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Top Rated Online CRM Software with Marketing Automation in 2026

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Verified reviewer profile picture

All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: April 2026

Marketing automation in online CRM software streamlines lead generation, campaign management, and customer engagement. It reduces manual tasks, increases efficiency, and helps track leads through the sales funnel, ultimately boosting revenue and allowing a focus on other business areas. Our reviewers in online CRM software rated this feature as highly important.

3 Best Online CRM Software with Marketing Automation

  • HubSpot CRM
  • Zoho CRM - Highest rated for marketing automation
  • Salesforce Sales Cloud

See other top Online CRM products with marketing automation

How we picked the 3 top rated products

We chose the high-performing solutions on this list based on verified user ratings on our site. Depending on available data, qualifying products either had to be among the most user-reviewed or the most searched-for products in the online crm software category. They also needed to have sufficient reviews about marketing automation, have a minimum user rating of 3 out of 5 for that feature, and show evidence of U.S. market presence. We then added a distinction for the product with the highest rating for marketing automation based on our proprietary ratings and reviews. Sponsorship or client status has no influence on the selection of these products, but it may impact the order in which products appear.

Details for the 3 best products

HubSpot CRM logo
4.5
(4.4K)

User insights about the marketing automation feature

Reviewers indicate that HubSpot CRM's marketing automation is powerful and user-friendly. They find it easy to set up and use, even for complex workflows. Users appreciate the ability to build automated emails and manage media campaigns. They report that the integration with sales pipelines enhances business efficiency. However, some reviewers mention that advanced capabilities are limited to paid plans and can be expensive. They value the time-saving aspects and the range of ready-to-use integrations available.
“When used effectively in conjunction with the sales pipelines, this is a feature that really can drive a lot of business in a highly efficient and passive manner. ”
JC

Jared C.

Business Data Analyst

“I love that we can send automated emails through HubSpot to clients when they enter a specific stage in our pipeline.”
AT

Alexis T.

Data Migration Manager

Online CRM key features coverage

HubSpot CRM offers 6 out of the 6 key features for Online CRM software identified by reviewers:

Contact Management4.5
Data Import/Export4.3
Pipeline Management4.4
Lead Management4.5
Lead Capture4.3
Reporting/Analytics4.2

Pros and cons based on 4,451 verified reviews

61% of users rated HubSpot CRM 5 out of 5 stars, while 2% gave it 1 or 2 stars. To determine these pros and cons insights we analyzed 4,451 reviews and identified the topics where users expressed positive and negative sentiment.

Pros:

Efficient lead tracking

Centralized client information

Comprehensive email tracking

Integrated sales and marketing

Versatile CRM functionalities

Cons:

Frequent technical issues

High costs for advanced features

Limited reporting capabilities

Inadequate user account management

See pros and cons details

Pricing

Starting price:$20 per user/per month|Free version:Available|Free trial:Not available

Prices may vary depending on the number of users and features.

Zoho CRM logo
4.3
(6.9K)

User insights about the marketing automation feature

Users report that Zoho CRM's marketing automation helps in generating leads, tracking ROI, and optimizing campaigns. They appreciate the integration with other modules and the ability to automate tasks like sending emails and SMS. Reviewers find it beneficial for targeting messages and managing customer journeys. However, some users feel the capabilities are limited without additional investment and find the system less intuitive. They highlight the time-saving benefits and the seamless integration with Zoho Campaigns.
“Marketing Automation in Zoho CRM provides tools for tracking the return on investment (ROI) of marketing campaigns. I analyze the performance of my campaigns, identify successful strategies, and make data-driven decisions to optimize future marketing efforts.”
vg

vishal g.

ceo

“Having the CRM fully connected to marketing automation allows us to target messages to decision-makers and receptive audiences.”
MD

Michael D.

