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BoldTrail Logo

The Smarter Broker Alternative - Ranked #1 by 250K Agents

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BoldTrail - 2026 Pricing, Features, Reviews & Alternatives

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All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: January 2026

BoldTrail overview

Based on 560 verified user reviews

What is BoldTrail?

BoldTrail is a real estate CRM solution offering key features such as campaign management, contact database, contact management, lead management, alerts/notifications, and client/property matching, among others.

Who uses BoldTrail?

By industry, BoldTrail reviewers are most commonly professionals in real estate (98%). The most frequent use case for BoldTrail cited by reviewers is real estate CRM (72% of reviewers).

What do users say about BoldTrail pricing?

Reviewers appreciate that BoldTrail is free with certain brokerages, offering strong tools and savings. Some users say it provides good value when covered by their company. However, reviewers indicate frustration with costly contracts and expensive add-ons.

What are the most popular integrations for BoldTrail?

The BoldTrail integrations most frequently cited by reviewers are: Meta for Business (a social media marketing product rated 4.5 out of 5 for its integration with BoldTrail), dotloop (a real estate transaction management product, 4.7), and Zapier (an integration product, 4.6).

Starting price

view pricing plans

Pros & Cons

Lead Generation

Email and Text Messaging

Real Estate Business

Chat and Social Media Integration

Bugs and Issues

Mobile App

BoldTrail’s user interface

Ease of use rating:

BoldTrail pros, cons and reviews insights

To determine these pros and cons insights, we analyzed responses from 

Overall rating

Reviews sentiment

 
 
 
1-2(48)
3-4(124)
5(388)

What do users say about BoldTrail?

BoldTrail is a real estate CRM solution offering key features such as campaign management, contact database, contact management, lead management, alerts/notifications, and client/property matching, among others.

Select to learn more


Who uses BoldTrail?

Based on 560 verified user reviews.

Company size

Small Businesses

Enterprises

Midsize Businesses

Top industries

Real Estate
Commercial Real Estate
Financial Services
Business Supplies and Equipment
Others

Use cases

Real Estate CRM
CRM
Real Estate Agency
Account Management
Mobile CRM

BoldTrail's key features

GetApp's analysis of 109 verified user reviews collected between January 2022 and July 2024 identifies BoldTrail's most critical features and summarizes user sentiment about those features.

Campaign management

Reviewers appreciate BoldTrail's campaign management capabilities for their ease of use and automation. They find it valuable for staying in touch with clients and promoting listings. Users report that setting up campaigns is straightforward, though some mention a learning curve. They indicate the need for more flexibility in editing texts/emails and adding custom triggers. They also highlight the variety of campaign options, despite some being expensive, and the usefulness of auto campaigns in maintaining client relationships. Of the 22 BoldTrail users who gave detailed accounts of their use of Campaign Management, 100% rated this feature as important or highly important.

See related user reviews

“We should be able to edit texts/emails within the campaigns, not just with templates. And we need to be able to add Source triggers that AREN'T already in the system. For instance, if I am planning on using a service like BoldLeads, I should not have to wait for a lead to come through with the source "Boldleads" before I can add the trigger "Source: Boldleads" to a campaign. ”
DM

Dexter M.

Admin

“It takes time to learn how to create your own campaigns.”
JV

Julia V.

REALTOR


Contact database

Users report that BoldTrail's contact database is essential for tracking leads and maintaining communication. They appreciate the ease of entering and categorizing contacts, both manually and through integrations like open house apps. Reviewers indicate that the database helps in organizing leads, sending mass communications, and keeping all contact information in one place. They mention occasional issues with basic functions like deleting users but overall find it helpful for staying engaged with clients. Of the 25 BoldTrail users who gave detailed accounts of their use of Contact Database, 100% rated this feature as important or highly important.

See related user reviews

“I use my CRM daily to keep track of all of my leads. I can easily rank them, track them and ensure that I am maintaining contact with them”
KS

Kevin S.

Realtor

“I can send massive texts or emails and zi can keep track of all my clients.”
HR

Heidi R.

