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Marketing Analytics Software with Customer Segmentation (2026) - Page 3

Last updated: April 2026

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186 software options

6sense logo

Predictive intelligence platform for B2B marketing and sales

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6sense is a B2B predictive intelligence platform for marketing and sales.
Using its private network of billions of time-sensitive intent interactions, 6sense uncovers net-new prospects at every stage of the funnel and determines which existing prospects are in market to buy. 6sense predicts what products prospects will buy, how much they will buy, and wh6sense is a revenue intelligence platform that helps businesses capture intent signals from known and anonymous sources, connecting them to pen.

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AdRoll logo

Worldwide retargeting platform

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AdRoll is an ad retargeting platform used by brands to retarget users with ads across social media, mobile, and the web. It offers solutions for both enterprises and agencies of all sizes, helping reach site visitors at the most optimal time with the most appropriate ad on any screen or device.

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Cision logo

Public relations and earned media software and services

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Cision is a PR management platform that provides one of the most comprehensive global databases of media contacts and outlets and can be used for journalist and influencer identification and outreach, media monitoring and analytics, and press release distribution.

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NPAW Suite logo

Real-time streaming video analytics platform

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NPAW Suite is a real-time streaming video analytics platform. It empowers marketing, operations, and engineering teams with insights and analysis of streaming performance and video usage. By delivering visibility into platform performance, audience behavior, advertising, and content, it supports informed, data-driven decisions.

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SalesSeek logo

Visual Sales CRM system & Powerful Data Management software.

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With the SalesSeek Marketing Dashboard, you can track leads from marketing campaigns through the sales process and simultaneously calculate ROI.

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Singular logo

Next-gen marketing analytics and attribution platform

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Collect full-funnel marketing data including cost, creatives, bids, and ad monetization across every partner, device, & platform.

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TrendSights logo

AI media insights, influencer analysis & content creation

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AI-powered media intelligence and content platform, empowering marketing and public relations teams to boost their ROI through real-time media monitoring and data analysis. Leverage the AI-driven content generation feature and geo-localized influencer identification tool to connect with your target.

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Kochava logo

Mobile attribution and analytics platform for app marketers

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Kochava provides attribution and real-time analytics, fraud mitigation, audience disocvery, and push notifications for mobile marketers.

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Salespanel logo

Identify, track, and qualify leads.

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Salespanel serves as a comprehensive B2B lead generation, analytics, and customer journey tracking tool. Integrate first-party data seamlessly into your CRM to unveil qualified leads.

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Funnelytics logo

Ditch the spreadsheets. Get the right answer faster.

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Ditch the graphs and spreadsheets and get the right answer faster. When you know what to optimize, you can scale with confidence. Funnelytics Performance helps you do that.

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Factors.ai logo

B2B Account Intelligence & Analytics Platform

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Factors.ai is built for sales & marketing teams at high-growth B2Bs and helps them with building pipeline by surfacing hidden intent signals across website, CRM, LinkedIn, & G2.

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Pyze logo

Actionable customer intelligence for brands & enterprises

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Pyze is an actionable customer intelligence suite which helps brands and enterprises to maximize user retention through AI-based engagement and personalization

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Adverity logo

The integrated data platform for teams that run on data.

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Adverity is the leading integrated data platform for connecting and managing all of the data you need to drive marketing performance.

• 600+ data connectors across marketing, advertising, sales and finance
• Automated data quality and management tools
• Customizable data visualizations

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Google Marketing Platform logo

Advertising campaigns and analytics software

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Google Marketing Platform is an advertising agency management software that helps businesses manage campaigns, monitor marketing performance, optimize websites & handle creatives on a centralized platform. Users can build dashboards and transform raw data into metrics, data visualizations & reports.

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Trevor.io logo

There's a better way to work with data.

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Trevor empowers your whole team to get answers from your data without using SQL, and then visualise, dashboard, export, and set alerts

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Netcore Customer Engagement logo

AI-driven omnichannel growth platform

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Netcore’s Customer Engagement & Experience suite serves ad a full-stack growth platform for digital brands to boost customer engagement, conversions, retention and product experience at scale. It helps deliver the right message to the right customer through the right channel and at the right time.

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Improvado logo

Marketing analytics and intelligence platform

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Improvado is a powerful ETL platform that seamlessly extracts data from 500+ sources, applies smart transformations, and delivers unified insights to your preferred destination. With 15 pre-built data transformation recipes, you can instantly standardize metrics and run cross-channel analysis.

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Freshmarketer logo

Conversation rate and marketing management software

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Freshmarketer is an all-in-one conversion rate optimization (CRO) hub designed to help businesses and marketing agencies convert website visitors into customers

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MikMak logo

Commerce Intelligence and Orchestration Platform

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MikMak Insights provides real-time eCommerce analytics reporting on your performance from every angle, globally, in one easy-to-use dashboard that automatically enables fast decision-making across the entire organization

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Profitero+ logo

Accelerate your eCommerce sales

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Profitero+ is an actionable eCommerce insights platform to power sales.

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MassTer logo

Marketing mix modeling software

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MassTer is a marketing mix modeling and optimization platform that offers a comprehensive solution to maximize your marketing performance. With MassTer, you gain valuable insights into your key sales drivers, accurately measure Return on Investment (ROI), and discover the optimal way to allocate your marketing budget.

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Talkwalker logo

A social listening, analytics & influencer management tool

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Talkwalker is a cloud-based social media and analytics platform, which assists businesses with social listening and influencer marketing. Key features include team communications, channel management, content analysis, automated alerts, data intelligence, engagement tracking, and brand management.

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Coact logo

Web-based tool for automating client reporting processes

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Coact is a web tool that automates data extraction from marketing platforms and integrates the information generated. The report management system uses templates to produce performance reports and audits. Digital marketers use it to extract client data and create reports with holistic overviews.

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Measured logo

Attribution Powered by Incrementality - Voted #1 Measurement

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Voted #1 Measurement/Analytics tech by AdExchanged, Measured provides accurate & timely marketing attribution & cross-channel reporting. Measured runs incrementality testing for online (Google, Facebook, YouTube, OTT) & offline channels like TV, radio, direct mail, catalog, and more!

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Quantcast logo

Audience measurement & realtime ads

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Quantcast is an audience measurement software that offers data analytics to better understand your website traffic. The app pulls data from over 100 million web and mobile platforms to provide reports on audience demographics and geographic data including insights into competitor websites.

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