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Hero Logo

B2B booking platform for travel agents

Table of Contents

Hero - 2026 Pricing, Features, Reviews & Alternatives

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All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: July 2026

Hero overview

What is Hero?

Hero is a SaaS solution that helps travel agencies streamline processes related to bookings, ticketing, and payment processing. It allows users to generate and send personalized eQuotes, eTickets and eReciepts with travel itineraries, product images and descriptions, and other information.

Hero enables businesses to receive booking confirmation notifications with agents/agency names and other contact details via email. Administrators can set up standard or variable commission rates for different agents, enabling businesses to control overall spending. Managers and leaders can gain insight into customers, monthly revenue, bookings, and website visits, among other metrics. Plus, businesses can generate and send travel vouchers to passengers including details such as business contact number, start time and location, cancellation/refund policies, and more.

Hero comes with an application programming interface (API), which allows businesses to integrate the system with several third-party solutions. It provides a sales widget, which can be used on multiple platforms such as WordPress, Wix, SquareSpace, Joomla, and more to facilitate bookings from multiple channels. Hero also lets organizations automatically disburse supplier payments, agency commissions, and remittance statements via electronic funds transfer (EFT).

Starting price


Alternatives

with better value for money

Hero’s user interface

Ease of use rating:

Hero review summaries overview

To determine these pros and cons insights, we analyzed responses from 

Overall rating

Reviews sentiment

 
 
 
1-2(1)
3-4(10)
5(58)

What do users say about Hero?

Users report that Hero offers outstanding customer support, with fast, friendly, and helpful responses whenever assistance is needed. They feel the team is approachable, proactive, and always available, making it easy to resolve issues or get answers to questions quickly. Some mention that support is rarely needed due to the system's reliability and user-friendliness.

Reviewers appreciate Hero's intuitive and easy-to-use interface, saying it simplifies tasks for travel agents and tourism businesses. They find it quick to learn, efficient for managing bookings, and well-suited for the travel and tourism sector, though some wish for more product options and updates.

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Who uses Hero?

Based on 69 verified user reviews.

Company size

Small Businesses

Enterprises

Midsize Businesses

Top industries

Leisure, Travel & Tourism
Hospitality
Marketing and Advertising

Use cases

- Not enough reviews
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-
-
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Hero's key features

Most critical features, based on insights from Hero users:

Accounting integration
Activity dashboard
API
Booking management
Client management
Customer database
Discount management
Dynamic content
Electronic payments
For travel agencies

All Hero features

Features rating:

Accounting integration
Activity dashboard
API
Booking management
Client management
Customer database
Discount management
Dynamic content
Electronic payments
For travel agencies
Invoice management
Itinerary creation
Multi-Currency
Online booking
Payment processing
Policy management
Pricing management
Promotions management
Quotes/Estimates
Reminders
Reporting/Analytics
Status tracking
Supplier management
Third-Party integrations
Travel Management

Hero alternatives

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WeTravel logo
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TravelWorks logo
visit website

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Perk logo
visit website

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Customer Support

Hero pricing

Value for money rating:

Starting from

Empty state illustration for "No pricing info"

No pricing info

Pricing details
Subscription
Free trial
Free plan
Pricing range

User opinions about Hero price and value

Value for money rating:

To see what individual users think of Hero's price and value, check out the review snippets below.

“HERO and their team are very professional and a pleasure to deal with.”
JM

Jamie M.

Sales and Marketing Manager

Hero customer support

What do users say about Hero customer support?

Customer support rating:

We analyzed verified user reviews to identify positive and negative aspects of Hero customer support.

A large number of users highlight Hero's fast and responsive customer support team, available whenever assistance is needed.

Widespread user sentiment praises the support team's helpfulness, professionalism, and personal approach to resolving issues.

Frequently reported by users, the support team is easy to contact via chat or phone and provides thorough, prompt solutions.

Support options

24/7 (live rep)
Email/help desk
Chat
Phone support
Knowledge base

Training options

Documentation
In person
Live online
Webinars
Videos

To see what individual users say about Hero's customer support, check out the review snippets below.

“HERO and their team are very professional and a pleasure to deal with.”

JM

Jamie M.

Sales and Marketing Manager

Hero FAQs

Q. Who are the typical users of Hero?

Hero has the following typical customers:
Small Business, Mid-size Business, Large Enterprises, Freelancers

These products have better value for money


Q. What level of support does Hero offer?

Hero offers the following support options:
24/7 (Live rep), Email/Help Desk, Chat, Phone Support, Knowledge Base

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