We signed up to a subscription to Locowise last November to help with our month's end reporting. We expected to use it every month for that purpose only, but upon receiving the training given and exploring the software, we use it everyday to refine the content we design and which designers we select for different projects, understand our clientele and, more importantly and surprisingly, learn the trends and work habits of our staff and design softwares we use. Locowise has comprehensively helped in the day to day running of Aanda and has both saved us money but also allowed us to quantify any returns we may be seeing. Locowise helps us secure customers and retain them through a series of features, including white label reporting, immediate and updated KPIs and the functionality where we know we are getting deep analytics, but as the platform isn't antagonistic in its style, it works with even the simplest of my interns to help guide them through every step of reporting and learning from quantifiables.
Pros
Ease of use
depth of information
White label functionality
Cons
None
Rating breakdown
Locowise's tools have dramatically lightened the load in planning our social content roll-out. It helps us to see what works, when it will work best, and how to target desired audiences on specific platforms. It is also able see what our competitors are doing to either get out of the way of their content or program against it. By assessing past success and failures of our own and our competitors content it grows better overtime.
Pros
Easily seeing when to post for best results.
Separating out all social accounts to see what works for each product on each platform.
Assessing what works for competitors.
Easy single page stats and reports.
Cons
It can be expensive if social media is not a major sources of leads.
Rating breakdown
Likelihood to recommend: 7/10
Locowise is a great platform to easily monitor and understand social analytics and benchmark against competitors. It's very user friendly and gives great depth of data, especially for engagement rates. The customer services is amazing and they are incredibly quick to listen and respond to feedback which I've had yet to find with other brands. They are always asking for ways to improve and it's great that my suggestions are taken on board, some have even been implemented into the platform. I would highly recommend this platform for companies that are looking for an effective, quick way to pull together social analytics + track progress.
Pros
Easy to use
Lots + lots of great information displayed in a variety of formats (bars, pies, clouds etc)
Great value for money
Excellent engagement analytics + content analysis
Can benchmark against consumers
Really good Twitter insight
Cons
Can only compare 3 brands at any one time
Exportable reporting is very basic
Can only extract data in PDF format - not individual images.
Data can take quite a while to load compared to other platforms.
Can't see competitors content.
I hope we have now delighted you further since the arrival of v2. Reports now in PDF, PPT, fully exportable data and custom dashboards. Competitors content is also full integrated with analytics within Benchmarking. Thanks for the support!
Rating breakdown
Locowise is a great tool: I enjoyed the layout of the reports as well as the ability to schedule content. I also enjoyed that they are able to pull reports over longer periods of time. I found Louise incredibly helpful and she certainly helped make our Locowise experience more specialised and fruitful.
Pros
- Great report layout
- Scheduling
- Optimal scheduling suggestions
- Ability to engage users
Cons
- No Google + functionality
- No hashtag tracking
We think Louise is pretty cool too!
v2 has had full hashtag analytics since September and Google + is a few weeks away as we deliver YouTube and LinkedIn first.
Thanks for your support
Rating breakdown
Locowise is great. Been using it to track my pub and restaurant's social media profiles (Facebook and Instagram mainly) for 6 months now and I've learnt more than I could possibly imagine. It helps when understanding what my audience reacts to, what content driving them to book a table with me, and more importantly, what doesn't work. All I need is to directly connect one table reservation back to the optimisation feature, and it has paid for Locowise for a month or more. I can safely say Locowise is responsible for 5 times more return than I pay for it each month. Easy to use. Couldn't recommend it enough.
Pros
- Ease of use
- Clarity of information
Rating breakdown
REPORT BUILDER: $495 monthly
REPORT MASTER: $695 monthly
ENTERPRISE: From $1,295
20% discount with yearly plans.
Social media is becoming an increasingly important part of the marketing toolbox for millions of companies around the globe. Locowise is a cloud-based solution that helps these organizations get more from whichever social media channels they choose to utilize.
Designed for page owners big and small, along with agencies and big brands, Locowise provides its users with real-time insights to maximize social media engagement. In addition to providing businesses with tools for monitoring, analyzing, and making informed marketing decisions online, Locowise answers important questions like when is the best time for a company to post, what type of content its fans are looking for, and how its users compare to their competitors based on the interactions taking place on social media.
