Muster Pricing, Features, Reviews & Comparison of Alternatives

Muster

Advocacy platform for nonprofits & trade associations

4.8/5 (20 reviews)

Muster overview

What is Muster?

Muster is a cloud-based advocacy platform designed to help trade associations, nonprofits and government firms track and manage their networks of supporters, and run grassroots campaigns. Key features include advocate engagement analytics, message drafting, alerts, and audience segmentation.

The application includes a CRM module, which lets employees manage and organize contact lists through custom field tags and record activity logs. Muster allows legislators to streamline communication and connect with elected officials through various modes such as email, phone or Twitter. It lets users drive advocacy campaigns by building segmented lists of supporters and broadcasting emails accordingly. Agencies can also use the solution to measure campaign success through open-rates & ROI statistics, as well as track advocacy actions through Facebook pixel integration.

Muster helps team members segregate contacts based on political and geographic boundaries, enabling them to inform targeted audience groups about policies or initiatives. Plus, organizations can embed the widget on their website and invite visitors to participate in advocacy campaigns.
www.muster.com

Pricing

Value for money
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Devices

Business size

S
M
L

Markets

United States

Supported languages

English
Muster screenshot: Muster action alertsWebinar: How to Grow Your Advocacy Network - Getting StartedMuster screenshot: Muster action detailsMuster screenshot: Muster email broadcasting

Muster reviews

Excellent
16

Very good
4

Average
0
Poor
0
Terrible
0
Value for money
Features
Ease of use
Customer support
  5.0
  4.3
  4.8
  5.0
Elaine A. Ellis

Happy we made the switch to Muster

Used occasionally for 1-2 years
Reviewed 2018-07-31
Review Source: Capterra

We have been very satisfied with Muster and are glad we made the switch from our previous vendor where everything was a la carte and the customer service was non-existent. Muster has been very attentive to our needs and the software itself is great. We've recommended Muster to several other non-profit organizations in our area because of our good experience with it.

Pros
We like how easy it is to use and that the price includes everything -- each feature is not a la carte.

Cons
When we first subscribed there were some kinks to be worked out particularly around loading lists, but those have been addressed.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Charles Merritt

Muster is a Must-have

Used weekly for 2+ years
Reviewed 2017-04-04
Review Source: Capterra

We began using Muster in its early days as a tool for us to build a grassroots advocacy organization. Before Muster, we used MailChimp, which is great for sending email, but it doesn't provide the key functionality of calling your list to specific, political action and then tracking the outcomes. Muster was absolutely critical to our success when, last year, our city council passed the final vote to begin building rapid transit infrastructure for our city. Now, as our organization grows and matures, Muster's features allow us to keep our supporters engaged and keep our officials on the right track.

Pros
Muster is great for the following reasons: Excellent underlying data that makes segmentation and targeting your list simple. The team is fantastic at supporting their product. Sending quick updates is easy.

Cons
Muster could be better if: More integrations Greater ability to customize emails Organization-facing mobile apps for managing lists, signups, calls to action.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Megan Way

Best Investment to Date

Used weekly for less than 6 months
Reviewed 2020-02-27
Review Source: Capterra

WONDERFUL. Customer service has been so quick, thoughtful, and solution-oriented.

Pros
The ease of use for me to create action alerts, the ease of use for the members of our organization to send targeted emails - it's been a game-changer for us.

Cons
I wish there was an email template I could send out to our contacts asking them to update their home AND business address. Explaining that they'll only receive the alerts if they're a match with our targeted group.

Response from Muster


Hi Megan!

Thank you for the glowing review and insightful feedback. As we continue to iterate on Muster, we will look for ways to make that process easier for you and your supporters. As of now, the best way to go about retrieving/updating addresses would be to send out an email broadcast with the Muster contact form linked. We think there are ways we could make this easier though and will work to bring them to life.

We've loved partnering with the Virginia Retail Federation and look forward to continuing to serve you the best we can!

Corey @ Muster

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Kadi Prout

Effective Advocacy Tool

Used monthly for 2+ years
Reviewed 2019-11-21
Review Source: Capterra

Using Muster has increased our reach on issues that matter most to our members. Our members find it easy to click through the prompts and customize their message to legislators, and they are able to easily share the Action Alerts among their networks as well.

Pros
Muster is an effective tool for engaging our association membership to participate in advocacy activities and engage their elected officials. With a few simple clicks, it makes it easy for people in our network to reach out and advocate.

Cons
There is not a way to modify the text in the messages we send to legislators—ie, bolding certain phrases, italicizing legislation, or bulletin key takeaways. This is disappointing that the letter the legislator receives is not eye-catching in that way, where they can easily pull out the key features of the message.

Response from Muster


Kadi,

Thank you for your wonderful review and we appreciate the feedback! We always want to ensure the deliverability of constituent messages which is why we made the choice to limit the styling for them.

We look forward to continuing to serve the Michigan Federation for Children and Families and making it easier for your supporters to connect with their legislators.

Best,
Corey @ Muster

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Jo McGuire

Very Helpful Tool

Used occasionally for 6-12 months
Reviewed 2020-02-27
Review Source: Capterra

Great experience and happy to have this tool for our members

Pros
Easy to use, accurate database, simple and effective

Cons
A bit of a learning curve on the definitions of broadcasts

Response from Muster


Hi Jo,

Thank you so much for the fantastic review and feedback! We're thrilled you find Muster so easy-to-use as that has always been a top priority when creating tools. Ease-of-use will continue to be a top priority here at Muster, and we look forward to continuing to serve NDASA.

Best, Corey @ Muster

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Muster pricing

Contact Muster for pricing details.

Muster features

Campaign Analysis
Campaign Management
Campaign Segmentation
Engagement Analytics
Real Time Analytics

A/B Testing (195 other apps)
API (522 other apps)
Activity Dashboard (334 other apps)
Automatic Notifications (194 other apps)
Content Management (254 other apps)
Customizable Branding (260 other apps)
Customizable Templates (272 other apps)
Data Import/Export (236 other apps)
Drag & Drop Interface (247 other apps)
Email Marketing Management (194 other apps)
Monitoring (236 other apps)
Multi-Channel Marketing (236 other apps)
Reporting & Statistics (330 other apps)
Social Media Integration (303 other apps)
Third Party Integration (313 other apps)

Videos and tutorials

Additional information for Muster

Key features of Muster

  • Advocate Management
  • Email Marketing
  • Political Advocacy
  • Relationship Cultivation
  • Social Engagement
  • Staff Management
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