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Advocacy Software

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Congress Plus Advocacy logo

Cloud-based advocacy solution for connecting with lawmakers

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Customizable political advocacy software that offers state/federal legislation tracking, social campaigns and messaging to legislators.

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Quorum logo

Advocacy platform for public affairs professionals

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Quorum is a cloud-based advocacy platform which helps public affairs professionals with stakeholder engagement, legislative tracking, and grassroots advocacy. Key features include contact management, dialogue tracking, business card scanning, predefined templates, and collaboration.

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Ujoin  logo

Cloud-based grassroots policy advocacy management solution

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Ujoin is a cloud-based advocacy management solution designed to help nonprofit and trade organizations run and manage grassroot campaigns, as well as white-label action pages, to influence city or county councilors, state or federal legislators, department chairs, and other decision-makers.

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CallHub logo

The best all-in-one campaigning and organizing platform.

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CallHub is an easy to use, all-in-one campaigning and organizing platform. CallHub makes it easy for organizations of any size to connect with their audience and drive change.

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eWay-CRM logo

The Best CRM for Microsoft Outlook

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eWay-CRM is a CRM plugin for Microsoft Outlook that helps companies manage their customers, contacts, sales, projects and marketing.

It also contains apps for iOS and Android so that people can work on the go. There is also a web interface for those who prefer working from home or on Mac.

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Bloomerang logo

Donor management software and database for nonprofits.

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Bloomerang’s fundraising software and donor database helps nonprofits acquire, engage, and retain donors.

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InviteReferrals logo

Referral marketing software

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InviteReferrals is a referral marketing software designed to help businesses acquire new customers by creating & launching customer referral campaigns via multiple platforms including mobile, tablet & desktop websites, as well as Android & iOS mobile apps

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Influitive logo

Customer-Powered Growth

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The Influitive platform helps B2B companies discover, nurture, and mobilize their customers, developers, partners, and employees to shorten sales cycles, amplify marketing, increase retention and drive product innovation.

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StoryChief logo

Tool to manage all your content marketing

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Create blog and social media campaigns with your all-in-one workspace for content creation and distribution.

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PostBeyond logo

Cloud-based platform for employee advocacy

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PostBeyond is a cloud-based employee advocacy platform, which helps businesses in human resources (HR), marketing, finance, and other sectors manage social selling, email newsletters, brand communication, and more. The platform makes it possible for marketers to use the social networks of their advocates to raise visibility and engagement with customers.

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SmartAdvocate logo

A Smarter Way To Manage Your Cases and Your Firm

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SmartAdvocate is a powerful, integrated case management system designed for personal injury lawyers, mass tort litigation firms, and other types of litigation law practices. This dynamic software is cloud or server based and designed to help you serve clients more effectively and efficiently.

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VoterVoice logo

Go from issues to impact with comprehensive digital advocacy

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VoterVoice provides the tools for your supporters to take action in minutes, whether by directing contacting lawmakers, signing petitions, or attending meetings with legislators. Detailed reporting provides insight into which campaigns are most effective.

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DSMN8 logo

All-in-one employee influencer platform

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DSMN8 is an all-in-one employee influencer platform which uses innovative technology to help brands capitalize on their network of employees for marketing.

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Bonterra Development + Digital logo

Powerful tools and workflows for nonprofit fundraising pros

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Bonterra Development + Digital is a unified CRM for nonprofits including tools to manage donation websites, email, fundraising, and advocacy in one simple platform.

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Oktopost logo

We make it measurable

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Oktopost is the only social media management platform architected for B2B. Oktopost enables marketers to manage social content at scale, amplify reach, and integrate social with a marketing and sales stack.

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Charityproud logo

Cloud-based fundraising and donation management software

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Charityproud is a cloud-based CRM fundraising software designed to help nonprofit organizations streamline various administrative processes related to donations, volunteering, grants, events, memberships, pledges, mailings and reporting.

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Salsa Engage logo

Cloud-based fundraising & supporter engagement solution

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Salsa Engage is a cloud-based fundraising solution designed to assist nonprofit organizations of all sizes with donor engagement, cultivation, and communication

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Sprinklr logo

Social media management, analytics & strategy planning.

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Sprinkl offers social media management products to help brands improve their presence on social media, increasing engagement, improving insight and becoming more strategic. It is a social experience management platform with a suite of apps to ensure brand consistency among customers and staff.

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Phone2Action Grassroots logo

Communications platform for public affairs and advocacy

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Advocacy software allows organizations to mobilize advocates and supporters to speak up to lawmakers on issues important to them.

