Opal - 2024 Pricing, Features, Reviews, & Alternatives

Opal's planning platform connects marketing and communications strategy to execution. Teams working together in Opal get the visibility they need to stay aligned and work efficiently, keeping messaging on-brand and avoiding duplicative efforts. Plan your campaigns, visualize your content, and assign tasks and due dates to keep creatives, PMs, approvers, and other stakeholders on the same page.

It takes tight coordination to deliver a cohesive brand experience across many channels and many campaigns, and in today’s remote-first world, having a technology platform to make it happen is key. Opal helps teams at best-in-class brands like Starbucks, Target, Wendy's, and Airbnb work together more effectively while understanding how their piece of the puzzle fits into the bigger picture.

Customize your Opal workflows to fit exactly what your business needs, from how you organize your campaigns and views to your process steps and project labels. The Opal platform delivers the flexibility marketing teams need to collaborate across many teams and functions.

Using Opal as your single source of truth keeps everyone collaborating seamlessly. And you can bring everyone that touches marketing and comms together in Opal: Strategists can develop and oversee campaigns and creative briefs; Operations pros can design and manage workflows & process; Channel Managers (and stakeholders of all kinds) can build, plan, review, and approve work; Project Managers and Producers can coordinate people, processes, schedules, and approvals; Copywriters and Designers can create, collaborate, review, and approve assets; and agency partners of all kinds can collaborate, find information, and share work in the same platform.