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Lead Friendly
Agentic AI CRM and voice agents for dealers and SMBs
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Lead Friendly - 2026 Pricing, Features, Reviews & Alternatives
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Last updated: September 2026
Lead Friendly overview
What is Lead Friendly?
Lead Friendly is an agentic AI CRM that combines contacts, pipeline, a unified inbox, calendar booking, AI voice agents and carrier-grade telephony in one subscription. It is deepest for independent car dealerships and also ships templates for 22 other industries.
AI voice agents and telephony
- Setup from a URL: pick an industry template and paste your website; the agent is built from your services, hours and pricing.
- Inbound and outbound calling with lead qualification, per-contact memory across calls, voicemail detection and call recording with transcripts and AI summaries.
- Books meetings directly into Google Calendar, Microsoft Outlook or Cal.com during the call.
- Browser calling over WebRTC; numbers and SMS on Telnyx with 10DLC registration.
Agentic CRM and automations
- Contacts, deals and pipeline stages with a unified inbox for calls, SMS and email.
- The platform proposes follow-up automations and campaigns for your industry; they are created paused and run only after you approve them.
- Genie, the built-in AI copilot, builds and edits automations, launches campaigns and configures agents from plain-English requests.
Dealership suite
- Dealer website, VIN-scan inventory intake and syndication to CarGurus.
- Deal desk, customer credit applications with e-signature, and a deal jacket per sale.
- The AI agent answers sales and service calls from your own inventory and hours and books test drives.
Integrations and API
- HubSpot, Salesforce, Google Calendar, Microsoft Outlook, Cal.com, Gmail, QuickBooks Online, WhatsApp and Zapier.
- Public REST API with scoped API keys, plus a Model Context Protocol (MCP) server so external AI assistants can act inside the CRM.
Security and compliance
- TLS 1.2+ with HSTS; data at rest encrypted with AES-256; row-level-security tenant isolation.
- Credit-application identifiers (SSN, date of birth, driver's licence) and income fields carry an extra layer of application-level AES-256-GCM encryption, with audit-logged access.
- Platform-enforced TCPA controls: AI-voice disclosure, quiet hours in the called party's time zone, DNC and opt-out handling, and an immutable compliance audit log.
Pricing: 7-day free trial with 30 AI voice minutes and no credit card; Starter $49/month, Pro $99/month, Agency $199/month with sub-accounts and white-label options.
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Lead Friendly’s user interface
Lead Friendly's key features
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Lead Friendly alternatives
Lead Friendly
Starting from
49
Per month
Maxio
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599
Per year
Factorial
Starting from
8
/user
Per month
Reftab
Starting from
0.75
/user
Per month
Lead Friendly pricing
Pricing plans
Pricing details:
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Lead Friendly integrations (8)
Lead Friendly support options
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