Locowise is a tool that organizations can use to get more from social media. The platform analyzes and tracks content performance on popular platforms like Twitter, Facebook, and Instagram. It also benchmarks performance and generates professional reports for users. Locowise offers optimization tools that let businesses know which days and times they should be posting content—along with which specific types of content they should be posting—in order to gain the most engagement from fans online.
Locowise is known for providing considerable, actionable detail in a clear and concise fashion. Its popularity is largely due to its ability to provide high-level data, all the way down to the granular detail. By using Locowise, businesses can gather comprehensive analytics on their social channel performance. The solution also includes strong peer benchmarking tools, a scheduler that allows for the automation of posting, and a content calendar that integrates into the authorizations workflows for big brands and agencies.
Any organization that uses social media for marketing can take advantage of the tools provided by Locowise. The solution is aimed at page owners big and small, along with agencies and big brands.
Well-known Locowise clients include Pepsi, BBC, BMW, Audi, Heineken, Walt Disney, and Cadbury, among many others. The company also works with smaller hotels, bars, shops, and sports teams. Small businesses have become especially comfortable using Locowise to generate instant feedback on post performance and building more engaged fanbases online.
Locowise offers strong competitor benchmarking tools. These tools allow users to not only measure their performance against chosen profiles, but also to drill down to the specific content that’s driving their performance on various social media channels.
To use the benchmarking tool, select the profiles you’d like to track. Locowise will show you which profiles are growing the fastest and which are getting the most likes, comments, shares, and retweets. You can also see which days your competitors’ profiles are most active, what type of content they post, who their top fans are, and which specific words are trending on their pages.
Using the Optimise tool, Locowise is able to provide its users with a thorough analysis of when the optimal time, day, or week to post to a defined group will be. This analysis is based on the previous engagement history of that defined group with the user’s social media pages.
Drill down to understand how a post you create will likely perform based on the previous day’s activities. Locowise can tell you what the best post type will be, and what time you should post your content to generate the most attention from specific groups of fans. When you add labels back in, you can ask Locowise which day to post content to fans who have previously engaged with a specific campaign, product, or set of posts. This all serves the purpose of helping you to maximize engagement for your posts.
Visit Locowise’s Engagement module to understand your social media performance and continue optimizing your online presence. Through this module, you should be able to see when fans are most engaged with your content and which post types are giving you the best reach.
Increased fan engagement is the ultimate goal of any social media campaign. To improve your stats, follow Locowise’s recommendations and then click on the Engagement module to see how your posts are faring. In addition to showing which types of posts are giving you the best reach, and who your top fans are online, Locowise gives you a way to drill into the underlying data to increase your understanding of how social media is benefiting your organization as a whole.
Visit the Dashboard to get a deeper look at how your social media pages are performing. With Locowise, you can review any time period and compare to the equivalent period automatically. Every chart and graph displayed on your dashboard is linked to the underlying content, allowing you to drill down for a better understanding of what really drove your performance on a specific day or campaign.
One of the most important features within your dashboard is the Gain to Loss (GtL) metric. The GtL metric has been adopted by many major brands and agencies, as it provides you with a better understanding of the overall performance of your social media campaigns. The GtL metric takes into account your follower/fan increases, along with losses. Follower demographic information, like the gender, location, and referrals, is provided on this page, as well.
Although Locowise does not have much of a need to integrate by nature, the company does take in data from a variety of sources. These sources include Facebook, Twitter, and Instagram. Locowise also provides comprehensive outputs, such as Excel, for integration where needed.
Locowise uses a simple pricing plan, charging users per profile. For example, an organization that wants to manage its Facebook, Twitter, and Instagram profiles through Locowise could expect to spend $140 per month. Unlike competitors, Locowise does not insist on contracts, and the company does not charge on a per user basis.
Provides users with real-time insights to maximize social media engagement.
Comprehensive suite of tools for reporting and managing social channels.
Boosts fan engagement online.
Designed for page owners big and small, along with agencies and big brands.
Strong competitor benchmarking allows users to measure their performance against chosen profiles.
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