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brightwheel Logo

Childcare center, daycare, and preschool management software

Table of Contents

brightwheel - 2026 Pricing, Features, Reviews & Alternatives

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All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: November 2025

brightwheel overview

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Based on 3254 verified user reviews

What is brightwheel?

brightwheel is a daycare program with key features that include communications management, a parent portal, alerts and notifications, daily reports, attendance tracking, payment processing, and more.

Who uses brightwheel?

By industry, brightwheel reviewers are most commonly professionals in education management (54%). The most frequent use case for brightwheel cited by reviewers is daycare (82% of reviewers).

What do users say about brightwheel pricing?

Reviewers indicate that brightwheel offers good value for money, especially with its free version and trial period. Some users report that premium pricing could be more affordable, and they mention extra fees and limited features for the cost.

Starting price

Alternatives

with better value for money


Pros & Cons

Updates

Usability

Oversight

Transactions

Reliability

Communication

brightwheel’s user interface

Ease of use rating:

brightwheel pros, cons and reviews insights

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To determine these pros and cons insights, we analyzed responses from 

Overall rating

Reviews sentiment

 
 
 
1-2(20)
3-4(929)
5(2,305)

What do users say about brightwheel?

Reviewers appreciate brightwheel for streamlining parent-teacher communication, enabling real-time updates, photo and video sharing, and secure messaging about children’s daily activities. They find it valuable for managing daycare operations, tracking attendance, billing, and generating daily reports, which helps reduce paperwork and keeps families engaged and informed. They note its integration of payment processing and administrative tasks is convenient for both staff and parents.

Users report that brightwheel is generally easy to use, though some experience a learning curve and occasional glitches or connectivity issues. They mention that customization options and certain classroom management features could be improved, and some find reporting and messaging functions less efficient than desired.

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Who uses brightwheel?

Based on 3,254 verified user reviews.

Company size

Small Businesses

Enterprises

Midsize Businesses

Top industries

Education Management
Primary/Secondary Education
Individual & Family Services
E-Learning
Others

Use cases

Daycare
School Management
Class Registration

brightwheel's key features

GetApp's analysis of 262 verified user reviews collected between July 2021 and December 2024 identifies brightwheel's most critical features and summarizes user sentiment about those features.

Communications management

Reviewers appreciate brightwheel's Communications Management capabilities. They report that it enables real-time communication between parents, teachers, and administrators through messaging, email, or app notifications. Users find it helpful for sharing updates, photos, and documents, and for managing both individual and group messages. They say it has significantly improved communication, especially during emergencies or lockdowns. Some users mention the need for improvements like deselecting individual children in group messages and better message organization to avoid confusion. Of the 96 brightwheel users who gave detailed accounts of their use of Communications Management, 99% rated this feature as important or highly important.

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“Communicating with our parents is a breeze whether through a mass or single notification. My teachers are able to easily reach out to parents, to let them know the details of their child's day. This was critical during "covid". Our center was locked down. Parents no longer went to the rooms to pick up their child. Therefor they didn't get to see the teacher or their child in action. Through BW our teachers sent pictures and daily antidotes, along with reports on lunch, bathroom use, and incidents.”
MH

Marcia H.

director

“Here are some reasons why "Communications Management" is important in "brightwheel":1.Efficient Communication: "brightwheel" enables schools and childcare providers to communicate with parents and caregivers in real-time using messaging, email, or app notifications, reducing the need for phone calls or paper-based communication.2.Centralized Communication: "Communications Management" provides a centralized platform for all communication between schools and parents, ensuring that everyone is on the same page.3.Customizable Messaging: "brightwheel" allows administrators and teachers to customize their messaging for different groups or individuals, ensuring that the right message gets to the right person.4.Data Analytics: With "Communications Management," administrators and teachers can track communication data and analyze trends, enabling them to optimize their communication strategy and improve engagement.”
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Shivam D.

system engineer


Parent portal

Reviewers highlight the brightwheel Parent Portal as a valuable tool for maintaining transparency and engagement. They report that it allows parents to access real-time updates on their child's activities, communicate with teachers and administrators, and view photos and videos. Users appreciate the ability to manage documents, registration forms, and payments through the portal. They find it convenient for staying informed about their child's progress and daily activities. Some users mention occasional technical issues when using the portal across multiple centers. Of the 117 brightwheel users who gave detailed accounts of their use of Parent Portal, 97% rated this feature as important or highly important.

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“I like that I am able to view various aspects of my child, naps, food, pictures, videos and even my financial ledger.”
CO

Chidi O.

Manager Design Assurance Engineer

“Having a place where parents can access everything for their child and where document, updates, billing and announcements can be shared is huge! ”
MT

Mikaela T.

Provider


Alerts/Notifications

Users report that brightwheel's Alerts/Notifications feature is essential for staying informed about their child's day. They appreciate receiving real-time updates on activities, meals, and emergencies directly to their smartphones. Reviewers find it helpful for timely communication about school closures, upcoming events, and important announcements. They say it provides peace of mind by keeping them connected and informed. Some users suggest improvements like consolidating alerts for families with multiple children to reduce notification frequency. Of the 85 brightwheel users who gave detailed accounts of their use of Alerts/Notifications, 92% rated this feature as important or highly important.

