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Social media is becoming an increasingly important part of the marketing toolbox for millions of companies around the globe. Locowise is a cloud-based solution that helps these organizations get more from whichever social media channels they choose to utilize.
Designed for page owners big and small, along with agencies and big brands, Locowise provides its users with real-time insights to maximize social media engagement. In addition to providing businesses with tools for monitoring, analyzing, and making informed marketing decisions online, Locowise answers important questions like when is the best time for a company to post, what type of content its fans are looking for, and how its users compare to their competitors based on the interactions taking place on social media.
Locowise is a tool that organizations can use to get more from social media. The platform analyzes and tracks content performance on popular platforms like Twitter, Facebook, and Instagram. It also benchmarks performance and generates professional reports for users. Locowise offers optimization tools that let businesses know which days and times they should be posting content—along with which specific types of content they should be posting—in order to gain the most engagement from fans online.
Locowise is known for providing considerable, actionable detail in a clear and concise fashion. Its popularity is largely due to its ability to provide high-level data, all the way down to the granular detail. By using Locowise, businesses can gather comprehensive analytics on their social channel performance. The solution also includes strong peer benchmarking tools, a scheduler that allows for the automation of posting, and a content calendar that integrates into the authorizations workflows for big brands and agencies.
Any organization that uses social media for marketing can take advantage of the tools provided by Locowise. The solution is aimed at page owners big and small, along with agencies and big brands.
Well-known Locowise clients include Pepsi, BBC, BMW, Audi, Heineken, Walt Disney, and Cadbury, among many others. The company also works with smaller hotels, bars, shops, and sports teams. Small businesses have become especially comfortable using Locowise to generate instant feedback on post performance and building more engaged fanbases online.
Locowise offers strong competitor benchmarking tools. These tools allow users to not only measure their performance against chosen profiles, but also to drill down to the specific content that’s driving their performance on various social media channels.
To use the benchmarking tool, select the profiles you’d like to track. Locowise will show you which profiles are growing the fastest and which are getting the most likes, comments, shares, and retweets. You can also see which days your competitors’ profiles are most active, what type of content they post, who their top fans are, and which specific words are trending on their pages.
Using the Optimise tool, Locowise is able to provide its users with a thorough analysis of when the optimal time, day, or week to post to a defined group will be. This analysis is based on the previous engagement history of that defined group with the user’s social media pages.
Drill down to understand how a post you create will likely perform based on the previous day’s activities. Locowise can tell you what the best post type will be, and what time you should post your content to generate the most attention from specific groups of fans. When you add labels back in, you can ask Locowise which day to post content to fans who have previously engaged with a specific campaign, product, or set of posts. This all serves the purpose of helping you to maximize engagement for your posts.
Visit Locowise’s Engagement module to understand your social media performance and continue optimizing your online presence. Through this module, you should be able to see when fans are most engaged with your content and which post types are giving you the best reach.
Increased fan engagement is the ultimate goal of any social media campaign. To improve your stats, follow Locowise’s recommendations and then click on the Engagement module to see how your posts are faring. In addition to showing which types of posts are giving you the best reach, and who your top fans are online, Locowise gives you a way to drill into the underlying data to increase your understanding of how social media is benefiting your organization as a whole.
Visit the Dashboard to get a deeper look at how your social media pages are performing. With Locowise, you can review any time period and compare to the equivalent period automatically. Every chart and graph displayed on your dashboard is linked to the underlying content, allowing you to drill down for a better understanding of what really drove your performance on a specific day or campaign.
One of the most important features within your dashboard is the Gain to Loss (GtL) metric. The GtL metric has been adopted by many major brands and agencies, as it provides you with a better understanding of the overall performance of your social media campaigns. The GtL metric takes into account your follower/fan increases, along with losses. Follower demographic information, like the gender, location, and referrals, is provided on this page, as well.
Although Locowise does not have much of a need to integrate by nature, the company does take in data from a variety of sources. These sources include Facebook, Twitter, and Instagram. Locowise also provides comprehensive outputs, such as Excel, for integration where needed.
Locowise uses a simple pricing plan, charging users per profile. For example, an organization that wants to manage its Facebook, Twitter, and Instagram profiles through Locowise could expect to spend $140 per month. Unlike competitors, Locowise does not insist on contracts, and the company does not charge on a per user basis.
Provides users with real-time insights to maximize social media engagement.
Comprehensive suite of tools for reporting and managing social channels.
Boosts fan engagement online.
Designed for page owners big and small, along with agencies and big brands.
Strong competitor benchmarking allows users to measure their performance against chosen profiles.
