QuestionPro vs XM for Customer Experience

UmfrageOnline

Google Forms

SurveyMonkey

UmfrageOnline provides businesses with a multi-language survey creation platform, as well as multi-channel survey distribution and real-time reporting. Features include logical workflows, customizable branding, mobile device compatibility, dynamic content, answer piping, and more.

Google Forms is a free form builder tool that enables users to create surveys and questionnaires online in order to collect and organize information

SurveyMonkey is an AI-based survey platform designed to help teams collect actionable feedback. The platform offers expert templates for various use cases including customer satisfaction, employee engagement, and event feedback. Organizations can distribute surveys to targeted audiences, analyze results with AI-based insights, and integrate with various business tools for streamlined workflows.

VP-Communication

QuestionPro support has also been extremely helpful and responds quickly to questions on our account.

QuestionPro is a research suite of tools that lets users conduct surveys and research securely, collect feedback and perform data analytics. It offers survey analytics dashboards, enterprise-grade research tools, and a range of features for customer experience management, employee experience management, and real-time data collection and analysis.

360 Degree Feedback

Access Controls/Permissions

Activity Dashboard

Alerts/Notifications

Anonymous Feedback

Audience Targeting

Benchmarking

Commenting/Notes

Conditional Logic

Contact Database

Contact Management

Customer Segmentation

Customizable Branding

Customizable Fields

Customizable Questions

Customizable Reports

Customizable Templates

Data Analysis Tools

Data Cleansing

Data Import/Export

Data Security

Data Visualization

Discussions/Forums

Drag & Drop

Dynamic Content

Email Marketing

Email Reminders

Employee Database

Employee Onboarding

Employee Recognition

Engagement Tracking

Feedback Management

Filtering

Gamification

Group Management

Mass Texting

Member Directory

Message Personalization

Mobile Access

Mobile Alerts

Mobile Survey

Moderation

Multi-Channel Distribution

Multi-Language

Multiple Question Types

Multiple User Accounts

NPS Survey Structure

Offline Access

Offline Response Collection

Panel Management

Pulse Surveys

Question Branching

Question Library

Question Piping

Randomization

Real-Time Analytics

Real-Time Data

Real-Time Reporting

Reminders

Reporting/Analytics

Reporting & Statistics

Response Quotas

Response Validation

Search/Filter

Sentiment Analysis

Site Intercept Survey

Skip Logic

SMS Messaging

Social Media Integration

SSL Security

Statistical Analysis

Support Audio/Images/Video

Survey Builder

Survey/Poll Management

Survey Sample Management

Surveys & Feedback

Template Management

Templates

Third-Party Integrations

Trend Analysis

URL Customization

User Management

Visual Analytics

By industry, QuestionPro reviewers are most commonly professionals in non-profit organization management (49%). The most frequent use case for QuestionPro cited by reviewers is surveys (93% of reviewers).

Users and use cases

Most reviewers indicate that QuestionPro delivers strong value for money, especially with its free plan and cost-effective advanced features. However, some reviewers feel the pricing is high, dislike tiered plans, and mention frustrations with price increases.

Value for money

QuestionPro is a survey tool offering key features such as a survey builder, customizable questions, data import/export, data analysis tools, reporting/analytics, and question branching, among others.

QuestionPro

Web-based

iPhone

iPad

Android

Jotform

XM for Strategy & Research

Alchemer

Zoho Survey

SurveyLegend

Delighted

XM for Customer Experience

Survey Planet

Sogolytics

GetFeedback

Surveys & Research- Essentials

Surveys & Research- Team Edition

Surveys & Research- Advanced

Surveys & Research- Research Suite

Customer Experience

Employee Experience

Frequent technical glitches

Research Policy and Advocacy

Sometimes when you log in the software claims that you are already logged in elsewhere and refuses you access.

70% of reviewers feel negative about bugs and issues in QuestionPro. Some users report recurring login problems, difficulties uploading contacts, and glitches like missing submit buttons or slow loading times that disrupt survey participation. Reviewers indicate that certain features, such as exporting to PDF or PowerPoint, do not always function as expected. They say slow or unresponsive customer support compounds these frustrations, making it challenging to resolve technical problems promptly. Users think these issues can hinder workflow and create obstacles for both administrators and respondents.

Comprehensive and accessible analytics

Program Evaluation Specialist

The analytics and reports have been very helpful for our quarterly and annual grant reports.

Researcher

The dashboard analytics was also a feature that was informative and convenient.

96% of reviewers feel positive about QuestionPro’s analytics capabilities. Some reviewers find the analytics tools easy to use and value the variety of reporting options available. They say the built-in analytics, dashboards, and charting features help them quickly interpret survey results and prepare reports for stakeholders. Reviewers appreciate the advanced options, such as NPS and text analysis, which support both basic and complex research needs. Users think the precision and accessibility of analytics save them time and enhance their ability to make data-driven decisions.

Affordable solutions for nonprofits

Research Director

QuestionPro was a lifesaver when I left my academic institution and needed a software program to collect data for my nonprofit. When starting up a nonprofit it is hard to find the funds for something like software so QuestionPro not only came through as an option but also met our needs in terms of a survey solution.

Program Director

As a small nonprofit, we appreciate QuestionPro offering an option that fits our budget to capture a lot of helpful data to measure program success.  

