App comparison

Add up to 4 apps below to see how they compare. You can also use the "Compare" buttons while browsing.

RD Station Logo

Cloud-based sales automation and digital marketing software

(0)

GetApp offers objective, independent research and verified user reviews. We may earn a referral fee when you visit a vendor through our links. Learn more

RD Station Reviews

Overall rating

4.3

/5

53

Rating criteria

  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8.21/10

Reviews by rating

Suggested alternatives

hubspot-marketing
bitrix24
intercom

Pros and cons

The ease of use, the support and the features offered by RD Station were awesome. They are a perfect software for starter business at content and inbound marketing.
The software has a lot of features, covering almost all the components of a digital marketing strategy focused on e-mails. These allows easy integrations, which is great for small business.
I really love being an user of RD Station. It's reasonable in every sense and I feel its care for their clients.
It's DIY approach of software engineering to marketing teams provides a lot of badly configured environments and strange setup most of the times.
It's bad to depend on a single CNPJ for each account, and I also don't like the account limit for changing the plan range, and consequently the monthly fee.
It's still in early stages of development, so it's missing a lot of features.
Filter reviews by

Overall rating


Company size


Industry


Time used


53 reviews

Recommended

AR
AvatarImg

Verified reviewer

E-Learning, 201-500 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

RD Station - From Lead gen to our Pipedrive CRM

Reviewed 2 years ago

Handles all we need in our lead gen strategy and integrates with all we need. No issues. Easy go again with this option.

Pros

RD Station is easy to set up and had improved through the years. We use it for lead gen and then we deliver the leads to Pipedrive CRM (now using Meetime in the middle too). It's easy to set up and we can keep many nurturing workflows that handle our daily lead gen targets. It's easy to setup with other tools and have a send and return integration (mark for example lost in the Pipedrive CRM and it comes back to RD. Good!)

Cons

In the beginning, it had a too manual approach for workflow build. But now it got easy. No problems here.

PP
AvatarImg

Paulo P.

Information Technology and Services, 11-50 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Excellent but expensive for some projects

Reviewed 4 years ago

I've used RD Station for more than 2 years and I can say it's an excellent choice.

Pros

Resultados Digitais is one of the best choices worldwide for mailing automation. Customer Success Team are the best I've already seen.

Cons

Price is not the best. When you have many leads the price rises very fast.

RR
AvatarImg

Rafael R.

Marketing and Advertising, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

Share this review:

Good value for starting with automation

Reviewed 3 years ago
Pros

The best thing is the price, is cheap and have all the features you need when you compare to simples email marketing Saas.

Cons

After you start you will feel a lack of features needes and then you will need to upgrade to a bigger and better software.

ÉC
AvatarImg

Érick C.

Computer Software, 11-50 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

The ultimate marketing tool for small bussiness

Reviewed 5 years ago

I really love being an user of RD Station. It's reasonable in every sense and I feel its care for their clients.

Pros

RD Station provides almost everything I need to run an inbound marketing operation. Pop-up creation tool, drip campaign, lead database and integration with most CRMs on the market. Excelent value for money without even mentioning the UX and the CS.

Cons

It's a work in progress and some features are half-baked. Most of it are being improved but other are still waiting.

VD
AvatarImg

VICTOR DE A.

Education Management, 11-50 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

Share this review:

Jack of all trades, master of none

Reviewed 5 years ago
Pros

The software has a lot of features, covering almost all the components of a digital marketing strategy focused on e-mails. These allows easy integrations, which is great for small business.

Cons

As a side effect of being an one in all solution, it is not really good at nothing. And there are softwares that are more focused on specific features that performs better.

AR
AvatarImg

Verified reviewer

Financial Services, 11-50 employees

Used monthly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

Best solution if you're in Brazil

Reviewed 2 years ago

Happy user as we were still in our early days. Very happy, actually.

Pros

Most Brazilian marketers are fluent in RDStation and can easily operate it for your company (that counts a lot for productivity!)

Cons

Some more advanced features lack and sophisticated companies and strategies end up being constrained by its limitations

LJ
AvatarImg

Laerte J.

Design, 11-50 employees

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

RD Station is a good option to automate marketing routines

Reviewed 3 years ago

If you want a software to automate emails and landing pages, I think is a good choice with a low cost.

Pros

RD Have a good platform to automate your marketing routines with email tracks, lead scoring and landing pages creation. For email and landing page creation I think it is the best, because is simple and able to make a lot of personalization.

Cons

Some interfaces is a little trick to use like the lead scoring creation and some personas creation.

EC
AvatarImg

Erick C.

