Refract unlocks the black box of revenue intelligence - analysing calls, demos and meetings to level jump rep performance,accelerate revenue and successful outcomes and deliver strategic business intelligence locked in conversations.
Refract is a web-based video tagging platform designed primarily for sales teams to conduct training and provide coaching to individuals. The collaborative solution allows users to upload training video or audio files and share with multiple users across the organization. The solution basically provides tools for creating campaigns, recording & tagging videos, sharing files, building a central video library, analyzing trends and more.
Businesses can upload and share video and audio files with the targeted users and use custom tags and data fields for categorizing content. Every new file is automatically stored in a central library and can be accessed by business users at a later stage. Participants can simultaneously collaborate with comments & feedbacks while watching the video and interact with other participants using the adjacent comment section. The campaign administrator can collect responses from the various participants and perform analytics to evaluate the performance of the engagement. The administrator can fully control access levels of participants, granting permissions to join, comment, review or lead a video campaign.
Users can tag a particular section in a video and make that clip available for commenting, sharing or exporting. Administrators can build a central video library and users can search videos by campaign, tags, duration, date or other user defined queries. Campaign organizers can also score campaigns based on their level of participation and generate performance scorecards for individuals and departments. The solution is primarily used by small and midsized businesses across various sectors including education, IT, and private sectors. Receptive, Experian marketing services, SaleCycle and Medidata are some of its listed clients.
Refract improves the effectiveness of coaching and allows me to quickly hear the challenges of the reps.
Pros The flexibility of the software allows me and my clients many options in using the platform for coaching, training, and self analysis. The training is not just online, but live and available. Awesome.
Cons It does not work to call directly out of all CRMs, but that seems to be changing.
Pros Rich, rich data from your calls, enabling your coaches to get a true insight into what's happening in your sales teams.
The excellent team behind it to support you and provide the help needed to re-think your sales approach.
Incredible support, needs a bit more time to bake.
Used monthly for 6-12 months
Reviewed 2018-09-24
Review Source: Capterra
Our business case has changed over our time with refract. Originally I was looking for training and onboarding assistance. Now it is monitoring. I really like the feature set but now look to integrations to be able to monitor from 1 place.
Our business case has changed over our time with refract. Originally I was looking for training and onboarding assistance. Now it is monitoring. I really like the feature set but now look to integrations to be able to monitor from 1 place.
Pros The team and product are fantastic, it's the learning curve which gets ya. Once you climb, functionality makes sense and you start to realize the leverage Refract promises. Features I really like include:
- Full transcripts of calls
- Rep/Prospect time allocation
- Time based notes (comment on a specific section of the call)
Cons As with any startup, the roadmap is changing. Features you'd like can take weeks or months but Support does a fantastic job bridging the gap. Shout out to CSR for her help! Areas of improvement include:
- Search, the taxonomies could use an update to make finding things faster
- Improved pricing, would ideally like a viewer and editor license.
- Folders, I'd like improved storing of content based on specific use cases: Research, monitoring, training
Fantastic, great implementation and support with my dedicated account manager [SENSITIVE CONTENT HIDDEN].
Pros Call monitoring and analysis and scenario challenges are a game-changer in sales training.
Cons A minor point, but I would like to be able to view my scenario challenges as thumbnails in order to recycle them for use in separate training programs.
Since using Refract we have seen a month on month improvement through our agents calls. The type of conversations have now become more consultative and less transactional and this has resulted in better Sales opportunities with fantastic results. Everyone has embraced this tool and has now become part of our working day/week and coaching has become an exciting and enjoyable part of our role with amazing results.
Since using Refract we have seen a month on month improvement through our agents calls. The type of conversations have now become more consultative and less transactional and this has resulted in better Sales opportunities with fantastic results. Everyone has embraced this tool and has now become part of our working day/week and coaching has become an exciting and enjoyable part of our role with amazing results.
Pros The ease of use, makes this a must have tool. The information from the Insights gives you an incredible insight and a fuller understanding of each call. Add the grading form and smart tags and you then have all the tools to assist with your coaching and development.
The support from Refract is quick, reliable and nothing is ever too much.
Cons The transcript is not very accurate but this has not hindered how we use Refract at all.
• Refract allows sales managers to coach their teams in a virtual environment through a web-based video sharing platform.
• Managers can add tags and comments to a particular section of the video and share only the relevant video clip with a brief description.
• All video, audio and mini clips are stored in a central repository from where it can be accessed by the users anytime later, in case they miss the current session.
• Using Refract's scorecards, campaign organizers can assign scores to individual participants based on their level of participation and use those scores for peer comparison or group analysis.
• The solution offers individual and group dashboards to analyze their strength and weakness and customize learning plans for everyone accordingly.
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