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Google Analytics 360 Logo

Enterprise-class web analytics

Last updated: March 2026

Google Analytics 360 Alternatives & Competitors (2026)

Top 10 free alternatives

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Features


Pricing model


Devices supported


User rating


Organization types


Integrated with


Industry


Company size


Similarweb logo

Website & app traffic data analysis

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logo
Similarweb
logo
Google Analytics 360

0.5

4.2

Value for money

4.7
125
flat rate/per month

Starting price

Empty state illustration for "No pricing info"

No pricing info

0.1

4.5

Functionality

4.6

Backlink Monitoring

5/5

Activity Dashboard

4.3/5

Alerts/Escalation

4.2/5

Top Features

Augmented Analytics

5/5

Campaign Management

5/5

A/B Testing

4.7/5

Looker logo

BI platform for data exploration & analytics

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logo
Looker
logo
Google Analytics 360

0.3

4.4

Value for money

4.7
2000
/per month

Starting price

Empty state illustration for "No pricing info"

No pricing info

0.2

4.4

Functionality

4.6

Activity Tracking

5/5

AI/Machine Learning

5/5

Alerts/Notifications

4.8/5

Top Features

Augmented Analytics

5/5

Campaign Management

5/5

A/B Testing

4.7/5

Semrush logo

Reliable SEO tools for the AI Search Era

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logo
Semrush
logo
Google Analytics 360

0.5

4.2

Value for money

4.7
139.95
flat rate/per month

Starting price

Empty state illustration for "No pricing info"

No pricing info

4.6

Functionality

4.6

Activity Tracking

4.7/5

Automated Publishing

4.5/5

Alerts/Notifications

4.4/5

Top Features

Augmented Analytics

5/5

Campaign Management

5/5

A/B Testing

4.7/5

Adobe Analytics logo

Digital Analytics Software

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logo
Adobe Analytics
logo
Google Analytics 360

0.7

4.0

Value for money

4.7
Empty state illustration for "No pricing info"

No pricing info

Starting price

Empty state illustration for "No pricing info"

No pricing info

0.2

4.4

Functionality

4.6

Ad hoc Reporting

5/5

Activity Dashboard

4.6/5

API

4.5/5

Top Features

Augmented Analytics

5/5

Campaign Management

5/5

A/B Testing

4.7/5

Matomo logo

Take back control with Matomo

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logo
Matomo
logo
Google Analytics 360

0.1

4.8

Value for money

4.7
9
/per month

Starting price

Empty state illustration for "No pricing info"

No pricing info

4.6

Functionality

4.6

Alerts/Notifications

5/5

Campaign Tracking

5/5

Conversion Tracking

4.6/5

Top Features

Augmented Analytics

5/5

Campaign Management

5/5

A/B Testing

4.7/5

Mixpanel logo

Powerful, self-serve product analytics.

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logo
Mixpanel
logo
Google Analytics 360

0.5

4.2

Value for money

4.7
25
flat rate/per month

Starting price

Empty state illustration for "No pricing info"

No pricing info

0.1

4.5

Functionality

4.6

Activity Dashboard

5/5

API

5/5

Audience Targeting

5/5

Top Features

Augmented Analytics

5/5

Campaign Management

5/5

A/B Testing

4.7/5

Domo logo

The AI and Data Products Platform

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logo
Domo
logo
Google Analytics 360

0.7

4.0

Value for money

4.7
Empty state illustration for "No pricing info"

No pricing info

Starting price

Empty state illustration for "No pricing info"

No pricing info

0.3

4.3

Functionality

4.6

Ad hoc Query

5/5

Ad hoc Reporting

4.9/5

Access Controls/Permissions

4.4/5

Top Features

Augmented Analytics

5/5

Campaign Management

5/5

A/B Testing

4.7/5

AccuRanker logo

SERP rank tracker platform for enterprises & SEO agencies

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logo
AccuRanker
logo
Google Analytics 360
4.7

Value for money

4.7
109
flat rate/per month

Starting price

Empty state illustration for "No pricing info"

No pricing info

4.6

Functionality

4.6

API

5/5

Keyword Tracking

5/5

Keyword Rank Tracking

5/5

Top Features

Augmented Analytics

5/5

Campaign Management

5/5

A/B Testing

4.7/5

Lucky Orange logo

All-in-one conversion optimization suite for website owners

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logo
Lucky Orange
logo
Google Analytics 360

0.1

4.6

Value for money

4.7
39
flat rate/per month

Starting price

Empty state illustration for "No pricing info"

No pricing info

4.6

Functionality

4.6

Autoresponders

5/5

Access Controls/Permissions

4.8/5

Activity Tracking

4.7/5

Top Features

Augmented Analytics

5/5

Campaign Management

5/5

A/B Testing

4.7/5

Simple Analytics logo

Privacy-first alternative to Google Analytics

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logo
Simple Analytics
logo
Google Analytics 360

0.1

4.8

Value for money

4.7
Empty state illustration for "No pricing info"

No pricing info

Starting price

Empty state illustration for "No pricing info"

No pricing info

0.1

4.5

Functionality

4.6

Activity Dashboard

4.6/5

Reporting/Analytics

4.6/5

Data Management

4.6/5

Top Features

Augmented Analytics

5/5

Campaign Management

5/5

A/B Testing

4.7/5

TapClicks logo

A Unified Marketing Operations Platform Powered By Your Data

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logo
TapClicks
logo
Google Analytics 360

0.7

4.0

Value for money

4.7
599
flat rate/per month

Starting price

Empty state illustration for "No pricing info"

No pricing info

0.6

4.0

Functionality

4.6

Activity Dashboard

4/5

Ad hoc Reporting

1/5

Activity Planning

N/A

Top Features

Augmented Analytics

5/5

Campaign Management

5/5

A/B Testing

4.7/5

Lebesgue logo

AI Intelligence & First-Party Data for E-commerce Growth.

