Refract is a web-based video tagging platform designed primarily for sales teams to conduct training and provide coaching to individuals. The collaborative solution allows users to upload training video or audio files and share with multiple users across the organization. The solution basically provides tools for creating campaigns, recording & tagging videos, sharing files, building a central video library, analyzing trends and more.
Business can upload and share video and audio files with the targeted users and use custom tags and data fields for categorizing content. Every new file is automatically stored in a central library and can be accessed by business users at a later stage. Participants can simultaneously collaborate with comments & feedbacks while watching the video and interact with other participants using the adjacent comment section. The campaign administrator can collect responses from the various participants and perform analytics to evaluate the performance of the engagement. The administrator can fully control access levels of participants, granting permissions to join, comment, review or lead a video campaign.
Users can tag a particular section in a video and make that clip available for commenting, sharing or exporting. Administrators can build a central video library and users can search videos by campaign, tags, duration, date or other user defined queries. Campaign organizers can also score campaigns based on their level of participation and generate performance scorecards for individuals and departments. The solution is primarily used by small and midsized businesses across various sectors including education, IT, and private sectors. Receptive, Experian marketing services, SaleCycle and Medidata are some of its listed clients.
The team at Refract are their biggest advantage, open, honest and always very willing to help. An example of an organisation where the team give a truly competitive advantage.Ease of use, the platform is simply constructed to ensure that uptake from users is fast and easy to manage.
The team at Refract are their biggest advantage, open, honest and always very willing to help. An example of an organisation where the team give a truly competitive advantage.Ease of use, the platform is simply constructed to ensure that uptake from users is fast and easy to manage.
Pros Ease of use, the platform is simply constructed to ensure that uptake from users is fast and easy to manage.
Cons Initially the insights supplied by the platform looked incredible, but access to the underpinning data was an issue.
This is not really a "con" though as the team very quickly worked to provide a work around to the issue.
Refract improves the effectiveness of coaching and allows me to quickly hear the challenges of the reps.The flexibility of the software allows me and my clients many options in using the platform for coaching, training, and self analysis. The training is not just online, but live and available. Awesome.
Refract improves the effectiveness of coaching and allows me to quickly hear the challenges of the reps.The flexibility of the software allows me and my clients many options in using the platform for coaching, training, and self analysis. The training is not just online, but live and available. Awesome.
Pros The flexibility of the software allows me and my clients many options in using the platform for coaching, training, and self analysis. The training is not just online, but live and available. Awesome.
Cons It does not work to call directly out of all CRMs, but that seems to be changing.
From scoping discussion through to implementation and beyond our experience has been very positive. We have pretty unique needs as a business and we've worked collaboratively with the Refract team to make the system really work for us. The software has changed our coaching culture, we've become far more dynamic and agile in the way we support the development of our people. - The inbuilt AI, insights generated are very interesting and help frame a coaching session.
- System is easily manipulable / configurable to our needs
- Very user friendly
- Scenario Challenges are excellent
From scoping discussion through to implementation and beyond our experience has been very positive. We have pretty unique needs as a business and we've worked collaboratively with the Refract team to make the system really work for us. The software has changed our coaching culture, we've become far more dynamic and agile in the way we support the development of our people. - The inbuilt AI, insights generated are very interesting and help frame a coaching session.
- System is easily manipulable / configurable to our needs
- Very user friendly
- Scenario Challenges are excellent
Pros - The inbuilt AI, insights generated are very interesting and help frame a coaching session.
- System is easily manipulable / configurable to our needs
- Very user friendly
- Scenario Challenges are excellent
Cons - Automated call uploading; This has taken a little longer than anticipated (probably as a result of our recording system) but we should get there soon.
Refract has helped each client who has utilized the tool. When sales reps and leaders are having conversations often believe "think" they are executing company process and are consistent. However until calls are broken down and dissected it then provides the ultimate clarity to make necessary changes to further drive revenue.Software is very easy to use and understandable to navigate. Allows the user to spend their time on items that are most important that ultimately drive results.
Refract has helped each client who has utilized the tool. When sales reps and leaders are having conversations often believe "think" they are executing company process and are consistent. However until calls are broken down and dissected it then provides the ultimate clarity to make necessary changes to further drive revenue.Software is very easy to use and understandable to navigate. Allows the user to spend their time on items that are most important that ultimately drive results.
Pros Software is very easy to use and understandable to navigate. Allows the user to spend their time on items that are most important that ultimately drive results.
Cons Would love to see an easy to use App for sales reps in the field.
From a customer service point of view the level of support from our account manager has been superb. Business days are extremely busy and getting into new routines can be challenging but having that constant contact will make this work. From a business point of view it will improve the service we are providing our clients and give our consultants the opportunity to growThe possibilities it can create. Overall this is going to make us more transparent in the training department and provide structure to our training. It will give staff confidence in their abilities whilst supporting them in areas they may require support and training.
From a customer service point of view the level of support from our account manager has been superb. Business days are extremely busy and getting into new routines can be challenging but having that constant contact will make this work. From a business point of view it will improve the service we are providing our clients and give our consultants the opportunity to growThe possibilities it can create. Overall this is going to make us more transparent in the training department and provide structure to our training. It will give staff confidence in their abilities whilst supporting them in areas they may require support and training.
Pros The possibilities it can create. Overall this is going to make us more transparent in the training department and provide structure to our training. It will give staff confidence in their abilities whilst supporting them in areas they may require support and training.
Cons There are so many thing you can do with the software and use it for, it can be a little mind boggling to begin with at knowing where to start and how to get the most out it to suit our business.
• Refract allows sales managers to coach their teams in a virtual environment through a web-based video sharing platform.
• Managers can add tags and comments to a particular section of the video and share only the relevant video clip with a brief description.
• All video, audio and mini clips are stored in a central repository from where it can be accessed by the users anytime later, in case they miss the current session.
• Using Refract's scorecards, campaign organizers can assign scores to individual participants based on their level of participation and use those scores for peer comparison or group analysis.
• The solution offers individual and group dashboards to analyze their strength and weakness and customize learning plans for everyone accordingly.
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