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Top Rated Online CRM Software with Customizable Fields in 2026

Verified reviewer profile picture
Verified reviewer profile picture

All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: March 2026

Customizable fields allow businesses to tailor data tracking to their specific needs, enhancing organization and efficiency. They enable easy addition, removal, and configuration of fields, providing flexibility and control for managing unique information. Our reviewers in online CRM software rated this feature as highly important.

4 Best Online CRM Software with Customizable Fields

  • Zoho CRM - Highest rated for customizable fields
  • Salesforce Sales Cloud
  • Pipedrive
  • HubSpot CRM

See other top Online CRM products with customizable fields

How we picked the 4 top rated products

We chose the high-performing solutions on this list based on verified user ratings on our site. Depending on available data, qualifying products either had to be among the most user-reviewed or the most searched-for products in the online crm software category. They also needed to have sufficient reviews about customizable fields, have a minimum user rating of 3 out of 5 for that feature, and show evidence of U.S. market presence. We then added a distinction for the product with the highest rating for customizable fields based on our proprietary ratings and reviews. Sponsorship or client status has no influence on the selection of these products, but it may impact the order in which products appear.

Details for the 4 best products

Zoho CRM logo

Zoho CRM

4.3
(6.9K)
visit website

User insights about the customizable fields feature

Reviewers appreciate Zoho CRM's customizable fields for their ability to tailor the platform to specific business needs, making data capture and management more efficient. They find it valuable for creating industry-specific fields, adding or removing fields as needed, and ensuring personalized interactions. Users report that these fields help in organizing information, enhancing workflow, and supporting various roles and departments. They also mention the ease of customization and the flexibility to adapt the CRM to unique requirements.
“The Customizable Fields feature in Zoho CRM is one of its special features, it allow us to customise the CRM to meet our unique business needs.”
Verified reviewer profile picture

Arpit P.

IT Consultant

“Customizable Fields in Zoho CRM let us tailor the platform to our needs, ensuring we capture essential data for effective interactions.”
Verified reviewer profile picture

Mohamed G.

Customer Service Manager

Online CRM key features coverage

Zoho CRM offers 6 out of the 6 key features for Online CRM software identified by reviewers:

Contact Management4.4
Data Import/Export4.3
Pipeline Management4.4
Lead Management4.4
Lead Capture4.4
Reporting/Analytics4.3

Pros and cons based on 6,964 verified reviews

51% of users rated Zoho CRM 5 out of 5 stars, while 4% gave it 1 or 2 stars. To determine these pros and cons insights we analyzed 6,964 reviews and identified the topics where users expressed positive and negative sentiment.

Pros:

Comprehensive sales management

Efficient client management

Effective customer tracking

Robust lead management

Scalable for various business sizes

Cons:

Frequent user issues

Inadequate customer support

Outdated user interface design

Need for performance improvements

Complicated navigation

See pros and cons details

Pricing

Starting price:$14 per user/per month|Free version:Not available|Free trial:Available

Prices may vary depending on the number of users and features.

Salesforce Sales Cloud logo
4.4
(18.7K)

User insights about the customizable fields feature

Reviewers indicate that Salesforce Sales Cloud's customizable fields are essential for tailoring data collection to specific business needs, enhancing data accuracy and reporting capabilities. They find it useful for adding, modifying, and configuring fields to capture relevant data, which supports various industry requirements. Users report that while the customization is extensive, it can be tricky for non-admin users without help. They appreciate the ability to customize fields for different departments and the positive impact on inventory management and overall CRM effectiveness.
“Customizable fields in Salesforce Sales Cloud empower users to tailor data collection according to specific business needs. It enhances data accuracy, reporting capabilities, and overall CRM effectiveness, fostering better insights and decision-makin”
Verified reviewer profile picture

Noer I.

UI UX Designer

“ It allows extensive customization of fields to tailor the CRM to specific business needs. So we can add, modify, and configure fields to capture relevant data, ensuring the system adapts to various industry requirements.”
Verified reviewer profile picture

Soumiya A.

Account Manager

Online CRM key features coverage

Salesforce Sales Cloud offers 6 out of the 6 key features for Online CRM software identified by reviewers:

Contact Management4.5
Data Import/Export4.4
Pipeline Management4.4
Lead Management4.4
Lead Capture4.5
Reporting/Analytics4.4

Pros and cons based on 18,765 verified reviews

55% of users rated Salesforce Sales Cloud 5 out of 5 stars, while 2% gave it 1 or 2 stars. To determine these pros and cons insights we analyzed 18,765 reviews and identified the topics where users expressed positive and negative sentiment.

