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SpyFu
5
77
4
56
3
12
2
0
1
0
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
SEO and advertising research tools
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SpyFu - 2026 Pricing, Features, Reviews & Alternatives
All user reviews are verified by in-house moderators and provider data by our software research team. Learn more
Last updated: September 2026
SpyFu overview
Based on 145 verified user reviews
What is SpyFu?
By industry, SpyFu reviewers are most commonly professionals in marketing and advertising (49%). The most frequent use case for SpyFu cited by reviewers is SEO (65% of reviewers).
What do users say about SpyFu pricing?
Some reviewers appreciate SpyFu's valuable free version and reasonable pricing, and they say unlimited searches benefit small businesses. However, some reviewers find paid plans expensive for occasional users, and some users report subscription and API limits reduce value for money.
Starting price
per month
Alternatives
with better value for money
Pros & Cons
Competitor Keyword Research
Keyword Analysis
Campaign Keyword Planning
Pricing
SEMrush Comparison
Do you work for SpyFu? Manage this product listing
SpyFu’s user interface
SpyFu reviews
Overall rating
4.4
/5
145
Positive reviews
73
%
- Value for money
- Ease of use
- Features
- Customer support
- Likelihood to recommend0.73/10
5
4
3
2
1
77
56
12
0
0
Blake S.
Student
Blake S.
Student
Blake S.
Student
Deyan G.
Managing Editor
Kathy L.
Designer
Klemen V.
Lead Consultant
Who uses SpyFu?
Based on 145 verified user reviews.
Company size
Small Businesses
Midsize Businesses
Enterprises
Top industries
Use cases
SpyFu's key features
Most critical features, based on insights from SpyFu users:
All SpyFu features
Features rating:
SpyFu alternatives
SpyFu
Starting from
39
Per month
Semrush
Starting from
139.95
Per month
Wix
Starting from
17
Per month
Ahrefs
Starting from
29
One-time payment
SpyFu pricing
Pricing plans
Pricing details:
User opinions about SpyFu price and value
Value for money rating:
Of 33 reviews that provide robust commentary on SpyFu's price and value, mention it in a positive light.
Some reviewers appreciate that SpyFu offers a valuable free version with useful features for beginners and those on a budget, and they find the paid plans provide strong ROI and actionable insights at a reasonable price compared to enterprise alternatives. Users say the unlimited searches and affordable pricing benefit small businesses and marketers. However, some reviewers find the paid plans expensive for occasional users or small companies, and they note the free version has significant limitations. Some users report that the subscription model and API request limits reduce value for money, especially for those not using the tool frequently.
, and
SpyFu integrations (0)
Integrations rated by users
We looked at 145 user reviews to identify which products are mentioned as SpyFu integrations and how users feel about them.
Integration rating: 5.0 (1)
Integration rating: 5.0 (1)
Integration rating: 5.0 (1)
“Very critical we were able to integrate since Salesforce is what we use internally for order management, and ServiceChannel did exactly that”
Andrew O.
Central Support - Senior Team Lead
Other top integrations
SpyFu support options
Typical customers
Platforms supported
Support options
Training options
SpyFu FAQs
Q. What is SpyFu used for?
With over 9 years of historic ranking and AdWords data, all corroborated with cached copies of search result pages, SpyFu aims to assist users in improving their SEO (search engine optimization) and advertising strategies by exposing their competitors’ tactics. Unlimited domain, keyword and backlink searches, backlink results, and data exports allow users access to extensive data available on their competitors, and also their own sites. SpyFu’s AdWords advisor reports give campaign-specific keyword recommendations, based on user-selected competitors’ strategies, by collating their most successful adverts. The information provided by three-way domain comparisons can also be used to tailor advertising strategy, showing the user core keywords employed by all three domains, those which are shared between two sites, and keywords exclusive to the user. Users can also build lists of companies to approach, based on factors such as their location, ad spending, and paid keywords, and access advanced contact information for these sales leads, including phone numbers, email addresses, and details of technologies currently in use on their sites.
Q. What level of support does SpyFu offer?
SpyFu offers the following support options:
Phone Support, Email/Help Desk, Chat, FAQs/Forum
