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Keap vs Act! Comparison (2026)
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Overview
Improve Your Email Marketing With Keap Let our software make your email marketing easier and more effective than ever. Better delivery, better growth.
Act! Advantage is a front-office CRM solution that unites sales, marketing, and customer management in one affordable platform to help you stay organized and turn relationships into results.
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Video & Screenshots
Pricing
User reviews
4.1
1.2K
5
4
3
2
1
613
419
149
57
61
- Value for money
- Ease of use
- Features
- Customer support
61%
would recommend this app3.9
939
5
4
3
2
1
418
262
119
67
73
- Value for money
- Ease of use
- Features
- Customer support
61%
would recommend this appPros
“The system's automated and entirely customizable method for capturing leads from the website, responding automatically and keeping communication ongoing with potential customers is what I appreciate about it.”
Jackie S.
Self employed
“Email scheduling and various saved email lists make it easy to create content in advance to send out and to send at the best time of day to ensure best engagement with your audience!”
JD
Jeremy D.
Support Team Leader
“Large integration ecosystem with thousands of third-party apps.”
DL
Denis L.
Customer service rep
Pros
“It allows to make changes in our own database, means if need to make some modifications to our existing database, one doesn't need to be dependent on technical support.”
AB
Andrew B.
Managing Partner
“I have used the software since 2001, and it has been an essential part of managing my customer relationships, sales activities, and contact database for over two decades.”
JC
Jamie C.
Owner
“It helps us stay organized, track client interactions, and manage our sales pipeline efficiently. While it may not have the most modern interface, its functionality and flexibility make it a valuable tool for maintaining strong client relationships and supporting day-to-day operations.”
DS
Dominic S.
Financial advisor
Cons
“It is really lacking for marketing, it doens't even add UTMs automatically in email blasts and it is very hard to keep track of opt ins.”
HT
Hilary T.
Marketing
“The level of complexity that you can quickly get to with this software makes it easy to get in over your head and become frustrated with the processes they have available.”
David V.
Lead Developer
“Limited customization, and unreliable, the software is clearly very old hobbled together code that is not really able to keep up with its competitors”
Jerry W.
CEO
Cons
“The desktop version i use does not allow the automatic creation of a Purchase Order from an estimate. ”
RL
Raymond L.
Owner
“If I had to identify one drawback, it would be that the software can occasionally be a bit finicky—particularly with things like Outlook integration needing to be reset or reconfigured from time to time.”
DM
Dan M.
President
“Slowdowns, syncing problems, or database issues as contact lists grow.”
SL
Scott L.
Mortgage Loan Officer
- Vendor responds to reviews
- Last review2 months ago
- Vendor responds to reviews
- Last review11 days ago
Key features
- Total features180
- A/B Testing
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Activity/News Feed
- Alerts/Notifications
- Appointment Management
- Appointment Scheduling
- Autoresponders
- Availability Management
- Batch Processing
- Behavior Analytics
- Billing & Invoicing
- Business Process Automation
- CAN-SPAM Compliance
- CRM
- Calendar Management
- Calendar Sync
- Calendar/Reminder System
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Catalog Management
- Channel Management
- Chat/Messaging
- Click Tracking
- Client Database
- Client Management
- Collaboration Tools
- Commenting/Notes
- Communication Management
- Confirmations/Reminders
- Contact Database
- Contact Management
- Content Management
- Conversion Rate Optimization
- Conversion Tracking
- Customer Accounts
- Customer Database
- Customer History
- Customer Journey Mapping
- Customer Portal
- Customer Segmentation
- Customer Surveys
- Customizable Branding
- Customizable CTAs
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard
- Data Import/Export
- Data Security
- Data Synchronization
- Data Visualization
- Design Management