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Buyapowa logo

The global leader in advocacy and referral marketing

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The Buyapowa platform powers innovative advocacy and refer-a-friend programs for some of the world's leading brands, including GAP, Sprint, Expedia, boohoo, and many more. We allow brands and retailers to identify their biggest advocates, and motivate and reward them for bringing in new customers.

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Social HorsePower logo

Social media scheduling for sales and recruitment teams

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Social HorsePower is a social media scheduling tool to generate employee referrals and sales by reaching new audiences. By extracting data from internal content, the platform creates content ready for posting on multiple social media sites to generate interest and find prospective candidates.

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ExpertVoice logo

Brand Advocacy Platform

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The ExpertVoice Advocacy Platform connects 900 of the world’s leading brands with more than 1 million vetted industry experts to improve recommendations and reviews that help drive sales in any channel: e-commerce, retail stores, and social media communities.

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Clearview Social logo

Employee advocacy software to amplify social media results

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Clearview Social is easy to use employee advocacy software. Teams that work together on social media drive higher engagement and achieve social media goals faster.

Easy prompts, email or slack reminders help employees to opt-in to share company posts on their personal pages.

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ADA logo

ADA AI Conversational Marketing Platform

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ADA personalizes customer engagement by putting the power of AI in the hands of the people who know your business best. With ADA, it's simple for non-technical teams to build an automated, enterprise-class chatbot that solves 80% of customer inquiries.

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SocialChorus logo

Work as One

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SocialChorus is the workforce communications platform that empowers companies to work as one.

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Buyers Guide

Advocacy Software

What is advocacy software?

Advocacy software helps organizations engage and mobilize their supporters, stakeholders, or employees in promoting a cause or policy. It improves communication between the organization and its advocates, enabling them to share updates, events, petitions, and other relevant information using a centralized platform.

These tools typically include features such as personalized messaging tools for targeted outreach campaigns, an integrated dashboard that tracks advocate activities such as social media sharing, analytics and reporting capabilities to measure campaign effectiveness, and customizable templates designed to showcase a brand's unique voice.

What are the core features of advocacy software?

  • Advocate management: Monitors advocate activities, measures their performance through analytics tools, and tracks their impact on advocacy campaigns. This feature also includes tracking advocates’ participation in campaigns, attendance at events, and other actions taken to maintain strong relationships with supporters.

  • Campaign management: Enables planning and tracking of advocacy campaigns to maximize their impact. This feature lets you define campaign timelines, set milestones, and allocate resources according to your objectives. You can target specific audiences by sending tailored messages via emails, social media platforms, or text messages while tracking campaign performance in real time for data-driven decisions on strategy adjustments.

  • Reporting/analytics: Delivers actionable insights into advocacy campaign performance by analyzing and tracking key metrics, such as engagement rates, reach, and conversions. This feature enables you to make data-driven decisions to optimize campaigns while identifying trends and patterns in supporters’ behavior. Additionally, it offers customizable report generation with export options for easy sharing among stakeholders.

What is advocacy software used for?

Advocacy software is mainly used to manage advocacy campaigns and enhance advocacy efforts. However, based on the data being fed into the system and the features of the tool being leveraged, there can be multiple use cases of this software. We analyzed reviews from users of advocacy software to identify common use cases:

  • Legislative tracking and monitoring: Advocacy software often includes features to track and monitor legislation and policy changes. It helps organizations stay informed about relevant developments, allowing them to respond to proposed laws or regulations effectively.

  • Data management and analysis: An advocacy tool collects and manages data related to supporters, campaigns, and policy issues. It provides insights into supporter behavior, campaign performance, and impact. This data can be used to make data-driven decisions, refine strategies, and measure the effectiveness of advocacy initiatives.

  • Fundraising and donor management: Some advocacy software includes features for fundraising and donor management. This allows organizations to collect donations, manage donor information, and track fundraising campaigns to support their advocacy efforts.

What are the benefits of using advocacy software?

  • Centralizes campaign management: Advocacy software centralizes tasks such as email outreach, social media engagement, and supporter mobilization. This improves coordination between stakeholders while enabling information sharing and real-time updates on campaign progress and eliminating duplicate efforts or miscommunication that may hinder successful campaign outcomes.

  • Enhances advocacy reach: With digital advocacy software, organizations can expand their reach by leveraging various channels, including email, social media, and websites to engage with supporters, stakeholders, and policymakers. It enables the dissemination of information, updates, and calls to action to a wider audience, amplifying the advocacy message.

  • Increases supporter engagement with targeted communications: Advocacy software boosts supporter engagement by delivering personalized messages and targeted outreach efforts. It analyzes individual supporters' interests, preferences, and past interactions to tailor communications. This tailored approach fosters stronger connections with the cause, motivating supporters to take action. Additionally, such software enables segmentation strategies that ensure relevant information reaches the right audience at the right time for maximum impact on campaigns or initiatives.

