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The complete video marketing platform for businesses
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Recommended
Will G.
Client Success Director
Computer Software, 51-200 employees
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Will: Hey, my name's Will. I'm a client engagement and training specialist. I give Wistia a five out...
Dustin O.
Information Technology and Services, 1-10 employees
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The nice thing about Wistia is that it allows you to track which of your videos are actually seen, which parts of viewed (or skipped, or rewatched), and by whom (or at least by which IP locations). The statistical part means that you can use this tracking to make better videos that have a higher engagement or a better conversion ratio. Another great thing that I like, which I do not get with...
Stats, stats and more stats! Able to have a Turnstile (to request a viewer's contact info) Can create a Call to Action Easy to Embed in a Website Affordable Lots of areas to customize
Cannot really think of any cons. It would be great if it were more seamlessly integrated into GetDrip. Another thing that I see with my ScreenFlow (screen capture software for Mac), is that I can click "Publish To" and send the rendered video directly to YouTube and Vimeo. It'd save me time if I could also publish directly to Wistia.
Rebecca C.
Computer Software, 501-1,000 employees
Used other for 6-12 months
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Wistia was a great piece of software that let us store our videos for easy sharing with external parties. I also really liked being able to store a tutorial channel on it and customizing the landing page easily and aesthetically.
We originally subscribed to this because we needed something to store all the videos we were making. We wanted to be able to share videos in some of our email campaigns. We also wanted to house our tutorial channel somewhere and was able to create a nice landing page to go with it. It was relatively easy to use and learn!
The price was a bit steep for what we needed it for (eg. storing and sharing videos). Many other platforms would do the same job just fine and we actually ended up switching. However, I know that many organizations love to use Wistia! It was just too robust for what we needed it for.
Shelley H.
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I really like the ease of use with this program, it is very easy to get started. I like that it is free to use with limitations, but not too many. so that you can still utilize the important functionality.
I don't like that you can only create three videos with the free version, other than that it is hard to think of much else that I dislike about it.
Jacob K.
Internet, 11-50 employees
Used daily for 1-2 years
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The ease of use is commendable and you don't need to have any creative skills to get started with creating amazing videos using Wistia.
Customization options are very limited and if you are looking to incorporate your unique ideas, you might find yourself stuck and confused.
Samuel L.
Internet, 11-50 employees
Used weekly for 2+ years
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Wistia lets our business manage videos and customize features to fit the aesthetic of each specific video.
Wistia lets you manage hundreds of videos with customizable features like video border color, gating content at the end of the video, and much more!
Some of the features like the gated content are only available on more expensive packages whereas they were complimentary when we first became customers.
Keith B.
Computer Software, 51-200 employees
Used weekly for 2+ years
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Great all around tool and support center.
Easy to setup and use. They make it really not technical, and give you the power to create amazing marketing videos.
Nothing much to dislike. Have been recent price increases. Wish there was more in-depth video editing.
Marlene C.
Internet, 51-200 employees
Used weekly for 1-2 years
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We use Wistia to host any recorded meetings, webinars, or trainings, and then we take those videos and post them to our Hubspot landing pages. It is super easy to take our Wistia-hosted videos where ever we need them!
I wish I could control the default image that shows when a video is paused or not yet playing. I also wish it would track who watched your video somehow.
ANDREW T.
Broadcast Media, 51-200 employees
Used weekly for 1-2 years
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Was great for getting notes from clients and internal notes on videos for a production company I worked for that specialized in educational videos. It was pretty easy to use and login and didn't have any issues with video playback.
The notes on the timeline could be easier to consolidate into a word doc later.
Sarah A.
Design, 11-50 employees
Used monthly for 2+ years
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Using Wistia, we've been able to host some of agency's work to share with others through our site or eblasts, etc. The main benefit is that allows us to show clients/customers our capabilities easily, which has helped us land accounts!
Wistia is a great tool for hosting videos! Integrates with most any software you'd need, is customizable, easy to use and great quality. Love how easy it is to blend with your site and brand -- just great overall!