97% of reviewers feel positive about QuestionPro’s nonprofit use. Reviewers appreciate that the platform offers discounted or free access tailored to nonprofit organizations, making it feasible for small teams with limited budgets to access robust survey tools. They find the nonprofit licensing especially valuable for collecting feedback, evaluating programs, and demonstrating impact to funders. Some users say the user-friendly interface and multilingual support help them reach diverse communities. Reviewers indicate that the cost-effectiveness allows them to allocate more resources to their core missions rather than software expenses.

Data Manager

It makes me look like a miracleworker to my staff when I tell them that we can use QuestionPro to put up a professional-looking survey, then take the results from this 3rd party software and upload them back to our CRM, using an embedded ID to link it back to our records.

Chief Admin Officer

It is an easy-to-use and reliable platform for creating and managing surveys, with intuitive survey design tools and useful features for collecting feedback.

Conservation Social Scientist

There are tons of good options for different types of survey questions, and I appreciate the automatic generation of charts and graphs that are sometimes ready to use for presentations as-is.

Web and Analytics Manager

The set up was easy, the dashboard is laid out in an intuitive way, and the surveys are simple links that can be inserted into any text, button, images - whatever you'd like to use to start your customers off on their survey with you. And if you work in the nonprofit sphere, they are by far your best option!

Security measures and validation features are also robust, offering a host of options to ensure you get input from the people you want.

Outreach Coordinator

QuestionPro helps LA, Inc. collect and compare pre- and post-workshop survey data from youth participants.

From a pricing/ROI perspective, it can save time by keeping survey creation, data collection, and reporting in one place.

Senior Researcher

We use QuestionPro in applied social science research, evaluations and stakeholder surveys involving HEIs.

Communication Specialist

It’s been dependable for running surveys, collecting feedback, and analyzing results. Once you get used to the interface, it’s efficient and handles both basic and advanced surveys well.

It is a great tool for collecting social science data and collecting feedback on workshops that my organization runs.

The UI/UX is fairly easy to navigate, the integrations help streamline workflows, and the platform performs well for creating and managing surveys.

President

QuestionPro allows our non-profit organization to easily poll our members through customizable surveys that help us to stay connected with our members and to ensure we are supporting them properly.

Chief Engagement Officer

QuestionPro allows me to ask complex polling questions at meetings and events and engage my audiences with a convenient online platform accessible by a QR code.

Marketing Manager

However, the interface can feel a bit unintuitive for complex surveys, and some advanced analytics features are only available in higher-tier plans.

Director

We use it to collect the data of our members from all over the world, for this reason we need to compare the data obtained between them and QuestionPro allows us to download reports in Excel files, text files and Power Point files.

System Administrator

This allows us to direct our survey's to certain populations of our consumers in a way to help develop services, offer services etc.

As a non-profit agency, their nonprofit license allows us to connect with our consumers in a way which helps develop and enhance our service programming.

Membership Coordinator

Their Non-Profit Program allows us to allocate our funds where they are needed most, maximizing our impact.

New users first need to explore the available functions and configuration options, as not all features are immediately intuitive.

Our members are located all around the world and QuestionPro provides the option for us to create the same survey in multiple languages.

Performance can vary depending on survey complexity or reporting needs.

QuestionPro has been a great tool for my organzation to gather feedback and engage members and stakeholders, especially during live meetings in person or online.

For social science projects this can reduce validity and response rates.

The process to renew non-profit licenses is a bit cumbersome.

Executive Director

There is some time required to learn the system, but overall I would recommend it to organizations looking for an affordable and capable survey platform.

Pricing may also be a concern if advanced features are only available on higher-tier plans.

We asked if we could sign up for the monthly license like they have for their basic level and were told that they only offer an annual rate.

Program and Impact manager

Question Pro has saved our organization time and has allowed us to streamline our assessment and survey administration.

Research and Evaluation Manager

It allows me to meet multiple stakeholder needs in one product.

CIO,COO

This not only saves us time but also ensures data integrity and community trust, ultimately giving us clearer insights to guide our healthcare and community projects.

It fits teams that need real data and consistent output without having to build everything from scratch.

Clear, intuitive, and genuinely helpful in helping us identify trends and make data-informed decisions for our programs, allowing us to focus on interpreting insights that matter.

Policy and Grants Manager

I still need to create a codebook to translate answer choices that export as 1,2,3,4 into never, sometimes, often, always, etc.

Makes no real difference to me, though, as this is designed to be more utilitarian than sleek and modern.

Advanced analytics and customization options are limited to higher-tier plans.

Super easy to create surveys, and the analytics make sense without needing a data science degree. If you’re looking for a hassle-free way to collect feedback, definitely check it out

Overall, it’s a solid tool for standard survey needs, with room for improvement in usability and advanced reporting.

We also appreciate the cross-tab analytics as well as the powerpoint reports and full data set presentation.

Benefits and Compliance Manager

Creating surveys and figuri g out the system was easy.  

Senior Director of Education and Outreach

With our software we're able to design the type of surveys we need and the branching options are very helpful.

President and Founder

Like that we can easily customize the surveys and share with our target audiences with a simple, customized link.

PRESIDENT and CEO

We have been able to design advanced surveys and the analytics are a time saver.

Education Director

Treasurer, Director

QuestionPro's ease of use, survey design and site navigation are top notch.

QuestionPro vs XM for Customer Experience Comparison (2026)

QuestionPro

XM for Customer Experience

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives