boberdoo Pricing, Features, Reviews & Comparison of Alternatives


Lead Distribution Software, Call Routing & Ping Post

4.69/5 (13 reviews)

boberdoo overview

What is boberdoo?

boberdoo is a SaaS company that offers lead & call distribution software for marketers. The application allows companies to track, route and bill for leads & calls in any vertical to buyers based on custom business rules. There are options for ping post, lead scoring, outbound automation and standard features that only come from solving the issues of other lead companies for over 15 years.

Our clients can fully automate the daily tasks of lead distribution, lead management, accounting, billing and reporting. They can also track and segment incoming leads from various sources and route those leads to clients based on custom business rules.

The boberdoo system also handles inbound call routing for our clients that sell phone calls. Many of our clients advertise their phone numbers on C2C ads, TV, radio, online and print, which then route through based on custom business rules they create. There are also options for live transfers, giving your business the ability to offer a full lead portfolio to your clients.

You have probably run into technical issues either buying or selling leads in a ping/post vertical. From pinging in multiple formats to hash distribution directives, the distribution system has the reliability and flexibility to meet your needs.

Our cost effective solutions will save you countless hours while helping you understand and manage your lead business better. You will save time, serve your clients better, optimize lead matching and delivery, and increase the overall image of your lead company by utilizing's lead distribution software. Now is the time to fully automate your lead generation company's back office tasks.

boberdoo has been innovating and improving the lead industry since 2001. We build sophisticated, yet user friendly software proven to help lead companies grow their businesses to their full potential. There are a lot of things to worry about in the lead business but your software does not have to be one of them.


Pricing options
Value for money
View Pricing Plans


Business size



United States

Supported languages

boberdoo screenshot: Sample Reporting Dashboardboberdoo Lead Distribution Software Overview | Ping Post, Call Routingboberdoo screenshot: Real-Time Incoming Leadsboberdoo screenshot: Sample Buyer Filter Set - Ping Postboberdoo screenshot: Form Builder & Manager

boberdoo reviews

Value for money
Ease of use
Customer support
Ari Greenbaum

Very happy with the software and support team

Used daily for 6-12 months
Reviewed 2019-02-08
Review Source: Capterra

We have been a happy customer of Boberdoo for just over 6 months. They have a great out of the box solution for any lead generation company looking to use a 3rd party software. The support team is awesome and really cares about helping. We have had some custom work done and we feel that they did a great job and at a fair price.

The software is pretty easy to use once educated how to use it. The on-boarding and support team do an excellent job offering clarity and training on their system.

Some of the terminology is challenging to understand at first & some of the interfaces could be made more simple

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 10/10

Minimize review

Vince Wingerter

Solid solution for our company going on 10 years

Used daily for 2+ years
Reviewed 2019-02-15
Review Source: Capterra

Really nothing but good things to say. We've thrown them some tough challenges and imaginative scenarios over the years and reps have always been able to rise to the occasion. Without divulging too many details, these are the kind of things that when I'm talking to a CEO or VP of another company worth hundreds of millions... they give a wistful sigh and say "Yeah...we hope to do that eventually" as they continue to struggle with their proprietary systems or software that is "similar" but inferior.

Huge amount of customization available with programmers to be scoped outside the box. When our business development integrates with all the other companies in the legal vertical... and we integrate with EVERYONE.... our technology and ability to adapt to different situations is 99% ahead of the industry. And with thousands of client accounts in our system, we've never NOT been able to set up a custom posting, ping/posting, even ping/posting for phone calls.... for any client no matter what software or delivery they use. It's usually the other companies that run into limitations and can't take advantage of everything we can offer.

Would like to see better development of a mobile app (for both admin and clients) and white label graphical customization variance.

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 10/10

Minimize review

David Kao

Decent lead management tool, but clunky

Used monthly for less than 6 months
Reviewed 2020-03-27
Review Source: Capterra

It's been helpful, but the experience has definitely been clunky. Though perhaps my opinion could change with more experience using it.

Helps make clear distinctions in how and where to direct lead information to specific partners. Automation has helped make a big improvement to our processes.

Very clunky to use with a non-intuitive interface. I'm still inexperienced with the software, but certain processes seem to take more steps or clicks than necessary, such as trying to download a .csv report or seeing aggregate data.

