Oracle Eloqua Pricing, Features, Reviews & Comparison of Alternatives

Oracle Eloqua

Cloud marketing automation software

4.1/5 (58 reviews)

Oracle Eloqua overview

What is Oracle Eloqua?

Oracle Eloqua allows you to plan, create and implement marketing campaigns across multiple channels. The marketing automation software provides tools to segment and target specific audiences with the most relevant content. You can analyze customer behavior through website analytics and social media monitoring.

With Eloqua you can create a marketing calendar for content, promotions, on-boarding, lead nurturing and other campaigns. Create SEO optimized content with custom data attributes based on individual customer data, such as engagement stage or persona. Create landing pages and forms, and publish content across the most relevant platforms. See a range of key metrics after publication, analyze customer sentiment, reach, conversion, and user behavior. Use this data to refine, test and create new content.

Along with marketing automation, Oracle Eloqua can also be used as a sales automation tool for greater lead management. Create activity profiles for website visitors, email recipients or contacts in the database, Use contact profiling and segmentation to qualify leads and get a visual summary of prospect activity that is embedded within your CRM. Define various lead nurturing paths and branches depending on customer needs. Focus conversation on the topics that are most relevant to your prospects based on their activity profiles. Send prebuilt email templates directly from the CRM or the web, and receive real-time website visitor alerts.

Pricing

Starting from
$2000/month
Pricing options
Subscription
Value for money
View Pricing Plans

Devices

Business size

S
M
L

Markets

United States, Canada, United Kingdom, Australia, China, India

Supported languages

English, German
Oracle Eloqua screenshot: Syching contacts within Oracle EloquaCreating a Simple Campaign in Eloqua 10Oracle Eloqua screenshot: Eloqua Campaign CanvasOracle Eloqua screenshot: Setting up a webinar campaign in Oracle EloquaOracle Eloqua screenshot: Setting up campaign reports in Oracle EloquaOracle Eloqua screenshot: Campaign builder in Oracle EloquaOracle | Eloqua Modern Mark Episodes 1-3

Oracle Eloqua reviews

Value for money
Features
Ease of use
Customer support
  3.2
  4.1
  3.6
  3.9
Anonymous

Expensive and Complex, if you're into that kinda thing

Used weekly for 1-2 years
Reviewed 2019-08-22
Review Source: Capterra

Very good. I like it because I'm very tecchy. Other might find it confusing and difficult to learn.

Pros
If you can imagine it, Eloqua in the OMC can build it. Great integration options. The most developed Custom Data Objects in Marketing Automation. Form fields don't have to be mapped to lead fields.

Cons
In regard to Eloqua... It's expensive and for anyone who isn't trained in it it's complex. Not super approachable. The email and landing page builders could use some major work.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 7/10

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Amy Beyer

Marketing Campaign Workhorse

Used daily for 1-2 years
Reviewed 2016-09-15
Review Source: GetApp

Eloqua is on the one side being used as a database tool for our big pool of suspects. On the other hand, we use Eloqua as a full fledge automation tool for email, print and telemarketing campaigns. We are using the full package: emails, landing pages, forms, program builder, data tools and reporting function. Eloqua is the hub of our entire marketing program. Our marketing team is small, but every person we add is added as a user and trained to think about our customer's journey through the buying process. The sales team relies on our outbound programs driven by Eloqua. The integration with Oracle Sales Cloud creates automatic data enrichment. Even though we are fairly simple in our use of the platform, we've created efficiencies and value that we wouldn't have without Eloqua.

Pros
The campaign management in Eloqua is a very easy and intuitive tool to send out simple, as well as sophisticated email campaigns. All assets (emails, forms, landing pages, etc.) can be integrated into the campaign, which makes the reporting easy and thorough. It has all necessary tools for a proper database management, including a good tool for scoring. The tools available within Eloqua allow us to target our messages to right market segments, and ensures that we can suppress email addresses that have already received a marketing message from us on a given day and unsubscribed through subscription management. We use Eloqua as a full fledge automation tool for all email campaigns and event RSVPs. Additionally, we have it synced with our CRM so that new contacts are added into the system automatically. I also think Eloqua University is a great resource.

Cons
Sometimes take a while until you can solve together with support your problem. They usually do not go the extra mile.We contracted a 3rd party to help implement some features and support training to maintain since Oracle does not provide those offerings. I also think lead scoring still needs work. I think they need to increase the amount of documents they allow you to store in their progressive profiling component. Sometimes it takes a while until you can solve a problem with support. They usually do not go the extra mile. We contracted a 3rd party to help implement some features and training documentation to maintain since Oracle does very little in those areas.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Chee Lai

Workhorse, but not UI friendly.

Used weekly for 2+ years
Reviewed 2019-04-05
Review Source: Capterra

Running big and multi-step email campaigns with over 10000 contacts is what I have been using Eloqua for.

Pros
Setting up email campaigns and landing pages are quick and easy. The A/B testing on email campaigns is a nice feature and that you can set a time range and once that's up, the winning email will be sent to the rest of your contacts.

