Shelf vs Brandfolder

Confluence

Microsoft SharePoint

Notion

Confluence is a remote-friendly workspace offering a centralized platform for documentation, collaboration, and knowledge sharing. Its AI-based tools via Rovo assist teams in drafting, brainstorming, and turning ideas into plans. Confluence supports live docs, whiteboards, databases, and templates to meet diverse needs while integrating seamlessly with Atlassian products and third-party tools.

SharePoint is a collaboration & content management platform which can be used to build portals, collaboration sites, & also content management sites

Notion is a project and workflow management solution that helps businesses streamline operations related to goal setting, status tracking, lead management, and more on a centralized platform. It enables users to utilize the drag-and-drop interface to organize, rearrange, and develop ideas or plans.

Training and Knowledge Manager

This has been a game changer for our team and makes it so we can directly communicate with our advisors.

Training and Quality Analyst

It helps them daily to confidently give answers to our customers.

The Shelf modern knowledge management platform helps businesses thrive with on-demand answers to the questions that block customer and employee success.

Access Controls/Permissions

Activity Dashboard

Activity Tracking

Alerts/Notifications

Approval Process Control

Archiving & Retention

Audio File Management

Audit Trail

Catalog Management

Chatbot

Collaboration Tools

Commenting/Notes

Communication Management

Content Library

Content Management

Content Publishing Options

Customizable Branding

Customizable Fields

Customizable Reports

Customizable Templates

Dashboard

Data Import/Export

Decision Support

Discussions/Forums

Document Automation

Document Capture

Document Classification

Document Generation

Document Management

Document Review

Document Storage

Drag & Drop

Drag & Drop Editor

Email Alerts

Engagement Tracking

Feedback Management

File Conversion

File Recovery

File Sharing

Full Text Search

Generative AI

Knowledge Base Management

Knowledge Management

Live Chat

Machine Learning

Multi-Language

Natural Language Processing

Optical Character Recognition

Performance Metrics

Pre-built Templates

Real-Time Notifications

Real-Time Reporting

Reporting/Analytics

Reporting & Statistics

Rich Text Editor

Search/Filter

Self Service Portal

SEO Management

Single Sign On

SSL Security

Surveys & Feedback

Tagging

Templates

Text Editing

Third-Party Integrations

User Management

Version Control

Video Support

Web Notifications

Website Integration

Widgets

Wiki

Workflow Management

WYSIWYG Editor

Shelf

Web-based

Guru

Brandfolder

Basic

Shelf is a great tool when it comes to our overall knowledge management needs. Since our implementation of Shelf we have seen an increase in advisor engagement and sentiment towards our knowledge management efforts.

With announcements we can send communications, attach Gem, set due dates, and require confirmation.

Associate Manager, Call Center Technology

Tool functionality abilities (Answer Assist, chatbot integration, language containment within one gem, search functionality within documents, etc.).

Associate

The migration process from our previous knowledge management system demanded more human resources than initially anticipated.

Continuous Improvement

So far we've seen a 25 percent reduction in average handling time across the first three months of going live with Shelf.

Competence & Quality Manager

For example there should be an function when you create a GEM to select an user who is responisble for keeping that document up to date or that other people in the organization could know easier who is responsible for this manual/routine..

We now have a single source of truth that our advisors can look to when helping customers.

Consultation

So much easier to use than other programs

Content Specialist

I don't agree with this, but many of the agents who use Shelf struggle with the search algorithm; when they use a search term to find something specific, the result they want is sometimes the 3rd or 4th result, not the 1st.

Maintenence function with directly feedback from user is so good and help us to structure and document all kind of changes we do.

Customer experience  specialist

Occasionally went blank and needed tickets raising.

I think the sync between Feedback and CPW could be better, because you need to be an collaborater to solve the connection between feedback/publish function.

Overall it has been a very smooth process, the staff are friendly and approachable, the system works well and is consistently being improved.

Business Intelligence

For typical users, the software's design as well as search make finding documents quick and seamless.

Treasury

Contribute to the cognitive and educational development

Knowledge Management Specialist

We also love the addition of Wiki Templates this year that allow us to create new content quickly and efficiently

Our advisors do not like how Shelf was integrated with Zendesk.

