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Opal

The planning platform that connects strategy to execution.

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Opal Pricing, Features, Reviews and Alternatives

Opal product overview

What is Opal?

Opal's planning platform connects marketing and communications strategy to execution. Teams working together in Opal get the visibility they need to stay aligned and work efficiently, keeping messaging on-brand and avoiding duplicative efforts. Plan your campaigns, visualize your content, and assign tasks and due dates to keep creatives, PMs, approvers, and other stakeholders on the same page.

Key benefits of using Opal

Visibility: See all your channels and marketing activities in one place with a bird’s eye to understand the big picture, then zero in on a detailed view of every campaign, moment, and creative asset—past, present, and future.

Alignment: Opal is the single source of truth for marketing and comms work, bringing order to your team’s day and keeping messaging aligned and on-brand across every channel.

Efficiency: Create better work, faster with all the information your teams need in one place—with easy ways to review, share, and repurpose work.

Approvals: Manage creative review, feedback, and approvals all in one place, with streamlined workflows that keep projects moving in the right direction.
Presentations: Create and share dynamic presentation links that automatically update with the latest creative work.

Stamps: Create and use templates for your oft-repeated tasks, saving valuable time and reducing human error.

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

Support options

Email/Help Desk
FAQs/Forum
Knowledge Base
Chat
Phone Support

Training options

In Person
Webinars
Live Online
Documentation
Videos

Opal features

Functionality

4.0

/5

30

Total features

88

13 categories

Most valued features by users

Task Management
Collaboration Tools
Task Progress Tracking
Reporting & Statistics
Alerts/Notifications
Third Party Integrations
Activity Tracking
API

Functionality contenders

Opal users reviews

Overall Rating

4.4

/5

30

Positive reviews

Rating breakdown
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7.97/10
Rating distribution

5

4

3

2

1

13

15

2

0

0

Pros
I find the platform easy to use and seamless. Gives a great overview of the projects and we move through quicker based on visibility.

AC

Angelic C.

I also like how social media posts populate in a mock-up of what the post will actually look like on the platform, vs. just showing the asset and post copy.

RL

Rachel L.

I also like that the platform easily integrates with other popular tools.

AC

Angelic C.

Cons
Multi-day campaigns can be hard to track. Organization using the platform must enforce naming conventions for content or calendar view can look very confusing and unorganized quickly.

AR

Anonymous Reviewer

Some of the posting options are a bit confusing. There is an option to post an ad but that doesn't include a picture.

TG

Taylor G.

Can't think of anything specific that I dislike.

MD

Mark D.

Overall rating contenders

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Enterprise Social Media - Workflows and Calendars

Reviewed a year ago

Opal employs wonderful humans. The questions on features and benefits and opportunities are far less important when dealing with wonderful humans.

Pros

We like the calendar views - it's simple, but having a highly visual and impactful UI allows our teams to quickly asses where we are over-scheduled or need more content. The approval process also lets everyone know what they are responsible for managing across disparate and remote teams. That 's been crucial during our work in the last year as we were all virtual.

Cons

Mobile parity on iOS and Android - it's a hard process for everyone to mimic functionality and features in desktop to mobile. But as we all leaned into working remotely, we all turned to our mobile devices more frequently. Driving parity is key to keeping competitive.

Vendor response

Kelley, thank you for taking the time to leave such a thoughtful review. I love hearing that Opal helped your team pivot to remote work, making content management and approvals easier. And on behalf of the Customer Success and Product teams, thank you for the kind words about our support and UI design. I'll certainly share your compliments, along with your feedback about iOS vs Android. Thank you for being a customer! Donna Schultz Sr. Director Customer Success

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Opal Admin/User

Reviewed a year ago

Overall the experience has been great. I find the platform easy to use and seamless. Gives a great overview of the projects and we move through quicker based on visibility. Flexible UI and In-context collaboration have been major problem-solvers for the team. This has helped with improving time efficiencies and confusion through the creative process. Customer service is also top-notch!

Pros

I find the simplicity of the interface very user-friendly. Esthetically pleasing! Unlike many content management systems, there are not overused steps for a simple action. Customizable workflows & tracking capabilities are extremely useful. I also like that the platform easily integrates with other popular tools.

Cons

Development of the task deadline. Although there is a deadline functionality, our teams are not reacting to it. Partially feel it's a behavior change opportunity, but maybe if the deadline flag was more robust, people would react to it.

