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Opal

4.3
(35)

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The planning platform that connects strategy to execution.

(2)

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Opal Pricing, Features, Reviews and Alternatives

Opal FAQs

Q. What type of pricing plans does Opal offer?

Opal has the following pricing plans:
Pricing model: Subscription
Free Trial: Available | (No Credit Card required)

These products have better value for money


Q. Who are the typical users of Opal?

Opal has the following typical customers:
Large Enterprises


Q. What languages does Opal support?

Opal supports the following languages:
English


Q. Does Opal support mobile devices?

Opal supports the following devices:
iPad, iPhone


Q. Does Opal offer an API?

Yes, Opal has an API available for use.


Q. What other apps does Opal integrate with?

Opal integrates with the following applications:
Khoros Marketing, Jira, Sprinklr, Wrike, Hootsuite


Q. What level of support does Opal offer?

Opal offers the following support options:
Email/Help Desk, FAQs/Forum, Knowledge Base, Chat, Phone Support

Opal product overview

What is Opal?

Opal's planning platform connects marketing and communications strategy to execution. Teams working together in Opal get the visibility they need to stay aligned and work efficiently, keeping messaging on-brand and avoiding duplicative efforts. Plan your campaigns, visualize your content, and assign tasks and due dates to keep creatives, PMs, approvers, and other stakeholders on the same page.

Key benefits of using Opal

Visibility: See all your channels and marketing activities in one place with a bird’s eye to understand the big picture, then zero in on a detailed view of every campaign, moment, and creative asset—past, present, and future.

Alignment: Opal is the single source of truth for marketing and comms work, bringing order to your team’s day and keeping messaging aligned and on-brand across every channel.

Efficiency: Create better work, faster with all the information your teams need in one place—with easy ways to review, share, and repurpose work.

Approvals: Manage creative review, feedback, and approvals all in one place, with streamlined workflows that keep projects moving in the right direction.
Presentations: Create and share dynamic presentation links that automatically update with the latest creative work.

Stamps: Create and use templates for your oft-repeated tasks, saving valuable time and reducing human error.

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

Support options

Email/Help Desk
FAQs/Forum
Knowledge Base
Chat
Phone Support

Training options

In Person
Webinars
Live Online
Documentation
Videos

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Opal pricing information

Value for money

4.1

/5

35

Starting from

ic-pricetag

No pricing info

Pricing options

Free plan
Subscription
Free trial
Pricing range

Value for money contenders

Opal features

Functionality

4.1

/5

35

Total features

90

11 categories

Most valued features by users

Task Management
Collaboration Tools
Alerts/Notifications
Task Progress Tracking
Third-Party Integrations
Access Controls/Permissions
Reporting/Analytics
API

Functionality contenders

Opal users reviews

Overall Rating

4.3

/5

35

Positive reviews

Rating breakdown
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8.03/10
Rating distribution

5

4

3

2

1

14

19

2

0

0

Pros
I find the platform easy to use and seamless. Gives a great overview of the projects and we move through quicker based on visibility.
I also like how social media posts populate in a mock-up of what the post will actually look like on the platform, vs. just showing the asset and post copy.
I also like that the platform easily integrates with other popular tools.
Cons
Multi-day campaigns can be hard to track. Organization using the platform must enforce naming conventions for content or calendar view can look very confusing and unorganized quickly.
Some of the posting options are a bit confusing. There is an option to post an ad but that doesn't include a picture.
Can't think of anything specific that I dislike.

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