Marketing Specialist

Online CRM key features coverage

Zoho CRM offers 6 out of the 6 key features for Online CRM software identified by reviewers:

Contact Management4.4
Data Import/Export4.3
Pipeline Management4.4
Lead Management4.4
Lead Capture4.4
Reporting/Analytics4.3

Pros and cons based on 6,964 verified reviews

51% of users rated Zoho CRM 5 out of 5 stars, while 4% gave it 1 or 2 stars. To determine these pros and cons insights we analyzed 6,964 reviews and identified the topics where users expressed positive and negative sentiment.

Pros:

Comprehensive sales management

Efficient client management

Effective customer tracking

Robust lead management

Scalable for various business sizes

Cons:

Frequent user issues

Inadequate customer support

Outdated user interface design

Need for performance improvements

Complicated navigation

See pros and cons details

Pricing

Starting price:$14 per user/per month|Free version:Not available|Free trial:Available

Prices may vary depending on the number of users and features.

Salesforce Sales Cloud logo
4.4
(18.7K)

User insights about the marketing automation feature

Reviewers indicate that Salesforce Sales Cloud's marketing automation streamlines lead nurturing and personalizes communication. They find it valuable for creating targeted marketing campaigns and automating messages across various channels. Users appreciate the data-driven insights and the ability to manage customer journeys efficiently. However, some mention the need for add-ons to access full functionality. They report that the system reduces manual work and enhances overall marketing efficiency, contributing to increased customer engagement and sales.
“marketing automation impacts the product by streamlining lead nurturing, enabling personalized communication, optimizing customer journeys, and providing data-driven insights. It contributes to increased customer engagement, conversion rates, and overall product success by delivering the right message to the right audience at the right time.”
AB

Aman B.

Software Developer

“You can easily set up automated messages by e-mail, text, social media and target different groups of clients. It works great with workflows which you can set up and this product gives you tons of cool features and automation.”
SM

Serhii M.

Service Desk Analyst

Online CRM key features coverage

Salesforce Sales Cloud offers 6 out of the 6 key features for Online CRM software identified by reviewers:

Contact Management4.5
Data Import/Export4.4
Pipeline Management4.4
Lead Management4.4
Lead Capture4.5
Reporting/Analytics4.4

Pros and cons based on 18,765 verified reviews

55% of users rated Salesforce Sales Cloud 5 out of 5 stars, while 2% gave it 1 or 2 stars. To determine these pros and cons insights we analyzed 18,765 reviews and identified the topics where users expressed positive and negative sentiment.

Pros:

Comprehensive tracking capabilities

Effective client management

Robust CRM functionalities

Advanced sales management tools

Enhanced organizational capabilities

Cons:

Slow performance speed

Complex setup and configuration

Steep learning curve

Challenging user experience

Not ideal for small businesses

See pros and cons details

Pricing

Starting price:$25 per user/per month|Free version:Not available|Free trial:Available

Prices may vary depending on the number of users and features.

Other Top Rated Online CRM Software with Marketing Automation in 2026

Salesforce Sales Cloud logo

Cloud-based CRM and sales automation software

Salesforce Sales Cloud is a cloud-based Customer Relationship Management (CRM) application from Salesforce. The platform combines human sales professionals with AI-powered automation, data, and intelligence. This integrated solution is designed to help businesses of all sizes and industries.

Read more about Salesforce Sales Cloud

Users also considered
HubSpot CRM logo
Category Leaders

CRM and lead management solution

HubSpot CRM is a lead management solution that helps businesses with recording calls, logging emails and managing customer data. It has been designed from the ground up and is ready to eliminate manual work and actually help sales teams. It was built ready for the modern world to help users get running and start selling.

Read more about HubSpot CRM

Users also considered
Brevo logo

Automation, marketing & transactional email, and SMS service

Brevo is a CRM and email marketing solution that helps businesses run multi-channel marketing campaigns across email, WhatsApp, SMS, web push, and Facebook ads. Teams can trigger transactional emails, SMS, and WhatsApp notifications over Brevo SMTP and APIs.

Read more about Brevo

Users also considered
Zoho CRM logo

Customer relationship management solution

All you need is an internet connection. Zoho CRM is a SaaS application that can work across all platforms.

