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Marketing Analytics Software with Customer Segmentation (2026) - Page 2

Last updated: April 2026

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186 software options

Upnify CRM logo

Web-based customer relationship management (CRM) solution

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Upnify CRM is a customer relationship management solution that allows business owners to keep track of their contacts, maximize business opportunities, and make their conversations more productive. The software supports managers in all phases of the sales process, from the beginning to the end.

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Segment logo

Customer data hub

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Segment collects, centralizes, organizes and analyzes all your customer data coming from multiple sources such as apps, websites, and various devices.

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Dreamdata logo

AI-Driven Activation & Attribution for B2B Marketing

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Dreamdata is a B2B Activation & Attribution Platform built for empowering marketers.

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Microsoft Clarity logo
Category Leaders

See what your users want—with Clarity

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Clarity is a free, easy-to-use tool that captures how real people actually use your site.

Instant heatmaps: See at a glance which areas on your page drive the most engagement.

Session recordings: Watch how people use your site.

Insights: Learn what's working and what isn't.

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Bloomreach logo

Bloomreach personalizes the e-commerce experience

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Explore Bloomreach’s integration capabilities and leverage insights from past, predicted, and in-session customer behavior to elevate your marketing strategy. Maximize CLTV, optimize marketing impact, identify churn risks, tailor offerings to seasonal trends, guide resource allocation, and more.

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Amplitude logo

App, web and mobile analytics software

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Amplitude is a mobile analytics platform focused on providing access to the behavioral layer of user data

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Lebesgue logo
Category Leaders

AI Intelligence & First-Party Data for E-commerce Growth.

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AI-powered marketing analytics suite for e-commerce (Shopify/Woo). Integrates store, ads (Meta/Google/TikTok+), GA4, Klaviyo, Le-Pixel (first-party data) & competitor data. Provides unified dashboards, accurate ROAS/LTV, ad audits & AI recommendations for marketing optimization.

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Sked Social logo

Everything you need in a Social Media Management Platform

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A social media management platform for brands, agencies, visual marketers, ecommerce retailers, freelancers and more. Key features include scheduling and auto-posting across all major social platforms, teamwork and approvals, social inbox, link in bio tool and in-depth insights.

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CleverTap logo

User Retention Platform for High-Growth Mobile Apps

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Understand your customers with real-time insights and immediately trigger engagement campaigns based on user behavior through a single platform.

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ActiveDEMAND logo

An integrated marketing solution for marketers & agencies

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ActiveDEMAND dashboards provide instant access to Google Analytics and AdWords, SEO, call tracking, social, email and other marketing analytic data.

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Bunker DB Analytics logo

Make data work for you.

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Audit, analyze and optimize your marketing efforts in one single place. Automate operational processes, audit your media investment, analyze your social networks’ performance, competitors, sites, ecommerce, audience's sentiment, configure KPIs and closely monitor all the data from all your platforms

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Iterable logo

Growth marketing and user engagement platform

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Iterable gives you real-time analytics on all your multi-channel marketing campaigns.

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Quid logo

Social media analytics platform

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NetBase is an enterprise social media analytics solution for top consumer brands, their agencies, and their ecosystem to drive real business results.

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SendX logo

Affordable Email Marketing Software

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SendX is an Affordable, Intuitive & Feature-rich Email Marketing Software for marketers & business owners. SendX provides unlimited email sends, powerful automation tools, 24x7 live support, great email deliverability. Starts with 14 days free trial. Pricing starts at $9.99/month.

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Marmind logo

Marketing Resource Management for the enterprise

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Marmind is the top Marketing Analytics software for enterprises. It pulls analytics data so marketers can build custom dashboards for any stakeholder. Brands like Mercedes-Benz, Lufthansa Group, and Springer Nature use Marmind to simplify reporting, optimize resources, and improve campaigns.

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MoEngage logo

An Insights-led Customer Engagement Platform

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MoEngage Analytics helps marketers and product owners understand customer behavior, campaign performance, and product feature usage.

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Madgicx logo

The SuperApp for Meta Advertising

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Madgicx is used by thousands of marketers, who wish to make data-driven decisions when optimizing their ads. Madgicx utilizes meachine learning and computer visioning technologies to provide advertisers with high-end performance analysis capabilities.

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Heap logo

All-in-one solution for creating great digital experiences.

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Immediately start getting all the answers by installing our snippet, without waiting on engineers. Build landing pages & confidently know which variations perform best & why. Segment users by source, demographics, behavior, conversion, and drop-off points to target & retarget like a pro.

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Meltwater logo

Media monitoring and media intelligence solution

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Meltwater media intelligence tracks over 275,000 global online news sources, and has partnerships for print and broadcast monitoring. Social media listening covers Twitter, Facebook, Instagram, YouTube, comment, review sites, forums, message boards and over 300 million blogs.

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Adhook logo

Social Media Management, Digital Advertising, Analytics

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adhook provides technology for Google & Social Media brand management to plan & publish activities and coordinate collaboration across teams.

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ADA logo

ADA AI Conversational Marketing Platform

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ADA personalizes customer engagement by putting the power of AI in the hands of the people who know your business best. With ADA, it's simple for non-technical teams to build an automated, enterprise-class chatbot that solves 80% of customer inquiries.

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HockeyStack logo

SaaS web analytics and attribution platform

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HockeyStack is a data-driven SaaS analytics platform designed to help companies increase growth by solving the marketing attribution problem. It combines marketing, revenue, and product data to manage the company's marketing spend and streamline targeting and campaign management processes.

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Plezi logo

B2B marketing automation solution

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Plezi is a marketing automation solution aimed at B2B companies who want to generate more leads through their marketing content

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InsideView logo

The Leader in Sales Intelligence and Social Selling

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InsideView, the leading provider of sales intelligence, increases productivity and revenue by delivering relevant business and social insights. It integrates natively with leading CRM systems including Microsoft Dynamics CRM, Salesforce, NetSuite, Oracle, Siebel, SugarCRM, SalesLogix and SAP CRM.

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Adriel logo

Your one-stop marketing data and insights platform.

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Adriel has all the tools you need to handle complex marketing campaigns and reach your advertising goals.

Goodbye endless spreadsheets, PDFs, and back-and-forth emails. Adriel is unified, business-ready marketing data at your team's fingertips anytime, anywhere.

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