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Top Rated Marketing Analytics Software with Customer segmentation - Page 7

Last updated: July 2026

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199 software options

BlueConic logo

Customer growth platform powered by real-time AI decisioning

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BlueConic turns first-party data into real-time revenue decisions — coordinating every channel from acquisition through retention.

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Sailthru logo

Marketing automation for media & publishing and retail.

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Sailthru by Zeta is a marketing automation software and multi-channel personalization tool that serves media and retail brands. The software allows you to personalize customer experiences on every channel, including email, website, and mobile.

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Kissmetrics logo

Advanced Product and Marketing Analytics

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Locate and rank the campaigns and channels that have the highest lifetime value, so you can stop wasting time and money on under performers.

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Maropost logo

Omnichannel campaigns that get results

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Maropost empowers businesses to scale and boost revenue with an easy-to-use marketing automation solution that enables users to hyper-segment their audience and rapidly create marketing campaigns that distinguish them from the competition.

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MoEngage logo

An Insights-led Customer Engagement Platform

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MoEngage Analytics helps marketers and product owners understand customer behavior, campaign performance, and product feature usage.

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Mailchimp logo

Email and SMS marketing automation platform

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Mailchimp is an email and SMS marketing platform that combines artificial intelligence with marketing automation capabilities. The platform features a drag-and-drop builder, content creation tools, and audience management functions to help businesses design and distribute marketing campaigns across multiple channels.

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Iterable logo

Growth marketing and user engagement platform

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Iterable gives you real-time analytics on all your multi-channel marketing campaigns.

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Keatext logo

Your most impactful improvements start here.

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Keatext is a text analytics solution that delivers AI-based recommendations and ready-to-share reports leveraging GPT to improve customer experience.

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Outbrain logo

Native Advertising Platform

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Outbrain is the worlds leading native advertising platform. Connecting readers, publishers and marketers.

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ActiveDEMAND logo

An integrated marketing solution for marketers & agencies

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ActiveDEMAND dashboards provide instant access to Google Analytics and AdWords, SEO, call tracking, social, email and other marketing analytic data.

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Marmind logo

Marketing Resource Management for the enterprise

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Marmind is the top Marketing Analytics software for enterprises. It pulls analytics data so marketers can build custom dashboards for any stakeholder. Brands like Mercedes-Benz, Lufthansa Group, and Springer Nature use Marmind to simplify reporting, optimize resources, and improve campaigns.

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Sprout Social logo

Social Media Management Software for Business

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Sprout Social is a social media management tool created to help businesses find new customers & grow their social media presence.

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TapClicks logo

A Unified Marketing Operations Platform Powered By Your Data

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TapClicks delivers a unified digital marketing services, reporting, and analytics platform built for marketing agencies, media agencies, and enterprises

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Madgicx logo

The SuperApp for Meta Advertising

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Madgicx is used by thousands of marketers, who wish to make data-driven decisions when optimizing their ads. Madgicx utilizes meachine learning and computer visioning technologies to provide advertisers with high-end performance analysis capabilities.

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Hootsuite logo

Social media management & scheduling for SMBs and enterprise

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Hootsuite helps brands manage social media better, from the smallest businesses to the largest enterprises across CPG, finance, healthcare, tech, higher-ed, and government services.

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Meltwater logo

Media monitoring and media intelligence solution

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Meltwater transforms global media, social, and AI signals into actionable intelligence that leaders rely on to make faster, confident decisions.

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AdRoll logo

Worldwide retargeting platform

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AdRoll is an ad retargeting platform used by brands to retarget users with ads across social media, mobile, and the web. It offers solutions for both enterprises and agencies of all sizes, helping reach site visitors at the most optimal time with the most appropriate ad on any screen or device.

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Cision logo

Public relations and earned media software and services

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Cision is a PR management platform that provides one of the most comprehensive global databases of media contacts and outlets and can be used for journalist and influencer identification and outreach, media monitoring and analytics, and press release distribution.

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Marketo Engage logo

AI-powered marketing automation platform

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Adobe Marketo Engage is an AI-driven marketing automation platform designed to help teams scale personalized buyer engagement and manage omnichannel campaigns. The platform offers features including audience segmentation, lead scoring, dynamic content personalization, and native CRM integrations. It supports campaign execution across email, web, mobile, chat, events, and digital advertising channels while providing multi-touch attribution and analytics to measure marketing impact on revenue.

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Salesforce Marketing Cloud logo

Customer relationship management solution

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Salesforce Marketing Cloud is a comprehensive marketing platform designed to help businesses personalize every moment of customer engagement across the entire customer lifecycle. By connecting every department through actionable data and Agentforce, the platform empowers teams to work together and build lasting customer relationships.

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Salesforce Marketing Cloud Account Engagement logo

Salesforce B2B marketing automation for marketing & sales

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Analyze your marketing activity with Salesforce Pardot through closed-loop reporting, lifecycle reporting, search reporting, prospect activity tracking & more.

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Maestra logo
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All-in-one personalization platform for DTC brands

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Maestra is an all-in-one personalization platform for DTC brands. It offers white-glove service for each client and combines a real-time CDP, advanced segmentation, complex omnichannel flows, site and app personalizaion, AI-powered recommendation engine, loyalty and referral programs, and analytics.

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Wodwo logo
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Wodwo, an AI driven audience builder and insights tool.

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Wodwo is a cloud-based solution that helps streamline customer data management using artificial intelligence (AI) technology. The solution helps simplify audience modeling to help marketers uncover vital insights and enhance campaign effectiveness. This DIY tool removes the guesswork and provides data-driven audiences from customers' first-party data. Key features include audience targeting, reporting, customer segmentation, and more.

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Skro logo
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Ad tracking & conversion attribution platform

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Marketing analytics software that helps in tracking, analyzing, and optimizing campaigns for affiliate marketers and ad agencies.

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CONTEXTCLOUD logo
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AI-powered strategy platform for data-driven communication.

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CONTEXTCLOUD is your marketing analysis platform for intelligent portfolio analyses and comprehensive competitive benchmarking for media professionals.

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