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logo
Lebesgue
logo
Google Analytics 360

0.2

4.9

Value for money

4.7
59
flat rate/per month

Starting price

Empty state illustration for "No pricing info"

No pricing info

4.6

Functionality

4.6

Behavior Tracking

4.8/5

Alerts/Notifications

4.8/5

AI/Machine Learning

4/5

Top Features

Augmented Analytics

5/5

Campaign Management

5/5

A/B Testing

4.7/5

Tableau logo

Visual analytics platform for data exploration

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logo
Tableau
logo
Google Analytics 360

0.5

4.2

Value for money

4.7
15
per user/per month

Starting price

Empty state illustration for "No pricing info"

No pricing info

0.1

4.5

Functionality

4.6

AI/Machine Learning

4.8/5

Access Controls/Permissions

4.4/5

Activity Dashboard

4.4/5

Top Features

Augmented Analytics

5/5

Campaign Management

5/5

A/B Testing

4.7/5

ClicData logo

The Modern Data Platform made for data people.

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logo
ClicData
logo
Google Analytics 360

0.1

4.6

Value for money

4.7
265
flat rate/per month

Starting price

Empty state illustration for "No pricing info"

No pricing info

0.3

4.3

Functionality

4.6

Activity Dashboard

5/5

Access Controls/Permissions

4.5/5

Accounting Integration

N/A

Top Features

Augmented Analytics

5/5

Campaign Management

5/5

A/B Testing

4.7/5

Mouseflow logo

Heatmaps, Session Replay, Funnels, Form analytics and more

learn more
logo
Mouseflow
logo
Google Analytics 360

0.3

4.4

Value for money

4.7
31
flat rate/per year

Starting price

Empty state illustration for "No pricing info"

No pricing info

4.6

Functionality

4.6

Access Controls/Permissions

5/5

API

5/5

Behavioral Analytics

4.7/5

Top Features

Augmented Analytics

5/5

Campaign Management

5/5

A/B Testing

4.7/5

Heap logo

All-in-one solution for creating great digital experiences.

learn more
logo
Heap
logo
Google Analytics 360

0.2

4.5

Value for money

4.7
24000
/per year

Starting price

Empty state illustration for "No pricing info"

No pricing info

4.6

Functionality

4.6

Activity Dashboard

5/5

Activity Tracking

N/A

Ad hoc Analysis

N/A

Top Features

Augmented Analytics

5/5

Campaign Management

5/5

A/B Testing

4.7/5

Sisense logo

BI & dashboard software for multiple, large data sets

learn more
logo
Sisense
logo
Google Analytics 360

0.3

4.4

Value for money

4.7
Empty state illustration for "No pricing info"

No pricing info

Starting price

Empty state illustration for "No pricing info"

No pricing info

0.3

4.3

Functionality

4.6

Ad hoc Query

5/5

Ad hoc Reporting

5/5

Access Controls/Permissions

4.5/5

Top Features

Augmented Analytics

5/5

Campaign Management

5/5

A/B Testing

4.7/5

Adverity logo

The integrated data platform for teams that run on data.

learn more
logo
Adverity
logo
Google Analytics 360

0.5

4.2

Value for money

4.7
Empty state illustration for "No pricing info"

No pricing info

Starting price

Empty state illustration for "No pricing info"

No pricing info

0.2

4.4

Functionality

4.6

Activity Tracking

N/A

Ad hoc Analysis

N/A

Ad hoc Query

N/A

Top Features

Augmented Analytics

5/5

Campaign Management

5/5

A/B Testing

4.7/5

Improvado logo

Marketing analytics and intelligence platform

learn more
logo
Improvado
logo
Google Analytics 360

0.1

4.6

Value for money

4.7
Empty state illustration for "No pricing info"

No pricing info

Starting price

Empty state illustration for "No pricing info"

No pricing info

0.3

4.3

Functionality

4.6

Access Controls/Permissions

4.5/5

Activity Tracking

N/A

Ad hoc Analysis

N/A

Top Features

Augmented Analytics

5/5

Campaign Management

5/5

A/B Testing

4.7/5

Funnel logo

Marketing data aggregation and reporting platform

learn more
logo
Funnel
logo
Google Analytics 360
4.7

Value for money

4.7
120

Starting price

Empty state illustration for "No pricing info"

No pricing info

0.1

4.5

Functionality

4.6

API

5/5

Ad hoc Reporting

4/5

Ad hoc Analysis

N/A

Top Features

Augmented Analytics

5/5

Campaign Management

5/5

A/B Testing

4.7/5