Broker Associate


Contact management

Reviewers indicate that BoldTrail's contact management capabilities are important for organizing and maintaining client relationships. They appreciate the ability to categorize contacts, set up organizational tasks, and view previous interactions. Users find the system easy to use, though some mention a non-intuitive interface. They highlight the importance of capabilities like automated prompts, drip campaigns, and the integration of spouse information. They say it helps them stay on top of their to-do lists and maintain consistent communication. Of the 48 BoldTrail users who gave detailed accounts of their use of Contact Management, 98% rated this feature as important or highly important.

See related user reviews

“It's how I funnel my business and know the information about my clients. It's organized and functional”
CD

Christy D.

Realtor

“Categorizing of contacts and notifications to make contact”
GA

Gene A.

REALTOR® Salesperson


Lead management

Users report that BoldTrail's lead management capabilities provide a detailed overview of leads and help in tracking interactions. They appreciate the automation and tools available for managing leads, including grouping, prioritizing, and using hashtags. Reviewers find the system user-friendly but mention areas for improvement in email functions and visibility. They indicate that the platform helps save money by reducing the need to buy leads and keeps them organized and up to date with client needs. Of the 41 BoldTrail users who gave detailed accounts of their use of Lead Management, 98% rated this feature as important or highly important.

See related user reviews

“It is very thorough in providing a good and detailed overview of each lead and All Of the leads and the functionality of the platform is user-friendly. There can be improvements in the email functions and mass email functions to make it more easy to see and find the functions needed. For example when needing to attach a document in an email, one must go into "advance editing" and if so you lose anything you may have already started to write in the "simple" interface. ”
OL

Orion L.

Real Estate agent

“I love all the tools that come with this and the Add Ons that are offered. This helps me save a lot of money. I do not need to buy leads anymore. If you work with the system every day, it will work wonders with you. ;)”
MA

Maria A.

Realtor


Alerts/Notifications

Reviewers feel that BoldTrail's alerts and notifications are valuable for staying informed about client activities and tasks. They appreciate the customization options and the ability to receive notifications via app and email. Users report that the alerts help them stay connected with leads and clients, though some wish for desktop pop-up notifications. They indicate that the system keeps them aware of important actions and helps them prioritize follow-ups. Of the 30 BoldTrail users who gave detailed accounts of their use of Alerts/Notifications, 97% rated this feature as important or highly important.

See related user reviews

“We know each step of the way through alerts where the client is in their home buying journey. ”
CG

Charles G.

Broker

“I like how I can customize alerts and notifications. ”
MP

Monica P.

Real Estate Agent


Client/Property matching

Users report that BoldTrail's client/property matching capabilities save time and provide a consistent approach to connecting clients with properties. They appreciate the AI technology that matches clients based on search criteria and the ability to set up searches within the system. Reviewers find the property search alerts useful, though some mention occasional mismatches. They indicate that this capability helps clients view relevant properties promptly and enhances client engagement. Of the 23 BoldTrail users who gave detailed accounts of their use of Client/Property Matching, 96% rated this feature as important or highly important.

See related user reviews

“Clients are automatically matched to a property search when info is captured online.”
TL

Tim L.

REALTOR®

“This is a huge timesaver and provides a consistent approach to identifying clients to properties”
DR

Dawn R.

Sales Associate


All BoldTrail features

Features rating:

Prospecting tools
API
Email templates
CRM
For real estate agencies
Customizable templates
Dashboard
Client management
Customer database
For real estate
Activity dashboard
Lead qualification
Marketing automation
Lead generation
Document storage
Email management
Data import/export
Interaction tracking
Lead capture
Email marketing
Workflow management
Reminders
Social media integration
Task management
Sales pipeline management
Segmentation
Search/Filter
Reporting/Analytics
Calendar/Reminder system
Appointment scheduling
Third-Party integrations
Calendar management
Access controls/permissions
Document management
Referral tracking
Drag & drop
Pipeline management
Commission management
Transaction management
Email tracking
Template management
Data synchronization
Customizable fields
Lead distribution
Sales reports
Lead nurturing
Appointment management
Reporting & statistics
Mobile app
Real-Time notifications
Activity tracking
Property management

BoldTrail awards

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BoldTrail integrations (12)

Integrations rated by users

We looked at 560 user reviews to identify which products are mentioned as BoldTrail integrations and how users feel about them.

Integration rating: 4.2 (5)

I make sure that all of my leads are being thrown into 1 system so that I do not miss any opportunities.