- Discount Management
- Document Management
- Document Storage
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Electronic Payments
- Electronic Signature
- Email Campaign Management
- Email Management
- Email Marketing
- Email Templates
- Email Tracking
- Engagement Tracking
- Event Triggered Actions
- File Management
- File Sharing
- For Financial Institutions
- For Insurance Industry
- For Real Estate Agencies
- For Sales Teams/Organizations
- For Small Businesses
- For Startups
- For iPad Devices
- Forecasting
- Form Builder
- Forms Management
- Image Library
- Inbox Management
- Insurance Management
- Interaction Tracking
- Interactive Content
- Inventory Management
- Invoice Management
- Kanban Board
- Key Performance Indicators
- Landing Pages/Web Forms
- Lead Capture
- Lead Distribution
- Lead Engagement
- Lead Generation
- Lead Management
- Lead Notifications
- Lead Nurturing
- Lead Qualification
- Lead Scoring
- Lead Segmentation
- List Management
- Live Chat
- Marketing Automation
- Marketing Calendar
- Mass Texting
- Media Library
- Mobile Access
- Mobile App
- Mobile Optimization
- Monitoring
- Multi-Campaign
- Multi-Channel Communication
- Multi-Channel Management
- Multi-Channel Marketing
- Multi-Location
- Multi-Store
- Multivariate Testing
- Newsletter Management
- Online Booking
- Online Forms
- Online Payments
- Opportunity Management
- Order Management
- Order Tracking
- Performance Management
- Performance Metrics
- Personalization
- Pipeline Management
- Pipeline Reports
- Predictive Analytics
- Pricing and Cost Calculations
- Prioritization
- Promotions Management
- Prospecting Tools
- Quotes/Estimates
- ROI Tracking
- Real Time Editing
- Real-Time Analytics
- Real-Time Data
- Real-Time Notifications
- Real-Time Reporting
- Recurring Appointments
- Referral Tracking
- Relationship Tracking
- Reminders
- Reporting & Statistics
- Reporting/Analytics
- Responsive Web Design
- Role-Based Permissions
- SEO Management
- SMS Marketing
- SMS Messaging
- Sales Activity Management
- Sales Analytics
- Sales Forecasting
- Sales Order Management
- Sales Pipeline Management
- Sales Reports
- Sales Trend Analysis
- Search
- Search Marketing
- Search/Filter
- Segmentation
- Shared Contacts
- Shopping Cart
- Social Marketing
- Social Media Integration
- Social Promotion
- Source Tracking
- Subscriber Management
- Tagging
- Task Management
- Task Scheduling
- Template Management
- Templates
- Territory Management
- Third-Party Integration
- Third-Party Integrations
- Visitor Tracking
- Visual Analytics
- Web Forms
- Web-based Deployment
- Website Integration
- Website Management
- Website Publishing Options
- Website Visitor Tracking
- Widgets
- Workflow Automation
- Workflow Management
- eCommerce Management
- Total features105
- A/B Testing
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Activity/News Feed
- Alerts/Notifications
- Appointment Management
- Appointment Scheduling
- Autoresponders
- Availability Management
- Batch Processing
- Behavior Analytics
- Billing & Invoicing
- Business Process Automation
- CAN-SPAM Compliance
- CRM
- Calendar Management
- Calendar Sync
- Calendar/Reminder System
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Catalog Management
- Channel Management
- Chat/Messaging
- Click Tracking
- Client Database
- Client Management
- Collaboration Tools
- Commenting/Notes
- Communication Management
- Confirmations/Reminders
- Contact Database
- Contact Management
- Content Management
- Conversion Rate Optimization
- Conversion Tracking
- Customer Accounts
- Customer Database
- Customer History
- Customer Journey Mapping
- Customer Portal
- Customer Segmentation
- Customer Surveys
- Customizable Branding
- Customizable CTAs
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard
- Data Import/Export
- Data Security
- Data Synchronization
- Data Visualization
- Design Management
- Discount Management
- Document Management
- Document Storage
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Electronic Payments
- Electronic Signature
- Email Campaign Management
- Email Management
- Email Marketing
- Email Templates
- Email Tracking
- Engagement Tracking
- Event Triggered Actions
- File Management
- File Sharing
- For Financial Institutions
- For Insurance Industry
- For Real Estate Agencies
- For Sales Teams/Organizations
