SalonBuilder - 2026 Pricing, Features, Reviews & Alternatives

SalonBuilder is a cloud-based online booking and appointment management tool for salons, spas, barbershops, and other beauty industry professionals which offers tools for building a custom website, and managing email marketing, booking, gift certificates, reminders, and more. The platform also allows businesses to manage their employees and clients, with searchable databases and full activity logs for tracking past appointments, pending payments, and more.

With SalonBuilder businesses within the beauty industry can design their own custom website using the pre-built templates. The WYSIWYG editor allows users to manage the design of the website, from which customers can make orders, book appointments, communicate with the business, and more. Clients can book appointments online and all bookings are reflected in the calendar tool. Automatic call and SMS reminders can be sent to customers ahead of their appointment, and clients are able to submit styling preferences, photos, color formulas, and more to inform their stylist of any special requirements before the appointment. Other features of SalonBuilder include gift certificate creation, a complete email marketing system, search optimization tools, a product sales system, employee clock-in and clock-out, and more.