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Mintent is cloud-based content marketing automation platform which enables users to define audience personas, create content workflows, distribute content, and analyze content performance. The solution is designed for B2B and B2C organizations who wish to create engaging content for their target audiences.
Typical customers
Platforms supported
Support options
Training options
Starting from
500
Per month
Per Feature
Starting from
10
/user
Per month
Overall Rating
3.8
/5
10
Positive reviews
1
6
3
0
0
Lindsey J.
Used daily for 2+ years
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It is easy to use and offers great customization for our individual needs. I also love the features of the product that make it great for strategic planning.
Although Mintent has great integration with other products, it is hard for us to use it out of the box because of some of the design complexity of some of our page templates.
Elle W.
Marketing and Advertising, 1,001-5,000 employees
Used daily for 1-2 years
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Overall, Mintent has improved collaboration and coordination. It also keeps track of upcoming deadlines which has helped manage projects more effectively.
Mintent makes it easy for our teams to collaborate in a single platform. Before we would have to share files back and forth through email or have separate conversations about revisions. Mintent allows everything to take place in the online platform. It's also easy to see the stage of a project, including if it's behind of schedule.
The functionality could be improved by integrating more effectively with other software.
Paige C.
Verified reviewer
1,001-5,000 employees
Used daily for 1-2 years
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The software has a lot of capability to be a great project management tool, encompassing many different people and departments of marketing. From designers to salesman, the software is easy to use, easy to comment and easy to upload big files. The software also notifies users via email when tasks are in their corner, with adjustable due dates.
The interface has changed multiple times, and gets more complicated with each update. The comments, overview and attachments used to be included on one page, and now are all on separate tabs, making using the software longer and more time consuming. It can also be difficult to make edits when switching between tabs.
Glenn P.
Marketing and Advertising, 11-50 employees
Used daily for 1-2 years
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Easy to use. Helped our team keep track of marketing initiatives.
Small use issues such as not saving updates after they were written. Often had to revisit projects to rewrite copy etc...
Elle W.
Used daily for less than 6 months
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It helps with project management. It also helps our organization to be able to track our projects by audience, business objective, etc.
I like that it holds team members accountable for their portions of projects. It is also helpful to see what our entire team is working on.
I think the social posting features can be improved. I have struggled with having to put in separate requests for different social sites, even though they are on the same topic. It would be nice if you could alter messaging and select which file you want for each platform within one project request. It make social and content planning more intensive that I would like.