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“I love knowing what my son is doing throughout the day. Also a great way to be alerted to upcoming activities, payments dues, needs at school (snack sign up, volunteers for fundraisers, etc). Real-time alerts such as an emergency are crucial! ”
DJ

Danielle J.

Program Coordinator (healthcare)

“Getting alerts on my phone is essential to our comfort with our daycare. Getting notified of things that have taken place and photos throughout the day really helps put our minds at ease, knowing that our child is doing well and having a good day.”
JS

John S.

New Business Specialist


Daily reports

Reviewers indicate that brightwheel's Daily Reports are a helpful aspect for keeping parents informed about their child's daily activities and progress. They appreciate receiving detailed updates on meals, naps, learning activities, and behavior. Users find it useful for tracking attendance, developmental milestones, and maintaining clear communication with teachers. They say it enhances transparency and allows parents to feel more connected to their child's day. Some users mention the need for customizable sections and better report organization. Of the 97 brightwheel users who gave detailed accounts of their use of Daily Reports, 85% rated this feature as important or highly important.

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“Our parents love having communication with our teachers in brightwheel. Sending a daily report helps the parent keep track of their kids progress and how their day is going. ”
AY

Aubrey Y.

Teacher

“I like the ease of entering information. Giving parents information about the care their child is receiving. Also reference of how they are eating, sleeping, learning, etc so they know about their child's day when they pick up. ”
TW

Tammy W.

Child Care Center Director


Attendance tracking

Reviewers feel that brightwheel's Attendance Tracking is a valuable characteristic for ensuring accurate record-keeping and monitoring student attendance. They report that it allows for easy check-in and check-out, helps maintain proper staffing ratios, and supports billing and subsidy claims. Users appreciate the ability to track attendance patterns and identify issues promptly. They find it convenient for both parents and administrators. Some users mention the need for additional capabilities like date range inputs and improved report accessibility. Of the 101 brightwheel users who gave detailed accounts of their use of Attendance Tracking, 84% rated this feature as important or highly important.

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“Brightwheel's Attendance tracking feature has become an invaluable asset for our school, streamlining the process and providing real-time insights that allow us to easily monitor attendance patterns and ensure accurate record-keeping.”
CT

Chaneccia T.

Medical Assistant

“The daycare center will benefit from effective attendance management because it will save you time and money. Your billing information is always accurate and up to date when attendance is accurately tracked. No time should be wasted going back to fill up blank fields or fix mistakes.”
TC

Tracy C.

Regulatory Document Specialist


Payment processing

Reviewers highlight brightwheel's Payment Processing as an efficient and time-saving capability. They report that it allows for automatic payments, credit card transactions, and easy access to invoices and receipts. Users appreciate the reduction in late payments and the convenience of managing billing plans and payment histories through the app. They find it beneficial for both parents and administrators. Some users mention concerns about convenience fees and the need for combined payments for families with multiple children. Of the 72 brightwheel users who gave detailed accounts of their use of Payment Processing, 79% rated this feature as important or highly important.

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“Not having to take time out of your day and run payments is a game changer! It saves us so much time! We enter a billing plan and set it up to run and parents are in control of their payments. No more handling credit card information!”
ch

crystal h.

Area Director

“This has allowed us to get paid so much faster than when we only accepted cash and check. The percentage of late payments has dropped noticeably!”
SH

Staci H.

Director


All brightwheel features

Features rating:

Real-Time reporting
Customer accounts
Parent/Student portal
Attendance management
Facility management
Activity dashboard
Class scheduling
Student management
Contact database
Student information/records
Records management
Document storage
Electronic payments
Data import/export
Document management
Data security
Billing & invoicing
Learning management
Faculty/Staff management
Financial management
Online calendar
Meal/Nutrition management
Registration management
Reminders
Calendar management
Role-Based permissions
Immunization & allergy tracking
Enrollments/Onboarding
Milestone tracking
Lesson planning
Employee management
Wait list management
Multi-Location
Independent/Private
Event calendar
Scheduling
Special education
Client portal

brightwheel awards

brightwheel alternatives

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brightwheel pricing

Starting from

Empty state illustration for "No pricing info"

No pricing info

Pricing details
Subscription
Free trial
Free plan
Pricing range

User opinions about brightwheel price and value

Value for money rating:

Of 125 reviews that provide robust commentary on brightwheel's price and value, 61% mention it in a positive light.

Reviewers indicate that brightwheel offers good value for money, especially with its free version, which includes several high-level features. They appreciate the free trial period and find the free version sufficient for small groups. Some users report that the premium version is worth the cost due to the additional features and overall ease of managing their business. They find the pricing competitive compared to similar products and feel that the service provided justifies the cost. However, some users feel that the premium pricing could be more affordable, especially for smaller businesses. They mention that the cost of credit card fees and other charges can add up, making it expensive. Some reviewers also express frustration with the lack of certain features and the slow implementation of improvements, which they feel does not justify the high subscription costs. Overall, while many users find brightwheel to be a valuable tool, others believe it could offer more features for the price or have a more flexible pricing structure.

