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Oracle Eloqua Pricing, Features, Reviews and Alternatives

Oracle Eloqua product overview

Price starts from

$

2000

Per User

What is Oracle Eloqua?

Oracle Eloqua allows you to plan, create and implement marketing campaigns across multiple channels. The marketing automation software provides tools to segment and target specific audiences with the most relevant content. You can analyze customer behavior through website analytics and social media monitoring.

Key benefits of using Oracle Eloqua

  • Customer Segmentation: Use Oracle Eloqua to group customers by preferences, location, requests and other key criteria. Create personalized communication for specific groups and send them through their preferred channel.

  • Social Media Monitoring: Use Eloqua's social media listening tools to monitor brand mentions on owned and earned media. Gauge customer sentiment with data on customer intent, product likes/dislikes, and customer service requests.

  • Campaign Execution: Plan and automate email marketing, demand generation and content marketing campaigns. Create content, landing pages and forms. Organize webinars, renewal/upsell campaigns and lead nurturing campaigns. Execute integrate multi-channel campaigns across social, email, direct mail, banner ads and more.

  • Preference Management: Use the email marketing bounce and opt-out manager to ensure your target audience get the most relevant content. The Email Subscription Manager to allow your recipients to select which groups of emails they wish to receive.

  • Customer Activity Profiles: See a graphical summary of customer behavior and online activity, and receive real-time website visitor alerts. Qualify leads automatically, update your CRM and send pre-built email templates directly from your CRM.
  • Typical customers

    Freelancers
    Small businesses
    Mid size businesses
    Large enterprises

    Platforms supported

    Web
    Android
    iPhone/iPad

    Support options

    Phone Support

    Training options

    Videos

    Oracle Eloqua pricing information

    Value for money

    3.4

    /5

    14

    Price starts from

    $

    2000

    Per User

    Pricing options

    Free plan
    Subscription
    Free trial
    Pricing range

    Oracle Eloqua features

    Functionality

    4.1

    /5

    14
    Total Features24 8 categories

    Most valued features by users

    Campaign Management
    API
    Activity Dashboard
    Data Import/Export
    Campaign Analytics
    Alerts/Notifications
    Multi-Channel Marketing
    Contact Management

    Oracle Eloqua users reviews

    Overall rating

    4.0

    /5

    14

    Positive reviews

    86%

    Write a review
    Rating breakdown
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend7.38/10
    Rating distribution

    5

    4

    3

    2

    1

    2

    10

    2

    0

    0

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend8/10

    Share this review:

    Marketing Campaign Workhorse

    Reviewed 5 years ago

    Eloqua is on the one side being used as a database tool for our big pool of suspects. On the other hand, we use Eloqua as a full fledge automation tool for email, print and telemarketing campaigns. We are using the full package: emails, landing pages, forms, program builder, data tools and reporting function. Eloqua is the hub of our entire marketing program. Our marketing team is small, but every person we add is added as a user and trained to think about our customer's journey through the buying process. The sales team relies on our outbound programs driven by Eloqua. The integration with Oracle Sales Cloud creates automatic data enrichment. Even though we are fairly simple in our use of the platform, we've created efficiencies and value that we wouldn't have without Eloqua.

    Pros

    The campaign management in Eloqua is a very easy and intuitive tool to send out simple, as well as sophisticated email campaigns. All assets (emails, forms, landing pages, etc.) can be integrated into the campaign, which makes the reporting easy and thorough. It has all necessary tools for a proper database management, including a good tool for scoring. The tools available within Eloqua allow us...

    Cons

    Sometimes take a while until you can solve together with support your problem. They usually do not go the extra mile.We contracted a 3rd party to help implement some features and support training to maintain since Oracle does not provide those offerings. I also think lead scoring still needs work. I think they need to increase the amount of documents they allow you to store in their progressive profiling component. Sometimes it takes a while until you can solve a problem with support. They usually do not go the extra mile. We contracted a 3rd party to help implement some features and training documentation to maintain since Oracle does very little in those areas.

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend8/10

    Share this review:

    Best of breed marketing automation solution

    Reviewed 3 years ago
    Pros

    Versatile set of functionality which enables you to provide co-ordinated targeting marketing across multiple channels

    Cons

    Cost of the solution is quite high, as a best of breed solution - but worth every penny in terms of providing effective targeted marketing

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend6/10

    Share this review:

    Oracle Eloqua Review

    Reviewed 2 years ago
    Pros

    The integration with other apps made the software favorable.

    Cons

    It is not so much user friendly and difficult to use at first.

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend6/10

    Share this review:

    Full featured but clunky

    Reviewed 4 years ago
    Pros

    Many features are available and email templates, seed lists, contacts, campaigns, etc can all be configured as desired. Good options for message tracking as well.

    Cons

    Interface can be a bit confusing, as can be the process for setting up segments. Having so many options can also lead to confusion.

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend9/10

    Share this review:

    Great marketing automation platform

    Reviewed 3 years ago
    Pros

    Eloqua is well synced with Salesforce.com and with its visual interface it is easy to create multi-level drip campaigns

    Cons

    It lacks the enterprise functionality that the market leading marketing automation platform, Marketo, has.

    Oracle Eloqua FAQs and common questions

    Oracle Eloqua has the following pricing plans:
    Starting from: $2000.00


    Oracle Eloqua has the following typical customers:
    Large Enterprises, Mid Size Business, Small Business


    Oracle Eloqua supports the following languages:
    English


    No, Oracle Eloqua does not have an API available.


    Oracle Eloqua integrates with the following applications:
    Mintigo, Jive, Dropbox Business, Oracle Service Cloud, Veeva CRM, 6sense, Zendesk


    Oracle Eloqua offers the following support options:
    Phone Support

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