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Audiense
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Consumer segmentation and cultural insights at the core
Table of Contents
Audiense - 2026 Pricing, Features, Reviews & Alternatives
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Audiense overview
What is Audiense?
About us
Audiense is the world’s pioneering Audience Intelligence platform. It helps marketers and consumer researchers be innovative and develop relevant audience-centric strategies through proprietary social consumer segmentation, whilst providing insights on who they are and how to engage with them in the most meaningful way.
Audiense has two products:
#1 Audiense Insights: Audience Intelligence and segmentation platform
#2 Audiense Connect (formerly Socialbro): A Twitter marketing tool
Product Description:
Audiense Insights allows you to identify and understand any audience, no matter how specific or unique it is. By effortlessly combining numerous filter options when creating a report, such as user profiles, affinities, demographics and job roles you are able to create highly personalised audience segments. Armed with Audiense Insights you are able to make better marketing decisions, adapt your targeting, improve relevancy and drive high-performance campaigns at scale.
Audiense Connect aka our Twitter Marketing Tool uses the world’s richest audience insights to build and explore communities, identify audiences and engage directly on Twitter at scale via:
- Community analysis & management.
- Advanced monitoring & listening.
- Twitter tailored audiences for advertising.
The Challenge:
Culture is always on the move, making it difficult for existing consumer segmentation to keep up. Audiense's social consumer segments are derived from consumer behaviour “in the wild '', making it more likely to reflect real affinities, and become a powerful new input to the segmentation strategy.
Marketers can use Audiense to rapidly identify unique approaches to marketing to consumers that, because they stem from rich and varied social data, provide competitive differentiation.
What are we trying to solve?
#1 Traditional consumer research is time-consuming, static and very expensive
#2 Organisations are struggling to incorporate social data into their strategy. For instance, Social Listening is keyword-based and not audience-based
#3 Brand strategy & personalisation have become very tactical at the expense of performance marketing
Key benefits of using Audiense
Our unique social consumer segmentation provides a great data foundation to Persona development, understanding the audiences that matter to your business, or finding new audience pocket opportunities.
- DETERMINING EFFECTIVE INTEREST AND AFFINITIES -
Audiense Insights segments audiences by the interconnections that exist among the people (“Who knows who”). Thanks to how those connections are created between consumers (“How they know each other”), we can infer their shared INTERESTS and AFFINITIES.
- STRATEGY PERSONALISATION -
Combined with the affinity graph analysis, it gives you the ability to tap into the ever-evolving culture and trends; so that, you can bring effective personalisation and build more relevance in:
> Influencer and Sponsorship selection
> Content/creative development
> PR & Comms strategy
> Media planning in the cookie-less world (e.g. contextual advertising strategy)
- COMPLEMENT YOUR TECH STACK -
Audiense is typically used hand-in-hand with other tools, given its data and insights are complementary, rather than overlapping, becoming the "bridge for intelligence" to stack sources of insights:
> existing Social Listening
> third-party audience Survey Platforms
> 1st party data
Starting price
per month
Alternatives
with better value for money
Audiense’s user interface
Audiense reviews
Overall rating
4.2
/5
9
Positive reviews
89
%
- Value for money
- Ease of use
- Features
- Customer support
- Likelihood to recommend8.5/10
5
4
3
2
1
5
3
0
0
1
Audiense's key features
Most critical features, based on insights from Audiense users:
All Audiense features
Features rating:
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Audiense pricing
Value for money rating:
Starting from
79
Per month
User opinions about Audiense price and value
Value for money rating:
Audiense support options
Typical customers
Platforms supported
Support options
Training options
Audiense FAQs
Audiense has the following pricing plans:
Starting from: $79.00/month
Pricing model: Free, Subscription
These products have better value for money
Q. Who are the typical users of Audiense?
Audiense has the following typical customers:
Large Enterprises, Mid Size Business, Non Profit, Small Business
Q. What languages does Audiense support?
Audiense supports the following languages:
English, Spanish
Q. Does Audiense offer an API?
Yes, Audiense has an API available for use.
Q. What other apps does Audiense integrate with?
Audiense integrates with the following applications:
Buffer, Hootsuite
Q. What level of support does Audiense offer?
Audiense offers the following support options:
FAQs/Forum, Knowledge Base, Email/Help Desk