Shelf resolves these issues in straightforward and convenient ways.

I also miss an function where you can assign GEMs directly to owner of the document.

Furthermore they have always been receptive to our needs and requests for improvements in the system.

Training Specialist

Adding content is very simple from a user standpoint, and the search and organization tools, such as connected gems, make it very quick and simple for users to find what they need.

The user interface is sophisticated and user-friendly.

Their system is easy to use for both advisors and administrators.

Shelf is easy to use both for agents and admins.

Beta for additional reporting is available but when available to GA it will be a paid product.

It also integrates well with the other applications that my organization uses.

Group Coordinator

Shelf allowed us to have 1 space for our employees to access with the most up to date, recent and most used documents.

I have been using Shelf for a long time and I am extremely impressed with its knowledge management and content organization capabilities.

people onboarding and training manager

Shelf is a very user friendly product , easy to set up, easy to maintain and delivers real impact

Managing Partner

I'd like to have control within the app over increasing the # user licenses.

Development Manager

I really like how easy it is to create and manage content in Shelf.

Development & Training Specialist

I'd say that the feature I'd like to see developed the most is the search.

Business Intelligence Analyst III

It has allowed us to easily share content between teams that had no capability of doing so previously.

Knowledge Content Specialist

The visuals of the frontend seemed a bit rudimentary, and we weren't able to modify or customize them.

Quality Assurance Specialist

Assists our learning and development to create training documents, save "good/bad" calls based on call types/scenarios to reference for future training classes or agents that have opportunities to grow.

It is easy to manage permissions and sharing.

Marketing Manager

I've worked with Shelf for 3 years now, and they are constantly upgrading the software capabilities to increase ease of use, and enhance our ability to use the platform in many innovative ways to both share and find information quickly internally, as well as house best practice materials that we can share directly with customers.

I've used Shelf for over 3 years now, and was blown away at the level of personalized assistance for helping me to set up a virtual company "library," as well as provide me with tips, tricks, and ideas for leveraging the software to achieve multiple knowledge sharing goals.  

President, School Social Work Association of America

Our challenges have been more keeping up with the number of resources we have loaded into the site and Shelf provided us with a great tool at the start of the project to help organize our site and the process so that it could be more successful.

The ease of use for searching information.

Director of Business Intelligence

I wish there were more controls on the tags that you could create to apply to content.

Senior Analyst, Service Desk

Unavailability of a html editor to edit content.

Overall, it's an excellent knowledgebase management tool and the Shelf team has been very supportive.

Team Leader

With Shelf I'm solving everyday issues that occurs with our partners and clients.

I love that you can design your home page with your 'favorites'.

Customer Support

Search

Ease of Use

Training and Learning Curve

Feedback

Bugs and Issues

Improvement

Mid-size Business

Large Enterprises

Small Business

Google Workspace

Google Workspace is a suite of applications from Google which offers a number of tools to communicate and collaborate with colleagues, store files, and manage data from all devices.

OneDrive

OneDrive is a secure access, sharing, and file storage solution which enables users to store and share photos, videos, documents, and more at anytime, via any device.

Kontainer

Kontainer is a user-friendly Digital Asset Management (DAM) and Product Information Management (PIM) system that helps companies organize all their digital assets, such as product data, images, videos, and size guides, in a professional way. The platform offers features like crop and export tools, Adobe and Office plugins, and integrations with webshops, CMS, and email marketing, allowing users to save time and optimize workflows.

Owner

Only then did they reply, conveniently locking me into another year of service and adding more charges to an already stressful situation. Despite approving my payments which I suggested to them myself, the most recently sent my account to a third-party collections agency, claiming I had ignored all prior payment communication, which is completely false.

Marketing Coordinator

Getting support on a specific issue also took longer than ideal a few months back.

Creative Operations Manager

BrandFolder has its own version of this, called sections, but it's technically more rigid.

Director

Must have tools for any large teams (>5) to keep their workflows productive

Brandfolder is an online digital asset management platform for PR purposes, providing a private and public-facing repository for sharing logos, videos and more.

Shelf vs Brandfolder Comparison (2026)

Shelf

Brandfolder

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives