Locowise Pricing, Features, Reviews & Comparison of Alternatives

Locowise

The Professional's Social Media Analytics Solution

4.79/5 (14 reviews)

Locowise overview

Locowise provides social media analytics and reporting for brands and agencies, providing the most in-depth, comprehensive insights across all social media channels. The Locowise platform give you with ability to measure and analyse campaigns, optimise posts for engagement and produce reports on all aspects of your social media performance. Comprehensive benchmarking allows you to understand not just your performance but your competitors and peers at both a metric and content level.

Custom dashboards let you bring together the data that matters to you with a simple drag and drop interface. Over 200 charts and metrics from across all your social channels can be brought together and arranged in dashboards you can share with your team. This now includes a whole host of new objects from our hashtag analytics and Facebook ad analytics modules.
www.locowise.com

Pricing

Starting from
$495/month
Pricing options
Free trial
Subscription
Value for money
View Pricing Plans

Devices

Business size

S
M
L

Markets

United States, Asia, Australia, Brazil, Canada and 9 other markets, China, Europe, Germany, India, Japan, Latin America, Mexico, Middle-East and Africa, United Kingdom

Supported languages

Arabic, Chinese (Simplified), Danish, English, Finnish and 14 other languages, French, German, Indonesian, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Taiwanese, Thai, Turkish
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Locowise reviews

Excellent
11

Very good
3

Average
0
Poor
0
Terrible
0
Value for money
Features
Ease of use
Customer support
  3.0
  5.0
  4.0
  5.0
Anonymous

Locowise is a great social analytic tool!

Reviewed 2014-06-25
Review Source: GetApp

Locowise is a great platform to easily monitor and understand social analytics and benchmark against competitors. It's very user friendly and gives great depth of data, especially for engagement rates. The customer services is amazing and they are incredibly quick to listen and respond to feedback which I've had yet to find with other brands. They are always asking for ways to improve and it's great that my suggestions are taken on board, some have even been implemented into the platform. I would highly recommend this platform for companies that are looking for an effective, quick way to pull together social analytics + track progress. Easy to use Lots + lots of great information displayed in a variety of formats (bars, pies, clouds etc) Great value for money Excellent engagement analytics + content analysis Can benchmark against consumers Really good Twitter insight

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Aaron Goodall

Surprisingly brilliant. Didn't expect to be wow'd.

Reviewed 2014-06-25
Review Source: GetApp

We signed up to a subscription to Locowise last November to help with our month's end reporting. We expected to use it every month for that purpose only, but upon receiving the training given and exploring the software, we use it everyday to refine the content we design and which designers we select for different projects, understand our clientele and, more importantly and surprisingly, learn the trends and work habits of our staff and design softwares we use. Locowise has comprehensively helped in the day to day running of Aanda and has both saved us money but also allowed us to quantify any returns we may be seeing. Locowise helps us secure customers and retain them through a series of features, including white label reporting, immediate and updated KPIs and the functionality where we know we are getting deep analytics, but as the platform isn't antagonistic in its style, it works with even the simplest of my interns to help guide them through every step of reporting and learning from quantifiables.Ease of use depth of information White label functionality

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Alex Beech

A fantstic way to plan content.

Used weekly for less than 6 months
Reviewed 2016-06-30
Review Source: GetApp

Locowise's tools have dramatically lightened the load in planning our social content roll-out. It helps us to see what works, when it will work best, and how to target desired audiences on specific platforms. It is also able see what our competitors are doing to either get out of the way of their content or program against it. By assessing past success and failures of our own and our competitors content it grows better overtime. Easily seeing when to post for best results. Separating out all social accounts to see what works for each product on each platform. Assessing what works for competitors. Easy single page stats and reports.

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Thabs Royds

Locowise

Reviewed 2014-08-11
Review Source: GetApp

Locowise is a great tool: I enjoyed the layout of the reports as well as the ability to schedule content. I also enjoyed that they are able to pull reports over longer periods of time. I found Louise incredibly helpful and she certainly helped make our Locowise experience more specialised and fruitful. - Great report layout - Scheduling - Optimal scheduling suggestions - Ability to engage users

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Nikhil Krishnan

Well worth it!

Reviewed 2014-06-24
Review Source: GetApp

Locowise is great.  Been using it to track my pub and restaurant's social media profiles (Facebook and Instagram mainly) for 6 months now and I've learnt more than I could possibly imagine.   It helps when understanding what my audience reacts to, what content driving them to book a table with me, and more importantly, what doesn't work. All I need is to directly connect one table reservation back to the optimisation feature, and it has paid for Locowise for a month or more. I can safely say Locowise is responsible for 5 times more return than I pay for it each month. Easy to use.  Couldn't recommend it enough.  - Ease of use - Clarity of information

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Locowise pricing

Starting from
$495/month
Pricing options
Free trial
Subscription
View Pricing Plans

REPORT BUILDER: $495 monthly

REPORT MASTER: $695 monthly

ENTERPRISE: From $1,295

20% discount with yearly plans.

Locowise features

API
Activity Dashboard
Charting
Data Import/Export
Data Visualization
Drag & Drop Interface
Graphical Data Presentation
Reporting & Statistics
Visual Analytics

Ad hoc Reporting (63 other apps)
Business Intelligence (86 other apps)
Customizable Reporting (67 other apps)
Dashboard Creation (78 other apps)
Data Filtering (61 other apps)
Monitoring (64 other apps)
Multiple Data Sources (44 other apps)
Real Time Analytics (85 other apps)
Real Time Data (67 other apps)
Real Time Reporting (48 other apps)
Third Party Integration (57 other apps)

GetApp Analysis

Social media is becoming an increasingly important part of the marketing toolbox for millions of companies around the globe. Locowise is a cloud-based solution that helps these organizations get more from whichever social media channels they choose to utilize.

Designed for page owners big and small, along with agencies and big brands, Locowise provides its users with real-time insights to maximize social media engagement. In addition to providing businesses with tools for monitoring, analyzing, and making informed marketing decisions online, Locowise answers important questions like when is the best time for a company to post, what type of content its fans are looking for, and how its users compare to their competitors based on the interactions taking place on social media.


What is Locowise?

Locowise is a tool that organizations can use to get more from social media. The platform analyzes and tracks content performance on popular platforms like Twitter, Facebook, and Instagram. It also benchmarks performance and generates professional reports for users. Locowise offers optimization tools that let businesses know which days and times they should be posting content—along with which specific types of content they should be posting—in order to gain the most engagement from fans online.

Locowise is known for providing considerable, actionable detail in a clear and concise fashion. Its popularity is largely due to its ability to provide high-level data, all the way down to the granular detail. By using Locowise, businesses can gather comprehensive analytics on their social channel performance. The solution also includes strong peer benchmarking tools, a scheduler that allows for the automation of posting, and a content calendar that integrates into the authorizations workflows for big brands and agencies.


Who is Locowise for?

Any organization that uses social media for marketing can take advantage of the tools provided by Locowise. The solution is aimed at page owners big and small, along with agencies and big brands.

Well-known Locowise clients include Pepsi, BBC, BMW, Audi, Heineken, Walt Disney, and Cadbury, among many others. The company also works with smaller hotels, bars, shops, and sports teams. Small businesses have become especially comfortable using Locowise to generate instant feedback on post performance and building more engaged fanbases online.


Main features

Benchmark Against Competitors

Locowise offers strong competitor benchmarking tools. These tools allow users to not only measure their performance against chosen profiles, but also to drill down to the specific content that’s driving their performance on various social media channels.

To use the benchmarking tool, select the profiles you’d like to track. Locowise will show you which profiles are growing the fastest and which are getting the most likes, comments, shares, and retweets. You can also see which days your competitors’ profiles are most active, what type of content they post, who their top fans are, and which specific words are trending on their pages.

Optimize Content

Using the Optimise tool, Locowise is able to provide its users with a thorough analysis of when the optimal time, day, or week to post to a defined group will be. This analysis is based on the previous engagement history of that defined group with the user’s social media pages.