Vendor response

Thank you for leaving us a 5-star review, Angelic! It's wonderful to know your team is able to move faster, with better visibility and collaboration, because of Opal. I know I speak for everyone here when I say your kind words about our product and customer service are greatly appreciated. And I'll be certain to pass along your suggestion for due dates! Thanks for being a customer! Donna Schultz Sr. Director, Customer Success

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Madelaine's Review

Reviewed 4 months ago
Pros

The visuals & integrated content/copy layout are super user friendly & helpful.

Cons

Sometimes difficult to find content that needs approval in my dashboard.

Vendor response

Thank you for taking the time to leave us a review, Madelaine! We're excited to see that you find the content and copy layout user-friendly and helpful. Our Customer Success team would love to help you discover the ways to find approvals faster in the dashboard. Feel free to schedule a time with your CSM or reach out to support@workwithopal.com. Thank you for taking the time to write a review and for being an Opal customer. Katie Pocklington, Director of Customer Success

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Great Editorial Calendar Tool

Reviewed 4 months ago
Pros

I've been using the Opal platform for over 2 1/2 years and really appreciate the work the Opal team provides to keep the platform up to date and make changes when requests come through. The multiple views and spaces allows for my team to keep different brands separate when needed but have a holistic view of the content going out across channels. The ability to have approval paths ensures that the proper eyes are seeing out content and making sure everytihng is perfect before it gets published. Overall, myself and my team really enjoy the day to day functionality of Opal and how it fits into our workflows.

Cons

I would say that the mobile app could still use improvements. They made great strides over the last year but I'd love to see the ability to edit content on mobile. They also made UI updates in the past month and I will say I don't like the fact that I don't have a visible notification if there are approvals waiting - I like the new layout but would prefer if there was some notice to when approvals are waiting for someone.

Vendor response

Hi Cora, Thank you so much for taking the time to share your experience with our product and our team. As the head of Customer Success, I'm thrilled to hear your appreciation for the changes we make based on your requests, as customer insights are crucial to our product roadmap. To that point, I'll be sure to pass along your comments on the mobile app. We'd love to help you determine the easiest way to see pending approvals using our simplified navigation. Please feel free to reach out to your CSM or Support whenever you have a few minutes to chat: support@workwithopal.com. Thank you again for your review of Opal! Katie Pocklington, Director of Customer Success

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Opal is our one and only

Reviewed 9 months ago

Opal is a vital part of my day-to-day work. So much so, I most certainly could not do my job without it. I live in the Month calendar view, which is crucial for helping me plan content across all channels month over month. I also am incredibly grateful for our rep,[SENSITIVE CONTENT], who goes above and beyond to ensure the platform is working its hardest for us. She alone brings immense value to the product experience.

Pros

Opal is the main reason my team is able to efficiently run over a dozen individual channels across a handful of different brands for our company. It is most helpful on the strategy front, where I'm able to plan content and add all the assets and details prior to publishing. It's practically a teammate of mine, I rely on it so much!

Cons

Due to its robust capabilities, there is so much great information in Opal. However, I wish the Presentations and Insights features were easier to use. I consistently encounter issues while using them which leads me to question their integrity. Though it's frustrating in the interim, I know the Opal team takes this feedback into account in order to improve the product longterm.

Vendor response

Lauren, thank you so much for leaving us 5 stars! First I want to thank you for the compliments to your Customer Success ManagerI've passed them along to her and up to leadership. And on behalf of the whole team here, it's so meaningful to read how Opal has revolutionized the way you work. Staying on top of outreach for multiple brands and channels is no small feat, and we love knowing our platform makes it easier for teams like yours! Thanks again for taking the time to share your experience. Erynn Baird Director of Customer Education

Opal FAQs and common questions

Q. Who are the typical users of Opal?

Opal has the following typical customers:
Large Enterprises, Mid Size Business, Small Business


Q. What languages does Opal support?

Opal supports the following languages:
English


Q. Does Opal support mobile devices?

Opal supports the following devices:
iPad, iPhone


Q. Does Opal offer an API?

No, Opal does not have an API available.


Q. What level of support does Opal offer?

Opal offers the following support options:
Email/Help Desk, FAQs/Forum, Knowledge Base, Chat, Phone Support

Common Opal comparisons

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