Apptoto Pricing, Features, Reviews & Comparison of Alternatives


Automated appointment messaging & scheduling service

4.54/5 (28 reviews)

Apptoto overview

What is Apptoto?

Apptoto is an automated appointment reminder and messaging service that connects with existing calendars, extracts contacts and sends appointment and follow-up reminders to customers via SMS text, email or voice call to ensure they arrive on-time and prepared. As a web-based solution, Apptoto gives users the flexibility to manage appointment reminders anytime, anywhere, via any internet-enabled device.

Designed to work within the user’s existing workflow and calendar, Apptoto supports integration with multiple systems including Google Calendar, Outlook Calendar, Office 365, iCloud, Salesforce, and more. Apptoto operates in 5 simple steps, allowing users to connect their existing calendar, then extract contact information, before setting up message content and a reminder schedule. Once customers confirm their attendance or reschedule their booking, Apptoto updates the user’s calendar automatically.

Apptoto allows users to respond to clients from the centralized dashboard or directly from their email inbox. The auto replies and actions features enables users to reply back to clients automatically. Instant notifications serve to streamline user-workflow, notifying users immediately when a client responds. Apptoto is fully customizable as well as being safe and secure, allowing users to schedule and send personalized reminders tailored especially for their business and supporting HIPAA compliant options.


Starting from
Pricing options
Value for money
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Business size



United States, Asia, Australia, Brazil, Canada and 9 other markets, China, Europe, Germany, India, Japan, Latin America, Mexico, Middle-East and Africa, United Kingdom

Supported languages

Apptoto screenshot: Set more than one type of reminder per appointment to reach clients in different ways and at different timesQuick demo of Apptoto and OutlookApptoto screenshot: Customize the reminder message content and client confirmation promptApptoto screenshot: Users can control when messages are sent, either relative to the appointment or at a specific timeApptoto screenshot: Follow-up messages are sent after the appointment based on the conditions users specify Apptoto screenshot: Allows clients to book appointments online and from their mobile devicesApptoto screenshot: Lets clients choose what type of appointment they would like to book Apptoto screenshot: One booking page can represent multiple calendars

Apptoto reviews

Value for money
Ease of use
Customer support
Abraham Arechiga

Your business needs this.

Used daily for 2+ years
Reviewed 2019-11-21
Review Source: Capterra

I've been using Apptoto for years and can't imagine my business without them. Apptoto is extremely reliable. Truly a "set it and forget it" tool.

You can fine-tune reminders to meet your wildest needs. From different time zones to different services, they can do it all. Reminders get sent out 99.9% of the time.

I would say the user interface could improve but that is always the case with every SAAS I've used. I've seen slight yet useful improvements as the months/years go by so I can't complain. They're keeping costs down and still managing to make improvements, kudos! At the end of the day, I hired them to deliver my reminders (and handle my booking pages) - and they do that like no other company in this space.

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 10/10

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Susan Hansen

Cuts the monotony of reminder calls

Used daily for less than 6 months
Reviewed 2020-01-11
Review Source: Capterra

Owning a salon means there are a lot of appointments to confirm. With Apptoto I can eliminate hours per week of monotonous phone calls to remind clients of their appointments. They can receive texts, emails or even voice calls to remind them of their appointments. Then they can confirm or cancel their appointments which also cuts down on “no shows” which means more productivity and more profits. Apptoto is able to access information from your web based calendars and set and send reminders for any upcoming events. It is able to work with Google, Windows and iCalendar which means it’s not just for appointment based businesses. Wether you need to send reminders to staff of a meeting, invites to a social gathering, or send a quick message to clients Apptoto makes it a breeze!! Apptoto also has a really cool feature that lets you send reminders to schedule your next appointment, ie; 6 week trim, 6 month check up, etc. You can send generic thank you’d through the app as well. The ability for costumers and clients to rate your business with the click of a button is a really neat feature that can greatly impact business in a positive way. It makes it so much easier to get those 5 star reviews when it’s so simple and convenient- no going to another website and searching for the business. Just one click and done! It takes the headache out of leaving feedback. Apptoto is really full of great features and added bonuses that you can cater to your specific business!

So easy to set up and use, price point is very fair, multiple options for reminders, can integrate with lots of commonly used software.

The only negative I have found is there is no in person training. You can watch live on line tutorials or webinars. This isn’t much of a hinderance to me.

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 8/10

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Ileana Vincenty

Appointments with Apptoto

Used daily for 2+ years
Reviewed 2019-09-30
Review Source: Capterra

We utilize this program daily to manager our appointments for multiple locations throughout the U.S.

Apptoto is easy to use and easy to train. We like it because we can manage multiple calendars all in one location. We also utilize the automated email reminders, we have a booking page for appointments and employment and we can send SMS (texts) through this format as well.

