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Meta for Business vs Metricool Comparison (2026)

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Good recommendations?

Meta for Business

Metricool

Overview

Facebook for Business provides personalized marketing plans, industry insights, step-by-step guidance, and more.

Use Metricool to analyze, schedule, and manage your social networks like a real pro. The tool designed to take your social networks to the moon.

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Video & Screenshots

Pricing

Starting from

No pricing info

Free trial available
Credit cardless trial
Free account
Subscription based

Starting from

Per month

Free trial available
Credit cardless trial
Free account
Subscription based

User reviews

4.4

2.3K

1.3K

705

221

Value for money

Ease of use

Features

Customer support

73%

would recommend this app

4.4

Value for money

Ease of use

Features

Customer support

79%

would recommend this app

Pros

“Generally, i have loved the convenience that Meta for business has offered in content scheduling, ad management and analytics across different platforms which has been beneficial in streamlining my social media efforts.”

BECKY O.

NUTRITIONIST

“There are so many options available for advertising, Marketing, setting up a CRM, running ads, automations and various of tools”

Regina C.

Real Estate Agent

“What I liked most about Meta Business Suite is how easy it is to manage multiple social media accounts in one place.”

Erika C.

Social Meida and Marketing

Pros

“We’ve swapped brand ownership to keep our schedule intact, but are now actively looking at competitors who understand how real-world teams function. If you're a solo creator, Metricool might work for you. But for any professional team or agency, this tool is a liability unless they overhaul how notifications work and stop misrepresenting what the platform can do.”

Dayna L.

Social Media

“The only "solution" offered is to transfer brand ownership to the person publishing the content — which we had to do mid-campaign, completely breaking our internal roles.”

Dayna L.

Social Media

“Multiple Auto Scheduling maps and heat map by day and time for best posting times, although I am not convinced of the accuracy.”

Josie L.

Cons

“It doesn’t happen often, but it can be frustrating when managing multiple accounts and relying on scheduled content to go out on time.”

Erika C.

Social Meida and Marketing

“However, the lack of an editor tool like Google Editor and the problems with multiple changes require a lot of manual processing, so my general opinions are between positive and negative.”

Atalay C.

Senior Manager, Paid social and SEM

“The cost feels expensive for the amount of features actually utilized with Meta for Business. If it wasn't for the blue checkmark, I would not pay for it”

Renata Z.

Naturopathic doctor

Cons

“There’s no way to assign a post to a teammate for manual publication. If the owner is unavailable, the post doesn't go out.”

Dayna L.

Social Media

“I’ve tried so many other scheduling tools and they were not as good as Metricool. If you want to use a platform that gives you wholistic knowledge about your brand(s)”

Prerna P.

Social Media Marketing Specialist

“Customer service is robotic and unhelpful, software is ok, but content becomes very generic.”

Josie L.