9 min read
Jul 06, 2020
Business Intelligence

Top 5 Data Visualization Software for Reporting

Data reporting and visualization help present data insights in an easy-to-understand format. Here are five data visualization tools users rate highly for their reporting capabilities.

G.M.
Gitanjali MariaSr. Content Analyst

Data visualization software, a type of business intelligence tool, uses easy-to-understand visual elements, such as pie charts, bar graphs, and scatter plots, to break down large volumes of complex data for easier reporting. Dashboards, advanced visualization, and reporting are some features organizations value highly in business intelligence solutions.

In this article, we’ve listed five top-rated data visualization tools for reporting. We analyzed 500+ user reviews to identify tools that have the highest sentiment score for their reporting capabilities. 

What is a sentiment score?

A sentiment score is a numerical representation of how people feel about a product. It’s a rating of how positive the comments for a product or the features of a product are. Rave reviews get a high score, lukewarm reviews a midrange score, and poor reviews get a low score—all on a scale of 0 (negative) to 10 (positive).

GetApp uses sentiment scores to determine how users feel (negative, neutral, or positive) about certain tools. The scores are especially helpful if you want to understand sentiment toward specific aspects of a software tool. You can read our full methodology at the bottom of the article.

Top 5 data visualization tools for reporting

Product Reporting sentiment score (out of 10)
Cognos 6.71
Google Data Studio 6.30
Tableau 6.26
Microsoft Power BI 6.23
Zoho Analytics 6.15
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1. Cognos

  • Sentiment score: 6.71 (out of 10)

  • Mentions of “reporting” in reviews: 27

  • Percentage of positive mentions: 74%

Cognos is a business intelligence software suite that supports data analytics, visualization, scorecard creation, and reporting. It offers standard data reporting templates to help users create sales, pricing, and inventory reports, among others. It also supports the creation of ad-hoc reports. 

According to user reviews on GetApp, customization of reports is one of Cognos’ strongest capabilities. The tool allows users to add filters, custom brand colors, and metrics such as profitability and sales conversion rates to the reports. 

The software offers AI capabilities that automate data preparation and report creation. Its AI recommendations help users choose the best data visualization elements for creating well-designed dashboards and reports, which can also be shared with stakeholders in real time.

Cognos’ data reporting sentiment score analysis

An overwhelming 74% of reviews that mention “reporting” are positive, and only 2% reflect negative sentiment.

Cognos has a higher sentiment score for reporting than other products in the data visualization software category. It scores 6.71 against a category average of 6.13 (out of 10).

Want to dive deeper into customer sentiment for Cognos?

Click here to read user reviews.

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2. Google Data Studio

  • Sentiment score: 6.30 (out of 10)

  • Mentions of “reporting” in reviews: 20

  • Percentage of positive mentions: 67%

Google Data Studio is a data visualization tool that helps create interactive dashboards and reports. The software can combine data from multiple sources, including spreadsheets and Google Analytics, to identify patterns and insights. These actionable insights can then be converted into reports and shared with team members. 

According to user reviews on GetApp, Google Data Studio is most useful for collating data from multiple sources (using connectors) to build interactive reports.

The software lets users add reference lines, i.e., user-defined horizontal or vertical lines plotted to compare metrics such as target vs. achieved sales, to the reports. It also supports conditional formatting rules (e.g., if/then/else) to help users drill down into the metrics.

Google Data Studio’s data reporting sentiment score analysis

None of Google Data Studio’s user reviews that mention “reporting” express negative sentiment. 67% of reviews are positive, while the remaining are neutral.

Google Data Studio has a higher sentiment score (6.30) for reporting than the average sentiment score for the data visualization software category (6.14).

Want to dive deeper into customer sentiment for Google Data Studio?

Click here to read user reviews.

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3. Tableau

  • Sentiment score: 6.26 (out of 10)

  • Mentions of “reporting” in reviews: 187

  • Percentage of positive mentions: 66%

Tableau is data analysis software offering data preparation, reporting, and visualization capabilities, among others. It supports a number of integrations, allowing users to pull data from multiple sources/databases. 

GetApp user reviews for Tableau’s reporting capabilities are fairly positive. Reviews mention that the tool offers a variety of easy-to-create charts and graphs. It allows users to create customized reports and share them with teammates. Its drag-and-drop function allows even non-technical users to create interactive reports.