Wistia is not great for social sharing. It's also a little confusing on the SEO side, but that's really it.
Lindsey M.
Computer Software, 51-200 employees
Used weekly for 1-2 years
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Great experience overall, very easy to use and sales team love it because they don't get additional videos or potential competitor videos afterward.
It is really easy to upload and distribute videos through Wistia platform.
There are some functionality limitations and can't edit videos within the system.
Verified reviewer
Computer Software, 10,001+ employees
Used weekly for 2+ years
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Overall - very positive! it's a simple tool with a huge impact on the engagements of users. so we're still using youtube videos for integrated traffic on the site whereas Wistia is used in a more strategic way on the site / landing pages and with deeper video content that relate to the later stages of the buying cycle to add scoring to the overall prospect.
1) using wistia to enrich the customer journey's data in understanding their overall engagement is really great. Wistia's API is really easy to use and integrates with other MA tools which allows you to get a better understanding of the scoring / engagement of a prospect in their overall buying cycle (while providing info such as watch time, play rate, engagement rate ...)
the design of the player is not fully customisable which is not always ideal for admins / marketers if you're trying for it to fit in a very slick way with your site / landing page
Verified reviewer
Marketing and Advertising, 201-500 employees
Used daily for 2+ years
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Excellent for anyone with a video or production focused company that is looking to share there video with clients and get feedback from colleagues and clients.
Well designed interface, although since they updated the site seems a little less intuitive. You can upload a s much as you want without many restrictions. Its great for clients and colleagues to comment and review videos with time codes built into the comments section.
Sometimes can become a little pricy if you have a very large quantity of videos. Occasionally I have had a video not upload correctly and need re-uploading. Mobile app needs to be more intuitive. Lacks a few features that the website has.
Verified reviewer
Computer Software, 11-50 employees
Used daily for 2+ years
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Just great value for the cost. Nicely scoped service/product. You get just what you need to get the job done. There is little fluff.
Great to post videos and integrate with Wordpress site Analytics get the job done Easy to use to get the job done, not many extra whistles now, which is great Like the company, blog posts are helpful and public betas
Embed styles could use more details on how to do them Embedding could use more data on performance, I had to learn the best way through trial and error
Sydney J.
1-10 employees
Used daily for 2+ years
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We're loving Wistia because the video players are sharp looking and easily customizable with color, buttons, etc. Whether I'm putting a video on a page highly trafficked on mobile and need a smaller play button, on a blog post where the color blue goes with the theme, or on a product page where I need the display frame to be just as gorgeous as our photo set, Wistia makes it easy.
Easy, organized, SEO friendly, Trackable
Video organization and seo setup can be confusing
Spencer F.
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I cannot imagine a more perfect solution for anyone who needs a video management system for content that needs to be kept private or behind a paywall. Even if that is not a requirement, the extensive tools, superb mobile capability of their native management system, and great customer service make Wistia a "dream".
Wistia provides an incredibly powerful and flexible way for entrepreneurs and businesses to manage, distribute, and monetize their video content. Unlike YouTube and Vimeo, the key differentiator is the fact that you have absolute control over the location where you content can be accessed, embedded, or downloaded. Likewise, you have complete control over the look and feel of your embed design, popups,...
None that I have found yet.
Aaron B.
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Wistia offers our company all the necessary features the other platforms couldn't deliver on, and goes beyond our expectations for a video hosting solution. Wistia plays a major role in the everyday operations of our business. We've worked directly with Viddler, Kaltura, Ooyala and one of our major clients uses Brightcove. None of these Platforms compare in terms of functionality, API, and overall ease of use.
We went through many, many video platforms in the years before we began using Wistia. Now we've been using Wistia for almost a year, and we're not looking back. Wistia is more of a Project Manager than a mere Video Platform, and this is the greatest overall benefit we've realized. The ability to manage our clients as well as our videos is an indispensable feature provided by Wistia.
