Referral Rock Pricing, Features, Reviews & Comparison of Alternatives

Referral Rock

Referral software for refer a friend and partner programs

4.58/5 (40 reviews)

Referral Rock overview

Get more customers with best-in-class referral marketing software that works alongside your business. Automate the ask, nurture multiple shares, align incentives, convert to sales, then repeat for a viral self-feeding referral program.

Run refer a friend, influencer, and partner programs for any business (not just e-commerce) and maximize your word of mouth referrals through referral program software that fits your business.

Your brand, your voice, your incentive structure, and your rewards all integrated with your systems and business processes.

Our goal is that you're not in our platform every day and that your word of mouth runs on autopilot so you can kick back and relax and watch your referrals roll in. We make it easy to set up and avoid the biggest mistakes in referral marketing with built-in best practices and real-time audits to make sure you're program is performing to it's potential.


Starting from
Pricing options
Value for money
View Pricing Plans


Business size



United States

Supported languages

Referral Rock screenshot: Once registered to a referral program, members receive their own page to perform shares from and view personal referral statisticsReferral Rock ExplainerReferral Rock screenshot: A customizable registration page allows existing customers and referral partners to sign up to a program directlyReferral Rock screenshot: Shared contacts receive personal messages and targeted offers, with a link to click through and accept if of interestReferral Rock screenshot: Setup multiple, customizable customer referral programs with unique links and integrations for quick social sharingReferral Rock screenshot: Provide custom reward offers to motivate customers via customizable referral pages with editable text, imagery, styles and logosReferral Rock screenshot: A centralized, browser-based admin dashboard allows authorized users to view campaign statistics and generate exportable reportsReferral Rock screenshot: Capture referrals effectively with incentive offers boasting attractive, targeted referral codes to redeem from friends

Referral Rock reviews

Value for money
Ease of use
Customer support
Shaun Dewitt

Exactly what EVERY software company should strive to be like!

Used daily for less than 6 months
Reviewed 2017-05-03
Review Source: Capterra

The list is extensive! Their integrations, their obsession to be on the leading edge of their niche, the overall customizability, and flexibility, WITHOUT being locked into a long-term contract. I think what's overall best about my experience is that they give you a 15-day trial to literally try almost every feature. Not only that, they came alongside (While still being a trial customer = no money paid yet) and they try to first understand your objectives in detail and then point you to the proper steps along the way. They're proving their worth before they ask you to pay a penny. I run my business the same way. I like to test EVERYTHING and they allowed that. Beyond that, when I did dig in and tell them what I want, they had the features and flexibility to come satisfy nearly every little complex detail I needed for my referral program. They even had features to accomplish things that I hadn't even thought of yet. PLUS, every time I had a question, they were on it or finding an answer. It's like they wanted me setup and running before the trial even approached expiration and I applaud them for that. It's the best way you can earn your potential customers business. And they were never pushy! (If anything, I was being too pushy.). In all, I saved thousands by not needing to build an app or sign up for a long-term contract.

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Joanna Eliopoulos

Your Success is Their Success

Used daily for less than 6 months
Reviewed 2017-05-25
Review Source: Capterra

In 2016, we did a deep analysis of our Word-of-Mouth marketing and found it to be one of our most profitable lead gen channels. So, we began the hunt to find a referral program software company who could rally behind us just as our customers do. After speaking with more than 4 other companies, we signed on with Referral Rock. Why? For a few reasons: Price is competitive for what you receive UI is clean and easy to navigate They offer key feature sets which include: easy to embed widgets, single- or double-sided referral program options, one-click call-to-action for quick sign up, automated templated email messages, unique tracking for sharing, API integration, conversion tracking, reporting, etc. Weve been using Referral Rock for a few months now and I have to say that if you want stellar customer service these guys deliver on all levels. They are attentive. Will customize anything you need on the fly. By far, their team is awesome to work with and will help you get results. Also, if you provide them with feedback it doesnt get lost. Its seen as valuable and taken into consideration when they update their software.

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John Bergher

Great platform and support for growing your business and engaging customers.

