PureClarity is an online e-commerce website personalization tool that offers intelligent site search, merchandise recommendations, and reporting capabilities. The solution enables e-commerce organizations to create a website that is optimized for accessed from any device, including smartphones, and tablets. PureClarity offers buyers a personalized experience and helps B2C and B2B online retailers improve sales, engage with lost customers, and increase the purchase frequency of buyers.
PureClarity's artificial intelligence tools analyze customer behavior on the basis of their likes, onsite activity, and history, and provides behavior-based results when they search for anything in the search bar. The application further displays the most relevant products at the top of each page so that customers can easily complete their purchases.
PureClarity recommends products to customers by presenting them the most relevant categories and brands based on their past purchases. It also offers the list of items that are frequently bought together. The solution provides Personalized Merchandising Zones that display marketing campaigns by using pop-ups, ad banners, promotions, and product recommenders. The ads displayed are based on the customer's behavioral analysis results.
Other features offered by PureClarity include reporting dashboard, multilingual support, data filtering, performance analysis, email marketing, data export to PDFs, and campaign optimization. The solution also offers integration with various e-commerce platforms and enables users to add products, category, and brand to start selling their products. PureClarity also provides every client with a dedicated technical support analyst.