Not many - but in the interest of balance, we'd love to have Watermarks/Bugs - need this. Projects listed alphabetically, especially when searching - we have over 100 clients in Wistia - would love to see them sorted alpha instead of by date added. Different email addresses for different projects for ticketing. IE - project clients go to one ticketing board (for us), webcasting clients go to another email address, and thus board for us. As you can see - NOT ONE Con for core usage. We LOVE Wistia!
Aaron K.
Computer Software, 51-200 employees
Used weekly for 2+ years
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Wistia makes hosting videos so easy. Managing the videos in the cloud makes it easy to find what you are looking for, and sharing the videos onto your website or portal is extremely easy as well. For the past year or so, my sales teams have been using their soapbox extension. This allows us to create videos from our desktop and share them with customers. An extremely personable way to share short product explanations and videos with customers.
Wistia has changed the way they charge for starage of content. I liked their old plan better, but their new plan seems to be working well.
Verified reviewer
Hospital & Health Care, 51-200 employees
Used weekly for 2+ years
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Wistia offers great features for all users - no matter how big or small. I've always appreciated that you can easily scale your account with them based on your needs. Additionally, their reporting is great and can give you insight into how long people are watching your video, where they drop off, etc. On top of that, they have plenty of ways for you to collect the info of whoever is watching the video.
The user interface could be better but it's certainly not a deal breaker for us.
Verified reviewer
Motion Pictures and Film, 11-50 employees
Used daily for 6-12 months
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Overall, Wistia is a great platform and I really believe it will take off!
Wistia is a great video sharing and building platform, a mix between Wipster and Youtube, or Vimeo. I most enjoy that it's easy to pickup and not overly complicated.
I least like that Wistia is so unheard of, and people are hesitant to try a new product and stick to what's familiar.
Katherine B.
Used weekly for 2+ years
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The interface for sure. It's super easy to navigate, and I have no issues asking someone else to upload something. Its intuitive interface makes it simple for anyone to hop in and get going.
Their pricing structure changed. We grandfathered in, but we didn't necessarily keep what we'd originally signed on with. Now we deal with video limits and charges for each extra video.
Verified reviewer
Used other for 2+ years
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As a platform it allows you to define who will see your videos or not, as well as the time they connect with your multimedia content, the time they spend on your page.
Wistia has fulfilled our needs for content placement in support of our marketing campaigns, so far we have not had any major problems, however they have a help center to support the user if necessary
Danielle D.
Used daily for 1-2 years
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Easy for me and my team to use. Really like it. Let's us store a lot of videos in one place. Like that you can link to the.
No cons were added to this review
Michael K.
Computer Software, 1,001-5,000 employees
Used monthly for 2+ years
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We have several video-sharing apps that can be shared internally amongst our emplloyees, but this is a secure app that allows us to share videos (product summaries, Q&A sessions, etc.) with our external customers. For that reason, it's an invaluable tool.
I like that we can use Wistia to share videos not only internally, but with our external customers as well. I also like the playback functions for the videos.
There's nothing that it's missing. It's good software for our use case. Perhaps the ability to embed the videos in another webpage would be helpful, but it's not that necessary for our purposes.
Verified reviewer
Higher Education, 51-200 employees
Used weekly for 1-2 years
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My company is online education based, so we rely heavily on Wistia and they do not disappoint. Easy, clean, and runs very fast.
Our company uses Wistia to host all our video content and it is AMAZING. Quick upload times, very customizable, and new features are constantly being offered and updated.
I genuinely have no issues with Wistia, I've never had an issue with the hundreds of videos I have uploaded.
Linda L.
Information Technology and Services, 10,001+ employees
Used weekly for 6-12 months
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Overall it's fantastic value for the cost. It's user friendly, allows for customization, and their support team is very responsive.
The amount and depth of analytics you get from Wistia is amazing. Everything from general watch times, repeats, drops, heat maps, etc. it's all useful in helping you (1) better improve your content focuses and (2) realize target viewing areas. We have this integrated with Marketo so it's also awesome to be able to trigger actions based on their viewing progress.
I currently haven't stumbled upon a con.