Drill down to understand how a post you create will likely perform based on the previous day’s activities. Locowise can tell you what the best post type will be, and what time you should post your content to generate the most attention from specific groups of fans. When you add labels back in, you can ask Locowise which day to post content to fans who have previously engaged with a specific campaign, product, or set of posts. This all serves the purpose of helping you to maximize engagement for your posts.

Boost Fan Engagement

Visit Locowise’s Engagement module to understand your social media performance and continue optimizing your online presence. Through this module, you should be able to see when fans are most engaged with your content and which post types are giving you the best reach.

Increased fan engagement is the ultimate goal of any social media campaign. To improve your stats, follow Locowise’s recommendations and then click on the Engagement module to see how your posts are faring. In addition to showing which types of posts are giving you the best reach, and who your top fans are online, Locowise gives you a way to drill into the underlying data to increase your understanding of how social media is benefiting your organization as a whole.

Reviewing the Gain to Loss Metric

Visit the Dashboard to get a deeper look at how your social media pages are performing. With Locowise, you can review any time period and compare to the equivalent period automatically. Every chart and graph displayed on your dashboard is linked to the underlying content, allowing you to drill down for a better understanding of what really drove your performance on a specific day or campaign.

One of the most important features within your dashboard is the Gain to Loss (GtL) metric. The GtL metric has been adopted by many major brands and agencies, as it provides you with a better understanding of the overall performance of your social media campaigns. The GtL metric takes into account your follower/fan increases, along with losses. Follower demographic information, like the gender, location, and referrals, is provided on this page, as well.


Integrations

Although Locowise does not have much of a need to integrate by nature, the company does take in data from a variety of sources. These sources include Facebook, Twitter, and Instagram. Locowise also provides comprehensive outputs, such as Excel, for integration where needed.


Pricing

Locowise uses a simple pricing plan, charging users per profile. For example, an organization that wants to manage its Facebook, Twitter, and Instagram profiles through Locowise could expect to spend $140 per month. Unlike competitors, Locowise does not insist on contracts, and the company does not charge on a per user basis.


Bottom line

  • Provides users with real-time insights to maximize social media engagement.

  • Comprehensive suite of tools for reporting and managing social channels.

  • Boosts fan engagement online.

  • Designed for page owners big and small, along with agencies and big brands.

  • Strong competitor benchmarking allows users to measure their performance against chosen profiles.


Additional information for Locowise

Key features of Locowise

  • Unlimited Custom Dashboards
  • Unlimited Custom Reporting
  • Hashtag Analytics
  • Facebook Ad Analytics
  • Competitive Benchmarking - Metrics
  • Competitive Benchmarking- Content
  • In-depth Profile, Post & Page Analytics
  • White Label Option As Standard
  • Post Timing Optimisation
  • Publishing & Content Calendar
  • Post Labelling
  • Campaign Reporting
View All Features

Benefits

Locowise provides brands and agencies with a suite of tools to manage and optimise their social channels. In depth analytics of fan/follower growth and demographics is enhanced with a detailed understanding of engagement and reach performance. A Content tool that allows not only extensive analytics of individual post performance but additionally allows you to segment the posts anyway you wish to allow analysis of particular campaigns, product lines or social media teams as examples.

Locowise comes complete with an Optimisation tool that let's you better understand the optimal day and time to post to your fans base on their previous engagement behaviours with all or specific content. Once this is understood, Locowise's Schedule tool will let you automate the posting of your campaign complete with URL shortening, album uploads and even the automated changing of the Facebook cover photo.

Locowise also incorporates a content calendar that allows brands and agencies the ability to implement the workflow around campaign planning, approval and posting.

With Benchmarks in Locowise, you can instantly analyse your performance against that of your peers or competitors. In addition to seventeen separate comparison metrics, you can drill down and compare post by post to a single profile or a group of profiles you define.

Locowise provides impressively flexible reporting with a single button press generating a PDF of your information. When combined with the white label functionality in our Theme Manager, you can produce professional PDF's complete with your own logos and style sheets.