Timely Pricing, Features, Reviews & Comparison of Alternatives


Booking Software for Hair, Beauty & Wellbeing Professionals

4.69/5 (630 reviews)

Timely overview

What is Timely?

Manage and grow a successful business from anywhere. Timely is the user friendly software for businesses.

Timely runs on all your devices, giving you the freedom to run your business on the go.

Make life easier for your clients with online bookings and automated SMS & email appointment reminders. Boost client retention with VIP discounts and email marketing. Store all your client information in one place with notes and automated sales and appointment tracking.

Managing your team is a breeze with Timely. Set staff permissions, turn on automatic day sheets, and rest easy knowing your team can access Timely from their own devices as well. Become a data-driven business with real-time staff sales and productivity reports.

Customise Timely to suit your business with add-ons like Microsoft Outlook, Google Calendar or Apple Calendar. Connect powerful add-ons for accounting (Xero, MYOB, Quickbooks), retail (Vend) and email marketing (MailChimp).

Setting up your account is simple. If you're coming from another system, we have a dedicated migration team ready to help move your data across. Our world class support team are fast and friendly, available on live chat, email, or phone.

No contracts, hidden costs or cancellation fees. Monthly subscriptions start at $20.


Starting from
Pricing options
Free trial
Value for money
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Business size



United States, Asia, Australia, Brazil, Canada and 8 other markets, Europe, Germany, India, Japan, Latin America, Mexico, Middle-East and Africa, United Kingdom

Supported languages

Timely screenshotNicky Shore, OFF & ON | Timely Industry InsidersTimely screenshotTimely screenshotTimely screenshotTimely screenshotTimely screenshot

Timely reviews

Value for money
Ease of use
Customer support
Janelle Mitchell

Great customer service, flexible plans to suit all our needs

Used daily for 2+ years
Reviewed 2017-10-24
Review Source: Capterra

Access 24/7 from wherever we are. Payments from our clients at all hours of the day as they book their appointments online.

The simplicity, it's easy to use and understand. No staff trainer required to use it, self explanatory. Easy to review calendar. Easy access from computer, devices or phones anywhere.

It doesn't do a cash daily reconciliation or detailed breakdown of what is coming in each day. A few more email options to personalise follow ups with clients and rebooking reminder emails. It would be better if there were more fields we could fill in for each client and personalise them according to what we need to know about them.

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 10/10

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Peter Woodbridge

Organize your diary with ease!

Used daily for 2+ years
Reviewed 2018-11-27
Review Source: GetApp

Very easy to use and train new users on. Intuitive dashboard and very clear user interface. Timely has been optimized very well for mobile use, enabling us and our users to use this out-and-about. The customization options of the widget and mini-site are great, and work well with lots of our systems. The ability to send communications via SMS is very helpful, though not clear when initially purchased.

The lack of language support really isn't great, especially at an organization with lots of international users (non-English speaking). It wasn't particularly clear when we first purchased Timely that the ability to send SMS's wasn't part of the original plan, and had to purchase separately.

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 9/10

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Ray Wells

I don't even know where to start!

Used daily for 1-2 years
Reviewed 2017-09-01
Review Source: Capterra

It should work well for a single person operator looking for basic scheduling/tracking of appointments but if you've got a multiple staff and lots of products, definitely consider other options first. Timely has a lot of growing to do and at the current rate, it's going to be a very long growth!

The support team is fantastic and the application itself 'looks' great. Looks are very deceiving though. The most basic functions work well. Beyond that, there are plenty of issues, including lots of unfinished features.

