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Top Rated Web Analytics Software with Funnel analysis

Last updated: May 2026

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80 software options

Adobe Customer Journey Analytics logo

Adobe Customer Journey Analytics

Analyze and optimize the complete customer journey.

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Customer Journey Analytics connects customer identities and interactions across channels, devices, and time for fast, holistic analyses that deliver accessible and precise customer insights.

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Lucky Orange logo

Lucky Orange

All-in-one conversion optimization suite for website owners

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Lucky Orange is an all-in-one conversion optimization suite that helps website owners identify drop-offs in the conversion process using dynamic heatmaps, visitor recordings, form analytics, live chat, and polls

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WebMeUp logo

WebMeUp

Automate GSC tracking

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WebMeUp auto-tracks real GSC rankings, queries & performance daily. Stores historical data forever, submits sitemaps, supports teams. Free for 1 domain.

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CleverTap logo

CleverTap

User Retention Platform for High-Growth Mobile Apps

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Better understand users as they traverse your brand journey through your solution so you can drive engaging conversations with them.

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Visual Visitor logo

Visual Visitor

Lead generation and anonymous visitor identification tool

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We Make B2B Sales Easier. We Answer:
Who is Shopping?
Who to Contact?
Who is Interested?
Who is Opening My Proposals?
Shorten Your Sales Cycle Today!

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LiveSession logo

LiveSession

LiveSession: Product Analytics, But Simple

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LiveSession: Product analytics but simple. Blend quantitative and qualitative data for better product decisions.

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Germain UX logo

APM solution for identifying the root cause of bugs & issues

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germain APM is a cloud-based and on-premise solution designed to help businesses in industries including finance, healthcare, media, retail, telecommunication and others perform root cause analysis to monitor the performance of applications and servers.

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Contentsquare logo

#1 Digital Experience Analytics Leader for Enterprise Brands

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Contentsquare is the #1 cloud-based digital experience analytics platform designed to help businesses visualize and evaluate the customer journey and behavior on their website, mobile experience or app.

Discover features like Session Replays, Customer Journey Mapping, Heatmaps, AI Alerts & more.

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Google Analytics 360 logo

Enterprise-class web analytics

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Enterprise-level analytics platform for marketers, BI staff, and online businesses to gain insights into customer website interactions.

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Glassbox logo

Cloud-based web analytics tool for marketers.

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Glassbox is a cloud-based web analytics solution, which helps businesses in finance, retail, insurance, hospitality, and other sectors track and manage customer journeys across applications. The solution offers various features such as session replays, funnel analysis, mobile app analytics, data capturing, digital record keeping, heatmaps, error analysis, and more. Glassbox also facilitates third-party interaction with various applications such as Google Analytics and Adobe Analytics.

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TWIPLA logo

The All-in-One Web Analytics App. 🔓 GDPR & CCPA Ready.

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2.5M+ installs — TWIPLA is an advanced yet accessible website intelligence platform, with a suite of easy-to-use, privacy-compliant features.

Remove data privacy concerns, with cookieless tracking, and gain access to data from 100% of your website visitors (not only a small sample).

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Lebesgue logo

AI Intelligence & First-Party Data for E-commerce Growth.

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Lebesgue is an AI marketing analytics platform for e-commerce (Shopify/Woo). Unifies store, ads, competitor & 1st party data. Features AI insights, ad audits, LTV analysis, competitor tracking, creative AI & Le-Pixel (accurate first-party data tracking). Get clear reports & growth recommendations.

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Dreamdata logo

AI-Driven Activation & Attribution for B2B Marketing

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Dreamdata is a B2B Activation & Attribution Platform built for empowering marketers.

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Upnify CRM logo

Web-based customer relationship management (CRM) solution

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Upnify CRM is a customer relationship management solution that allows business owners to keep track of their contacts, maximize business opportunities, and make their conversations more productive. The software supports managers in all phases of the sales process, from the beginning to the end.

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Bloomreach logo

Bloomreach personalizes the e-commerce experience

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Gain a deeper understanding on the traffic and visitors of your website, enabling you to improve and focus on key metrics that drive an increase. The dashboard gives deep insights into the workings of the website quickly, and in an easy-to-understand format.

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Similarweb logo

Website & app traffic data analysis

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Similarweb empowers businesses to grow, outperform competitors, and win their market. From traffic metrics to channel insights and industry trends, it delivers the digital intelligence needed to understand your audience and lead your category.

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Smartlook logo

Qualitative analytics for websites and mobile apps

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Smarlook is a qualitative analytics solution for websites & mobile apps with always-on recordings, heatmaps, automatic event, & funnels

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LogRocket logo

Stop Guessing About Your Digital Experience

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LogRocket combines session replay, error tracking, and product analytics – empowering software teams to create the ideal web and mobile product experience.

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Mouseflow logo

Heatmaps, Session Replay, Funnels, Form analytics and more

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Mouseflow facilitates session replay, heatmaps (click, movement, scroll, attention, and geography), funnels, form analytics, and user feedback, which helps their customers identify what happens between clicks.

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HockeyStack logo

SaaS web analytics and attribution platform

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HockeyStack is a data-driven SaaS analytics platform designed to help companies increase growth by solving the marketing attribution problem. It combines marketing, revenue, and product data to manage the company's marketing spend and streamline targeting and campaign management processes.

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Funnel Science logo

Predictive Sales & Marketing Analytics

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Funnel Science is a sales, marketing, and predictive AI software for real-time ROI optimization for PPC, SEO & social media ad campaigns for brands & agencies

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ClicData logo

The Modern Data Platform made for data people.

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ClicData is a modern data platform to build your data stack or enhance your existing one with powerful, integrated tools.

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Hotjar logo

Digital experience insights for any business selling online

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Understand the "why" behind your numbers. Hotjar is all the tools and data you need to truly understand your users’ behavior and create engaging experiences that drive results.

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InnerTrends logo

Data science and product analytics sales app for marketers

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InnerTrends is a platform developed for marketers, salespeople, developers, and managers of startups and SMBs. It offers reports and recommendations for service providers to improve their onboarding, customer retention, and engagement metrics without relying on data scientists.

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Factors.ai logo

B2B Account Intelligence & Analytics Platform

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Factors.ai is built for sales & marketing teams at high-growth B2Bs and helps them with building pipeline by surfacing hidden intent signals across website, CRM, LinkedIn, & G2.

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