Tableau’s data reporting sentiment score analysis

Of all the user reviews mentioning Tableau’s reporting capabilities, 66% are positive and 30% are neutral.

Tableau scores 6.26 in user sentiment for its reporting feature against an average sentiment score of 6.13 for the data visualization software category.

Want to dive deeper into customer sentiment for Tableau?

Click here to read user reviews.

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4. Microsoft Power BI

  • Sentiment score: 6.23 (out of 10)

  • Mentions of “reporting” in reviews: 193

  • Percentage of positive mentions: 66%

Microsoft Power BI is a business intelligence tool that offers data visualization and reporting capabilities. It offers various visual elements, including area charts, cards, gauge meters, key influencer charts, and maps. It also provides a library of open source data visualizations to help users create and share custom visuals.

According to user reviews on GetApp, Power BI is easy to use and provides a range of native connectors. Users mention that the tool’s self-service data preparation and natural language querying capabilities help reduce the manual efforts needed for data analysis and reporting.

The software can integrate with open source data analytics tools, such as R and Python, and supports the use of their data visualization scripts in Power BI reports. 

Microsoft Power BI’s data reporting sentiment score analysis

66% of Power BI’s user reviews mentioning “reporting” have positive sentiment, and only 3% are on the unhappy side.  

Power BI has a higher sentiment score (6.23) than the average score (6.13) for all other products in the data visualization software category.

Want to dive deeper into customer sentiment for Microsoft Power BI?

Click here to read user reviews.

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5. Zoho Analytics

  • Sentiment score: 6.15 (out of 10)

  • Mentions of “reporting” in reviews: 42

  • Percentage of positive mentions: 68%

Zoho Analytics is a self-service business intelligence tool that helps analyze data and present results on an interactive dashboard using a variety of visualization elements.

User reviews on GetApp mention that the tool allows users to create various types of graphs, charts, and reports. Reviews also mention that the tool is easy to use. The ability to create customizable branded reports, management reports, and sales reports are some other areas that reviewers have highlighted about this product. 

Dynamic drill-down options, charts with custom shapes and patterns, and user access permissions (edit vs. view only) to protect sensitive data are some of the key features of Zoho Analytics. Users can also mark reports or dashboards they use frequently as favorites. Zia, Zoho Analytics’ AI-powered assistant, helps process data and generate reports using natural language querying.

Zoho Analytics’ data reporting sentiment score analysis

Overall, most reviewers have a positive or neutral view of Zoho Analytics’ reporting capabilities. 68% of the reviews are positive, while 27% are neutral. 

Zoho Analytics has a marginally higher sentiment score (6.15) for reporting compared with the average score (6.14) for other products in the data visualization category.

Want to dive deeper into customer sentiment for Zoho Analytics?

Read here to read user reviews.

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Next steps

In this article, we’ve listed the top five data visualization tools with the most positive reviews for their reporting features. Follow these steps to select the one that best caters to your needs:

  • Map your business requirements and compare them against the features of each tool.

  • Set a budget, and ensure that the product you shortlist doesn't exceed it.

  • Check if any tool offers report templates specific to your line of business. For instance, if you have a manufacturing business, look for production and sales report templates.  

  • Besides pricing, check for software compatibility and integration options.

  • Read user reviews to understand what real buyers have to say about the software you’ve selected. 

To help you make a decision, here’s a side-by-side comparison of the top four products featured in our article.

If you want to compare more tools, visit GetApp’s data visualization software directory where you can filter products by feature, geography, pricing, and more. You can also check out GetApp’s business intelligence Category Leaders to identify the top market players.

Methodology

To be considered for inclusion in this report, we required 20 or more unique reviews mentioning “reporting” or related terms.

The products listed in this report had the highest percentage of positive mentions of reporting functionality among eligible products.

To calculate the sentiment score, we looked at the specific mentions of reporting in each review and analyzed the terms used to describe reporting. We then scored each term on a scale of 0 to 10, with 10 being the most positive. The score for each snippet was the sum of all descriptive terms in the snippet. Snippet scores were then averaged for the product to determine the average sentiment score for the product.

When comparing the average sentiment score of a product to the average score for the entire category, the product’s score was removed for accuracy.

To identify user feedback trends, we performed sentiment analysis of reviews left for each product in the 24 months previous to the creation of this report. Reviews data may have changed since publication and may not reflect current conditions.

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