Computer Software, 51-200 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Great marketing automation tool, specially for SMBs

Reviewed 2 years ago

RD Station is one of a kind. It delivers a great experience to users, as a software, incredible support team, and a great team of consultants. Though, it has to catch its breath because the competition has evolved faster while RD Station looks frozen in time.

Pros

RD Station offers a great part of what most SMBs need to run a comprehensive digital marketing strategy. Lead capture, nurturing and management tools, email marketing automation, landing page creation, and a lot more. Everything is well-packaged in an easy-to-use suite.

Cons

The software looks slower in evolving like its competitors. Since I started using it as long as 2018 little has changed besides the interface.

AvatarImg
AvatarImg

Bruno J.

Telecommunications, 11-50 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Facilitate our work, but can be better in some features

Reviewed a year ago
Pros

The integration with RD CRM facilitate the marketing and commercial teams to work together.

Cons

The features for web design in order to help the user to make landing pages and email marketing are so limited.

AR
AvatarImg

Verified reviewer

Marketing and Advertising, 11-50 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Great Inbound tool for starters

Reviewed 4 years ago

If you really understand what Inbound Marketing is and you have a team to support your strategy, RD Station is the tool for you. However, as your digital business grow, you might want to swap for another, because of its packages not being as cost efficient as Hubspot or Salesforce.

Pros

The ease of use, the support and the features offered by RD Station were awesome. They are a perfect software for starter business at content and inbound marketing!

Cons

Upgrading the software to the advanced packs isn't as cost efficient as other softwares in the market. Expanding mailing lists costs alot, and therefore, many export their mailings and store in other tools as Salesforce and etc.

AvatarImg
AvatarImg

Fernando C.

E-Learning, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Automação de Emails Eficiente

Reviewed 2 years ago

Já usei o RD Station em diferentes empresas e em diferentes momentos. Tanto no plano inicial de até 1k leads, como uma conta com 400k leads. A plataforma sempre se comportou muito bem, as configurações são fácieis de serem utilizadas e dá para acompanhar bem a evolução dos leads. Gosto muito da opção de integração via webhook que facilita muito a vida para integrar com outras aplicações via Zapier.

Pros

A facilidade de criar fluxos, lead scoring e segmentar leads. É tudo muito tranquilo e fácil de se mexer. Tem uma ótima experiência do usuário

Cons

Sinceramente, o preço. O software é bem completo, ainda mais agora que eles adicionaram a integração nativa com a api oficial do Whatsapp. Mas sem que as listas de e-mail começam a ficar maiores, o valor sob muito. Entendo que faz parte, mas é o que eu menos gosto.

Showing original review in Portuguese. See translation

LS
AvatarImg

Léo S.

Information Technology and Services, 11-50 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend4/10

Share this review:

Suporte sofrível, funcionalidades escassas e integração falha com o CRM

Reviewed 2 years ago

Nós saímos da Sharp Spring para vir para a RD Station, contudo, após pouco mais de 6 meses, considero que foi um grande erro. As automações da RD não dão 1/3 da liberdade de criação que as da SS oferecem. O suporte da RD é sofrível. Você entra no chat e o suporte quer discutir com você uma falha que você apontou, quer que você forneça "pesquisas e estatítsticas" quando você só entrou no chamado para...

Pros

- Reconhecimento/integração com formulários de terceiros; - Sistema de discagem/chamadas direto do CRM.

Cons

- Análises, gráficos e acompanhamento de histórico do lead são falhos e carecem de informações que seriam relevantes. Existe uma função de "Marketing BI" que encarece em R$ 1720 o plano mensal; - Suporte: estão sempre dispostos a rebater os erros apontados, nunca parecem saber do que se trata o erro ou a função que você está reportando, gostam de interferir nas suas estratégias sem conhecer seu negócio....

Showing original review in Portuguese. See translation

AvatarImg
AvatarImg

Kallan M.

Arts and Crafts, 1-10 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

RD Station vale a pena?

Reviewed 3 years ago

Minha experiência com RD Station foi incrível, além da ferramenta ser fantástica, a empresa Resultados Digitais, oferece um suporte humanizado, você vai poder contar com uma equipe, atendimento e orientação sempre que precisar. Em um lançamento utilizando a RD Station chegamos a 6 dígitos, então eu indico com certeza!

Pros

O mais interessante na utilização da ferramenta RD Station são as infinidades de landing pages que podem ser criadas em modelos modernos e pré-configurados, você apenas substitui as informações pelas informações do seu produto, em texto, imagens e links de checkout por exemplo e Voilà! É realmente muito fácil de usar e lançar uma campanha, você consegue definir os funis, criar os e-mails de campanha...