Used daily for 1-2 years
Reviewed 2017-08-08
Review Source: Capterra

Automated program for rewarding product exposure and customer networking with minimal effort internally.Automated notifications with the ability to theme your offerings. Tremendous customer support and technical ability. Integration with Woo Commerce is very helpful.

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Linda Goff

Great Customer Service

Used daily for 1-2 years
Reviewed 2019-03-21
Review Source: Capterra

We purchased two plans with Referral Rock. With both implementations, the Referral Rock team has been great to work with. They are very patient and responsive when we have questions. I would give them 6 stars out of 5 if I could. Representative is fantastic!The software is easy to use and we like the ability to generate reports within the Admin dashboard. It is very reliable for our users.

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Emily Jarrett

Experience has been great - customer support is excellent and the platform is so unique.

Used weekly for 6-12 months
Reviewed 2018-07-10
Review Source: Capterra

We are just launching our referral campaign, but so far it has been great working with Referral Rock. With their guidance, the software is easy to use - it has been able to do everything I've wanted. The Referral Rock customer support team is fantastic and extremely responsive. Every time I've had a question or ran into an issue, they've been transparent and have helped figure out a solution right away. We have some pretty unique integration requirements, and their team worked with us very closely to get everything setup correctly. The tool was actually quite easy to set up - I like the flexibility of options it provides, especially for rewards. They also have a lot of new member engagement and email automation features that I'm excited to try.

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Referral Rock pricing

Starting from
Pricing options
Free trial
View Pricing Plans

Starter: $200 per month
Growth: $400 per month
Established Business: $800 per month
Agency & Enterprise: Contact for price quote

(Optional success package available for additional $400, or free with 6 month subscription)

Referral Rock features

Activity Dashboard
Campaign Management
Customizable Branding
Reporting & Statistics
Social Media Integration

A/B Testing (152 other apps)
Campaign Analysis (199 other apps)
Content Management (189 other apps)
Customizable Templates (205 other apps)
Data Import/Export (155 other apps)
Drag & Drop Interface (214 other apps)
Engagement Analytics (179 other apps)
Monitoring (190 other apps)
Multi-Channel Marketing (159 other apps)
Real Time Analytics (156 other apps)
Real Time Data (147 other apps)
Social Network Marketing (143 other apps)
Tagging (145 other apps)
Third Party Integration (228 other apps)

Security and privacy


Encryption of sensitive data at rest
HTTPS for all pages

Access control

Multi-factor authentication options

Data policy

Data backup in multiple locations/GEO regions
This will ask you to sign in with LinkedIn

Additional information for Referral Rock

Key features of Referral Rock

  • Notifications
  • Loyalty program
  • Referral partner list
  • Sweepstakes management
  • Employee referral management
  • Affiliate marketing
  • Templated messages
  • Custom URL
  • White labelling
  • Reward distribution
  • Integrations available
  • Conversion tracking
  • Customizable branding
  • Email notifications
  • Offline conversion tracking
  • Referral tracking
  • Single sign on
  • Social sharing
  • Website widget integration
  • Workflow automation
  • Activity dashboard
  • Multiple campaign programs
  • Fraud detection
  • Customizable pages
  • Customer loyalty programs
  • Templated messages
  • Referral comparison
  • Registration pages
  • Exportable reports
  • Rewards programs
  • Referral source tracking
  • Campaign management
  • Lead management
View All Features


Referral Rock provides referral marketing software to businesses of all sizes and kinds, making it easier for customers to refer services to friends and customers via social media, email and custom links.

The dashboard-based admin portal can be personalized with a company's own branding, look and feel to maintain corporate consistency while summarizing all referral activities with exportable reports.

Referral Rock integrates with existing systems for seamless deployment, while serving every program with a hosted referral website and/or a referral widget for installation on pre-existing websites.

Users can design multiple referral programs with fully customizable registration pages offering customized reward incentives, while online/offline tracking every new customer and the referral source.

Workflows can be automated to simplify referral approval and reward issuing processes, manage members and referral activities, and setup fraud detection rules to block suspect cases.