expected. It helped us automate our design and printing process by creating templates that took the place of our one-off designs. We were at a point where every business card, in a corporation that had 5,000 employees, was created by one of our designers. We had great support with our implementation team and customer service. They are constantly improving their product, which was great.

Cons
The templates are not "magic" nor could you expect them to be. The front-end was very easy for users, but the back-end needed to be set up by more tech-savvy marketer/designers.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 7/10

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Erinn Rak

Review of MarcomCentral

Used daily for 2+ years
Reviewed 2019-12-10
Review Source: Capterra

Overall, our five-year relationship with MarcomCentral has been positive. While we've hit our roadblocks, the team always arises to the challenge. The software helped us create an environment where local markets can autonomously create marketing/event materials, while achieving brand consistency by locking down the branded design elements and incorporating an approval workflow. The platform, however, is not particularly strong with copy fitting, and the rich text editor does not entirely fill the design gap, so most of our more complex brochures have to be custom designed. Over the last 5 years the software has significantly progressed to incorporate our enhancement suggestions and keep up with industry trends, though at times we've experience long turnaround times for work and requests. Though, the new support ticketing system gives greater transparency into the process.

Pros
MarcomCentral allows us to maintain brand integrity while giving autonomy of marketing material creation to local marketing admins.

Cons
Currently we are experiencing a lot of difficulty migrating from the old to new portal. It does not feel like a thorough QA testing phase was completed with a variety of product types because our products keep turning up new issues. Several integral functionalities were not considered for the new portal, so in some instances, we are taking two steps back in efficiency as a result.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Andrew Williams

MarcomCentral has robust capability. But, from a UX and admin standpoint, needs work

Used daily for 2+ years
Reviewed 2018-01-03
Review Source: Capterra

the benefits is having a location for all things brand from Sentry. We want to keep it simple for users to know where to go, and have quick and easy access to what they need to enhance their workplace duties. The software provides the resource for supporting and strengthening our brand.

Pros
The capability in a vacuum is awesome. It can do many things, and considers many scenarios that required as part of maintaining a businesses brand. I noticed at the last conference and even in conversations, the desire to listen and consider the challenges customers are facing with regards to system needs. The recent hire of UX support is a tremendous step in a great direction to understand use and process and enhance from a user perspective. I mostly enjoy the consideration of the system not just being POD, and instead, being a brand system, with needs for downloads, print, assets, guidelines, templates, videos, etc. This is where MarcomCentral can shine.

Cons
The capability in a vacuum is awesome. The product is better promoted than it performs. As the admin, planner, builder, and user, I see all sides. I can see what it can be but struggle with a system with an attitude. Some days, it is so great, and then something stops working or changes and all things go to hell. I need something I can be an ambassador for and believe in. The unpredictability of new releases, adding functionality, changing settings or altering things intended to improve can have unexpected and timely consequences. I can tell the fundamental system was conceived and built by techs, with limited UX exploration or user consideration.

Response from MarcomCentral


Thank you Andrew, your comments have been sent to the appropriate teams as we are always looking to improve our platform. We have a new UX and Mobile release coming, which should alleviate a lot of these issues!

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 6/10

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Kelsey DeMers

Creating a more efficient marketing team by reducing one-off creative requests

Used daily for 6-12 months
Reviewed 2018-01-03
Review Source: Capterra

1. User-friendly portal internal clients are be able to easily adopt and use 2. Template capabilities 3. Designated caregiver access to create and order materials 4. Ability to build in levels of approvals and assign designated approvers of budgets and creative, copy, imagery, etc. 5. Ability to track utilization and costs by department

Pros
Marcom Central has created shorter lead times and more satisfied clients. Our non-marketing employees are able to create digital collateral on the spot without having to wait for design time, proofing time and the time it takes to get things scheduled. The system is user-friendly and intuitive. The system means we require fewer employee hours, benefits, etc. due to the automation of routine tasks. It has improved operational efficiency. Most importantly, multiple members of the strategic marketing & communications team have greater job satisfaction because they can spend their time doing more meaningful work rather than making routine design updates/changes.

Cons
Customizing the software to fit our workflow was one of our more difficult tasks, however, I look forward to the constant improvements the team at Marcom continues to create to make the user experience better.

Response from MarcomCentral


Kelsey,

Thank you so much for your review! We are always working to better our product to fit your needs. We appreciate your feedback!

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Anonymous

We had good experience with the product I have used it for about a year and it's fairly simple.

Used daily for 1-2 years
Reviewed 2018-01-04
Review Source: Capterra

It's a localized place where users can find collateral and promotional items.

Pros
I like that we can easily add products and how simple it is for our static products. It easy to add users, products and cost centers. The approval process for products is easy and intuitive. It's a localized resource that our users can use.

Cons
The back end of the product is fairly slow. It takes a long time to add products because of how slow it is at times. The reporting for the portal could be better. I know the Business Intelligence feature was created to solve for reporting. Also sometimes we experience difficulty with customizable products. I feel like there's more options to build this out more based on the users needs.

Response from MarcomCentral


Hi there! Thank you so much for your review. We've forwarded along your concerns to the appropriate teams, and we'd like to send you your thank you -- please contact us at your earliest convenience!

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 7/10

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MarcomCentral Enterprise pricing

Pricing options
Subscription
View Pricing Plans

Pricing varies by the number of users and assets. Further information is available on inquiry.

MarcomCentral Enterprise features

Customizable Templates
Monitoring
Reporting & Statistics

API (623 other apps)
Activity Dashboard (447 other apps)
Automatic Notifications (241 other apps)
Campaign Analysis (343 other apps)
Campaign Management (434 other apps)
Campaign Planning (224 other apps)
Campaign Segmentation (232 other apps)
Content Management (321 other apps)
Customizable Branding (320 other apps)
Data Import/Export (294 other apps)
Drag & Drop Interface (272 other apps)
Engagement Analytics (295 other apps)
Multi-Channel Marketing (269 other apps)
Real Time Analytics (272 other apps)
Social Media Integration (339 other apps)
Template Management (227 other apps)
Third Party Integration (417 other apps)

Security and privacy

Encryption

Encryption of sensitive data at rest
HTTPS for all pages

Access control

Multi-factor authentication options
This will ask you to sign in with LinkedIn

Videos and tutorials

Additional information for MarcomCentral Enterprise

Key features of MarcomCentral Enterprise

  • Customizable marketing portal
  • Multi-language support
  • Ad resizing
  • Customizable templates
  • Usage tracking
  • Reporting & analytics
  • Distribution options
  • User permissions management
  • File format converter
  • CRM integrations
  • ERP integrations
  • Email marketing integrations
  • Business intelligence integrations
  • Version controls
  • Dependency tracking
  • Thumbnails & previews
View All Features

Benefits

The built-in file format converter automatically outputs a range of file formats, including GIF, TIF, JPEG, PNG, and PDF.

Files can be distributed in a number of ways, including via email and self-service online portal with a customizable design.

Assets can be searched using keywords, metadata, or SKU codes.

Assets can be updated in real time, and versions can be monitored to ensure up-to-date content is in use at all times.

Brand standards and regulatory compliance can be enforced while still allowing customization of content from the field, with different levels of user access available.