I love it and love working whit along with Kvcore, It's is Huge Accomplishment To my business.

IT

Igor T.

Broker Sales Manager

1/2
Zapier logo
Zapier

Integration rating: 4.6 (5)

I scrub my leads outside of KVC then use zaps to bring them all together in KVC

JH

Jessica H.

Realtor

SkySlope logo
SkySlope

Integration rating: 4.3 (6)

dotloop logo
dotloop

Integration rating: 5.0 (4)

Docusign logo
Docusign

Integration rating: 4.5 (2)

Integration rating: 3.0 (1)

BoldTrail customer support

What do users say about BoldTrail customer support?

Customer support rating:

We analyzed 60 verified user reviews to identify positive and negative aspects of BoldTrail customer support.

A number of users highlight the support team's quick responses and willingness to resolve questions efficiently.

Multiple users appreciate the helpful training resources and easy access to customer service when needed.

A fair number of users report slow response times, with some waiting days for support to address their issues.

A subset of reviewers mention limited support hours, lack of direct phone assistance, and inconsistent communication.

Support options

Phone support
Email/help desk
Chat
Knowledge base
Faqs/forum

Training options

Live online
In person
Documentation
Webinars
Videos

To see what individual users say about BoldTrail's customer support, check out the review snippets below.

“The available support answers any and all questions, and makes day to day managing of all aspects of my business seamless.”

TM

Tony M.

REALTOR

“The support team always answers my questions within 30 seconds.”

Verified reviewer profile picture

Elizabeth T.

Realtor at The River Valley Group

“The support team - it takes for ever to respond to you, there is no phone number.”

MS

Michael S.

Realtor

BoldTrail FAQs

Q. Who are the typical users of BoldTrail?

BoldTrail has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Small Business


Q. What is BoldTrail used for?

Ranked #1 by 250K Agents, BoldTrail is a complete real estate platform built for modern brokerages and teams looking to automate and grow their business. Built on a modern, scalable, and flexible architecture, BoldTrail enables every brokerage to create their own unique technology ecosystem through custom branding, robust integrations, and high-quality add-on solutions. BoldTrail empowers brokerages to scale and grow faster than any other tech platform on the market today: - Retain more profit by saving an average of 35% on tech costs. - Increase profitability by guaranteeing agent success with over 20 built-in channels to grow pipeline and drive the highest volume of engagements with SOI contacts and leads. - Enhance brand recognition with a beautiful new IDX website to promote your brand, display your listings, and attract agents and clients alike. - Increase team and agent retention by providing a full-service automation platform and CRM with functionality to operate as their own independent business within a business. If you are looking to take your real estate business to the next level, then BoldTrail is the only solution for your business.


Q. What are the benefits of using BoldTrail?

Fully Customizable Idx Websites - Beautiful, high performance websites keep clients engaged with your brand and generate 3X more lead capture.

AI-Powered Smart Crm - Provides agents and teams a personal, private Crm with powerful and intelligent automation working 24x7 (nurture leads while you sleep).

Powerful Lead Engine - The most robust lead gen tools on the market help your brokerage, teams, and agents effectively drive new business - no matter their budget.

Marketing Autopilot - Behavioral automation and dynamic, multi-channel campaigns drive 5-10X more engagement with both new leads and SOI contacts.

Team Platform Independence - The industry's only platform that empowers teams to operate as their own independent business within a business.

Listing Management & Marketing - Seamlessly manage and promote all of your company listings, including off-market properties in one central location.

Top-Rated Mobile App - Curated daily call lists and a power dialer ensure agents stay organized and in touch, on the go.

Business Intelligence & Analytics - Access mission-critical data across your entire organization, down to each agent, team, and office in one central place.

Built-In Marketplace & Robust Integrations - Create your unique tech ecosystem with seamless integrations into the tools you need to power your entire business.


Q. What languages does BoldTrail support?

BoldTrail supports the following languages:
English


Q. Does BoldTrail support mobile devices?

BoldTrail supports the following devices:
Android, iPad, iPhone


Q. Does BoldTrail offer an API?

Yes, BoldTrail has an API available for use.


Q. What level of support does BoldTrail offer?

BoldTrail offers the following support options:
Phone Support, Email/Help Desk, Chat, Knowledge Base, FAQs/Forum

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