  • Ensures compliance with regulatory requirements: Advocacy software simplifies compliance with regulatory requirements by automating reporting and recordkeeping processes. This ensures accurate data tracking, minimizes human error, and streamlines the submission of required reports to relevant authorities. Additionally, it maintains a centralized database for easy access to historical records during audits or inspections, ultimately reducing organizational risk while saving time and resources.

What are the potential issues with advocacy software?

  • Data privacy concerns: An advocacy platform handles sensitive information, including supporters’ data and campaign strategies. Unauthorized access or misuse can lead to breaches and harm an organization's reputation, potentially inviting legal action. Ensure the software complies with relevant data protection regulations to maintain privacy and data integrity.

  • System compatibility issues: In case your selected advocacy software doesn’t integrate well with your existing systems, it may cause disruptions in workflow and efficiency. In case your advocacy tool is incompatible with your existing system, you will need to find other solutions that are compatible with it or look for some workarounds. This may increase the overall costs for organizations and ultimately impact their ability to advocate for their cause.

  • Lack of customization and flexibility: Some organizations have specific advocacy strategies or unique requirements that cannot be accommodated within a software solution with limitations in terms of customization and flexibility. This can hinder the organization's ability to fully align the software with its strategies and may require compromises.

How much does advocacy software cost?

Most advocacy software products on the market are priced on a “per month” basis, and their entry-level pricing plan ranges from $18 to $100+* per month. An enterprise product that’s priced higher may include additional features such as email blast functionality, campaign optimization, enhanced automation, and a trends dashboard.

*The pricing included is for the entry-level/lowest-priced offerings found on vendor websites as of May 30, 2023.

Which software tools integrate with advocacy software?

There are several software solutions that can integrate with advocacy software, allowing the software to engage their supporters and manage advocacy campaign operations. We looked across thousands of reviews from advocacy software users to identify the products that users frequently mention they integrate with their advocacy tools:

  • Twitter is a social media marketing software solution that connects advocacy software with supporters and amplifies advocacy messages through social media. It enables users to automate tweets, monitor hashtags and mentions, and engage with supporters directly from the software solution. 

  • Facebook is a social media platform that integrates with advocacy software, enabling users to reach a wider audience and engage supporters through targeted campaigns, posts, and ads.

  • LinkedIn is a professional networking platform that allows advocacy software users to connect with professionals and industry influencers, share advocacy content, and collaborate on advocacy initiatives.

  • Microsoft Office is a suite of productivity applications, including Microsoft Word, Microsoft Excel, and Microsoft PowerPoint. It integrates with Advocacy software to provide users with tools to create and manage advocacy materials such as documents and email campaigns.

  • WordPress is a content management system that enables organizations to publish and manage various content for advocacy purposes. This integration lets users embed advocacy actions, petitions, and donation forms directly into their website content for supporters to view and take necessary action.

  • HubSpot is a customer relationship management (CRM) platform that allows users to synchronize supporters’ data, create segments, and personalize communications. This integration enhances targeting and tracking supporter interactions and improves campaign management.

*We identified these integrations mentioned most often in verified reviews of advocacy software published on GetApp within the past two years.

Considerations when purchasing advocacy software

  • Assess the ability to segment and target specific audiences. The software you choose should be able to segment and target specific audiences, enabling organizations to tailor their messaging and campaigns for maximum impact. This helps them understand unique audience needs and preferences and ensure their efforts resonate with key groups. By targeting different audience segments, they can generate more engagement, drive desired outcomes, and improve campaign success. 

  • Determine the effectiveness of reporting features. Tracking and reporting tools help organizations measure campaign success, monitor supporter engagement, and make data-driven decisions. These insights help optimize strategies for greater impact while ensuring resources, such as campaign funds, are allocated correctly. Moreover, reporting features offer a clear understanding of your advocates' behavior patterns, enabling tailored communication that resonates with them better.

  • Check customization and branding capabilities. Before you make a choice, determine if the advocacy software can be customized to match your organization’s branding and specific needs. Look for flexibility in terms of campaign templates, email designs, and data management. The software should accommodate your unique advocacy strategies and adapt to your evolving needs.


Products evaluated for the pricing calculation were taken from GetApp’s advocacy software directory. The pricing ranges exclude freemium versions of the products. The features highlighted were identified based on their relevance and the percentage of products in GetApp’s directory that offer them.  


This advocacy software buyers guide was authored by GetApp's content team. We develop our guides using the author’s expertise, insights from 2M+ unique user reviews, and our proprietary data science algorithms to identify trends in user sentiment, preferences, and priorities. Some text was generated with assistance from AI tools.