Read more about Zoho CRM

Users also considered
Pipedrive logo

Cloud-based CRM solution for salespeople

Pipedrive is a CRM & pipeline management tool for small and medium sized sales teams that helps users focus on actions that matter

Read more about Pipedrive

Users also considered
LiveChat logo

AI-based live chat for customer support and sales teams

LiveChat is a customer service software that enables businesses to communicate with website visitors in real time through chat functionality. The platform includes AI-based chatbots for automating routine inquiries, customizable chat widgets, and proactive chat invitations to engage visitors. It offers integration capabilities with various third-party applications including CRM systems, e-commerce platforms, and marketing tools.

Read more about LiveChat

Users also considered
Nimble logo

Contact management & social relationship solution

Designed for SMBs, Nimble connects all contacts, calendars, communications & social interactions on one platform for streamlined communication & lead nurturing. It is a CRM tool for Office 365 and G-Suite that builds contact management solutions for teams and individuals. It does all the work by integrating with productivity apps such as inboxes and calendars, delivers a streamlined user experience, and was built to help business teams close more deals, faster.

Read more about Nimble

Users also considered
Any.do logo

A simple and poweful workspace to manage your team's work

Any.do CRM adapts to your business: launch in minutes with free templates, custom fields, live dashboards, and time-saving automations. Track every lead on Kanban boards, sync with 6 000+ apps, and close deals faster—inside the workspace 40 million users trust.

Read more about Any.do

Users also considered
EngageBay CRM logo
Category Leaders

Integrated sales & marketing software for growing teams

AI-powered all-in-one CRM for marketing, sales, and support — built to help small businesses grow faster.

Read more about EngageBay CRM

Users also considered
Marketing 360 logo

Marketing Platform For Small Business

Stay organized as you scale and grow
Finally, a CRM that’s easy to use, fully customizable and puts you in control of how you manage your leads, customers, tasks, team, projects, marketing and more. Create your free account to start customizing your CRM today.

Read more about Marketing 360

Users also considered
Bigin by Zoho CRM logo
Category Leaders

Pipeline-centric CRM system for small businesses

Bigin is an online CRM designed specifically for small businesses, perfectly meeting their unique needs effectively. From multi-channel communication and foolproof automation to intuitive mobile apps, Bigin offers a wide variety of simple yet powerful features, all at a pocket-friendly price.

Read more about Bigin by Zoho CRM

Users also considered
Tripleseat logo

Guest and event management tool for hospitality businesses

Tripleseat is an event management platform for restaurants, bars, nightclubs, hotels, and other unique venues. The solution enables teams to streamline the event booking and planning process, helping businesses increase event revenue.

Read more about Tripleseat

Users also considered
Odoo logo

All-in-one open-source business software

Odoo is an all-in-one, open-source business platform covering CRM, Sales, Accounting, Inventory, Manufacturing, and Projects. It’s fully integrated, customizable, and scalable for companies of any size or budget.

Read more about Odoo

Users also considered
Dripify logo

Cloud-based lead capture solution for sales teams.

Dripify is a lead capture solution that helps sales teams manage LinkedIn prospecting via email campaigns, sales funnels, performance tracking, and more. The platform offers an intuitive interface and features that allow users to create customized drip campaigns, manage teams, analyze engagement rates, and respond to leads. Additionally, it also integrates with several third-party applications such as Google Sheets, Zoho, Asana, and more.

Read more about Dripify

Users also considered
monday CRM logo
Category Leaders

Customer relationship management solution

monday CRM is an online CRM software ideal for customer relationship management that ensures customer data and privacy. Its ease of use means smooth onboarding and fast adoption for your team. Offer the best service and experience to your customers with a simple, yet powerful software.

Read more about monday CRM

Users also considered
Apptivo logo
Category Leaders

CRM solution for managing customer accounts

Apptivo is a customer relationship management app that allows businesses to create and manage customer accounts with information such as contact information, website, annual revenue‚ address‚ number of employees‚ & more. Accounts can be associated with other records such as contacts or opportunities.

