Mintent Pricing, Features, Reviews & Comparison of Alternatives

Mintent

Optimized Content Marketing Platform with Analytics

4.0/5 (7 reviews)

Mintent overview

What is Mintent?

Mintent is cloud-based content marketing automation platform which enables users to define audience personas, create content workflows, distribute content, and analyze content performance. The solution is designed for B2B and B2C organizations who wish to create engaging content for their target audiences.

Mintent includes a content calendar which provides full visibility on deadlines and enables the scheduling of content months in advance. Personas can be defined to cover different audiences, allowing users to create targeted content and campaigns for specific audience segments. Custom workflows can be used to automate task delegation and assignment to specific individuals or roles, with users automatically notified when they are next in line.

With Mintent, users can publish blog posts and new web pages or landing pages to their website, and schedule social posts to LinkedIn, Twitter, Instagram or Facebook. Content created in Mintent can be utilized in a range of other marketing automation systems, including Hootsuite and Wordpress. The content performance chart allows users to identify which content type performs best for each persona, and integration with Google Analytics gives users insight into pageviews, clickthroughs, bounce rates, likes, shares, and retweets. Mintent also allows users to store content assets, drafts, and shared files in an asset library, enabling the reuse of previously-created content.
www.getmintent.com

Pricing

Starting from
$500/month
Pricing options
Value for money
View Pricing Plans

Devices

Business size

S
M
L

Markets

United States, Australia, Canada, Europe, United Kingdom

Supported languages

English
Mintent screenshot: The editorial calendar gives all users a full overview of upcoming deadlinesMintent Content Marketing Platform for Higher Ed WebinarMintent screenshot: The calendar can be filtered by content type, persona, production stage, and moreMintent screenshot: Users can drag-and-drop steps to rearrange workflowsMintent screenshot: Each step in the content creation workflow can be assigned to an individual or roleMintent screenshot: Users can view their assigned tasks in MintentMintent screenshot: Ideas for content can be created and stored in MintentMintent screenshot: Creative briefs can be created for each piece of contentMintent screenshot: Users can collaborate and provide feedback on contentMintent screenshot: The content performance chart shows users how each type of content performsMintent screenshot: Integration with Google Analytics gives users insight into the page views, sessions, and clicks for each piece of contentImprove Your Content Marketing Productivity with Mintent WorkflowsMintent Demo Video

Mintent reviews

Value for money
Features
Ease of use
Customer support
  4.0
  3.9
  3.6
  4.3
Lindsey Jones

I love using Mintent for our strategy and content calendar needs.

Used daily for 2+ years
Reviewed 2017-06-28
Review Source: Capterra

Pros
It is easy to use and offers great customization for our individual needs. I also love the features of the product that make it great for strategic planning.

Cons
Although Mintent has great integration with other products, it is hard for us to use it out of the box because of some of the design complexity of some of our page templates.

Rating breakdown

Value for money
Ease of use
Features
Customer support

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Elle Walls

Improved project collaboration

Used daily for 1-2 years
Reviewed 2018-12-12
Review Source: Capterra

Overall, Mintent has improved collaboration and coordination. It also keeps track of upcoming deadlines which has helped manage projects more effectively.

Pros
Mintent makes it easy for our teams to collaborate in a single platform. Before we would have to share files back and forth through email or have separate conversations about revisions. Mintent allows everything to take place in the online platform. It's also easy to see the stage of a project, including if it's behind of schedule.

Cons
The functionality could be improved by integrating more effectively with other software.

Rating breakdown

Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Paige Clark

A good marketing collaboration tool with built-in social media deployment options.

Used daily for 1-2 years
Reviewed 2018-05-15
Review Source: Capterra

Pros
The software has a lot of capability to be a great project management tool, encompassing many different people and departments of marketing. From designers to salesman, the software is easy to use, easy to comment and easy to upload big files. The software also notifies users via email when tasks are in their corner, with adjustable due dates.

Cons
The interface has changed multiple times, and gets more complicated with each update. The comments, overview and attachments used to be included on one page, and now are all on separate tabs, making using the software longer and more time consuming. It can also be difficult to make edits when switching between tabs.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Elle Walls

Overall, I think the system meets our business' needs.

Used daily for less than 6 months
Reviewed 2017-06-28
Review Source: Capterra

It helps with project management. It also helps our organization to be able to track our projects by audience, business objective, etc.

Pros
I like that it holds team members accountable for their portions of projects. It is also helpful to see what our entire team is working on.

Cons
I think the social posting features can be improved. I have struggled with having to put in separate requests for different social sites, even though they are on the same topic. It would be nice if you could alter messaging and select which file you want for each platform within one project request. It make social and content planning more intensive that I would like.

Rating breakdown

Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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alyssa rao

Mintent is a great tool for content management, however is missing a few basic element.

Used daily for 6-12 months
Reviewed 2017-06-28
Review Source: Capterra

Pros
Mintent is very easy to use and intuitive which helps organize the amount of content my organization manages.

Cons
Mintent is missing some basic functions that seem to be obvious in improving user experience. it also has some weird ticks.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Mintent pricing

Starting from
$500/month
Pricing options
Subscription
View Pricing Plans

$500/month for 5 users, $100 per additional user.

Mintent features

Campaign Analysis
Content Management
Drag & Drop Interface
Reporting & Statistics
Social Media Integration

A/B Testing (202 other apps)
API (539 other apps)
Activity Dashboard (346 other apps)
Automatic Notifications (200 other apps)
Campaign Management (344 other apps)
Campaign Segmentation (202 other apps)
Customizable Branding (268 other apps)
Customizable Templates (280 other apps)
Data Import/Export (247 other apps)
Email Marketing Management (199 other apps)
Engagement Analytics (261 other apps)
Monitoring (240 other apps)
Multi-Channel Marketing (242 other apps)
Real Time Analytics (235 other apps)
Third Party Integration (332 other apps)

Security and privacy

Encryption

Encryption of sensitive data at rest
HTTPS for all pages

Access control

Multi-factor authentication options
This will ask you to sign in with LinkedIn

Videos and tutorials

Additional information for Mintent

Key features of Mintent

  • Editorial calendar
  • Multi-channel publishing
  • Publish scheduling
  • Social media management
  • Brand management
  • Audience targeting
  • Content planning
  • User-defined personas
  • Content workflow automation
  • Content performance chart
  • Content cost assessment
  • Custom workflows
  • Custom creative brief
  • Asset library
  • Marketing automation integrations
  • CMS integrations
  • Social media integrations
  • Drag-and-drop workflow customization
  • Task assignment
  • Task management
  • Calendar filtering
  • Reporting & analytics
View All Features

Benefits

Users can define personas with different demographics, organization information, and profiles to show creators who their content should be aimed at, and create content strategies based on themes, personas, and customer buying cycles.

Users can create content workflows with assigned steps, and Mintent automatically notifies the assigned individual or role when their step is next in line.

Posts can be scheduled to LinkedIn, Twitter, or Facebook, and users can also publish blog posts or landing pages to their website.

The content performance chart allows users to identify which content type performs best for each persona, and integration with Google Analytics gives users insight into pageviews, clickthroughs, bounce rates, likes, shares, and retweets.

The asset library allows users to store, search, and reuse content assets, shared files, and drafts.