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Frazer
5
124
4
13
3
5
2
3
1
5
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Dealer management software for car dealerships
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Frazer - 2026 Pricing, Features, Reviews & Alternatives
All user reviews are verified by in-house moderators and provider data by our software research team. Learn more
Last updated: March 2026
Frazer overview
Based on 150 verified user reviews
What is Frazer?
By industry, Frazer reviewers are most commonly professionals in automotive (89%). The most frequent use case for Frazer cited by reviewers is auto dealer (97% of reviewers).
What do users say about Frazer pricing?
Most reviewers indicate that Frazer offers excellent value for money, with affordable pricing and comprehensive features. Most users consider the cost lower than competitors, though some users report occasional price increases.
Starting price
Alternatives
with better value for money
Pros & Cons
Dealership Management
Printing Deals
Navigation
Customer Support
Bugs and Issues
Network Setup
Frazer’s user interface
Frazer pros, cons and reviews insights
To determine these pros and cons insights, we analyzed responses from
Overall rating
Value for money
4.7
Features
4.6
Ease of use
4.7
Customer support
4.6
Reviews sentiment
What do users say about Frazer?
By industry, Frazer reviewers are most commonly professionals in automotive (89%). The most frequent use case for Frazer cited by reviewers is auto dealer (97% of reviewers).
Select to learn more
Who uses Frazer?
Based on 150 verified user reviews.
Company size
Small Businesses
Midsize Businesses
Enterprises
Top industries
Use cases
Frazer's key features
Most critical features, based on insights from Frazer users:
All Frazer features
Features rating:
Frazer alternatives
Frazer
Starting from
No pricing info
Carsforsale.com
Starting from
99
Per month
AutoManager
Starting from
50
Per month
DealerCenter
Starting from
40
Per month
Frazer pricing
Starting from
No pricing info
User opinions about Frazer price and value
Value for money rating:
Of 22 reviews that provide robust commentary on Frazer's price and value, mention it in a positive light.
Most reviewers indicate that Frazer offers excellent value for money, highlighting its affordability, especially for small or new businesses with limited budgets. Users think the software provides a comprehensive set of features for a low price and appreciate having multiple payment options that increase accessibility. Some reviewers feel the cost is significantly lower than competitors, making it a preferred choice over time. Reviewers appreciate that the price includes robust functionality and easy usability. Some users report occasional price increases, but most still consider the overall value to be strong compared to other, more expensive providers.
, and
Frazer integrations (14)
Integrations rated by users
We looked at 150 user reviews to identify which products are mentioned as Frazer integrations and how users feel about them.
Integration rating: 5.0 (7)
“inventory and leads for sales”
Mary H.
finance manager
Integration rating: 4.5 (4)
“Reconciles the repair orders and add metadata nightly!”
Michael W.
Director, Information Technology
Integration rating: 3.0 (1)
“Creates a tiny file that contains all the data to submit ELT titles to the title bureau. Probem was hosted frazer saved the file in a location that isn't the same as the old Frazer and the Titling client looked for the file in the wrong location. So you always had to copy and paste the file to a folder you created that the ELT software queried.”
Chip B.
Sales Professional
Integration rating: 1.0 (1)
Frazer customer support
What do users say about Frazer customer support?
Customer support rating:
We analyzed verified user reviews to identify positive and negative aspects of Frazer customer support.
Widespread user sentiment highlights Frazer's support team as highly knowledgeable and quick to resolve issues.
A significant portion of users report immediate help with no long hold times when contacting customer service.
Broad user base appreciates friendly, patient staff who guide them through problems and offer clear explanations.
Multiple users mention support is accessible via phone and online chat, with remote assistance available when needed.
Support options
Training options
To see what individual users say about Frazer's customer support, check out the review snippets below.
“Anytime any of our locations have an issue there is no hold time and staff is awesome!”
Jabi D.
GM
“There is only one service provider that Frazer is intergraded with to do send text messages to customers.”
Katie O.
CSR
“Frazer runs a little slow at times and likes to give unspecified error messages. When setting up customers with accounts to view and pay their balance you cannot put a rule in if they have other receivables, recurring fees or repair balance so it makes it difficult when a customer is set up on a biweekly or monthly pay schedule.”
Katie O.
CSR
“Customer service used to be second to none the best I’ve ever had from any company, they have been purchased by another company now this is hands down the worst customer service I’ve had with any dealer partner!!”
Tyler W.
Owner
Frazer FAQs
Frazer is an auto dealership management software that helps businesses manage administrative processes such as contract generation, customer communications, payment processing, marketing, and more on a centralized platform. The inventory management module allows team members to track vendors, monitor recalls, access vehicle history, automatically decode vehicle identification numbers (VIN), and add vehicle images. Frazer's sales processing functionality lets employees configure multiple payment schedules, select sales types, conduct background checks, and collect deposits, among other processes. The customer management tool enables staff members to track payment due dates, set-up recurring payments, print IRS Form 8300, and accept payments for bank fundings, note balances, and repairs. It also allows users to create vehicle specific buyers’ guides, build custom forms, send personalized letters to customers, and handle online registration processes. Frazer lets businesses integrate the platform with several third-party solutions such as AutoCheck, EquiFax, Solutions to Text, openedge, DLRdmv, and Agora. Supervisors can create bills, reconcile bank statements, handle general ledgers, and generate income statements, balance sheets, and custom reports.
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