, and

To see what individual users think of brightwheel's cost and value, check out the review excerpts below.

“What I liked most was the free options that Brightwheel had - it had the most features for free use compared to competitors.”
SS

Sinoah S.

Daycare Licensee

“There are numerous highlights to utilize within the premium account but also has pleasant alternatives within the free version.”
FI

Faraz I.

Project Manager

“So much improvement is needed, billing needs lots of work, lots of recommendations and feature requests go ignored, price is very high for the lack of features, other software platforms offer more and cost less.”
QP

Quaid P.

Technology Administrator

brightwheel integrations (3)

Integrations rated by users

We looked at 3,254 user reviews to identify which products are mentioned as brightwheel integrations and how users feel about them.

Integration rating: 5.0 (1)

Other top integrations

brightwheel customer support

What do users say about brightwheel customer support?

Customer support rating:

We analyzed 187 verified user reviews to identify positive and negative aspects of brightwheel customer support.

Widespread user sentiment highlights quick, professional, and helpful responses from the brightwheel customer support team.

A fair number of users appreciate easy access to live support, tutorials, and multiple channels for assistance.

Multiple users note that support listens to feedback and implements improvements based on user suggestions.

A limited number of users report slow response times, difficulty reaching live support, and unhelpful or canned responses.

Support options

Knowledge base
Faqs/forum
Phone support
Email/help desk
Chat

Training options

Documentation
Live online
Videos
Webinars

To see what individual users say about brightwheel's customer support, check out the review snippets below.

“The customer service is excellent as we always get a quick and professional response and we've seen improvements made to the application based off of our concerns.”

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Katie W.

Curriculum Specialist

“Customer service was so helpful when getting started, they have great step by step tutorials if you need, or can talk to someone live, and they were so informative and friendly.”

TM

Teela M.

Childcare Provider

“The app's customer support is lacking, with slow response times and unhelpful solutions.”

KJ

King J.

Graphic Designer

brightwheel FAQs

Q. What type of pricing plans does brightwheel offer?

brightwheel has the following pricing plans:
Pricing model: Subscription

These products have better value for money


Q. What is brightwheel used for?

Brightwheel is an all-in-one childcare management software solution designed for child care programs such as centers, preschools, daycares, camps, and after-school programs. The platform provides directors, administrators, and staff teachers with the tools for digital child assessments, robust parent communications, online enrollment, automated reporting, online paperless billing, and more. Parents using brightwheel get access to real-time updates on their child’s activities with photos and notes via the real-time newsfeed. Brightwheel provides centers with secure digital attendance and sign-in for both students and staff. Parents can 'quick scan' to check children in and out, and see real-time updates of their child. Center administrators can review attendance reports for licensing, billing, and management. Users can also manage additional approved individuals for safe student drop off and pick up. With brightwheel, teachers can snap and share pictures during class, record daily events to share with families (either real-time or log and send at day's end), and use the spot check feature for quick head counts in the classroom. Assessments help teachers record student progress via text or voice, and report on any incidents. Brightwheel’s calendar helps schedule events for the classroom or entire school, including notifications for check-ins, photos and messaging for parents. All-in-all, brightwheel alleviates the pain of manual paperwork and modernizes programs to focus more time on the children. Administrators can manage classrooms and rosters, as well as securely store family contact details. Detailed reporting provides access to all important information on centers, classrooms, and billing. Users can invoice families, automate bank deposits, and process credit or debit cards. Brightwheel also allows for pre-pay, split payments and email receipts.


Q. What are the benefits of using brightwheel?

  • Brightwheel enables quick and secure one-touch student check-ins and attendance reports for billing and licensing purposes.

  • Brightwheel provides automated invoicing & receipts, and payments can be made with ACH, credit cards, or checks.

  • Photosharing captures classroom moments with a click, and real-time feeds provide daily summaries for parents.

  • Teachers can stay in touch with families via brightwheel's messaging system, as well as send quick notes and reminders to add to the calendar.

  • All brightwheel client billing and payment data is encrypted and protected by the highest levels of security.


  • Q. Who are the typical users of brightwheel?

    brightwheel has the following typical customers:
    Freelancers, Large Enterprises, Mid Size Business, Non Profit, Public Administrations, Small Business


    Q. What languages does brightwheel support?

    brightwheel supports the following languages:
    English, Spanish


    Q. Does brightwheel support mobile devices?

    brightwheel supports the following devices:
    Android, iPad, iPhone


    Q. Does brightwheel offer an API?

    No, brightwheel does not have an API available.


    Q. What other apps does brightwheel integrate with?

    brightwheel integrates with the following applications:
    Gusto, QuickBooks Online, Birdeye


    Q. What level of support does brightwheel offer?

    brightwheel offers the following support options:
    Knowledge Base, FAQs/Forum, Phone Support, Email/Help Desk, Chat

    Related categories