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DealerCenter Logo

Dealer management software for independent auto dealerships

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DealerCenter - 2026 Pricing, Features, Reviews & Alternatives

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All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: September 2025

DealerCenter overview

What is DealerCenter?

DealerCenter is a cloud-based, centralized dealer management system designed to support the day-to-day operations of independent automobile dealerships - including both new and used car lots. Supported by mobile integration with native DealerCenter and DealerCenter mobile apps for iOS and Android platforms, staff can oversee car sales remotely from the forecourt or auction house. Key features include inventory management for recording and reviewing vehicle stocks, running reports and managing costs while querying car histories via AutoCheck, NMVTIS and Carfax integrations. The AutoStructure feature supports desking actions with automated loan calculations and deal structuring, leveraging dual-channel lender management tools and contract / documents management to centralize sales paperwork. Accounting support is provided through direct QuickBooks integration that eliminates duplicate data entries and offers RFC management for Buy-Here-Pay-Here (BHPH), alongside scheduled reporting options. Coupled credit bureau services give access to consumer credit checks while promising compliance around every transaction, with fraud protection and authentication measures built in. Additional DealerCenter features span website promotion and marketing functions, inviting the customization of professionally-styled dealer websites from templates and the online posting of adverts listing inventory vehicles to third-party channels such as AutoTrader, eBay Motors, TRUECar and Craigslist.

Who uses DealerCenter?

By industry, DealerCenter reviewers are most commonly professionals in automotive (92%). The most frequent use case for DealerCenter cited by reviewers is auto dealer (78% of reviewers).

What do users say about DealerCenter pricing?

Most reviewers indicate that DealerCenter delivers strong value for money, citing its comprehensive features and competitive pricing. However, some users report high costs, hidden fees, and billing frustrations, and feel pricing transparency could be improved.

Starting price

40flat rate /
per month
try for free

Pros & Cons

Assistance

Navigation

Operations

Responsiveness

DealerCenter’s user interface

Ease of use rating:

DealerCenter pros, cons and reviews insights

Verified reviewer profile picture

To determine these pros and cons insights, we analyzed responses from 

Overall rating

Reviews sentiment

 
 
 
1-2(16)
3-4(135)
5(1,325)

What do users say about DealerCenter?

Users say DealerCenter streamlines dealership operations by centralizing inventory, deal management, website, and customer communications in one platform. They appreciate its user-friendly interface, robust CRM, and customizable features, which help save time and boost efficiency. Most feel support staff are knowledgeable and responsive, assisting with setup, training, and troubleshooting. They find pricing competitive compared to similar products, especially for small and independent dealerships.

Reviewers indicate the learning curve can be steep due to the system’s depth, but training resources and support help ease adoption. Some report occasional software glitches, slow load times, and limitations in website customization, but they value ongoing improvements and integration with third-party tools.

Select to learn more


Who uses DealerCenter?

Based on 1,476 verified user reviews.

Company size

Small Businesses

Enterprises

Midsize Businesses

Top industries

Automotive
Retail
Accounting
Financial Services
Others

Use cases

Auto Dealer
Auto Dealership CRM
Sales Tracking
Account Management
Mobile CRM

DealerCenter's key features

Most critical features, based on insights from DealerCenter users:

Inventory management
Reporting/Analytics
Lead management
Website integration
For automotive dealerships
Document management

All DealerCenter features

Features rating:

Invoice processing
Remote access/control
Used car dealer
Buy here, pay here
Client management
CRM
Customer database
Search/Filter
Sales pipeline management
Financing management
Third-Party integrations
Mobile access
Financial management
Interaction tracking
Contact database
Lead capture
Payment collection
Sales floor management
Accounting
Sales reports
Website management
Reminders
QuickBooks integration
Payment processing
New car dealer
Inventory tracking
For small businesses
Dashboard
Customizable templates
Contact management
Barcode/Ticket scanning
Appointment management
Accounting integration

DealerCenter awards

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DealerCenter pricing

Pricing plans

Pricing details:

Free plan
Free trial
Subscription

DMS

79

Per month

Features included:

  • Contract Management With Free Forms Library
  • Dealertrack and CUDL Access
  • Efax Deal Submissions to Any Lender
  • F&I Express and AUL Integrations
  • Full Inventory Management
  • GWC
  • Mobile App Access
  • Routeone

Buy Here Pay Here (BHPH)

50

Per month

Features included:

  • 500 Outbound or Inbound Total Text Messages
  • Automated Recurring Payments
  • Datalinx Credit Bureau Reporting Services
  • Irregular Payments Processing
  • Related Finance Company (RFC) Management
  • Total Portfolio Management

QuickBooks

40

Per month

Features included:

  • Post All Journal Entries Into Quick Books
  • Solution Designed With Industry Leading SGC Certified Public Accountant
  • Track All Vehicle Sales and Cost Transactions in Your G/L Chart of Accounts

CRM Plus

99

Per month

Features included:

  • Internet Lead Management
  • Campaign Tracking and Reporting
  • Email, Text and Live Video Calls
  • Manage Appointments, Tasks and Activities
  • Facebook Messenger Integration
  • User Level Assignments and Activity Reporting
  • DealerCenter Mobile App with Notifications and Reminders
  • 2000 Outbound or Inbound Total Text Messages

CRM Pro

199

Per month

Features included:

  • Click-to-Call and Call Recording
  • Automated Workflows and Advanced Settings
  • Campaign Marketing with Event Automation
  • Road to the Sale (RTTS) Customization
  • Premium Training and Implementation
  • 4000 Outbound or Inbound Total Text Messages

User opinions about DealerCenter price and value

Value for money rating:

Of 93 reviews that provide robust commentary on DealerCenter's price and value, 71% mention it in a positive light.