Far too many features are left unfinished. Every time something new is released I'm left somewhat shocked how basic functionality that could complete the feature is left out. Even Stock Management is tedious and unituitve. Something basic like not being able to make recurring appointments that have more than 1 service. Limited to a total of 160 characters for SMS. Sales Reports report incorrect/misleading figures. No customer accounts. No loyalty system. Can't create custom value gift vouchers on the fly (they all need to be preset amounts). If you have more than one staff member, you're going to be in for more surprises - good luck to you! There is far too many things to mention. I could go on but hopefully you get the point. Approach the application with caution, and if it means paying for additional month or two to PROPERLY test it out, do it! It could save you a lot of grief in the long run. Timely say they care about customer feedback but in the 2.5 years we've been using it, very little has been done to improve even basic functionality. In fact, not a single one of the things I've mentioned above has been addressed in that time. Given all the new (incomplete) features being released without first addressing the swarm of issues currently present is further proof.

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 2/10

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Lisa Loki

Beautiful app that is also functional

Used daily for less than 6 months
Reviewed 2020-03-11
Review Source: Capterra

It's a great app that does the job. It's not overly complicated and is very well-designed.

The design really is quite attractive for an alarm and reminder app. It's pleasing to look at. Fortunately, it's also easy to use!

I wish it had a floating timer option so that I could still see the time while looking at other apps. This app is very good, though.

Rating breakdown

Ease of use

Likelihood to recommend: 10/10

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Michelle Ruskin

Fantastic online booking system for sole practitioners

Used daily for 1-2 years
Reviewed 2018-12-19
Review Source: Capterra

Client bookings continue to increase. Many new clients will choose me over another business because they can book online. I can easily see my financial situation for preparing tax statements. It's affordable, effective and easy to use.

The best and most important advantage for using this software is the ease it provides for my clients booking themselves in online. I get great feedback from clients.

I often miss messages so maybe a pop up notification would be helpful.

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 10/10

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Timely pricing

Starting from
Pricing options
Free trial
View Pricing Plans


INNOVATE - Access sophisticated tools, giving you the ability to innovate and grow your business.
$55 AUD per staff member per month, includes 300 SMS credit per staff
£30 GPD per staff member per month, includes 300 SMS credit per staff

ELEVATE - Grow your revenue and elevate your brand with powerful client marketing.
$45 AUD per staff member per month, includes 200 SMS credit per staff
£25 GPD per staff member per month, includes 200 SMS credit per staff

BUILD- Make business easy with the foundations for managing appointments.
$35 AUD per staff member per month, includes 100 SMS credit per staff
£20 GPD per staff member per month, includes 100 SMS credit per staff

BASIC - Take your pen and paper appointment book and make it digital.
$25 AUD per staff member per month
£15 GPD per staff member per month

Timely features

Activity Dashboard
Activity Tracking
Automatic Notifications
Calendar Management
Contact Database
Contact Management
Customer Database
Customizable Reporting
Customizable Templates
Email Integration
Reporting & Statistics
Social Media Integration
Third Party Integration

API (412 other apps)
Custom Fields (161 other apps)
Customizable Branding (233 other apps)
Data Import/Export (207 other apps)
Electronic Payments (159 other apps)
Surveys & Feedback (167 other apps)

GetApp Analysis

Timely is perfect for service-based business owners looking to save time and get more out of their day. It offers an effortless and affordable appointment management solution that just works. The cloud-based application uses a smart calendar to keep businesses organized, while reducing workload by automating daily administrative tasks and using real-time data to save users valuable time.

It has been designed to meet the needs of small business owners who take appointments for companies in the health and beauty industry. The platform works in the cloud, enabling users to access their account from any device, including mobile phones.

The software has all the features businesses need to manage and run their businesses. It helps grow customer relationships, process payments including online bookings, automatically sends SMS and email reminders, manages staff rosters, helps sell products, and generates strategic sales reports using the latest business and financial data. Timely is setup to handle all types of bookings, including repeat bookings, multiple services, and classes.

What is Timely?

Timely is an online booking solution for small businesses. Hosted in the cloud, Timely provides its users with a simple and intuitive calendar-based interface. The calendar makes navigating appointments effortless, flicking between month, week, and day views, business owners can quickly see which of their staff members are available for appointments at which locations. Managing your bookings couldn’t be easier. Rebook, reschedule and confirm pending bookings with a few clicks. You can get to know your clients with easily accessible client notes, preferences and service history.

