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Personalization Software

Last updated: April 2026

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5 software options

Aimtell logo

Web push notifications for mobile & desktop

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Aimtell is a push notification tool for desktop & mobile websites which allows businesses to segment & target their website visitors in order to re-engage & optimize conversions. The cloud-based platform offers features for scheduling & automating the notification process & setting up event triggers

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Octane AI logo

Conversational AI platform for Shopify merchants

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Octane AI is an eCommerce solution designed to help Shopify and Shopify Plus merchants collect buyers’ insights to personalize cross-channel experiences. Administrators can capture the attention of visitors by allowing them to opt-in for email, SMS, and Facebook marketing campaigns via on-site pop-ups.

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Mailchimp logo

Email and SMS marketing automation platform

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Mailchimp is an email and SMS marketing platform that combines artificial intelligence with marketing automation capabilities. The platform features a drag-and-drop builder, content creation tools, and audience management functions to help businesses design and distribute marketing campaigns across multiple channels.

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Emma by Marigold logo

Multi-channel marketing that works for you.

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Emma by Marigold is an email marketing platform which focuses on segmentation, automation, and an easy-to-use email builder for teams of all sizes to leverage their customer data, increase engagement, and drive more revenue from email. Users can create and collaborate on email campaign content.

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Marketo Engage logo

AI-powered marketing automation platform

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Adobe Marketo Engage is an AI-driven marketing automation platform designed to help teams scale personalized buyer engagement and manage omnichannel campaigns. The platform offers features including audience segmentation, lead scoring, dynamic content personalization, and native CRM integrations. It supports campaign execution across email, web, mobile, chat, events, and digital advertising channels while providing multi-touch attribution and analytics to measure marketing impact on revenue.

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