Pros:

Comprehensive tracking capabilities

Effective client management

Robust CRM functionalities

Advanced sales management tools

Enhanced organizational capabilities

Cons:

Slow performance speed

Complex setup and configuration

Steep learning curve

Challenging user experience

Not ideal for small businesses

See pros and cons details

Pricing

Starting price:$25 per user/per month|Free version:Not available|Free trial:Available

Prices may vary depending on the number of users and features.

Pipedrive logo
4.5
(3K)

User insights about the customizable fields feature

Users report that Pipedrive's customizable fields offer flexibility to design processes according to business needs. They appreciate the ease of creating custom columns and selecting relevant information for client contacts. Reviewers mention that while customization is generally smooth, there are some limitations in creating and editing custom fields. They find it helpful for managing multiple industries and adapting the CRM to specific requirements. The ability to customize fields for salespeople and various preferences is seen as a valuable aspect.
“There are some limitations in creating custom fields and editing them in future can be problematic so make sure you get them right the first time.”
NM

Nathan M.

Marketing Manager

“Very important one can select which fields for customer profiles to create, sort, and pick. Makes it easy to use this feature and sort the list.”
Verified reviewer profile picture

Bakul B.

Sales Consultant

Online CRM key features coverage

Pipedrive offers 6 out of the 6 key features for Online CRM software identified by reviewers:

Contact Management4.4
Data Import/Export4.5
Pipeline Management4.7
Lead Management4.4
Lead Capture4.2
Reporting/Analytics4.2

Pros and cons based on 3,042 verified reviews

64% of users rated Pipedrive 5 out of 5 stars, while 2% gave it 1 or 2 stars. To determine these pros and cons insights we analyzed 3,042 reviews and identified the topics where users expressed positive and negative sentiment.

Pros:

Efficient sales pipeline management

Intuitive and customizable interface

Customizable sales stages

Effective sales team management

Enhanced team collaboration

Cons:

Limited reporting capabilities

Inefficient search and filter functions

Subpar contact management

Inconsistent user experience

Limited automation features

See pros and cons details

Pricing

Starting price:$19 per user/per month|Free version:Not available|Free trial:Available

Prices may vary depending on the number of users and features.

HubSpot CRM logo
4.5
(4.4K)

User insights about the customizable fields feature

Reviewers appreciate HubSpot CRM's customizable fields for their ease of use and flexibility in adapting to business processes. They find it valuable for creating tags, customizing dashboards, and organizing information efficiently. Users report that while customization options are extensive, some core fields cannot be removed, and setting up custom fields can be challenging. They highlight the importance of customization for higher education and other unique industry needs. The ability to sync metadata and surface relevant customer information is also noted as beneficial.
“Our industry has not unique but our needs for a CRM were unique. And having customization was vital in meeting our requirements. Hubspot provides all the customizations you could want, and its included.”
DL

Derek L.

Marketing Manager

“Tags can be created, fields can be customized and many more fields can be crated as per the need.”
NS

Niraj S.

Alumni

Online CRM key features coverage

HubSpot CRM offers 6 out of the 6 key features for Online CRM software identified by reviewers:

Contact Management4.5
Data Import/Export4.3
Pipeline Management4.4
Lead Management4.5
Lead Capture4.3
Reporting/Analytics4.2

Pros and cons based on 4,451 verified reviews

61% of users rated HubSpot CRM 5 out of 5 stars, while 2% gave it 1 or 2 stars. To determine these pros and cons insights we analyzed 4,451 reviews and identified the topics where users expressed positive and negative sentiment.

Pros:

Efficient lead tracking

Centralized client information

Comprehensive email tracking

Integrated sales and marketing

Versatile CRM functionalities

Cons:

Frequent technical issues

High costs for advanced features

Limited reporting capabilities

Inadequate user account management

See pros and cons details

Pricing

Starting price:$20 per user/per month|Free version:Available|Free trial:Not available

Prices may vary depending on the number of users and features.

Other Top Rated Online CRM Software with Customizable Fields in 2026

Zoho CRM logo

Zoho CRM

Customer relationship management solution

visit website
All you need is an internet connection. Zoho CRM is a SaaS application that can work across all platforms.

Read more about Zoho CRM

Users also considered
Bigin by Zoho CRM logo

Bigin by Zoho CRM

Category Leaders

Pipeline-centric CRM system for small businesses

visit website
Bigin is an online CRM designed specifically for small businesses, perfectly meeting their unique needs effectively. From multi-channel communication and foolproof automation to intuitive mobile apps, Bigin offers a wide variety of simple yet powerful features, all at a pocket-friendly price.