Rating breakdown

Ease of use

Likelihood to recommend: 5/10

Minimize review


Highly-Efficient Lead Distribution Software

Reviewed 2014-06-16
Review Source: GetApp

We have been using Boberdoo since 2010. Prior to Boberdoo, we were posting individually to our lead buyers. Doing so required us to expend internal resources to manage lead-deliveries, filter-rules, all while learning how to do it on the fly. We discovered Boberdoo a few months into expanding our lead sales business. Boberdoo was an out-of-the-box solution that allow us to focus on the business. Boberdoo grew with our lead-gen business, from the early-goings to the seven-figure monthly revenues. We started out with only lead distribution, but expanded the use of boberdoo to 1) cost-per-call auctions, 2) real-time ping-post auctions. We evaluated different providers, and it really wasn't close from a pricing and capabilities standpoint. We do pay for custom development work when onboarding new lead buyers or entering new verticals. But the way I look at it, it was money well-spent because 1) it saved me from allocating our internal dev resources, and 2) it allowed our product team to focus on our core business.

Pricing. Ability to incorporate call-tracking. Fully built-out product suite for lead-generation companies.

It's a complicated product geared for experienced online marketers. There's definitely a learning curve that you need to go up to learn the system.

Rating breakdown

Minimize review

Fred P.

After a lengthy search, Boberdoo comes out on top.

Reviewed 2015-02-10
Review Source: Capterra

We only wanted to make a decision once on our lead distribution software. We exhaustively compared the options on the market that work for us and found that Boberdoo was the clear choice. They have been perfecting their software for lead distributors since 2001 and have every feature that we needed. Complex lead routing? Check. Automatic rebilling? Check. Dynamic pricing based on different form responses? Check. And this is just scratching the surface. When we drilled down deeper, past all the website verbiage, into the other software offerings, there was always something key that was missing or not as developed as what Boberdoo could offer. We are all set up with Boberdoo and could not be happier. The support has been great, and the lead distribution has been flawless. Boberdoo does take some time to set up, but it is well worth the initial time investment. If you are on the fence, I'd be happy to go into more detail with my experience. Better yet, give Scott @ Boberdoo a call. He patiently answered all my initial questions over several phone calls and continued to be there throughout our on-boarding. I am happy that we decided to go with the best of breed in this software category.

Response from boberdoo

Thank you for the compliments and we are glad to see you are utilizing boberdoo to take your business to the next level.

Rating breakdown

Ease of use
Customer support

Minimize review

boberdoo pricing

Pricing options
View Pricing Plans lead distribution software is leased to clients on a monthly basis. Our pricing is based on your volume, optional add-ons and custom development/consulting work.

boberdoo features


Activity Dashboard (112 other apps)
Activity Tracking (75 other apps)
Automatic Notifications (61 other apps)
CRM Integration (136 other apps)
Collaboration Tools (62 other apps)
Contact Database (72 other apps)
Contact Management (75 other apps)
Customizable Templates (61 other apps)
Data Import/Export (71 other apps)
Email Integration (56 other apps)
Lead Capture (57 other apps)
Lead Management (75 other apps)
Real Time Data (68 other apps)
Reporting & Statistics (75 other apps)
Sales Analytics (72 other apps)
Sales Reporting (67 other apps)
Search Functionality (80 other apps)
Third Party Integration (113 other apps)
Workflow Management (58 other apps)

Security and privacy


Encryption of sensitive data at rest
HTTPS for all pages

Access control

Multi-factor authentication options
This will ask you to sign in with LinkedIn

Videos and tutorials

Additional information for boberdoo

Key features of boberdoo

  • Real-Time Lead Distribution
  • Call/Phone Routing
  • Advanced Ping Post Options
  • Internet Lead Routing
  • Form Builder
  • Lead Scoring
  • Affiliate/Vendor Tracking
  • Live Call Transfers
  • Web-Based Platform
  • Unlimited Users
  • Post Leads to Any Buyer's CRM
  • Custom Filtering Options
  • Real-Time Reporting
  • SMS Lead Deliveries
  • Exclusive & Nonexclusive Lead Delivery
  • iPhone App
View All Features


Real-Time Ping Post - The boberdoo system handles both inbound and outbound ping post traffic and can process several million pings per day.

Call/Phone Routing - boberdoo provides full call routing capabilities. The boberdoo system can even facilitate live transfers from your call center to your client and record each call.

Lead QC - Our lead verification system checks and scores each lead and rejects or holds bogus leads for manual review to ensure that you won't buy a lead that can't be contacted.