Zurmo CRM Pricing, Features, Reviews & Comparison of Alternatives

Zurmo CRM

Gamified CRM software that your users will love to use.

4.0/5 (5 reviews)

Zurmo CRM overview

What is Zurmo CRM?

Challenge: Users dislike CRM. When was the last time a salesperson said he enjoyed using a CRM? Likely never.

Solution: Create a CRM that is easy-to-use, intuitive, requires no training, can be adapted to any business use case, and users have fun using. Zurmo CRM includes gamification and socialCRM functionality, along with a fresh and modern user interface. Zurmo increases user adoption and transitions the dull system that sales/marketing people view as "the data entry thing" into an engaging, enchanting, and fun system that users enjoy utilizing.


Starting from
Pricing options
Free trial
Open source
Value for money
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Business size



United States, Canada, United Kingdom, Australia, Germany

Supported languages

English, Chinese (Simplified), Chinese (Traditional), Czech, Danish and 13 other languages, Dutch, Finnish, French, German, Hebrew, Hungarian, Italian, Norwegian, Polish, Portuguese, Russian, Spanish, Turkish
Zurmo CRM screenshot: zurmo_siteWhat is Zurmo Open Source CRM?Zurmo CRM screenshot: contact-management-1Zurmo CRM screenshot: screenshot-kanbanZurmo CRM screenshot: Zurmo_GameBoardZurmo CRM screenshot: pyramid_chartZurmo CRM screenshot: reports-2Zurmo CRM screenshot: marketing-1Zurmo CRM screenshot: mobile-versionsZurmo CRM screenshot: Zurmo_Homepage_

Zurmo CRM user reviews

Value for money
Ease of use
Customer support

Free CRM that's pretty fun to use

Used weekly for 2+ years
Reviewed 2019-03-08
Review Source: Capterra

Great tool, self-hosted is great for small businesses, and it has some great features like gamification which you don't find out-of-the-box on larger, paid CRMs.

I used self-hosted Zurmo to manage my list of clients for a music gig. Not wanting to pay for something as full-featured as SFDC, and wanting something a little nicer than the community version of SugarCRM I found this. It's actually really straightforward to use, the interface is quite nice, and there's a gamification element which I think is really cool, although not useful unless you have more than a few people working in your system.

To be honest for what it is I can't think of anything that I didn't like about Zurmo. I had some trouble initially with the setup but that was due to outdated software on my webserver and an update fixed that. I wish that their blog and content on the website was updated more frequently - if you don't look at the date of the latest version release you could easily be led to believe that the project had been abandoned.

Rating breakdown

Value for money
Ease of use

Likelihood to recommend: 8/10

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Ryan Levin

Excellent Free Open Source CRM

Used daily for 2+ years
Reviewed 2019-01-25
Review Source: Capterra

Feature packed Ease of use Lots of options Makes it easy to keep track of clients, projects, and opportunities

Installation and upgrades (at least of the free version) were difficult for someone with minimal linux experience

Rating breakdown

Value for money
Ease of use

Likelihood to recommend: 9/10

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Solid open source CRM

Used daily for 1-2 years
Reviewed 2018-10-06
Review Source: Capterra

Zurmo was a good entry point for us into the CRM world. I liked it. My team was lukewarm about it. There are better products out there- check out Hubspot.

Zurmo provides a free, open source CRM platform. This was invaluable to us, as it allowed for us to customize it without paying high premiums. As a basic CRM, it functions well. I liked all the ways it could be customized to meet our business needs.

For any kind of decent support, you need to pay for it. This is par for the course, however. Also, the updates for the free version lagged behind the paid. On top of that, we heard that development is ceasing, which caused us to move to another product.

Rating breakdown

Value for money
Ease of use

Likelihood to recommend: 0/10

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Zurmo CRM pricing

Starting from
Pricing options
Free trial
Open source
View Pricing Plans

Starting at $35/month/user

Zurmo CRM features


Activity Dashboard (296 other apps)
Activity Tracking (202 other apps)
Automatic Notifications (239 other apps)
Calendar Management (210 other apps)
Contact Management (169 other apps)
Custom Fields (165 other apps)
Customer Database (202 other apps)
Customizable Branding (252 other apps)
Customizable Reporting (188 other apps)
Customizable Templates (212 other apps)
Data Import/Export (228 other apps)
Electronic Payments (173 other apps)
Email Integration (224 other apps)
Real Time Data (157 other apps)
Reminders (210 other apps)
Reporting & Statistics (318 other apps)
Social Media Integration (201 other apps)
Surveys & Feedback (183 other apps)
Third Party Integration (300 other apps)

Videos and tutorials

Additional information for Zurmo CRM

Key features of Zurmo CRM

  • Contact Management
  • Activity Management
  • Opportunity Management
  • Account Management
  • Lead Management
  • Gamification
  • Reporting
  • Workflow
  • Marketing Automation
  • Product Management
  • Security Management
  • Personalization
  • Internationalization
  • Developer Friendly
  • Outlook Integration
  • Exchange Integration
  • Gmail Integration
  • Mobile Ready
  • API
View All Features


* Increase user adoption
* Organize customer data in a central location
* Fully automate the sales cycle process.
* Enhance sales workflows and have full visibility into the progress of deals
* Improve internal communication
* Schedule and document calls, notes, and emails
* Enhance interaction with clients and potential clients
* Pinpoint demographics, find leads, communicate with contacts, and segment target groups
* Automate lead population through website Web-to-Lead Form
* Send mass email marketing campaigns to leads and contacts
* Generate reports that measure the success of marketing activities
* Visualize metrics through intelligent graphing technology
* Perfect future campaigns based on past results
* Identify cross-sell and up-sell opportunities
* Access data on the go from your mobile device or tablet
* Integrate with your favorite email client
* Easy import/export options through CSV and other common formats
* Configure settings to your preferences
* Log deals and build pipeline
* Track key performance indicators
* Rich visualization engine with a selection of graphs and charts