Read more about Bigin by Zoho CRM

Users also considered
AgencyBloc AMS+ logo

AgencyBloc AMS+

The #1 Recommended Insurance Industry Growth Platform

visit website
AgencyBloc helps life and health insurance agencies grow their business by organizing and automating their operations with solutions to help agencies create efficiencies in sales enablement, quoting, client and policy management, commissions processing, and more.

Read more about AgencyBloc AMS+

Users also considered
Salesforce Sales Cloud logo

Cloud-based CRM and sales automation software

Salesforce Sales Cloud is a cloud-based Customer Relationship Management (CRM) application from Salesforce. The platform combines human sales professionals with AI-powered automation, data, and intelligence. This integrated solution is designed to help businesses of all sizes and industries.

Read more about Salesforce Sales Cloud

Users also considered
HubSpot CRM logo
Category Leaders

CRM and lead management solution

HubSpot CRM is a lead management solution that helps businesses with recording calls, logging emails and managing customer data. It has been designed from the ground up and is ready to eliminate manual work and actually help sales teams. It was built ready for the modern world to help users get running and start selling.

Read more about HubSpot CRM

Users also considered
Brevo logo

Automation, marketing & transactional email, and SMS service

Brevo is a CRM and email marketing solution that helps businesses run multi-channel marketing campaigns across email, WhatsApp, SMS, web push, and Facebook ads. Teams can trigger transactional emails, SMS, and WhatsApp notifications over Brevo SMTP and APIs.

Read more about Brevo

Users also considered
Pipedrive logo

Cloud-based CRM solution for salespeople

Pipedrive is a CRM & pipeline management tool for small and medium sized sales teams that helps users focus on actions that matter

Read more about Pipedrive

Users also considered
Zendesk Suite logo

AI powered customer service across all channels

Zendesk offers an AI-powered service platform that unifies conversations from multiple channels. It features AI agents for resolving inquiries, ticketing for support requests, and analytics for tracking service quality. Its Resolution Learning Loop technology enhances automation by integrating AI, human agents, and knowledge resources on one platform.

Read more about Zendesk Suite

Users also considered
Airtable logo

AI-Powered, No-Code App Building Platform

Airtable is the AI-powered app platform that unifies data, maximizes collaboration, and powers smarter workflows — no code required.

Read more about Airtable

Users also considered
LiveChat logo

AI-based live chat for customer support and sales teams

LiveChat is a customer service software that enables businesses to communicate with website visitors in real time through chat functionality. The platform includes AI-based chatbots for automating routine inquiries, customizable chat widgets, and proactive chat invitations to engage visitors. It offers integration capabilities with various third-party applications including CRM systems, e-commerce platforms, and marketing tools.

Read more about LiveChat

Users also considered
Nimble logo

Contact management & social relationship solution

Designed for SMBs, Nimble connects all contacts, calendars, communications & social interactions on one platform for streamlined communication & lead nurturing. It is a CRM tool for Office 365 and G-Suite that builds contact management solutions for teams and individuals. It does all the work by integrating with productivity apps such as inboxes and calendars, delivers a streamlined user experience, and was built to help business teams close more deals, faster.

Read more about Nimble

Users also considered
Any.do logo

A simple and poweful workspace to manage your team's work

Any.do CRM adapts to your business: launch in minutes with free templates, custom fields, live dashboards, and time-saving automations. Track every lead on Kanban boards, sync with 6 000+ apps, and close deals faster—inside the workspace 40 million users trust.

Read more about Any.do

Users also considered
EngageBay CRM logo
Category Leaders

Integrated sales & marketing software for growing teams

AI-powered all-in-one CRM for marketing, sales, and support — built to help small businesses grow faster.

Read more about EngageBay CRM

Users also considered
Marketing 360 logo

Marketing Platform For Small Business

Stay organized as you scale and grow
Finally, a CRM that’s easy to use, fully customizable and puts you in control of how you manage your leads, customers, tasks, team, projects, marketing and more. Create your free account to start customizing your CRM today.

Read more about Marketing 360

Users also considered
Less Annoying CRM logo
Category Leaders

For small businesses outgrowing spreadsheets.

A simple customer relationship manager made just for small businesses. Manage contact info, track leads, and never miss a follow-up.