Cons
There's a lot that Eloqua can do, but not many resources you can find to really put Eloqua in good use. The UI changes frequently, so you need to take a moment to familiarize yourself with the dashboard. The text editor provided is atrocious to use - its very glitchy. So if you're familiar with better text editors like Atom, Sublime Text or Dreamweaver - you don't get any options, nothing populates when writing tags etc.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 3/10

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Matthew Miller

Deliver the right message at the right time.

Reviewed 2014-11-14
Review Source: Software Advice

Pros
Eloqua empowers us to deliver marketing to our prospects as if we're having real conversations with them. Using a combination of assets, such as landing pages, forms, and emails, it's easy to create integrated marketing experiences that have a clear, unified voice, to progressively gather information about those you're marketing to, and to provide value exchange. And Eloqua (now a part of the Oracle Marketing Cloud) offers first-class training and ongoing support to help you and your team along your way. So, no matter if you're a shop of one or a large team, Eloqua can scale to fit your business needs.

Cons
Since the acquisition by Oracle, access to support has changed. It used to be that you could call in and talk to a rep, who would talk you through any problem on the spot. Now it's necessary to submit a ticket through the ticketing system, and most of the interaction is done over the web. They have been able to resolve all problems still, so the process is different, but it's not necessarily better or worse.

Rating breakdown

Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Mark Samarasinghe

Oracle Marketing Cloud

Used daily for 6-12 months
Reviewed 2018-12-05
Review Source: Capterra

Oracle Marketing has eased our Departments working conventions due to the many functionalities it offers such as data tracking, automated report generation, reminder, hierarchy etc..

Pros
My company had purchased a 2 year contract with Oracle package which includes the Marketing Cloud of which was used by me. Changing from an old system to Oracle was done with ease and the functionality Oracle offers along with its UI and troubleshoot is great for its users. Overall i am pleased with this software.

Cons
The price for the package was quite high in its 2 year contract, also the customer support was not easy to get a hold of, at least for me.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Oracle Eloqua pricing

Starting from
$2000/month
Pricing options
Subscription
View Pricing Plans

BASIC: $2,000* - 10 Users
STANDARD: $4,000* - 50 Users
ENTERPRISE: Contact Sales - Unlimited Users

*Monthly cost for database of < 10k contacts

Oracle Eloqua features

A/B Testing
API
Activity Dashboard
Automatic Notifications
Campaign Analysis
Campaign Management
Campaign Segmentation
Data Import/Export
Email Marketing Management
Monitoring
Multi-Channel Marketing

Content Management (288 other apps)
Customizable Branding (297 other apps)
Customizable Templates (305 other apps)
Drag & Drop Interface (267 other apps)
Engagement Analytics (275 other apps)
Real Time Analytics (255 other apps)
Reporting & Statistics (379 other apps)
Social Media Integration (329 other apps)
Third Party Integration (375 other apps)

Videos and tutorials

Additional information for Oracle Eloqua

Key features of Oracle Eloqua

  • Marketing content database
  • Advanced data-cleansing, de-duplication and normalization
  • Landing pages & forms
  • Content calendar planning
  • Lead nurturing, scoring & assignment
  • Eloque Social Suite
  • Contact Profiling and Segmentation
  • Display advertising
  • Content creation, publishing & promotion
  • Custom multi-city/multi-session events
  • Brand social media monitoring
  • Dedicated IP address(es) & full link branding
  • Customer segmentation & targeted communications
  • Contact/lead database
  • Marketing advisor team
  • Sales alerts, notifications and emailed reports
  • Email testing & reputation management tools
  • Best practice templates / programs & tools
  • Dynamic content
  • Sales notifications & alerts
  • Unified marketing calendar
  • Lead campaign management
  • Real time reporting
  • Single sign on for Salesforce.com
  • Marketing campaign analysis
  • Drip marketing and multi-channel campaigns
  • Built-in contact database
  • Event management
  • Marketing asset management
View All Features

Benefits

Customer Segmentation: Use Oracle Eloqua to group customers by preferences, location, requests and other key criteria. Create personalized communication for specific groups and send them through their preferred channel.

Social Media Monitoring: Use Eloqua's social media listening tools to monitor brand mentions on owned and earned media. Gauge customer sentiment with data on customer intent, product likes/dislikes, and customer service requests.

Campaign Execution: Plan and automate email marketing, demand generation and content marketing campaigns. Create content, landing pages and forms. Organize webinars, renewal/upsell campaigns and lead nurturing campaigns. Execute integrate multi-channel campaigns across social, email, direct mail, banner ads and more.

Preference Management: Use the email marketing bounce and opt-out manager to ensure your target audience get the most relevant content. The Email Subscription Manager to allow your recipients to select which groups of emails they wish to receive.

Customer Activity Profiles: See a graphical summary of customer behavior and online activity, and receive real-time website visitor alerts. Qualify leads automatically, update your CRM and send pre-built email templates directly from your CRM.