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Mintent

3.8
(10)

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Optimized Content Marketing Platform with Analytics

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Mintent Pricing, Features, Reviews and Alternatives

Mintent product overview

Price starts from

$

500

/momonth
Per Feature
view pricing plans

What is Mintent?

Mintent is cloud-based content marketing automation platform which enables users to define audience personas, create content workflows, distribute content, and analyze content performance. The solution is designed for B2B and B2C organizations who wish to create engaging content for their target audiences.

Key benefits of using Mintent

  • Users can define personas with different demographics, organization information, and profiles to show creators who their content should be aimed at, and create content strategies based on themes, personas, and customer buying cycles.

  • Users can create content workflows with assigned steps, and Mintent automatically notifies the assigned individual or role when their step is next in line.

  • Posts can be scheduled to LinkedIn, Twitter, or Facebook, and users can also publish blog posts or landing pages to their website.

  • The content performance chart allows users to identify which content type performs best for each persona, and integration with Google Analytics gives users insight into pageviews, clickthroughs, bounce rates, likes, shares, and retweets.

  • The asset library allows users to store, search, and reuse content assets, shared files, and drafts.

    • Typical customers

    Freelancers
    Small businesses
    Mid size businesses
    Large enterprises

    Platforms supported

    Web
    Android
    iPhone/iPad

    Support options

    Phone Support
    Email/Help Desk
    Chat
    Knowledge Base

    Training options

    Webinars
    Documentation
    Videos
    Live Online

    Commonly used as

    Content Marketing
    Marketing Planning

    Mintent pricing information

    Value for money

    3.8

    /5

    10

    Price starts from

    $

    500

    /momonth
    Per Feature

    Pricing options

    Free plan
    Subscription
    Free trial
    Pricing range
    view pricing plans

    Value for money contenders

    SharpSpring from Constant Contact
    4.6
    (720)
    Semrush
    4.7
    (1.4K)
    Marketing 360
    4.7
    (921)

    Mintent features

    Functionality

    3.5

    /5

    10
    Total Features25 2 categories

    Most valued features by users

    Campaign Management
    Reporting & Statistics
    Campaign Analytics
    Content Management
    Social Media Integration
    Drag & Drop
    Calendar Management
    Configurable Workflow
    read more on features

    Functionality contenders

    Semrush
    4.7
    (1.4K)
    Marketing 360
    4.7
    (921)
    SharpSpring from Constant Contact
    4.6
    (720)

    Mintent users reviews

    Overall rating

    3.8

    /5

    10

    Positive reviews

    70%

    Write a review
    Rating breakdown
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend6.86/10
    Rating distribution

    5

    4

    3

    2

    1

    1

    6

    3

    0

    0

    Pros
    It is easy to use and offers great customization for our individual needs. I also love the features of the product that make it great for strategic planning.

    LJ

    Lindsey J.

    Overall, Mintent has improved collaboration and coordination. It also keeps track of upcoming deadlines which has helped manage projects more effectively.

    EW

    Elle W.

    It helps with project management. It also helps our organization to be able to track our projects by audience, business objective, etc.

    EW

    Elle W.

    Cons
    I have struggled with having to put in separate requests for different social sites, even though they are on the same topic.

    EW

    Elle W.

    It can also be difficult to make edits when switching between tabs.

    Paige C.

    Read all reviews

    Overall rating contenders

    Semrush
    4.7
    (1.4K)
    Marketing 360
    4.7
    (921)
    SharpSpring from Constant Contact
    4.6
    (720)
    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support

    Share this review:

    I love using Mintent for our strategy and content calendar needs.

    Reviewed 4 years ago
    Pros

    It is easy to use and offers great customization for our individual needs. I also love the features of the product that make it great for strategic planning.

    Cons

    Although Mintent has great integration with other products, it is hard for us to use it out of the box because of some of the design complexity of some of our page templates.

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend8/10

    Share this review:

    Improved project collaboration

    Reviewed 3 years ago

    Overall, Mintent has improved collaboration and coordination. It also keeps track of upcoming deadlines which has helped manage projects more effectively.

    Pros

    Mintent makes it easy for our teams to collaborate in a single platform. Before we would have to share files back and forth through email or have separate conversations about revisions. Mintent allows everything to take place in the online platform. It's also easy to see the stage of a project, including if it's behind of schedule.

    Cons

    The functionality could be improved by integrating more effectively with other software.

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend7/10

    Share this review:

    Competent marketing management platform

    Reviewed a month ago
    Pros

    Easy to use. Helped our team keep track of marketing initiatives.

    Cons

    Small use issues such as not saving updates after they were written. Often had to revisit projects to rewrite copy etc...

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend8/10

    Share this review:

    A good marketing collaboration tool with built-in social media deployment options.

    Reviewed 4 years ago
    Pros

    The software has a lot of capability to be a great project management tool, encompassing many different people and departments of marketing. From designers to salesman, the software is easy to use, easy to comment and easy to upload big files. The software also notifies users via email when tasks are in their corner, with adjustable due dates.

    Cons

    The interface has changed multiple times, and gets more complicated with each update. The comments, overview and attachments used to be included on one page, and now are all on separate tabs, making using the software longer and more time consuming. It can also be difficult to make edits when switching between tabs.

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend8/10

    Share this review:

    Overall, I think the system meets our business' needs.

    Reviewed 4 years ago

    It helps with project management. It also helps our organization to be able to track our projects by audience, business objective, etc.

    Pros

    I like that it holds team members accountable for their portions of projects. It is also helpful to see what our entire team is working on.

    Cons

    I think the social posting features can be improved. I have struggled with having to put in separate requests for different social sites, even though they are on the same topic. It would be nice if you could alter messaging and select which file you want for each platform within one project request. It make social and content planning more intensive that I would like.

    Read all reviews

    Mintent FAQs and common questions

    Mintent has the following pricing plans:
    Starting from: $500.00/month
    Pricing model: Subscription

    Mintent has the following typical customers:
    Large Enterprises, Mid Size Business, Non Profit, Small Business

    Mintent supports the following languages:
    English

    No, Mintent does not have an API available.

    Mintent integrates with the following applications:
    Google Analytics, Wordpress, Twitter, LinkedIn, Facebook, Hootsuite

    Mintent offers the following support options:
    Phone Support, Email/Help Desk, Chat, Knowledge Base

    Most popular Mintent comparisons

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    Related categories

    Content Marketing
    Marketing Planning

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