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Taguchi Logo

Amplify your group’s digital marketing power

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Taguchi - 2026 Pricing, Features, Reviews & Alternatives

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Last updated: March 2026

Taguchi overview

What is Taguchi?

Founded in 2009 and as continual innovators of marketing automation in Australia, Taguchi have spent years refining and perfecting its distributed customer engagement platform™- a customised platform tailored to the unique digital marketing requirements of franchise businesses, or any business operating a similar model with parent office and multiple local store locations.

Combining all the benefits of centrally managed brand control with the flexibility of local area personalisation and expertise, Taguchi empowers both HQ and local stores to collaboratively increase the commercial and brand value of their data-driven marketing campaigns.

Taguchi helps you craft stronger, more personal digital communications at the local level while ensuring consistency and compliance across all aspects of branding and customer data security.

Tailored to fit your exact needs, Taguchi is the trusted partner for all industries including retail, travel & hospitality, franchising and finance. Plus, the expert team at Taguchi’s Melbourne and Singapore offices provide full implementation, training and support.

Starting price

5000usage based /
per month

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Taguchi’s user interface

Ease of use rating:

Taguchi reviews

Overall rating

4.9

/5

9

Positive reviews

100

%

Rating breakdown
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend1.00/10
Rating distribution

5

4

3

2

1

8

1

0

0

0

Taguchi's key features

Most critical features, based on insights from Taguchi users:

Subscriber management
Contact management
CAN-SPAM compliance
A/B testing
Autoresponders

All Taguchi features

Features rating:

A/B testing
Activity dashboard
API
Autoresponders
Campaign analytics
Campaign management
Campaign scheduling
CAN-SPAM compliance
Click tracking
Contact management
Conversion tracking
CRM
Customer journey mapping
Customer segmentation
Customer surveys
Customizable branding
Customizable ctas
Customizable fields
Customizable forms
Data import/export
Drag & drop
Drip campaigns
Dynamic content
Email campaign management
Email marketing
Email sequences
Email tracking
Engagement tracking
Event triggered actions
GDPR compliance
Generative ai
HTML editor
Image library
Landing pages/web forms
Lead capture
Lead generation
Lead management
Lead qualification
List management
Marketing automation
Marketing calendar
Mobile access
Mobile optimization
Multi-Campaign
Multi-Channel communication
Multi-Channel marketing
Multi-Language
Multivariate testing
Newsletter management
Personalization
Preview functionality
Process/Workflow automation
Product recommendations
Real-Time analytics
Real-Time data
Reporting/Analytics
ROI tracking
Sales analytics
Search marketing
Segmentation
SMS marketing
Social marketing
Subscriber management
Template management
Third-Party integrations
Visual analytics
Website visitor tracking
Workflow management
WYSIWYG editor

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Taguchi pricing

Value for money rating:

Starting from

5000

Per month

Usage Based

Pricing details
Subscription
Free trial
Free plan
Pricing range

User opinions about Taguchi price and value

Value for money rating:

Taguchi support options

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

Support options

Email/Help Desk
Knowledge Base
Phone Support
24/7 (Live rep)
Chat
FAQs/Forum

Training options

In Person
Live Online
Documentation
Webinars
Videos

Taguchi FAQs

Q. Who are the typical users of Taguchi?

Taguchi has the following typical customers:
Large Enterprises, Mid-size Business, Small Business

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Q. What level of support does Taguchi offer?

Taguchi offers the following support options:
Email/Help Desk, Knowledge Base, Phone Support, 24/7 (Live rep), Chat, FAQs/Forum

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