Read more about Less Annoying CRM

Users also considered
Kylas Sales CRM logo

#TheBetterCRM

Kylas is an enterprise-grade CRM that helps businesses manage, track, and store customer-related information in the cloud. Salespeople can access prospect information, create tasks, take meeting notes, and stay on top of their pipeline from anywhere they choose.

Read more about Kylas Sales CRM

Users also considered
Ploomes CRM logo

CRM platform that automates sales and business workflows

Ploomes is a cloud-based CRM that centralizes contacts, deals, and communication in one secure platform. Access your sales pipeline, automate follow-ups, and track results from anywhere. Integrates with ERPs, Gmail, and marketing tools. Plans start at $22/user/month.

Read more about Ploomes CRM

Users also considered
Tripleseat logo

Guest and event management tool for hospitality businesses

Tripleseat is an event management platform for restaurants, bars, nightclubs, hotels, and other unique venues. The solution enables teams to streamline the event booking and planning process, helping businesses increase event revenue.

Read more about Tripleseat

Users also considered
PracticePanther Legal Software logo

Cloud-based law practice management platform for law firms.

PracticePanther is the highest-rated, easiest-to-use, all-in-one law practice management software on the market. Trusted by tens of thousands of solo, small, and mid-sized law firms across 170+ countries, to automate and streamline firm operations on any device, anywhere.

Read more about PracticePanther Legal Software

Users also considered
Odoo logo

All-in-one open-source business software

Odoo is an all-in-one, open-source business platform covering CRM, Sales, Accounting, Inventory, Manufacturing, and Projects. It’s fully integrated, customizable, and scalable for companies of any size or budget.

Read more about Odoo

Users also considered
monday CRM logo
Category Leaders

Customer relationship management solution

monday CRM is an online CRM software ideal for customer relationship management that ensures customer data and privacy. Its ease of use means smooth onboarding and fast adoption for your team. Offer the best service and experience to your customers with a simple, yet powerful software.

Read more about monday CRM

Users also considered
Apptivo logo
Category Leaders

CRM solution for managing customer accounts

Apptivo is a customer relationship management app that allows businesses to create and manage customer accounts with information such as contact information, website, annual revenue‚ address‚ number of employees‚ & more. Accounts can be associated with other records such as contacts or opportunities.

Read more about Apptivo

Users also considered
Freshsales logo

Sales management solution

Freshworks CRM Sales Cloud is a complete solution for sales teams to attract quality leads, engage in contextual conversations, drive deals with AI-powered insights and nurture customer relationships. The Sales Cloud empowers sales teams with more time for selling by automating the sales process.

Read more about Freshsales

Users also considered
Keap logo

An all-in-one CRM, sales and marketing automation solution

More Growth, Less Busy Work
Our marketing automation removes the headaches and busy work while accelerating growth.

Read more about Keap

Users also considered
Bitrix24 logo

All in one business management workspace

Bitrix24 voted #1 free online CRM software. 100% free with unlimited records, sales automation, telephony and email marketing. Over 12 million companies are using Bitrix24. Bitrix24 is available in cloud and on-premise with open source code access.

Read more about Bitrix24

Users also considered

Key features for Online CRM software

Based on GetApp's analysis of verified user reviews collected between July 2021 and August 2024.

  • Contact Management: Reviewers appreciate centralized contact storage with detailed information, customizable fields, and integration with other tools. This feature aids in personalized engagement and efficient follow-up. 94% of reviewers rated this feature as important or highly important.
  • Data Import/Export: Users value the ease and flexibility of importing and exporting data, including bulk uploads and integration with other software. This functionality saves time and reduces manual entry errors. 93% of reviewers rated this feature as important or highly important.
  • Pipeline Management: Users highlight the systematic tracking and organization of leads, allowing categorization by stage and effective follow-up. This feature helps prevent neglected leads and ensures efficient sales processes. 90% of reviewers rated this feature as important or highly important.
  • Lead Management: Reviewers emphasize the importance of lead scoring, automated follow-ups, and interaction tracking. These tools prioritize high-potential leads and improve conversion rates. 90% of reviewers rated this feature as important or highly important.
  • Lead Capture: Users find lead capture critical for gathering potential customer information from multiple sources. Integration with forms and automation tools enhances efficiency and prevents missed opportunities. 88% of reviewers rated this feature as important or highly important.
  • Reporting/Analytics: Reviewers appreciate robust reporting features that provide insights into sales performance and customer interactions. Customizable reports and dashboards support data-driven decision-making. 86% of reviewers rated this feature as important or highly important.