Most reviewers indicate that DealerCenter offers good value for money, highlighting its comprehensive feature set that includes CRM, inventory management, and credit pulls, all at a competitive price. They appreciate the cost savings achieved by switching from other services and the ability to migrate data at no additional cost. Users find the pricing flexible, with options to add products as needed, and mention the availability of a free trial. They also note that DealerCenter is more affordable compared to other DMS systems, providing significant value for the price point.

However, some users report concerns about the cost, mentioning that it can be high and that there are additional fees for certain features. They also express frustration with billing issues and hidden charges. Some reviewers feel that the pricing could be more transparent and competitive, especially when compared to newer products on the market.

, and

To see what individual users think of DealerCenter's cost and value, check out the review excerpts below.

“The feature set includes the important functionality we need to pretty much run all aspects of our business, and the price works for us.”
Verified reviewer profile picture

Jason A.

VP Operations

“Not to mention, when you actually add up what you are spending with DealerCarSearch, Frazer, and 700 credit, DealerCenter is significantly more affordable and has way more to offer. If you are an independent dealership, you NEED to use DealerCenter!”
MS

Michelle S.

General Manager

“The amount of nickel and dime fees that are charged rather than providing an all inclusive package ”
RS

Rick S.

GM

DealerCenter integrations (4)

Integrations rated by users

We looked at 1,476 user reviews to identify which products are mentioned as DealerCenter integrations and how users feel about them.

Integration rating: 5.0 (1)

Carketa logo
Carketa

Integration rating: 4.0 (1)

Other top integrations

DealerCenter customer support

What do users say about DealerCenter customer support?

Customer support rating:

We analyzed 643 verified user reviews to identify positive and negative aspects of DealerCenter customer support.

Widespread user sentiment highlights responsive and knowledgeable support staff who guide users through setup and customization.

A significant portion of users praise reps for quickly resolving issues and providing dedicated, personalized assistance.

Broad user base values the willingness of support to spend time ensuring users understand features and workflows.

Common user feedback notes support is available even outside standard hours, with callbacks and follow-ups ensuring problems are fixed promptly.

Support options

Email/help desk
Phone support
Chat

Training options

Webinars
In person
Live online
Documentation

To see what individual users say about DealerCenter's customer support, check out the review snippets below.

“Working with the support staff, she has been worth her weight in gold, as she has walked me through all of the necessary stages that I needed to know, the software gives you some valuable tools that allow you to be able to figure some things out in advance that helps you to better present your product to your customer.”

LP

Leemon P.

Owner/Dealership

“Nereyda Chavez provided great Service customer service, she answered all my questions and assistant us along the way with each step in setting the account and maintaining it.”

MT

Mike T.

Owner

“The System is solid, we haven't had not many issued but when we did it was resolve withing minutes, customer services and the tech have excellent knowledge on their system.”

EJ

Edgar J.

General Manager

DealerCenter FAQs

Q. What type of pricing plans does DealerCenter offer?

DealerCenter has the following pricing plans:
Starting from: $79.00/month
Pricing model: Subscription
Free Trial: Available | (No Credit Card required)


Q. What are the benefits of using DealerCenter?

  • DealerCenter is a cloud and mobile-based dealer management system giving car lots and salesrooms access to centralized inventory and cost management, plus inventory and vehicle history reporting.


  • Desking capabilities support automated loan calculations, leveraging AutoStructure technology and iMAXX features to structure deals and maximize sales margins.


  • Lender management centralizes loan outlets with RouteOne and DealerTrack integration offering dual-channel applications, while contracts and document management digitizes sales paperwork.


  • Accounting features via QuickBooks integration are joined by website and marketing tools including dealer website design from custom templates and online ad posting to leading third-party sites.


  • The DealerCenter and DealerCenter Mobile apps for iOS and Android platforms respectively, enable remote access with a fast auction tool, VIN scanning for inventory management, CRM integration and mobile deal management.

  • Q. Who are the typical users of DealerCenter?

    DealerCenter has the following typical customers:
    Freelancers, Large Enterprises, Mid Size Business, Non Profit, Public Administrations, Small Business


    Q. What languages does DealerCenter support?

    DealerCenter supports the following languages:
    English


    Q. Does DealerCenter support mobile devices?

    DealerCenter supports the following devices:
    Android, iPhone


    Q. Does DealerCenter offer an API?

    No, DealerCenter does not have an API available.


    Q. What other apps does DealerCenter integrate with?

    DealerCenter integrates with the following applications:
    QuickBooks Online Advanced


    Q. What level of support does DealerCenter offer?

    DealerCenter offers the following support options:
    Email/Help Desk, Phone Support, Chat

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