Read more about Apptivo

Users also considered
Freshsales logo

Sales management solution

Freshworks CRM Sales Cloud is a complete solution for sales teams to attract quality leads, engage in contextual conversations, drive deals with AI-powered insights and nurture customer relationships. The Sales Cloud empowers sales teams with more time for selling by automating the sales process.

Read more about Freshsales

Users also considered
Keap logo

An all-in-one CRM, sales and marketing automation solution

More Growth, Less Busy Work
Our marketing automation removes the headaches and busy work while accelerating growth.

Read more about Keap

Users also considered
Bitrix24 logo

All in one business management workspace

Bitrix24 voted #1 free online CRM software. 100% free with unlimited records, sales automation, telephony and email marketing. Over 12 million companies are using Bitrix24. Bitrix24 is available in cloud and on-premise with open source code access.

Read more about Bitrix24

Users also considered
Copper logo

The CRM designed for Google Workspace

Designed for businesses using Google Workspace (formerly G Suite), Copper keeps business relationships in one place, automates repetitive tasks, and helps you stay organized with projects and deadlines. Get started in minutes!

Read more about Copper

Users also considered
Nutshell logo

Sales, marketing and engagement platform

Nutshell is a comprehensive sales, marketing and engagement platform that helps B2B organizations win deals, and doesn’t require a full-time admin to manage. Every Nutshell subscription comes with unlimited CRM contacts, data migration assistance, and live support, all at a very affordable price.

Read more about Nutshell

Users also considered
Spotler CRM logo
Category Leaders

The Powerful CRM for Growing Teams

The powerful small business CRM for B2B with everything you need to manage your sales and marketing. Find every customer, contact and communication instantly. Track your leads and automate your sales process. Keep on the ball by setting tasks and appointments so you never miss another sale.

Read more about Spotler CRM

Users also considered
OpenCRM logo

A true alternative to Salesforce at a fraction of the price!

Fully-featured cloud CRM software means you are always online, and your system is always up-to-date with new features and enhancements. Wherever you are, whenever you need it, your CRM is there for you

Read more about OpenCRM

Users also considered
Octopus CRM logo

Lead generation and management software

Octopus CRM is a lead management software that helps businesses import LinkedIn profiles of prospects, manage connection requests, send automated greeting messages, and more on a centralized platform. It allows staff members to utilize the built-in dashboard to view prospects with names and designation using the search and filter tools.

Read more about Octopus CRM

Users also considered
VipeCloud logo
Category Leaders

Sales CRM With Marketing Suite That Builds Rapport With You

98% of customers rate VipeCloud's Value For Money at 4 stars and above!

VipeCloud is the Sales CRM With Marketing Suite that builds rapport with you. CRM, Email Marketing, Social, Texting, Video Email, and More.

VipeCloud is your all-in-one, easy to use, and powerful growth solution.

Read more about VipeCloud

Users also considered

Key features for Online CRM software

Based on GetApp's analysis of verified user reviews collected between July 2021 and August 2024.

  • Contact Management: Reviewers appreciate the organization of all contact information in one place, enabling detailed customer interaction tracking, efficient follow-up, and personalized communication. 94% of reviewers rated this feature as important or highly important.
  • Data Import/Export: Users find the import/export feature user-friendly and time-saving, allowing smooth data migration, contact uploads, and seamless integration with other tools. 93% of reviewers rated this feature as important or highly important.
  • Pipeline Management: Reviewers highlight the ability to track leads systematically, categorize them by stages, and ensure effective follow-up, boosting sales efficiency and reducing missed opportunities. 90% of reviewers rated this feature as important or highly important.
  • Lead Management: Users emphasize the capacity to prioritize and score leads, automate follow-ups, and track interactions, which improves conversion rates and sales team efficiency. 90% of reviewers rated this feature as important or highly important.
  • Lead Capture: Reviewers value the integration with various sources and tools, enabling automatic lead collection, quick follow-up, and enhanced sales pipeline management. 88% of reviewers rated this feature as important or highly important.
  • Reporting/Analytics: Users appreciate robust reporting and analytics features that provide insights into business performance, track key metrics, and support data-driven decision-making. 86% of reviewers rated this feature as important or highly important.