Timely includes marketing and promotion features for customer acquisition and retention. One of Timely’s most popular features is its automated reminders. By sending automated SMS and email reminders before each appointment, business owners can cut down on no-shows. Timely works very well with other apps, syncing with calendars, along with sharing data with the best add-ons for accounting, retail, and bulk email marketing, helping business owners get even more out of their tools.

Who is Timely For?

  • Experience level: All experience levels
  • Industry: Health & beauty, along with other service-based businesses
  • Business size: Small businesses, mid-size businesses
  • Departments/roles: All departments
  • Budget/point: Starting at $19 per month
  • Example customers: Ashleigh Scott Facialist, OFF Wax and Brow Bar, MK Hair Studio and Academy

Main Features

Effortlessly Schedule Appointments

Using Timely to schedule and organize appointments saves businesses owners and staff members a lot of time. It keeps staff and appointment time organized, and automates daily tasks such as reminders, all while collating financial data, client information and appointment history. Your Timely calendar is always handy, as it is hosted in the cloud, meaning you can use it from anywhere, at anytime. Booking appointments with clients is effortless. Online bookings act as a receptionist and work from any website, Facebook page, and even as a link in an email.

Timely uses the time your staff roster, including breaks, to create appointment slots, allowing you to fill your schedule and prevent overbooking. With powerful marketing features, Timely helps you fill all the slots on your calendar.

Automatically Send Reminders

Timely takes appointment management one step further by keeping businesses in touch with their customers. Automated reminders keep customers up-to-date with their appointments. A friendly message before each appointment helps ensure customers make it to their booking on time. This one feature alone can reduce your no-shows by 50%, saving the business from lost time due to no-shows. Business owners also have the ability to customize SMS templates.

In the event that a client can’t make a scheduled appointment, Timely makes re-scheduling easy. Simply click and drag the appointment to the new time, or send the client an online calendar and allow them to choose a time that suits them. Not only does it save the time of going back and forth, it decreases instances of outright cancellations. Reminders are also great for staff members. They are notified of new bookings, changes, and cancellations. With Timely, you’re in control. You can customize your own templates for both email and SMS. The best part, the emails are free - like they should be.

Easily Accept Payments

Timely makes invoicing for services and products effortless with its built-in Point of Sale (POS) feature. It uses the information from an appointment to generate the invoice. Invoices can be consolidated in store or, with an online payment gateway connected, emailed for payment online. The system also gives you the option to take payments with online bookings for the whole service or a deposit for part thereof. The POS system processes services, products, multiple services, redeems discounts, taxes and also sells packages of services together.

Timely’s POS stores customer appointment and purchase history. It will also push your data to your invoices to your accounting software (Xero, MYOB, QuickBooks). The POS can connect to a thermal receipt printer and till drawer or email invoices in PDF format. It’s perfect for the counter in your business.

Generate Performance Reports

Timely puts your business sales and financial figures at your fingertips, saving you time. You can generate powerful and insightful reports in just a few clicks so you always know what’s really going on in your business. The reports cover everything including appointments, products and services sales, rebooking, retention, staff hours, commission and more.

You can view an executive summary to see all of your appointments and sales grouped by employee or location. Or, if your focus is more on financials, you can generate performance reports that include key figures like rebooking rates and the time between bookings. Timely shows you your most important numbers in the dashboard, which is front and center each time you log in.

Customer Records

Getting to know your customers and their preferences is made easy with Timely. The system securely keeps a record of your customers including their appointment history, notes, sales and SMS/emails.

With the calendar sidebar, you can quickly refresh your memory by looking at a customer’s profile before they arrive. It allows you to offer a level of personal service that will keep people coming back.

Online bookings

With Timely you can save time by allowing your customers to book online, freeing you up to spend time with other clients. Online bookings makes choosing the right appointment easy for your customers, they can see your availability and choose a time that suits them - all from the comfort of their own home.

