Infer Pricing, Features, Reviews & Comparison of Alternatives


Predictive lead scoring for sales & marketing

4.0/5 (2 reviews)

Infer overview

What is Infer?

Infer helps to align sales and marketing teams by focusing joint efforts on the leads that are most likely to convert. Both teams can use Infer's lead ranking system to see which leads are top priority and which score badly. Infer's lead scoring model is based on numerous external signals, along with internal data, which is constantly being updated. Signals include employee count, job openings, web presence, social presence, technology vendors, patents, trademarks and more.

Infer helps you to identify good leads that may have gone missing or stuck in the nurture stage. You can use this information to move faster on high potential leads and route these to the right sales members. Marketing teams can use the data provided by Infer to create smarter campaigns and predict performance. You can also ensure your time is not wasted on bad leads, by filtering these out before they even enter Salesforce.

Infer uses dashboards, charts and graphs to show the results of sales and marketing efforts on leads with high scores and low scores. Identifying correlations between conversions and top scoring leads in Infer. Scores from Infer can be accessed directly within your existing systems, such as Salesforce, Marketo and Eloqua.


Pricing options
Value for money
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Business size



United States, Canada

Supported languages

Infer screenshot: Conversion rate and pipline overview graph in InferInfer + Adroll customer success storyInfer screenshot: Infer Smart Signals DashboardInfer screenshot: Infer dashboards for lead gen reportsInfer screenshot: Infer settings and configuration in SalesforceInfer screenshot: Infer integration with SalesforceInfer screenshot: Color-coded lead scoring in InferInfer screenshot: Lead Rating by Source in InferInfer screenshot: Month-to-date Good Lead graph in InferInfer screenshot: Month-to-date lead trend graphs in InferPredictive Lead Scoring for Sales and Marketing

Infer reviews


Very good

Value for money
Ease of use
Customer support

An amazing tool to discard wrong prospects

Used weekly for 6-12 months
Reviewed 2018-09-14
Review Source: Capterra

It's incredibly ease to use, simple as typing your prospect email and receiving the information you need.

It could be cheaper, the tool is great but could offer a low price tier.

Rating breakdown

Value for money
Ease of use

Likelihood to recommend: 10/10

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lead scoring with a very limited scope

Used monthly for 1-2 years
Reviewed 2019-08-01
Review Source: Capterra

did not very well for us. we are a software company selling into healthcare companies and none of our scoring models were good enough.

the problem with infer is that if you are technology company only selling to other software companies the scoring seems to work, otherwise the scope of use cases is limited. the product integrates well with crm and marketing automation, provides good amount of enrichment for software companies.

the overall product has a very high cost and low return on investment. leads scored higher do not significantly improve revenues and we are not having a problem of volumes (very few businesses do).

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 5/10

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Infer pricing

Pricing options
View Pricing Plans

Pricing is based on the number of records processed and connected systems. Contact a representative at 1-800-393-6125 or for more information.

Infer features

API (162 other apps)
Activity Dashboard (108 other apps)
Activity Tracking (71 other apps)
Automatic Notifications (59 other apps)
CRM Integration (135 other apps)
Collaboration Tools (61 other apps)
Contact Database (71 other apps)
Contact Management (72 other apps)
Customizable Templates (61 other apps)
Data Import/Export (69 other apps)
Email Integration (56 other apps)
Lead Capture (55 other apps)
Lead Management (72 other apps)
Real Time Data (67 other apps)
Reporting & Statistics (73 other apps)
Sales Analytics (67 other apps)
Sales Reporting (66 other apps)
Search Functionality (75 other apps)
Third Party Integration (109 other apps)
Workflow Management (55 other apps)

Videos and tutorials

Additional information for Infer

Key features of Infer

  • Predictive lead scoring
  • Numerical lead scoring
  • Color-coded lead ranking
  • Bad lead identification and filtering out
  • Advanced Machine Learning data science
  • Hundreds of external signals
  • Infer dashboards
  • Conversion rate and pipeline graphs
  • Month-to-date lead gen graphs
  • Month-to-date "Good Lead" graphs
  • Lead Ratings by Source chart
  • Integration with Salesforce, Marketo and Eloqua
  • Route leads to sales
  • Evolving data mining model
  • Infer Smart Signals™
  • Daily automatic updates
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Data Science: Infer uses advanced machine learning to calculate a lead score for every new prospect by statistically comparing historical data with newly constructed profiles.

Infer Smart Signals™: Lead scores in Infer are calculated using data from multiple external sources, combined with internal sources. All this data is available to view and import into other systems through Smart Signals™.

Multiple External Sources: Infer takes into consideration a range of external data. This includes: social media presence, geography, corporate structure, employee count, revenue range, industry, trademarks, payment systems, content management system, email services, SEO tags, and more.

Reporting and Dashboard: Infer offers graphs and charts to show Infer scores against conversion rates and won amounts. Infer also shows month-by-month charts on lead generation, as well as graphs with lead rating by source.

Third Part Integrations: Infer integrates with SalesForce, Eloqua and Marketo.