While Facebook has had some bad press regarding privacy here lately, the overall impact and popularity of social media in general and Facebook in particular is undeniable and has become a permanent part of online culture. Why? Because Facebook is, by design, set up in such a manner that it is both extraordinarily easy to use and navigate around, and because it has a well-documented tendency to "suck you in" - it keeps you engaged with the platform. It's easy. It's interesting. It's fun. It's entertainment.
So what does that have to do with Schoology, you ask? Immediately after registering for my Schoology account provided by my grad school (MBA student), I was very surprised to see what looked and felt just like Facebook, but with an academic focus. The main feature is the user's feed, which looked and felt exactly like any social media feed. It contained posts from the school admin and financial aid, posts from instructors with information, videos, etc., pertinent to the current material, and posts from fellow classmates asking questions so classmates and the instructor could all interact on the thread. Users are able to "Like" a post or even direct message others in a private, Messenger-style chat feature. Surrounding the feed are links to everything the student needs for college success, from financial aid to wellness. Simply put, Schoology's brilliant adaptation of a popular technology makes studying easy, interesting, fun, and entertaining.
Schoology is academia's answer for engaging with today's social media obsessed generation of students.
I can virtually ALWAYS come up with something that I didn't like, Schoology however is one of those few exceptions. For the sake of entering a "con" however, I will say the one lacking feature I did wish users had would be an option to switch from the blaring white to a dark mode type theme. Helpful for battery life when using mobile devices and also more conducive for night-time study and eye health. After all, many students are working while studying, leaving night time as their only option to get their classwork done.
Value for money
Ease of use
Likelihood to recommend: 10/10