Once a participant schedules, they are unable to reschedule without having to speak to an agent. The program will not allow the participant to choose a new date/time. Cancellations do not require the participant to provide a reason. So it also requires a person to call them.

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 9/10

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Paul Whitehorn

A Consistent Failure to Do What it Says It Does.

Used daily for 2+ years
Reviewed 2019-07-26
Review Source: Capterra

If the product would work, its been amazing. Unfortunately, after being bitten more than once and losing customers as a result, it will make you twice shy. It also wouldn't be a big deal if they could solve the errors quickly. It is current the 26th of July and I lost service on the 11th of July.

I love the features that the service provides, if only it would constantly work.

It intermittently stops functioning. After over a year of using this service it has failed on me at least 15 times. That is, for no warning it will stop pushing notifications to customers and updating your calendar.

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 0/10

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Stephen Shepard

Awesome and Affordably Complete Appointment Reminder Platform

Used daily for 1-2 years
Reviewed 2018-11-19
Review Source: Capterra

My experience with Apptoto has been absolutely awesome! It has saved me money and made my job so much easier! I love this product/service!

Apptoto is an awesomely affordable and complete appointment reminder platform that ultimately saves my business money by reducing no-shows and replacing appointment reminders sent by mail. Apptoto integrates with almost any calendar solution, and it allows you to send multiple reminders with receiver feedback options (i.e., confirmation, need to reschedule, etc.) by phone, text message, and email. Every type of reminder is completely customization. You will not find a more feature-packed appointment reminder solution that is as affordable as Apptoto.

There are no cons about Apptoto. But, if I must pick something, it would be to make the interface more colorful. Yes, that's the biggest criticism I have.

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 10/10

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Apptoto pricing

Starting from
Pricing options
Free trial
View Pricing Plans

Starter: $32/month or $29/month billed annually
Plus: $60/month or $54/month billed annually
Professional: $110/month or $99/month billed annually
Group: $210/month or $189/month billed annually
Group 3200: $388/month or $349/month billed annually
Group 6400: $721/month or $649/month billed annually

Apptoto can tailor larger plans to suit user needs.

Apptoto features

Calendar Management
Custom Fields

API (380 other apps)
Activity Dashboard (233 other apps)
Activity Tracking (172 other apps)
Automatic Notifications (208 other apps)
CRM Integration (139 other apps)
Customer Database (162 other apps)
Customizable Branding (208 other apps)
Customizable Reporting (172 other apps)
Customizable Templates (180 other apps)
Data Import/Export (183 other apps)
Electronic Payments (142 other apps)
Email Integration (200 other apps)
Real Time Data (137 other apps)
Reporting & Statistics (251 other apps)
Social Media Integration (177 other apps)
Surveys & Feedback (143 other apps)
Third Party Integration (232 other apps)

Security and privacy


Encryption of sensitive data at rest
HTTPS for all pages

Access control

Multi-factor authentication options
This will ask you to sign in with LinkedIn

Additional information for Apptoto

Key features of Apptoto

  • Recurring appointments
  • Rescheduling
  • Two-way messaging
  • SMS messaging
  • Voice calls
  • Automated messages
  • One time messages
  • Reserved number
  • Additional logins
  • Custom message timing
  • Follow-up messages
  • Personalized voice reminders
  • In-calendar notifications
  • In-event commands
  • Contact information extraction
  • Group appointments
  • Contact preferences
  • Appointment page
  • Custom add to calendar content
  • Conditional messages
  • Multiple calendar support
  • Custom url
  • Mobile friendly
  • Time zone support
  • Address book integration
  • Capture mobile numbers
  • Outlook calendar integration
  • iCloud integration
  • Microsoft Exchange integration
  • Salesforce integration
  • Clio intgration
  • SQL databases
  • EMR/EHR integrations
  • Office 365 integration
  • Auto replies & actions
  • Automatic reminders
  • Calendar management
  • Google calendar integration
  • Custom message content
  • Import address books
  • HIPAA compliance
  • Mail-merge like fields
  • Multilingual messages
  • Real time notifications
  • Availability options
  • Appointment management
  • Appointment scheduling
  • Custom fields
  • iCalendar, CalDAV, CardDAV integration
  • Email reminders
  • Online booking
  • User management
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Apptoto allows users to set more than one type of reminder per appointment and reach customers by email, SMS or voice call.
Users can customize message content as well as control message times using mail-merge like fields and scheduling messages to be sent relative to appointments or at a specific time.
Apptoto enables users to create and send automated follow-up messages based on specific conditions, for example, to remind customers to make their next appointment if they haven’t returned in 6 months.
Calendar integrations with Google Calendar, Outlook calendar, Office 365, and more, enable users to manage appointment reminders within their existing workflow and calendar.
Apptoto supports mobile friendly booking pages which enable clients to book appointments conveniently online from their mobile devices.