Refract - 2026 Pricing, Features, Reviews & Alternatives

Refract unlocks the black box of revenue intelligence - analysing calls, demos and meetings to level jump rep performance,accelerate revenue and successful outcomes and deliver strategic business intelligence locked in conversations.

Refract is a web-based video tagging platform designed primarily for sales teams to conduct training and provide coaching to individuals. The collaborative solution allows users to upload training video or audio files and share with multiple users across the organization. The solution basically provides tools for creating campaigns, recording & tagging videos, sharing files, building a central video library, analyzing trends and more.

Businesses can upload and share video and audio files with the targeted users and use custom tags and data fields for categorizing content. Every new file is automatically stored in a central library and can be accessed by business users at a later stage. Participants can simultaneously collaborate with comments & feedbacks while watching the video and interact with other participants using the adjacent comment section. The campaign administrator can collect responses from the various participants and perform analytics to evaluate the performance of the engagement. The administrator can fully control access levels of participants, granting permissions to join, comment, review or lead a video campaign.

Users can tag a particular section in a video and make that clip available for commenting, sharing or exporting. Administrators can build a central video library and users can search videos by campaign, tags, duration, date or other user defined queries. Campaign organizers can also score campaigns based on their level of participation and generate performance scorecards for individuals and departments. The solution is primarily used by small and midsized businesses across various sectors including education, IT, and private sectors. Receptive, Experian marketing services, SaleCycle and Medidata are some of its listed clients.