- For Small Businesses
- For Startups
- For iPad Devices
- Forecasting
- Form Builder
- Forms Management
- Image Library
- Inbox Management
- Insurance Management
- Interaction Tracking
- Interactive Content
- Inventory Management
- Invoice Management
- Kanban Board
- Key Performance Indicators
- Landing Pages/Web Forms
- Lead Capture
- Lead Distribution
- Lead Engagement
- Lead Generation
- Lead Management
- Lead Notifications
- Lead Nurturing
- Lead Qualification
- Lead Scoring
- Lead Segmentation
- List Management
- Live Chat
- Marketing Automation
- Marketing Calendar
- Mass Texting
- Media Library
- Mobile Access
- Mobile App
- Mobile Optimization
- Monitoring
- Multi-Campaign
- Multi-Channel Communication
- Multi-Channel Management
- Multi-Channel Marketing
- Multi-Location
- Multi-Store
- Multivariate Testing
- Newsletter Management
- Online Booking
- Online Forms
- Online Payments
- Opportunity Management
- Order Management
- Order Tracking
- Performance Management
- Performance Metrics
- Personalization
- Pipeline Management
- Pipeline Reports
- Predictive Analytics
- Pricing and Cost Calculations
- Prioritization
- Promotions Management
- Prospecting Tools
- Quotes/Estimates
- ROI Tracking
- Real Time Editing
- Real-Time Analytics
- Real-Time Data
- Real-Time Notifications
- Real-Time Reporting
- Recurring Appointments
- Referral Tracking
- Relationship Tracking
- Reminders
- Reporting & Statistics
- Reporting/Analytics
- Responsive Web Design
- Role-Based Permissions
- SEO Management
- SMS Marketing
- SMS Messaging
- Sales Activity Management
- Sales Analytics
- Sales Forecasting
- Sales Order Management
- Sales Pipeline Management
- Sales Reports
- Sales Trend Analysis
- Search
- Search Marketing
- Search/Filter
- Segmentation
- Shared Contacts
- Shopping Cart
- Social Marketing
- Social Media Integration
- Social Promotion
- Source Tracking
- Subscriber Management
- Tagging
- Task Management
- Task Scheduling
- Template Management
- Templates
- Territory Management
- Third-Party Integration
- Third-Party Integrations
- Visitor Tracking
- Visual Analytics
- Web Forms
- Web-based Deployment
- Website Integration
- Website Management
- Website Publishing Options
- Website Visitor Tracking
- Widgets
- Workflow Automation
- Workflow Management
- eCommerce Management
Integrations
- Total integrations64
- 40Nuggets
- Adobe Commerce
- Arborgold
- Bedrock Data
- BigCommerce
- Birdeye
- Booker
- Call Loop
- ClicData
- Cyfe
- Dropbox
- Ecwid
- Eventbrite
- FreshBooks
- Freshdesk
- FuseDesk
- GoTo Webinar
- Google Calendar
- Google Contacts
- Google Workspace
- Graphly
- Help Scout
- Higher Logic Thrive
- HubSpot Data Hub
- Instapage
- Interact
- Jotform
- Justuno
- LeadDyno
- Leadpages
- LeadsBridge
- LinkTrust
- LinkedIn for Business
- LiveChat
- MOBIT
- Meta for Business
- Microsoft 365
- Microsoft Outlook
- Mobiniti
- OnceHub
- OptinMonster
- Picreel
- Pipedrive
- Privy
- QuickBooks Online
- QuickBooks Online Advanced
- QuickTapSurvey
- Salesforce Sales Cloud
- Setmore
- Shift4Shop
- Shopify
- Slack
- Slemma
- SurveyMonkey
- Sync2CRM
- Trello
- Twilio
- Twitter/X
- Typeform
- Volusion
- Webgility
- WebinarJam
- Wisepops
- Wistia
- WooCommerce
- WordPress
- Workato
- Wufoo
- Xero
- Zapier
- Zen Cart
- Zendesk Suite
- Zoom Workplace
- iCloud
- Total integrations24
- 40Nuggets
- Adobe Commerce
- Arborgold
- Bedrock Data
- BigCommerce
- Birdeye
- Booker
- Call Loop
- ClicData
- Cyfe
- Dropbox
- Ecwid
- Eventbrite
- FreshBooks
- Freshdesk
- FuseDesk
- GoTo Webinar
- Google Calendar
- Google Contacts
- Google Workspace
- Graphly
- Help Scout
- Higher Logic Thrive
- HubSpot Data Hub
- Instapage
- Interact
- Jotform
- Justuno
- LeadDyno
- Leadpages
- LeadsBridge
- LinkTrust
- LinkedIn for Business
- LiveChat
- MOBIT
- Meta for Business
- Microsoft 365
- Microsoft Outlook
- Mobiniti
- OnceHub
- OptinMonster
- Picreel
- Pipedrive
- Privy
- QuickBooks Online
- QuickBooks Online Advanced
- QuickTapSurvey
- Salesforce Sales Cloud
- Setmore
- Shift4Shop
- Shopify
- Slack
- Slemma
- SurveyMonkey
- Sync2CRM
- Trello
- Twilio
- Twitter/X
- Typeform
- Volusion
- Webgility
- WebinarJam
- Wisepops
- Wistia
- WooCommerce
- WordPress
- Workato
- Wufoo
- Xero
- Zapier
- Zen Cart
- Zendesk Suite
- Zoom Workplace
- iCloud
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