Cons

Bom, talvez a minha maior dificuldade no início foi configurar o meu domínio próprio, mas isso é opcional e está cada vez mais fácil de configurar domínios, além disso eles respondem no suporte e ajudam dando orientações e você pode usar todos tutoriais, com textos e vídeos explicativos. De qualquer forma, você deve considerar que será necessário, um pouco de atenção no início para aprender a usar a ferramenta, mas vale a pena o tempo dedicado.

Showing original review in Portuguese. See translation

AvatarImg
AvatarImg

María A.

Marketing and Advertising, 11-50 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend4/10

Share this review:

Software mejorable en comparación

Reviewed a year ago
Pros

RD Starting tiene un gran equipo de personas detrás que ayudan en el buen uso de la herramienta incluso te acompañan en los primeros lanzamientos dando tips de cosas que funcionan

Cons

No es un software especialmente intuitivo o versátil. Cuesta hacerse a él, además de no aportar la libertad de movimientos que permiten otros softwares de su competencia.

Showing original review in Spanish. See translation

AR
AvatarImg

Verified reviewer

Computer Software, 11-50 employees

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

Share this review:

Esta para bien para empezar. Ideal para empresas pequeñas.

Reviewed 4 years ago

En los dos años que la utilizamos, nos ayudó a mejorar la captación de Leads en otras etapas del embudo y a potenciar nuestra estrategia de contenido.

Pros

Buena herramienta para automatizar acciones de marketing, ideal para partir en el inbound. Sirve para para el departamento de Markerting y el traspaso de información a ventas. Lo bueno: - Fácil de usar (Landing pages, mail marketing, pop ups) - Precio accesible - Permite gestionar campañas de redes sociales a los leads capturados en la plataforma. - Optimización SEO - Formularios inteligentes (no preguntan dos veces la misma información si un lead ya la respondió con aterioridad)

Cons

Deben mejorar: -Integración con Sales Force, en nuestro caso particular algunos Leads no eran recibidos en el CRM y fue algo que nunca pudimos solucionar. Si piensas usar el CRM de Rdstation no vas a presentar estos problemas. - Los formularios a usar fuera de su plataforma no permiten agregar recaptcha para evitar bots. - El módulo de reportes/ informes es muy básico. Si tu empresa que necesita muchos...

Showing original review in Spanish. See translation

AvatarImg
AvatarImg

Adriana V.

Computer Software, 51-200 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Melhor ferramenta nacional de automação

Reviewed 2 years ago

Há mais de 7 anos utilizamos a ferramenta e atende muito bem a nossa estratégia. Passamos por alguma dificuldades e falta de suporte na adaptação da LGPD, mas foi solucionado.

Pros

Sistema intuitivo, com processos no geral muito claros. Tem sofrido algumas mudanças de templates, mas não descaracteriza a facilidade de utilização do software.

Cons

O atendimento do suporte técnico. A empresa não disponibiliza contato via telefone, somente via chat ou e-mail, o que dificulta muito e torna lenta a comunicação e clareza no esclarecimento de dúvidas.

Showing original review in Portuguese. See translation

AvatarImg
AvatarImg

Maik A.

Higher Education, 1,001-5,000 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

CRM completo com um excelente suporte ao cliente

Reviewed a year ago

Atualmente usamos para um produto específico da empresa, e ele satisfaz plenamente o que é proposto.

Pros

A personalização e envio de e-mail marketing é forte, além da gestão de leads de oportunidade

Cons

A implantação é um pouco complicada, se você deseja usar o produto totalmente

Showing original review in Portuguese. See translation

AR
AvatarImg

Verified reviewer

Marketing and Advertising, 11-50 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

RD Station - Ferramenta para o dia a dia do profissional de marketing

Reviewed 4 years ago

É uma boa ferramenta para o dia a dia do profissional de marketing com facilidade de uso, principalmente para a construção de páginas de captura. É possível criar uma página personalizada em minutos. Apesar de deixar um pouco a desejar na gestão do leads e segmentações ela cumpre o que promete.

Pros

A facilidade no uso é o principal atrativo da ferramenta, principalmente para a construção de Landing Pages, inclusão de formulários e elementos gráficos.

Cons

A ferramenta de e-mail para construção das listas é um pouco confusa. A ferramenta deixa a desejar também nas segmentações e na construção de funis de nutrição.

Showing original review in Portuguese. See translation

JR
AvatarImg

Juliane R.

