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WhatsApp Business API

Connect instantly. Enhance customer interactions.

Table of Contents

WhatsApp Business API - 2025 Pricing, Features, Reviews & Alternatives

What is WhatsApp Business API?

The WhatsApp Business API is a powerful communication tool that enables businesses to connect with their customers through the world's most popular messaging app. With a conversation-based pricing model, businesses are charged per conversation, which includes all messages delivered within a 24-hour session. This model offers two categories of conversations - user-initiated and business-initiated - each with its own set of benefits.

The platform also provides businesses with the ability to leverage no-code chatbots to automate and enhance their customer interactions. These chatbots can be easily created using the drag-and-drop bot builder, allowing businesses to handle customer service, send order updates, shipping notifications, payment reminders, and more without the need for manual intervention. Additionally, businesses can send rich media content, such as images, videos, audio, and PDF files, to their customers, further enhancing the communication experience.

The WhatsApp Business API also offers interactive message features, including quick reply buttons and call-to-action buttons, enabling two-way conversations and seamless customer engagement. Businesses can track real-time delivery status, with delivered, read, and failed receipts, and manage all incoming and outgoing messages through the user-friendly web-based platform. The API also integrates easily with existing CRM, website, POS, Shopify, and Google Sheets systems, allowing for a seamless integration into a business's existing infrastructure. With instant onboarding and the ability to send official, verified messages from a business's name and number, the WhatsApp Business API is a powerful tool for businesses looking to enhance their customer communication and drive growth.

Benefits of using WhatsApp Business API

Send official verified WhatsApp messages from your business name and number to add a personal touch and engage customers
Lightning fast onboarding to get your WhatsApp Business API account set up in 5 minutes and start sending messages instantly
Easy integration with CRM, POS, or other systems you currently use for seamless messaging
Send interactive messages with buttons for calls, website redirects, and call-to-actions to drive engagement
Increase sales with promotional campaigns - brands see up to 40x ROI from WhatsApp Business marketing

Starting from

No pricing info

Alternatives with better value for money

WhatsApp Business API's key features

Most critical features, based on insights from WhatsApp Business API users:

Contact Management

4.4

(14)

Mass Texting

4.6

(14)

All WhatsApp Business API features

Features rating:

4.6

(20)

2-Way Messaging

(0)

Alerts/Notifications

(0)

Automated Responses

(0)

Campaign Planning

(0)

Campaign Scheduling

(0)

Communication Management

(0)

Marketing Automation

(0)

Multi-Language

(0)

Reporting/Analytics

(0)

Scheduled Messaging

(0)

Shortcodes

(0)

SMS Messaging

(0)

WhatsApp Business API alternatives

WhatsApp Business API

4.7

(20)

Starting from

No pricing info

Free trial

Free version

Ease of Use

4.9

Features

4.6

Value for Money

4.5

Customer Support

4.6

Clearstream

4.8

(537)

visit website

Starting from

Per month

Free trial

Free version

Ease of Use

4.7

Features

4.6

Value for Money

4.6

Customer Support

4.8

Attentive

4.8

(107)

visit website

Starting from

No pricing info

Free trial

Free version

Ease of Use

4.7

Features

4.5

Value for Money

4.4

Customer Support

4.8

Birdeye

4.7

(667)

visit website

Starting from

No pricing info

Free trial

Free version

Ease of Use

4.7

Features

4.6

Value for Money

4.5

Customer Support

4.6

WhatsApp Business API integrations (36)

Integrations rated by users

We looked through 20 user reviews, to identify which products are mentioned as WhatsApp Business API integrations, and what is the users perception.

Instagram

Integration rating: 4.0 (1)

“WhatsApp business connects me with Instagram users who mostly become my clients.”

Anonymous Reviewer

Freelancer

Facebook Apps and Tabs

Integration rating: 5.0 (1)

“Facebook gives me a chance to advertise my services using their ads making it easy for me to get clients .”

Anonymous Reviewer

Freelancer

Integration rating: 4.0 (1)

“Only a selected number of our team use this to communicate personally with our clients”

Debora Apetsi

Customer care

Freshchat

Integration rating: 5.0 (1)

WhatsApp Business API support options

Typical customers

Freelancers

Small businesses

Mid size businesses

Large enterprises

Platforms supported

Web

Android

iPhone/iPad

WhatsApp Business API reviews

Overall rating

4.7

Positive reviews

Rating breakdown

Value for money
Ease of use
Features
Customer support
Likelihood to recommend9.55/10

Rating distribution

Pros

“I adore how helpful the app is, and it's incredible that it's free and lets you call and text for free as long as you have wifi. They can observe the timetable in the app.”

Sardar N.

Manager

“My customers are thrilled and grateful that this application was made. They enjoy the automatic answer.assisting customers in making the best choice.”

Sardar N.

Manager

“WhatsApp business is great especially for business people and me as a freelancer. I just feel comfortable whenever am using the App.”

Verified reviewer

Anonymity request

Cons

“The API unlike the app, is not free. WhatsApp also charges every conversation on its pricing package.”

Verified reviewer

Anonymity request

“Information protection is not assured and there is time limit of responding to clients.”

Lucy W.

Creative Design

“I don't really think there is anything wrong with the app which is why I rated it 5 stars. It has all the features a business like my tuition needs.”

Sardar N.

Manager

Read all reviews