Muster Pricing, Features, Reviews & Comparison of Alternatives

Muster

Advocacy platform for nonprofits & trade associations

4.8/5 (25 reviews)

Muster overview

What is Muster?

Muster is a cloud-based advocacy platform designed to help trade associations, nonprofits and government firms track and manage their networks of supporters, and run grassroots campaigns. Key features include advocate engagement analytics, message drafting, alerts, and audience segmentation.

The application includes a CRM module, which lets employees manage and organize contact lists through custom field tags and record activity logs. Muster allows legislators to streamline communication and connect with elected officials through various modes such as email, phone or Twitter. It lets users drive advocacy campaigns by building segmented lists of supporters and broadcasting emails accordingly. Agencies can also use the solution to measure campaign success through open-rates & ROI statistics, as well as track advocacy actions through Facebook pixel integration.

Muster helps team members segregate contacts based on political and geographic boundaries, enabling them to inform targeted audience groups about policies or initiatives. Plus, organizations can embed the widget on their website and invite visitors to participate in advocacy campaigns.
www.muster.com

Pricing

Starting from
$199/month
Pricing options
Subscription
Value for money
View Pricing Plans

Devices

Business size

S
M
L

Markets

United States

Supported languages

English
Muster screenshot: Muster action alertsWebinar: How to Grow Your Advocacy Network - Getting StartedMuster screenshot: Muster action detailsMuster screenshot: Muster email broadcasting

Muster user reviews

Excellent
20

Very good
5

Average
0
Poor
0
Terrible
0
Value for money
Features
Ease of use
Customer support
  5.0
  4.2
  4.8
  5.0
Anthony R.

Muster for Association Advocacy

Used occasionally for 2+ years
Reviewed 2021-03-04
Review Source: Capterra

Muster has been great to work with and made our efforts to engage our members in advocacy efforts simple and straightforward.

Pros
The product is streamlined and easy to use. The team at Muster is customer service driven and great to work with.

Cons
Looking forward to Muster version 2.0 and the new functionality it will provide.

Response from Muster


Hi Anthony,

Thank you for the wonderful review and for being a continued power user of Muster! We're beyond excited for the release of Muster 2.0 and the new functionality it will provide our customers. Our team can't wait to get it into your hands.

-Corey

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Margie O.

Easy Way to Mobilize Your Grassroots to Tell their Reps Their Opinion

Used weekly for less than 6 months
Reviewed 2021-03-25
Review Source: Capterra

We were able to give grass roots an easy way to reach their reps - it was so easy that our action center was shared by several allied organizations to their followers.

Pros
Easy to use. Meets our needs for advocacy and geocoding people to their correct rep.

Cons
Doesn't measure twitter activity. Can set up action center for Twitter, but software doesn't currently have ability to measure tweets generated.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Kadi P.

Effective Advocacy Tool

Used monthly for 2+ years
Reviewed 2019-11-21
Review Source: Capterra

Using Muster has increased our reach on issues that matter most to our members. Our members find it easy to click through the prompts and customize their message to legislators, and they are able to easily share the Action Alerts among their networks as well.

Pros
Muster is an effective tool for engaging our association membership to participate in advocacy activities and engage their elected officials. With a few simple clicks, it makes it easy for people in our network to reach out and advocate.

Cons
There is not a way to modify the text in the messages we send to legislators—ie, bolding certain phrases, italicizing legislation, or bulletin key takeaways. This is disappointing that the letter the legislator receives is not eye-catching in that way, where they can easily pull out the key features of the message.

Response from Muster


Kadi,

Thank you for your wonderful review and we appreciate the feedback! We always want to ensure the deliverability of constituent messages which is why we made the choice to limit the styling for them.

We look forward to continuing to serve the Michigan Federation for Children and Families and making it easier for your supporters to connect with their legislators.

Best,
Corey @ Muster

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Charles M.

Muster is a Must-have

Used weekly for 2+ years
Reviewed 2017-04-04
Review Source: Capterra

We began using Muster in its early days as a tool for us to build a grassroots advocacy organization. Before Muster, we used MailChimp, which is great for sending email, but it doesn't provide the key functionality of calling your list to specific, political action and then tracking the outcomes. Muster was absolutely critical to our success when, last year, our city council passed the final vote to begin building rapid transit infrastructure for our city. Now, as our organization grows and matures, Muster's features allow us to keep our supporters engaged and keep our officials on the right track.

Pros
Muster is great for the following reasons: Excellent underlying data that makes segmentation and targeting your list simple. The team is fantastic at supporting their product. Sending quick updates is easy.

Cons
Muster could be better if: More integrations Greater ability to customize emails Organization-facing mobile apps for managing lists, signups, calls to action.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Atul B.

Powerful and economical

Used daily for less than 6 months
Reviewed 2020-05-29
Review Source: Capterra

Pros
User-friendly with an easy to use interface. Economical - well suited for a growing organization. Very responsive team, actively seeking feedback and making changes to suit our campaign.

Cons
Data organization can be tricky. Large numbers of contacts can slow down the interface.

Response from Muster


Hi Atul,

The whole Muster team wants to thank you for your continued feedback! We want to ensure you and every other customer gets the most out of our product. We've loved seeing the incredible growth you've had in the short time you've used Muster and we'll always work on ways to make the experience smoother.

Best,
Corey @ Muster

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

Minimize review

Muster pricing

Starting from
$199/month
Pricing options
Subscription
View Pricing Plans

Contact Muster for pricing details.

Muster features

Alerts/Notifications
Analytics/ROI Tracking
Campaign Analytics
Campaign Management
Contact Management
Engagement Analytics
Performance Metrics
Reporting/Analytics

API (661 other apps)
Activity Dashboard (503 other apps)
Content Management (440 other apps)
Customizable Branding (394 other apps)
Customizable Templates (423 other apps)
Data Import/Export (455 other apps)
Multi-Channel Marketing (382 other apps)
Reporting & Statistics (496 other apps)
Search/Filter (419 other apps)
Social Media Integration (378 other apps)
Template Management (401 other apps)
Third Party Integrations (481 other apps)

Videos and tutorials

Additional information for Muster

Key features of Muster

  • Advocate Management
  • Email Marketing
  • Political Advocacy
  • Relationship Cultivation
  • Social Engagement
  • Staff Management
View All Features