GavelGrow - 2026 Pricing, Features, Reviews & Alternatives

GavelGrow is a marketing and intake CRM built exclusively for law firms — the system that connects advertising spend to signed cases, not just clicks or leads.

Core function: closed-loop attribution. GavelGrow assigns unique tracking numbers and tags to every campaign, then links each inbound call, form, and text back to the specific keyword, ad, or channel that produced it — following the lead through intake to a signed retainer. The result is a true cost per signed case by campaign and practice area.

Key modules:

- Attribution engine: ad click to signed case, with cost-per-signed-case reporting

- Call tracking: per-campaign numbers and call recording (two-party-consent aware by state)

- Intake automation: instant SMS and email auto-responses, sequences, and a unified SMS/email inbox

- Lead and case tracking with pipeline stages

- Benchmarks: aggregated performance data from 500+ law firms

- Reporting and analytics dashboards with real-time data

Integrations: native connections to Clio, MyCase, Lawmatics, Google Ads, and Twilio, plus a REST API and outbound webhooks (HMAC-SHA256 signed) on higher tiers.

Security and compliance: AES-256 encryption at rest on SOC 2-ready infrastructure, role-based access, SAML 2.0 SSO (Okta, Azure AD, Google Workspace) on Scale and Enterprise, and consent-aware texting with automatic STOP/HELP opt-out and append-only consent logging. Full data portability — export leads and advertising data by CSV anytime.

Deployment: web-based, with iOS and Android apps, plus two-way Google Calendar sync.

Pricing: self-serve from $79/month (Solo), $249 (Growth), and $599 (Scale), plus a done-for-you option at $10,000/month where a Google Partner-certified team runs Google Ads, Local Services Ads, and intake — reported in cost per signed case. 7-day free trial, no credit card.

Best for solo and small-to-midsize firms in personal injury, criminal defense, family law, immigration, and general practice. Founded 2015.