Timely comes with easy options for your online bookings. You can sustomize the look of your booking widget and quickly add it to your website and Facebook page, as well as grabbing a link and posting it on social media and in emails.


Timely integrates with a useful range of third-party applications. Specifically, it links with other cloud-based add-ons including accounting tools like Xero, MYOB, and QuickBooks; email marketing services like Mailchimp; online payment services like PayPal, DPS Payments, Authorize.Net, PinPayments, Stripe, and eWay; and POS solutions like Vend. Timely also integrates your online bookings with websites through Facebook, a Book Now widget, and a Wordpress plugin.


Anyone can try Timely for free for 30 days. Once you’re ready to activate your account, the pricing starts at $19 per month (USA, AU, NZ or £15 for UK) and includes all features and one staff member. From there on, each additional staff member is $9 (AU, NZ or $5 for USA and £5 for UK) per month. Businesses with 10 or more staff members can use Timely’s Unlimited Plan at $100 (AU, NZ or $64 for USA and £60 for UK) per month.

Bottom Line

  • Time-saving appointment scheduling and management tool for small businesses
  • Highly mobile and available anywhere at any time
  • Designed for businesses in the health & beauty industry
  • Intuitive design is simple and effortless to use
  • Organizes your schedule and automates daily admin tasks

Videos and tutorials

Additional information for Timely

Key features of Timely

  • Automatic Backup
  • Booking Management
  • Class bookings
  • Client Management
  • Customer credit
  • Customer notes
  • Customer records
  • Data Import
  • Discount Management
  • Discounts
  • Email Marketing Management
  • Email reminders (free)
  • Facebook bookings
  • Free Mini-website
  • Gift vouchers
  • Inventory
  • Invoicing & Payments
  • Mobile access
  • Online bookings
  • Online payments
  • Packages & consessions
  • Point of sale
  • Processing & padding times
  • Products
  • Reports
  • Resource calendar
  • Resource scheduling
  • SMS marketing
  • SMS reminders
  • Scheduling calendar
  • Services and products
  • Staff permissions
  • Staff productivity reporting
  • Staff roster
  • Staff rostering
  • Walk-in scheduling
  • backup management
View All Features


Be open for business 24/7 - Online bookings
Clients can book appointments on your website, Facebook page or your free Timely mini-website. Take payments online & email invoices!

Work anywhere at anytime - Mobile access
Your Timely account is hosted in the cloud, meaning you can access it from anywhere at anytime. See your appointments from your phone!

See your bookings on a calendar - Calendar Schedule
Navigate your schedule by staff, location, day, week or month using the calendar. Quickly and easily book, re-book and edit bookings in just a few clicks. Use the sidebar to search your customer records, history and notes. All from the same screen.

Keep in touch with your customers - Automated Reminders
Reduce your no-shows by automatically confirming appointments. Send SMS & email reminders, & automate your daily tasks.

Show me the money - Point of Sale
The built in point-of-sale means you can use Timely to take care of your invoicing and online payments. You can sell your services, products and even bundle them in packages.

Know your Numbers - Powerful Reports
Manage your schedule, promote your services and invoice clients. Keep & eye on your numbers with a variety of financial, staff & appointment reports.

Find more customers - Marketing tools
Make it easy for your customers to find you and book your services with SMS marketing. Connect your contact list to MailChimp and enjoy using the worlds most powerful email marketing tool.

Flex your muscle - Powerful Add-ons
Timely seamlessly integrates with other great software such as Xero, MYOB and Quickbooks (accounting), MailChimp (Email Marketing), Google Contacts and Calendars. Google Tag Manager, Zapier and iZettle, Paypal, Tyro, Smartpay and more.

Don’t break your bank - Affordable software
Whether you’re a solo operation or running a team our low monthly costs are affordable and flexible to the size of your business. It starts at $25 per month per staff member.