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Shape
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
PPC software that helps agencies optimize PPC ad spend
Table of Contents
Shape - 2026 Pricing, Features, Reviews & Alternatives
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Shape overview
What is Shape?
Shape is a PPC software offering intelligent budget management and automation tooling to digital advertisers so they can eliminate spreadsheet tracking for good. The platform began as a tool designed to help digital advertisers track and manage their PPC spend on Google, Bing, LinkedIn, Twitter, Facebook, Youtube, Instagram, and Display and Video 360. However, Shape has quickly expanded to include robust spend and performance reporting, intelligent budget automation, team collaboration and communication tooling, and more ad platform integrations.
Shape differs from other advertising platforms by allowing advertisers to group any combination of campaigns into Budgets across any account, network, or channel. Budgets allow advertisers to track PPC spend for a set of campaigns toward a common spend goal, while also enabling advertisers to track performance according to their unique account and campaign structures.
As part of its suite of solutions and toolkits for PPC marketers, Shape also offers our Advertising Data Infrastructure. Our one-stop ADI combines a two-way API that normalizes data across all major PPC ad networks, a warehouse to house all your data, and public connectors to your favorite software tools.
Key benefits of using Shape
- Automate the activation and pausing of PPC campaigns when spend nears the available budget cap.
- Group any combination of accounts or campaigns into a budget with a common spend goal.
- Analyze and optimize advertising campaigns across 8 ad platforms together.
- Make changes to PPC budgets, bids, and more to the advertising platforms directly from Shape.
- Customize and download current and past performance reports.
Starting price
per month
Alternatives
with better value for money
Shape’s user interface
Shape reviews
Overall rating
5.0
/5
2
Positive reviews
100
%
- Value for money
- Ease of use
- Features
- Customer support
- Likelihood to recommend6/10
5
4
3
2
1
2
0
0
0
0
Shape's key features
Most critical features, based on insights from Shape users:
All Shape features
Features rating:
Shape alternatives
Shape
Starting from
499
Per month
Adalysis
Starting from
126
Per month
TrueClicks
Starting from
0
Per month
Spider AF
Starting from
150
Per month
Shape pricing
Value for money rating:
Starting from
499
Per month
User opinions about Shape price and value
Value for money rating:
Shape integrations (7)
Top integrations
Shape support options
Typical customers
Platforms supported
Support options
Training options
Shape FAQs
Shape has the following pricing plans:
Starting from: $499.00/month
Pricing model: Free, Subscription
Free Trial: Available | (No Credit Card required)
These products have better value for money
Q. Who are the typical users of Shape?
Shape has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Small Business
Q. What languages does Shape support?
Shape supports the following languages:
English
Q. Does Shape offer an API?
Yes, Shape has an API available for use.
Q. What other apps does Shape integrate with?
Shape integrates with the following applications:
Pinterest, Twitter/X, Google Ads, TikTok, LinkedIn for Business, Meta for Business, Instagram
Q. What level of support does Shape offer?
Shape offers the following support options:
Knowledge Base, Chat, Email/Help Desk, Phone Support, FAQs/Forum