Hospital & Health Care, 501-1,000 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Avaliação Sincera RD

Reviewed 8 months ago

Em geral é um produto que atende muito das nossas necessidades na empresa ele é a base das nossas estratégias de marketing, além de ser fácil aplicar o treinamento dele

Pros

No RD consigo monitorar boa parte das conversoes no site da empresa, assim como também é fáciol adicionar:FormulariosPop-upBotão do whatsappA integração com outros produtos também é fácil tanto para o usuário quanto para o T.IAs automações são muito uteis e fáceis de implementar

Cons

Ainda não existe uma facilidade de integrar RD marketing e CRM com um programa de relatorios, para acompanhar vendas em dashboard, acompanhas desde do inicio até o final.Outro ponto negativo é a falta de facilidade de acompanhar conversões dos formulários no tag manager do Google

Showing original review in Portuguese. See translation

RS
AvatarImg

Roberson S.

Facilities Services, 51-200 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

Excelente ferramenta

Reviewed 2 years ago

Em geral está nos atendendo bem. Mas também não faz eu me sentir seguro no dia a dia.

Pros

Eu gosto do visual dele. Da praticidade para os usuários. Da forma inteligente da disposição das ferramentas dele.

Cons

O suporte é muito raso. Quando temos problemas muito específicos. E que não tem na central de ajuda. Temos uma dificuldade imensa de resolução. Pois o atendimento não é dinâmico. E como trato com a área comercial isso faz muita diferença.

Showing original review in Portuguese. See translation

AR
AvatarImg

Verified reviewer

Health, Wellness and Fitness, 1,001-5,000 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Minha opnião

Reviewed 2 years ago

Muito boa a ferramenta, assim que recebo um leed posso contatar a pessoa sem sair do sistema.

Pros

A facilidade para interagir de forma rápida com clientes

Cons

Dependência total ds Internet, não consigo usar a ferramenta off-line quando estou na rua fazendo atendimentos aos clientes

Showing original review in Portuguese. See translation

AC
AvatarImg

Ana C.

Marketing and Advertising, 11-50 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Excelente opção de plataforma nacional de automação

Reviewed 2 years ago
Pros

Utilizo o RD diariamente e toda gestão de marketing e vendas é feita por la. Atualmente eles disponibilizaram uma nova funcionalidade nos fluxos de automação que é a possibilidade de integrar com a API oficial do WhatsApp.Ou seja, posso incluir disparo de mensagem no WhatsApp dentro do meu fluxo, ainda não tive resultados significativos pois adquirimos essa funcionalidade há cerca de 7 dias. Só trabalhamos ações topo de funil para teste, posso dizer superficialmente que 45% dos leads desceram o funil.

Cons

O builder de edição das landing pages é dificil de mexer, muito travado no sentido de organização do layout.

Showing original review in Portuguese. See translation

VA
AvatarImg

Vinicius A.

Computer Software, 11-50 employees

Used monthly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Streamlines marketing processes.

Reviewed 5 years ago

In the communication team we use RD a lot for various marketing campaigns, the possibility that it allows us is huge. When we had the idea of launching a referral program for our product, in just one day we had a online page with information and awards of the program. The registration forms streamline our work, we get all the information of the registrants like phone number, email, company, and other info that the presales team could use to work on leads.

Pros

It is a fundamental tool for inbound marketing, all content disclosure we produce — events, products, services — are controlled from the platform. Create a landing page never been so easy, everyone without web design knowledge can do it. Also, the platform allows the creation of customizable email marketing to trigger a list, we use it to set up our monthly newsletter. It also has integration with several other apps, crm, data, chat, e-commerce, etc.

Cons

The tools for customization makes work much faster, although it is somewhat limited, landing pages end up being very similar to other brands that also make use of the platform, considering that RD became very popular locally. This ends up affecting efforts to replicate our visual identity. Nevertheless it also allows you to edit HTML, although in a not very practical way. And it's not cheap either.

JM
AvatarImg

Juliana M.

E-Learning, 1-10 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Good features but too expensive

Reviewed 3 years ago

Very ease to use and the features were pretty good.

Pros

It was very ease to use and reliable. I also like the reports for the campaigns.

Cons

It was very expensive for a small company and the setup was also pricy.

KB
AvatarImg

Kannanda B.

Financial Services, 1,001-5,000 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

A good tool for email and marketing campaign management

Reviewed 3 years ago

We use it daily to trigger emailmarkenting, base analysis and strategic decision making.

Pros

The management of customer base, leads and emails is very efficient. We were able to make important decisions with the information acquired by the tool

Cons

There are some features that could be clearer. How to create a new customer base, or change information from an existing base.